• Title/Summary/Keyword: consumer education program

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Development of Consumer Education Program As Social Education Program: Part I (사회교육으로서의 소비자교육프로그램 개발 I: 소비자교육프로그램 운영현황과 상담사례 분석 및 시사점)

  • Yang Se-Jeong
    • Journal of Family Resource Management and Policy Review
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    • v.9 no.3
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    • pp.113-134
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    • 2005
  • The study was first part of the research on development of consumer education program as social education program. The purpose of this study was to review social consumer education programs conducted by various organizations and to examine the consulting statistics from Korea Consumer Protection Board and Korea National Council of Consumer Organizations. In Consumer Protection Board, consumer education was operated mainly for both college students majored in consumer studies and public-sector workers. Outgoing education was provided mainly to the persons in industries and housewives. Other consumer organizations conducted consumer education using government funds. The organizations considered 'purchasing' and 'consumerism' most frequently as the topics for the education. 'Credit' and 'insurance' were another main concerns at the education. The consulting statistics showed that 'mobile communication', 'laundry service', 'health foods', and 'educational materials for foreign language' took the largest portion of the consumer consulting. Some implications were made for developing consumer education program as social education.

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The Effect of Consumer Education on the Consumer Knowledge and Consumer Behavior of Kindergarten Children (소비자교육이 유아의 소비자지식과 소비자행동에 미치는 영향)

  • 제미경;김영옥
    • Journal of the Korean Home Economics Association
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    • v.42 no.2
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    • pp.69-82
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    • 2004
  • The purpose of this study is to evaluate a practical consumer education program for kindergarten children and to investigate whether consumer education affects their consumer knowledge and consumer behavior. The subjects of this study were 32 5-year-old kindergarten children who participated (experimental group) and 25 kindergarten children who did not participate (control group) in the consumer education program. Consumer education was held for 6 hours twice a week during October 8 to 29, 2002. Questionnaire surveys were conducted before and after the education program. Percentiles, frequencies, means, and ANCOVA were utilized for data analysis with SPSS program. The results of this study showed that consumer education had very positive and significant effects on consumer knowledge (p<.01) and consumer behavior (p<.05) among kindergarten children. Furthermore, consumer education for only three weeks had effectively enhanced kindergarten children's ability as consumers. These results imply that consumer education should be served periodically and systematically from an early age. Diverse subjects and teaching methods must be developed and utilized for consumer education of kindergarten children.

Development of Consumer Education Program As Social Education Program II: Needs Analysis on Program Contents and Program Management (사회교육으로서의 소비자교육프로그램 개발 II: 프로그램내용 및 운용방법에 대한 요구도 분석)

  • Kim, Tae-En;Han, Ji-Sue;Yang, Se-Jeong
    • Journal of Family Resource Management and Policy Review
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    • v.10 no.4
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    • pp.1-26
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    • 2006
  • The study was the second part of the research on development of consumer education program as social education program. The purpose of this study was to analyze needs fur program contents. Program contents had two parts: educational program contents and program managements. The data used contained 617 married women living in Seoul, Korea. Using SAS-PC program, Chi-square and Anova Analyses were executed. The results showed that married women had higher educational needs on housing purchase, tax avoidance, cancellation of contracts after purchase, consumer redress, etc. The differences in age, education, householder's occupation, and household income level resulted in the differences in educational needs for some specific educational items. They were likely to be educated at the highly accessible place such as women's center, community center, University extension service center, and consumer organization, etc. Also they preferred to be educated once a week fur a short time period like one to three months, and to have the lectures with discussion in the class. Some implications were mentioned for developing consumer education program as social education.

