• Title/Summary/Keyword: consumer control

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Effects of a Consumer Education Program Based on an Integrated Approach for Teaching Consumer Behavior (통합적 접근에 의한 소비자교육 프로그램이 유아의 소비자 행동에 미치는 영향)

  • Byon, Kil-Hee;Sim, Sung-Kyung;Song, Hwa-Jin;Park, Young-Sim;Kim, Joong-Guen;Kim, Eun-Ah
    • Korean Journal of Child Studies
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    • v.27 no.6
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    • pp.167-181
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    • 2006
  • The subjects of this study of the effects of a consumer education program were 22 experimental and 21 control group children aged five in 2 classes of D day care center in J City. The 14 week consumer education program, based on Lee Ki Soak et al.(1998), was composed of sixteen activities covering five areas relating to curriculum themes, and three activities designed to be employed continuously regardless of the curriculum themes. Pre-, post-, and follow-up surveys were conducted using the consumer behavior questionnaire for mothers. Results showed immediate overall positive effects, including improvement in resource management behavior among sub-areas of consumer behavior. Continued effects of the program were validated by the follow-up survey conducted 4 month after the training program ended.

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Retailing Attribute Evaluation and Satisfaction of New Silver Consumers: Focus on Department Stores and Traditional Markets (뉴실버 소비자의 소매업태 속성평가 및 소비자만족도 연구: 백화점과 전통시장을 중심으로)

  • Kim, Soo Min;Lee, Seung Sin
    • Human Ecology Research
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    • v.53 no.6
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    • pp.619-628
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    • 2015
  • Baby boomers who have rebuilt the Korean economy over the last half a century are now transitioning into a silver generation who are over 65 years of age. New silver consumers are qualitatively and quantitatively different from the previous generation and are considered to be 'the single most consumption-leading generation.' The number of new silver consumers using department stores and traditional markets has increased. SPSS ver. 21.0 was used with the methods of frequency analysis, t-test, one-way analysis of variance (ANOVA), device master record test, and regression analysis. This research studies consumer satisfaction of new silver consumers on department stores and traditional markets among retailing. The improvement of the parking environment is the most urgent issue for traditional markets because the long-term assessments of parking areas indicate that it is necessary to provide improved convenience for consumers. Salesman satisfaction has improved and consumer satisfaction ranks salesman satisfaction high for traditional markets; however, price satisfaction is low and the distribution system should be improved to supply products at a lower price. Salesman and price satisfaction should be improved at depart stores. Traditional markets should also promote consumer satisfaction through consistent management to make consumers trust information in regards to quality control and production and distribution; in addition, department stores should increase consumer satisfaction by maintaining store systems such as product diversification and display, cleanness, and atmosphere.

The Influence of Control and Friendliness-Perception of Apparel Brand on the Consumption Behavior (의류브랜드의 친애와 통제 지각이 소비행동에 미치는 영향)

  • Lee, Ji-Ryang;Kim, Ju-Ae
    • Fashion & Textile Research Journal
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    • v.9 no.5
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    • pp.500-506
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    • 2007
  • This study aims to examine what consumers perceive about affection and control in association with personified brands, and to explore what effects such perception has on consumer behavior. The research methodology employed a questionnaire surveying female university students in the Seoul. The data were analyzed by SPSS Hangul 10.0 Statistic Package. 16 apparel brands that had been selected by a preliminary study were surveyed. The data analysis method employed a factor analysis, analysis of variance, and multiple regression analysis. The study found that consumers' perception of personified brands is divided into Friendliness and control like in interpersonal communication, and consumers' preference and purchase intention becomes different depending on affection and control perception. In particular, it was analyzed that more important factor that decides preference and purchase intention is the perception in the aspect of control, not in the aspect of Friendliness.

What is sensory and consumer science? ('감각·소비자과학'이란?)

  • Lee, Hye-Seong
    • Food Science and Industry
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    • v.52 no.1
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    • pp.2-10
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    • 2019
  • Sensory and consumer science is one of the four core sciences in food science training. In early years, this field of studies are focused on providing food technologists information of sensory attributes of food for quality control and product optimization, and referred as sensory evaluation or sensory science interchangeably. Yet, during the last decades, its scope has been much broadened looking at sensory properties of food not just as product attributes but consumer-perceived properties, emphasizing human experience. Attentions are increased for sensory fundamentals(sensory psychology and physiology) and multidisciplinary integration of theories and measurement methods for improving satisfaction of consumers' sensory experience and promoting healthy eating and wellbeing. The Sensory Evaluation(SE) division of Korean Society of Food Science and Technology(KoSFoST) has recently changed its name to Sensory and Consumer Science(SCS) division in order to address such evolution of the field and sensory professional's role.

