• Journal of Korea Trade
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• v.27 no.4
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• pp.77-100
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• 2023

Purpose - Using the Model of Goal-Directed Behavior (MGB), this study identifies the critical factors that influence consumer intention to purchase an electric vehicle (EV). This study also provides differentiated policy implications to the Korean and Chinese governments and EV-related companies for the expansion of the EV market in both countries by comparing consumers' perceptions of EV purchase intentions. Design/methodology - Our extended MGB model adds to the standard model consideration of financial incentives, perceived risks, and environmental concerns. An online survey was conducted of Korean and Chinese consumers. Based on the collected responses, all tested hypotheses were verified using PLS-SEM (Partial Least Squares-Structural Equation Modeling). Differences in the path analysis results between Korea and China were compared and verified using Henseler's MGA (multi-group analysis), the parametric test, and the Welch-Satterthwaite test. Findings - The most critical factor that influences the intent to purchase an EV in consumers from both countries is personal desire. PBC and SN were identified as the critical factors that respectively increase personal desire in Korea and China. In addition, in Korea, among the three factors EC, FIP, and PR, environmental concerns were found to have the most significant impact on attitudes and purchase intention. In contrast, in China, economic factors (specifically financial incentives) had greater importance than environmental issues. Originality/value - This study has academic contributions in that it presents a new research model that includes financial incentive policies, environmental concerns, and perceived risk variables based on the MGB to explore consumers' purchase intentions. This study can also make a practical contribution in that it provides some meaningful implications to the governments and EV-related companies of both countries based on the differences in the analysis results of the Korean and Chinese markets.

• Journal of Animal Science and Technology
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• v.65 no.2
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• pp.275-292
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• 2023

Nanotechnology in the food industry can increase the effectiveness of food ingredients. Nanotechnology can increase the bioavailability and absorption of bioactive compounds, enhance their stability, and improve the sensory quality of the product. Processed meat products are easily damaged due to bacterial activity. Advanced nanoemulsions as a meat preservative are nanoemulsions that can be used as preservative agents in meat products, particularly essential oil nanoemulsions, due to their antimicrobial and antioxidant properties. Its application is still limited to foods made from meat products. Therefore, this literature review examines nanoemulsion and its application in meat products and functionality improvement. Also, in the future, nanoemulsions in meat products must be made safe, and the government and businesses must work together to build consumer trust. It can be concluded that essential oil-based nanoemulsion has the potential to be used as an additive in meat products because it can kill bacteria, fight free radicals, improve flavor, and keep food fresh. Nanoemulsion is challenging in the meat industry because it can be toxic due to its tiny droplets (under 200 nm).

• Journal of Digital Convergence
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• v.20 no.3
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• pp.439-445
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• 2022

The purpose of this study is to analyze cases related to the jewelry industry, focusing on the social phenomenon triggered by NFT in the Web 3.0 era, and to find the useful direction in the jewelry industry. For finding the direction, I analyze the concept, definition, and characteristics of NFT. And the three characteristics, transparency and eternity and uniqueness are embedded in the strategies of the situation analyzed through the study. As a result of the study, It is important to analyze of the MZ generations, which is the main consumer group of NFT and to possess the digital agility needed in the Web 3.0 era. Through in the convergence researching between Metaverse and NFT in the future, I hope to contribute to strengthen the competitiveness of jewelry brand.

• The Journal of the Convergence on Culture Technology
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• v.9 no.4
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• pp.717-726
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• 2023

This study collected basic data for the design of and research and development for golf wear with an eye toward various consumer needs such as design, activity, function, comfort, and durability as requirements for golf wear. 64 men and women in their 40s, 50s, and 60s were surveyed on the state of wearing golf wear and their satisfaction of the garments. As a result, it was confirmed that the quality of golf wear participants currently possessed did not sufficiently satisfy the research group consumers. Therefore, research and development of golf wear for these consumers should be advanced, while considering reasonable price, age-appropriate design, pattern development, and material selection with keeping in mind the intended activity level as well as comfort. It was thought that the development of functional golf wear would contribute to more comfortable golf activities.