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Mother & Teacher's Need Assesement for the Preschooler Consumer Education: In Ulsan City (어머니와 교사의 학령전 아동소비자교육 요구분석: 울산시를 중심으로)

  • 서정희
    • Journal of the Korean Home Economics Association
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    • v.36 no.1
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    • pp.81-98
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    • 1998
  • The purpose of this research is to investigate the mother and teachers need assessment for preschooler consumer education and related variables and to provide a basis for the development of consumer education program. The survey of this research was conducted by means of self-administered questionnaire with 302 mothers of the preschoolers who are 4-5 years old and attend nursery and kindergarten and 221 teachers of nursery and kindergarten in Ulsan. The statistics used for data analysis are frequencies and percentage, mean and standard deviation, on way ANOVA and Scheffee-test, Person's correlation using the SPSS/PC+ program. Some conclusions from the above investigation are as follows: 1. Each level of the need for consumer education on 22 subject area perceived by mothers and teachers of preschoolers was high and relatively high. Thus consumer education program for preschooler must include all subject area. 2. The mother's need for preschooler consumer education differs significantly according to age. The teacher's need for preschooler consumer education differs significantly according to family income. But these variables take a little effect to the need of mother and teacher. So the consumer education program doesn't need to classify by socio-economic characteristics of mother and teacher. 3. The mother's need for preschooler consumer education are positively correlated to consumer knowledge and consumer skill but negatively correlated to consumption oriented attitude. So the consumer education program needs to develop the consumer knowledge and skill and reduce consumption oriented attitude for the preschooler's mother. 4. The teacher's need for preschooler consumer education are positively correlated to the level of consumer role performance. Thus the reeducation program for the teacher needs to develop the consumer role performance.

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A Comparison of Opinions on a Consumer Education Program for the Information Society between the Professionals and the Consumers (정보사회의 소비자교육내용 구성에 대한 전문가-소비자의 의견 비교 분석)

  • 배윤정;김기옥
    • Journal of the Korean Home Economics Association
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    • v.38 no.12
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    • pp.225-239
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    • 2000
  • The purpose of this study is to emphasize the importance of considering both counterparts, demanders and suppliers, of consumer education when a consumer education program is developed. In order to do that, opinions of both professionals and consumers on consumer education program in the information society are compared and analyzed. Also, the differences of consumer education program in the information society are discussed based upon the opinions of these two groups. This study finds out that there are many conflicts between professionals and consumers. Therefore, two questions shoed be considered when a consumer education program is developed and is applied in a practical setting: 'Is this appropriate for consumer education'and 'what is the demand of consumers who will actuary get that education'.

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The Effects of Eco-Friendly Consumer Education on Ecological Footprint (환경 친화적 소비자 교육이 생태 발자국에 미치는 영향)

  • Yoon, Yeo-Chan;Choi, Don-Hyung
    • Hwankyungkyoyuk
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    • v.20 no.2
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    • pp.67-77
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    • 2007
  • The purpose of this study is to investigate the change in ecological footprint made by the eco-friendly consumer education program, and ultimately, to help the high school students, future consumers, have eco-friendly attitude. This study will be contributed to helping them to understand the importance of the eco-friendly consumption and the seriousness of the environmental problems arising from their bad consumption habit, to get interested in the environmental problems in daily lives, and to reduce the ecological footprint through the eco-friendly habit acquired when young. This study is designed to have 60 high school students experience the eco-friendly consumer education program for 10 months and compare the levels of each ecological footprint though two different Questionnaires in five sections: housing, food, transportation, purchase, and waste. The program used in this research consists of three parts: eco-friendly attitude education for consumers, eco-friendly citizen education for consumers, and eco-friendly resource management education for consumers. The data are analyzed by SPSS Window 10.0 program. The findings are as follows: First. The eco-friendly consumer education is more likely to help the students develop critical thought and eco-friendly attitude, unlike the economy-related consumer education. Second. The level of ecological footprint is significantly decreased in the group with the eco-friendly consumer education program. compared to the group without it. Third. Experiencing the eco-friendly consumer education program helps the students have the positive attitude on ecology and lead an environmentally sustainable consumer life. The results show that eco-friendly consumer education can make a contribution to raising the good citizens who have eco-friendly attitude and behavior, lead sustainable consumer life, and try to reduce the level of ecological footprint.

