• 제목/요약/키워드: consumer demand

검색결과 832건 처리시간 0.029초

An Exploratory Study on the New Product Demand Curve Estimation Using Online Auction Data

  • Shim Seon-Young;Lee Byung-Tae
    • Management Science and Financial Engineering
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    • 제11권3호
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    • pp.125-136
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    • 2005
  • As the importance of time-based competition is increasing, information systems for supporting the immediate decision making is strongly required. Especially high -tech product firms are under extreme pressure of rapid response to the demand side due to relatively short life cycle of the product. Therefore, the objective of our research is proposing a framework of estimating demand curve based on e-auction data, which is extremely easy to access and well reflect the limited demand curve in that channel. Firstly, we identify the advantages of using e-auction data for full demand curve estimation and then verify it using Agent-Eased-Modeling and Tobin's censored regression model.

시스템다이내믹스 기반의 다세대 확산 수요 예측 : 이동통신 가입자 수요 예측 적용사례 (Forecasting Multi-Generation Diffusion Demand based on System Dynamics : A Case for Forecasting Mobile Subscription Demand)

  • 송희석;김재경
    • Journal of Information Technology Applications and Management
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    • 제24권2호
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    • pp.81-96
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    • 2017
  • Forecasting long-term mobile service demand is inevitable to establish an effective frequency management policy despite the lack of reliability of forecast results. The statistical forecasting method has limitations in analyzing how the forecasting result changes when the scenario for various drivers such as consumer usage pattern or market structure for mobile communication service is changed. In this study, we propose a dynamic model of the mobile communication service market using system dynamics technique and forecast the future demand for long-term mobile communication subscriber based on the dynamic model, and also experiment on the change pattern of subscriber demand under various scenarios.

전력소비자의 단기수요예측을 위한 전력소비패턴과 환경요인과의 관계 분석 (Relationship Analysis of Power Consumption Pattern and Environmental Factor for a Consumer's Short-term Demand Forecast)

  • 고종민;송재주;김영일;양일권
    • 전기학회논문지
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    • 제59권11호
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    • pp.1956-1963
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    • 2010
  • Studies on the development of various energy management programs and real-time bidirectional information infrastructures have been actively conducted to promote the reduction of power demands and CO2 emissions effectively. In the conventional energy management programs, the demand response program that can transition or transfer the power use spontaneously for power prices and other signals has been largely used throughout the inside and outside of the country. For measuring the effect of such demand response program, it is necessary to exactly estimate short-term loads. In this study, the power consumption patterns in both individual and group consumers were analyzed to estimate the exact short-term loads, and the relationship between the actual power consumption and seasonal factors was also analyzed.

사내요금제를 활용한 대규모 수용가 수요반응에 관한 연구 (Demand Response of Large-Scale General and Industrial Customer using In-House Pricing Model)

  • 김민정
    • 전기학회논문지
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    • 제65권7호
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    • pp.1128-1134
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    • 2016
  • Demand response provides customer load reductions based on high market prices or system reliability conditions. One type of demand response, price-based program, induces customers to respond to changes in product rates. However, there are large-scale general and industrial customers that have difficulty changing their energy consumption patterns, even with rate changes, due to their electricity demands being commercial and industrial. This study proposes an in-house pricing model for large-scale general and industrial customers, particularly those with multiple business facilities, for self-regulating demand-side management and cost reduction. The in-house pricing model charges higher rates to customers with lower load factors by employing peak to off-peak ratios in order to reduce maximum demand at each facility. The proposed scheme has been applied to real world and its benefits are demonstrated through an example.

실내디자인 트랜드 검색 프로그램에 관한 연구 - 아파트 주거공간을 중심으로 - (A Study on the Searching Program of Interior Design Trends Based on Apartment House)

  • 한영호;장중식;이미경
    • 한국실내디자인학회논문집
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    • 제32호
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    • pp.131-137
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    • 2002
  • The development of fast information network connections and the information highway of todays society have made consumers to demand various services in interior design. The media influencing consumer behavior is with no doubt, the Internet. The exponential growth in Internet users in Korea is surprised to all other countries. At this time where new businesses and events on the Internet are developing successfully, the educational and cultural benefits to consumers, which is quite different from the time when consumers only depended on television and newspaper, are enabling consumer demand to grow together with the abundant floods of information. This implies that consumer choice is shifting from needs-based to wants-based products and services. In the past where only the necessities were mass-produced and there was a lack in goods in general, there just werent enough products or varieties for consumers to either compare or evaluate. Today, comparing and evaluating has become natural with the access to information, and consumers have teamed to choose interior products that fit their preferences. In other words, this means that consumers are now at a transition point where they are moving from the simple everyday needs of the past to wants of the present that allows them to form a standard for selecting products of their own preference.

Consumer Satisfaction Survey on Health Care Convergence College Students at a University

  • CHOI, Eun-Mee
    • 웰빙융합연구
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    • 제4권4호
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    • pp.1-14
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    • 2021
  • Purpose: This study aims to measure the level of satisfaction with the overall education of current students, who are major consumers of education by department at the Health Care Convergence University, and to establish development strategies such as improving education quality and satisfaction by deriving problems and improvements. Research design, data and methodology: This study drew conclusions through secondary data analysis based on data surveyed by the Educational Performance Management Center of a university in the academic year of 2020. The target of the education consumer satisfaction survey was 470 students of the College in the academic year 2020. Frequency analysis and correlation analysis were applied to the data using the statistical package program SPSS 25 version. Results: In the major curriculum satisfaction survey, the department with the highest score was optics and optics, 4.11, and the department with the lowest score was medical IT, 3.29. Conclusions: The department with the highest correlation in the correlation analysis result of the demand survey by department was the Department of Medical Management and the Department of Medical IT, with a correlation coefficient r=0.984, and the lowest correlation in the correlation analysis result of the demand survey by department was the Department of Medical IT and Dental Hygiene, with a correlation coefficient r= -0.085.