Consumers' Resistance and Continued Use Intention of Self-service Kiosk (셀프서비스 키오스크에 대한 소비자의 저항 및 지속사용의도의 결정 요인)

  • Kim, Hyo-Jung;Lee, Jin-Myong
    • Human Ecology Research
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    • v.58 no.3
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    • pp.401-416
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    • 2020
  • Service providers have introduced interactive devices such as self-service kiosks to provide convenient and efficient services to consumers. Self-service kiosks are one of the most diverse technological forms of self-service technologies that provide control and freedom to consumers as well as reduce the frustration of line-ups. This study explores the predictors of consumer resistance and continued use intention with regard to self-service kiosks. It adopts three constructs on the following variables: perceived innovation characteristics, consumer characteristics, and gamification. An online self-administered survey was conducted, and 343 users of self-service kiosk services, aged between 20 and 59, were included in the analysis. The study used the SPSS 23.0 program to perform a descriptive analysis along with, t-test, ANOVA, correlation analysis, and regression analysis. First, convenience, controllability, and gamification negatively influenced consumer resistance to self-service kiosks. Second, human alienation and sociability positively influenced consumer resistance to self-service kiosks. Third, convenience and gamification positively influenced the continued use intention with regard to self-service kiosks. Last, the risk of functionality, human alienation, and sociability negatively influenced continued use intention with regard to self-service kiosks. The results contribute to the literature because few studies have examined what drives the resistance of users and continued use intention with regard to self-service kiosks. It also provides service providers and practitioners with insights and strategies on how to overcome consumer resistance.

A Study on the Consumer Complaining behavior Regarding Functional Health Foods (건강관련식품 구매 후 소비자의 불만호소행동)

  • Jae Mie-Kyung;Kim Young Ok;Lee Kyung Ok
    • Journal of the Korean Home Economics Association
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    • v.43 no.7 s.209
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    • pp.23-35
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    • 2005
  • This study examined the consumer complaining behavior after purchasing functional health foods and investigated the variables which influence public and private consumer complaining behavior. The subjects of this study were 206 consumers who were dissatisfied after purchasing functional health foods. The survey was conducted during September. 15-October 6, 2003. Percentiles, frequencies, means, $X^2$ and logistic regression were utilized for data analysis with SPSS program. Major findings were as follows: 1 The groups reporting public complaining behavior were over college graduate, high income workers, professional and clerical workers(demographic variables). Purchasing related variable were high purchasing price, strategy of sales person and. ad, purchasing channel through door to door sales, telemarketing, multi level sales, and home shopping, purchasing purpose of weight control and cosmetic. 2. The groups reporting private complaining behavior were high school graduate, low income workers, housewives and the unemployed(demographic variables). Purchasing related variable were low purchasing price, the case of consumer need, purchasing in the shop, purchasing purpose of health restoration.

A Development on Consumer Portal System based on Advanced Metering Infrastructure (Advanced Metering Infrastructure를 이용한 Consumer Portal 개발)

  • Jin, Sung-Il;Jung, Nam-Jun;Yu, In-Hyeob;Kim, Sun-Ic;Ko, Gong-Min
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.56 no.11
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    • pp.1903-1909
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    • 2007
  • As the electric power industry has been revolutionarily transformed such that the distributed energy resources have been interconnected with power systems and a variety of energy service providers have been appeared, the need of Consumer Energy Portal as a core of two-way communication and service infrastructure between power suppliers and consumers has been gradually increased. Consumer Energy Portal can be thought of as a combination of hardware and software enabling two-way communication between energy service providers and equipment within the consumers' premises or a physical and logical link between consumers' in-building networks and wide-area access networks. In other words, Consumer Energy Portal can make the way the power industry has been traditionally operated the web-based way, enabling two-way interactions between energy service providers and consumers and mutual networking between end users' equipment. Thus, Consumer Energy Portal can be a kind of Service portal that provides new value-added services and efficient power operations that in the past. In this paper, for ESPs' integrated resources management, demand side management and value-added service provision, we have established the two-way access network that can gather real-time metering data using ZigBee technology and control physically networked equipment.

Using Choice Experiments Methods to Estimate Consumer Preference of Rice (실험선택분석을 이용한 쌀의 소비자 선호 분석)

  • Yoo, Jin-Chae;Jeong, Yun-Hee;Kong, Ki-Seo
    • Korean Journal of Organic Agriculture
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    • v.17 no.2
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    • pp.135-150
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    • 2009
  • This paper was to use choice experiments in the analysis of consumer choice behavior and preferences for five different attributes(the origin of rice, a quality certificate, a quality control, a traceability system, the price of rice) in Cheongju City. Completed surveys yielded 712 responses which were analyzed using the conditional logit model to analyze the marginal willingness to pay of the four attributes(the origin of rice, a quality certificate, a quality control and a traceability system) per household and estimated the marginal willingness to pay of the set of feasible options. The result of this study can be used as a guide for the rice industry in the design of possible labeling schemes.

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A Study on the Load Forecasting Methods of Peak Electricity Demand Controller (최대수요전력 관리 장치의 부하 예측에 관한 연구)

  • Kong, In-Yeup
    • IEMEK Journal of Embedded Systems and Applications
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    • v.9 no.3
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    • pp.137-143
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    • 2014
  • Demand Controller is a load control device that monitor the current power consumption and calculate the forecast power to not exceed the power set by consumer. Accurate demand forecasting is important because of controlling the load use the way that sound a warning and then blocking the load when if forecasted demand exceed the power set by consumer. When if consumer with fluctuating power consumption use the existing forecasting method, management of demand control has the disadvantage of not stable. In this paper, load forecasting of the unit of seconds using the Exponential Smoothing Methods, ARIMA model, Kalman Filter is proposed. Also simulation of load forecasting of the unit of the seconds methods and existing forecasting methods is performed and analyzed the accuracy. As a result of simulation, the accuracy of load forecasting methods in seconds is higher.