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A Development and Evaluation of an On-line Consumer Education Program for Adults in Consumerism - Focused on consumerism - (성인소비자 대상의 온라인 소비자교육프로그램 개발 및 평가 -소비자주의영역을 중심으로-)

  • 김민정;김기옥
    • Journal of Families and Better Life
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    • v.21 no.5
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    • pp.77-91
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    • 2003
  • Most consumers have experienced unexpected consumer problems in the new consumption environment. Accordingly consumer education is very important to prevent consumer problems in advance. Adult consumers don't have many chances to take consumer education with various reasons though they are in a core position in the economy. This study developed an on-line consumer education program for adults in consumerism in the website, www.bestmaker.com/cw. The contents of consumerism were divided into five subfields such as consumer rights, responsibility and roles; consumer law; consumer participation; consumer protection; on-line survey. The on-line consumer education program was given to 164 adult consumers who could use internet, and the contents and the methods of the consumer education were evaluated by the same consumers with an on-line survey. The results of the survey show that those in 30's through 40's and with higher education are more satisfied with the contents and the methods of the on-line consumer education. This study implies that the contents, the methods, and the design of an on-line consumer education need to be consistent each other and well organized altogether.

A Study on the Historical Tendency and Concrete Development of scholastic Consumer Education in Japan (일본 학교소비자교육의 사적동향과 그 구체적인 활용사례)

  • 권정원;이기춘
    • Journal of the Korean Home Economics Association
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    • v.40 no.12
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    • pp.13-29
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    • 2002
  • The scholastic consumer education program in Japan was adopted after world war Ⅱ. And so far, based on home economics class at school, the program has undergone seven times modification with “A course of study(learning coaching guide). Now the main objective with the consumer education program, initiated from ‘purchasing skill’ and ‘information offer’, has been shifted to the direction of stressing the ‘reasonable decision making’ and ‘invocation of consumer recognition’. The concrete operation of the scholastic consumer education program in Japan was managed and operated to the direction of urging the student to think independently and self-motivated and provoking the power of thinking, while utilizing daily works closely to routine life as educational materials and subjects. The investigations on Japanese scholastic consumer education program which have been developing and accumulating concrete instances and know-how's of scholastic consumer education program are considered to be still suggestive, and we may conclude it's necessary for both of Korea and Japan to interchange necessary experiences and ideas on this field with each other.

A Study on the Development of Environment Education Program based on Consumer Information Needs by Pro-environmental Consumer Attitude and Behavior (환경문제에 대한 소비자태도-행동강화를 위한 소비자정보요구를 기초로 한 소비자 환경교육 프로그램 개발)

  • 심미영
    • Journal of the Korean Home Economics Association
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    • v.42 no.8
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    • pp.15-32
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    • 2004
  • The purpose of this study is to develop an environmental education program for environmentally friendly consumer behaviors by analyzing factors influencing the attitude-behavior relationship, and examining consumer information needs about environmental problems. Environmental information demanded by consumers could be classified into five main areas; 'use and disposal of environmentally friendly resources', 'purchase of environmentally friendly goods', 'environmental problems and consumer sovereignty', 'environmental laws and regulations' and 'environmental values and consumer's civil consciousness'. Based on the study results, an environmental education program for consumers was developed which consisted of two main parts, basis and practice. The former aimed to strengthen consumer consciousness about environmental problems and the latter, to make regular environmentally friendly consumer behaviors. The two parts were correlated. Thus strengthening environment-related consumer consciousness by learning the part of basis could promote of environmentally friendly consumer behaviors.

Development and Application of Internet-based Consumer Education Program for Children (인터넷 기반 아동소비자 교육프로그램 개발 및 적용)

  • 김영옥
    • Journal of Korean Home Economics Education Association
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    • v.15 no.3
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    • pp.13-28
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    • 2003
  • This study presents a development of internet-based consumer education program for children. We also investigate how this program affects on the children's consumer competency and how much children are interested in this program. This program consists of 6 domains: the concept of consumer. wants and scarcity. advertisement, tips on purchasing. consumer's rights. and consumer's problem imd solutions. In order to attract children. multimedia data such as pictures. drawings. and animations were included in designing the screens. The subjects of this study were 40 children at forth grade to participate in consumer education program. Surveys were conducted twice to collect data for consumer competency and children's interest in the program. According to the results of t-test. We found that consumer education has a positive effect on consumer knowledge and consumer-role attitude but has not a positive effect on consumer skill. We also found that children's interest on this program was very high.

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