Overcoming Electrical Energy Efficiency Gap in Nepal's Residential Sector

  • Thapa, Shahadev;Kim, Yun Seon
    • Asia Pacific Journal of Business Review
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    • 제3권1호
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    • pp.19-38
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    • 2018
  • The energy intensity of Nepal is economically not worthy, lacks eco-friendly and importantly not sustainable, and almost four times the average global energy intensity. Considerable efforts have been exercised to reduce the energy gap yet, it is still much to achieve. Nation priority on energy sector was envisaged with promulgation of investment friendly rules and law in hydropower and renewable technology even though, could not harness the sufficient energy. In amid of this acute energy crisis, the government launched the Nepal Energy Efficiency Programme (NEEP) with technical assistance from German International Cooperation (GIZ). Energy Efficiency (EE) practice is the most cost-effective method to reduce the supply and demand gap, reduce on greenhouse gases and pollution, and deter on import of petroleum products which finally improves on trade imbalance. This paper had proposed a framework of energy management team to promote energy efficient technologies in residential consumer. The energy management teams study the past records of energy use pattern of consumers and suggest appropriate technology for energy saving options. The paper provides some reviews of energy efficiency initiatives undertaken by the concern regulatory body which highlights the current status. The comprehensive knowledge acquired through exploratory research is implemented in this paper to identify the various barriers that domestic consumer is experiencing towards the active participation in energy efficiency program launched by the Government of Nepal.

서울시 가정용수 공급의 경제적 편익 추정 (Valuing the Economic Benefits from the Residential Water Supply In Seoul)

  • 유승훈;박광섭
    • 한국수자원학회논문집
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    • 제39권12호
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    • pp.1057-1066
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    • 2006
  • 용수는 인간의 생존과 산업생산에 있어서 필수적인 투입요소이다. 용수공급을 위해서는 많은 비용이 소요되지만 경제적 편익도 발생하며, 이에 대한 정보는 용수공급사업의 평가에서 중요하게 활용된다. 이에 본 연구에서는 서울시 가정용수 공급으로 인해 발생하는 경제적 편익을 추정하고자 한다. 특히 2001년부터 2004년까지의 기간을 대상으로 하여, 서울시 11개 수도사업소별로 연도별 소비자 잉여 및 경제적 가치를 추정한다. 소비자 잉여의 계산 과정에서 필요한 가격탄력성에 대한 정보는 서울시 가정용수 수요함수를 직접 추정하여 구했으며, 소비자 잉여의 계산은 최근에 개발된 산식을 이용한다. 서울시 가정용수 수요의 가격탄력성은 -0.810 및 -1.011이였으며, 이를 이용하여 계산된 소비자 잉여와 경제적 가치는 2003년의 경우 각각 1,319억원에서 1,646억원 및 3,986억원에서 4,313억원에 달한다.

베이지안 다계층모형을 이용한 가격인상에 따른 판매량의 동적변화 추정 및 예측 (Estimation of Dynamic Effects of Price Increase on Sales Using Bayesian Hierarchical Model)

  • 전덕빈;박성호
    • 한국경영과학회:학술대회논문집
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    • 한국경영과학회/대한산업공학회 2005년도 춘계공동학술대회 발표논문
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    • pp.798-805
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    • 2005
  • Estimating the effects of price increase on a company's sales is important task faced by managers. If consumer has prior information on price increase or expect it, there would be stockpiling and subsequent drops in sales. In addition, consumer can suppress demand in the short run. Above factors make the sales dynamic and unstable. We develop a time series model to evaluate the sales patterns with stockpiling and short term suppression of demand and also propose a forecasting procedure. For estimation, we use panel data and extend the model to Bayesian hierarchical structure. By borrowing strength across cross-sectional units, this estimation scheme gives more robust and reasonable result than one from the individual estimation. Furthermore, the proposed scheme yields improved predictive power in the forecasting of hold-out sample periods.

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대체수요를 고려한 선택관점의 다제품 확산모형 (A Choice-Based Multi-Product Diffusion Model Incorporating Replacement Demand)

  • 김정일;전덕빈
    • 한국경영과학회:학술대회논문집
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    • 한국경영과학회 2006년도 추계학술대회
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    • pp.161-164
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    • 2006
  • The sales of consumer durables are composed of first time purchases and replacement purchases. Since the sales for most mature durable products are dominated by replacement sales, it is necessary to develop a model incorporating replacement component of sales in order to forecast total sales accurately. Several single product diffusion models incorporating replacement demand have been developed, but research addressing the multi-product diffusion models has not considered replacement sales. In this paper, we propose a model based on consumer choice behavior that simultaneously captures the diffusion and the replacement process for multi-product relationships. The proposed model enables the division of replacement sales into repurchase by previous users and transition purchase by users of different products. As a result, the model allows the partitioning of the total sales according to the customer groups (first-time buyers, repurchase buyers, and transition buyers), which allows companies to develop their production and marketing plans based on their customer mix. We apply the proposed model to the Korean automobile market, and compare the fitting and forecasting performance with other Bass-type multi-product models.

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