• The Journal of the Convergence on Culture Technology
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• v.9 no.4
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• pp.61-66
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• 2023

In the past, purchasing limited products was nothing more than purchasing expensive luxury goods. However, the current 'Limited product purchase' is not just pay to ability, but the information to purchase the product are important factors. Therefore, this study aims to find out 1) the motivation to purchase limited edition products and 2) the effect of the motivation on the consumer's experience(price, intention to purchase). As a result, five major purchase motives(Conformity, Interest, Scarcity, Finance technology, Desire to concede) were found. Among them 'Interest' had a positive effect on the product purchase price, and 'Conformity' had a negative effect on the product price. Next, 'Interest' and 'Scarcity' had a positively significant effect on intention to purchase. Through this study, we were able to reveal in depth the actual purchase motives of consumers who are currently emerging as the main age group of the new consumption culture, and expect these purchase motives to be actively used in the new market such as resell markets.

• The Research Journal of the Costume Culture
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• v.31 no.1
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• pp.53-69
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• 2023

This study aims to analyze research trends regarding outdoor wear. For this purpose, the data-collection period was limited to January 2002-October 2022, and the collection consisted of titles of papers, academic names, abstracts, and publication years from the Research Information Sharing Service (RISS). Frequency analysis was conducted on 227 papers in total to check academic journals and annual trends, and LDA topic-modeling analysis was conducted using 20,964 tokens. Data pre-processing was performed prior to topic-modeling analysis; after that, topic-modeling analysis, core topic derivation, and visualization were performed using a Python algorithm. A total of eight topics were obtained from the comprehensive analysis: experiential marketing and lifestyle, property and evaluation of outdoor wear, design and patterns of outdoor wear, outdoor-wear purchase behavior, color, designs and materials of outdoor wear, promotional strategies for outdoor wear, purchase intention and satisfaction depending on the brand image of outdoor wear, differences in outdoor wear preferences by consumer group. The results of topic-modeling analysis revealed that the topic, which includes a study on the design and material of outdoor wear and the pattern of jackets related to the overall shape, was the highest at 30.9% of the total topics. The next highest topic was also the design and color of outdoor wear, indicating that design-related research was the main research topic in outdoor wear research. It is hoped that analyzing outdoor wear research will help comprehend the research conducted thus far and reveal future directions.

• Journal of Practical Agriculture & Fisheries Research
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• v.17 no.1
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• pp.21-43
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• 2015

Korean floricultural industry has grown under the full backing of government, as it placed itself as the main export item since 2000s. Despite its high-speed growth after the domestic production scale of trillion won, the floricultural industry lost its pace after 2005, due to the market-opening of agricultural product and global economic depression. Although the national income is growing and the level of civilized living is following, spending on flowers is faltering. As of such circumstances, necessity for analyzing flower consumption trend and behavior has came out, along with the calls for expansion plan of flower consumption, under the basis of result analysis on consumer reports. The result of the research contains the trend/consumption behavior analysis on domestic and foreign flower industry to boost floricultural industry, along with reviews on various studies of the developmental process of domestic and foreign cut-flowers/pot-plants consumption trend. Also this study has reached to the various recognition of people toward flower, through a public survey. Through such results, this study would like to propose the measures for diffusion of flower-consumption culture, achieving the improvement of life-quality of public along. First, efforts on reviewing the customer accessibility is essential to create flower- culture and the consumption. Second, to eliminate the obstacles that prevents flowers from public's daily life is essential. Third is the effective public-relations on flowers. To create consuming culture and to adhere the positive images, it is essential to research and systematically organize categories of color, scent, and elements of flower and utilize them. Last proposal is the organization of flower-concerned personnels and the leading groups. The change is affected by the economical, social environment, along with the emotions of consumers. Therefore the necessity for the leading group to be the control-tower of such changes are very clear.

• International Area Studies Review
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• v.13 no.1
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• pp.417-444
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• 2009

In October 2005, the Russian government started an investigation if safeguard measures against the importation of Korean sodium cyanide products could be taken. With Russia being a non-WTO member country, the Korean side found themselves in different situation from previous negotiation cases with developed or WTO member countries. Although several elements of trade negotiation theories such as goal setting, bargaining power, and relationship could apply, new constraints of limited information access and uncertainty of administrative procedures should be overcome. Combination of the governmental negotiation, assistance of the Russian consumer group, and the application of related laws led the Russian authority to dismiss the case. I suggest that there be some built-in channels for gathering information of non-WTO member countries.

• Journal of Animal Science and Technology
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• v.65 no.5
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• pp.895-911
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• 2023

Processed meat products play a vital role in our daily dietary intake due to their rich protein content and the inherent convenience they offer. However, they often contain synthetic additives and ingredients that may pose health risks when taken excessively. This review explores strategies to improve meat product quality, focusing on three key approaches: substituting synthetic additives, reducing the ingredients potentially harmful when overconsumed like salt and animal fat, and boosting nutritional value. To replace synthetic additives, natural sources like celery and beet powders, as well as atmospheric cold plasma treatment, have been considered. However, for phosphates, the use of organic alternatives is limited due to the low phosphate content in natural substances. Thus, dietary fiber has been used to replicate phosphate functions by enhancing water retention and emulsion stability in meat products. Reducing the excessive salt and animal fat has garnered attention. Plant polysaccharides interact with water, fat, and proteins, improving gel formation and water retention, and enabling the development of low-salt and low-fat products. Replacing saturated fats with vegetable oils is also an option, but it requires techniques like Pickering emulsion or encapsulation to maintain product quality. These strategies aim to reduce or replace synthetic additives and ingredients that can potentially harm health. Dietary fiber offers numerous health benefits, including gut health improvement, calorie reduction, and blood glucose and lipid level regulation. Natural plant extracts not only enhance oxidative stability but also reduce potential carcinogens as antioxidants. Controlling protein and lipid bioavailability is also considered, especially for specific consumer groups like infants, the elderly, and individuals engaged in physical training with dietary management. Future research should explore the full potential of dietary fiber, encompassing synthetic additive substitution, salt and animal fat reduction, and nutritional enhancement. Additionally, optimal sources and dosages of polysaccharides should be determined, considering their distinct properties in interactions with water, proteins, and fats. This holistic approach holds promise for improving meat product quality with minimal processing.

• Human Ecology Research
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• v.62 no.3
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• pp.505-516
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• 2024

A new low-sugar yogurt with carrot jam was developed by reflecting consumers' demands of yogurt and the characteristics required for the development of new yogurt. To examine the storage stability of yogurt containing carrot jam, the yogurt was stored in a refrigerator at 4℃ for 21 days, and changes in pH and titratable acidity were examined at 3-day intervals. Nine nutrient contents of yogurt were analyzed to compare the sugar content of the control and carrot jam-added yogurt. Considering the health functionality of new yogurt, when questioned about the appropriate amount of sugar content in yogurt, numerous respondents indicated that they wanted the sugar content to be reduced by about 1 to 5% (73.3%) compared with existing products and that the taste should remain similar to existing products (32.2%). The pH and titratable acidity of yogurt with 4% carrot jam were measured during storage, and it was found that the yogurt had excellent storage properties up to the twenty-first day of production. According to the result for the nutrient contents of yogurt with 4% carrot jam, it was found that the total carbohydrate content, including the dietary fiber content of carrots, was 9.3% while the sugar content was 4.7% which was lower than the sugar content of the control group of 7.0%. Considering the above results, it is expected that the consumption of Jeonnam regional specialties will be promoted through commercialization research on yogurt with carrot jam, which can meet consumers' health needs and perceptions toward the new yogurt.