• 제목/요약/키워드: consumer's information need

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상권유형별 베이커리 판매공간계획에 관한 연구 (A Study on the Bakery Lay-out according to the Sales Analysis of Market Types)

  • 윤갑근;정사희
    • 한국실내디자인학회논문집
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    • 제14권6호
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    • pp.120-131
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    • 2005
  • Nowadays, food style would be changing as western and much like simple. because there was changing for customer both life style and recognition of what the food is, so that the customer would like to get something that has a high qualified and special. In the society changing continuary, the upgraded speed of atmospher and competition between bakery company is running quickly. in order to follow the customer who are different individually and pursuit lots of kind of things. In fact, it's not only making atmosphere that could give relaxation and rich life but also supporting commodity and many kinds of information to effect the sale's effectiveness, so the various alternative need to be checked out to treat the difference of atmosphere. importance of space composition plan considerating specific character is confirmed each commercial area of alternatives. In this study, we want to provide the most important standard of space composition of several visible or invisible environment factor making an bakery store. commercial rights are defferentiated between center commercial land and dwelling commercial land and we can strengthen the competitveness by bringing inspect, analysis, comparison about product make-up price each commercial land in space organixation of in-store actively in the 21 century's new bakery competition. In the 21st century, we should recognize we are in the new period about these a aggressive goal of maximization of sales and performed space construction through plan specialization to build reasonably and effectively. composition plan for store space as composition rate of product would be basic plan. so when the opening store is decided it need to be basic composition plan space which Is proper to situation of area.

건강정보전문사서의 역할 및 자격제안에 관한 연구 (A Study on Investigating Roles and Qualifications of Health Information Librarian)

  • 노영희
    • 한국도서관정보학회지
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    • 제44권4호
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    • pp.93-122
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    • 2013
  • 본 연구에서는 전문사서 유형 중 최근 웰빙 및 건강에 대한 관심이 증가하면서 그 역할이 증대되고 있는 건강정보전문사서의 역할을 규명하고자 하였다. 즉 구인구직사이트 분석을 기반으로 건강정보전문사서가 갖추어야 할 학력, 경력, 수행할 직무 등을 제시하고자 하였다. 연구결과 첫째, 건강정보전문사서의 명칭은 매우 다양하게 나타나고 있으나 공공도서관에는 건강정보 전문사서, 병원도서관 및 의학도서관에는 의학전문사서의 명칭이 적합하다고 본다. 둘째, 건강정보전문사서는 석사 이상의 문헌정보학 교육 경력 및 학사 이상의 건강관련 교육 경력이 요구된다. 셋째, 적어도 2년 이상의 해당분야 경력이 요구되며 특히 건강정보서비스 경험이 요구된다. 넷째, 뛰어난 커뮤니케이션 능력 및 대인관계능력이 요구되며, 특히 건강관련 정보자원에 대한 높은 지식이 요구된다. 다섯째, 수행해야 할 주요 직무는 도서관운영업무, 교육업무, 연구업무, 정보자원의 접근과 공유업무, 장서관리 업무, 정보관리기술업무, 지지활동 등이 있다.

연관상품 추천을 위한 회귀분석모형 기반 연관 규칙 척도 결합기법 (A Regression-Model-based Method for Combining Interestingness Measures of Association Rule Mining)

  • 이동원
    • 지능정보연구
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    • 제23권1호
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    • pp.127-141
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    • 2017
  • 인터넷과 모바일 관련 기술의 발전과 기기의 보급은 물리적 공간의 제약을 극복하게 하고, 다양한 상품과 서비스를 소비자에게 제공함으로써, 소비자에게 선택의 폭을 넓히는 기회를 제공하는 반면, 많은 시간과 노력을 기울이고도 소비자가 자신의 기호에 적합한 품목을 선택하기 힘들어지는 부작용을 낳았다. 이에 따라, 기업은 추천 시스템을 활용하여 소비자가 원하는 품목을 더 쉽게 찾는 수단을 제공하고 있다. 상품 간의 연관성을 통계적으로 분석하는 연관 규칙 마이닝 기법은 직관적인 형태의 척도를 규칙과 함께 제공함으로써, 이로부터 도출된 규칙에 포함된 품목 간의 관계를 이해하고, 이를 추천에 적용하기 쉽다는 강점을 갖는다. 그러나, 서로 다른 규칙의 척도가 일관되게 어느 한 쪽의 규칙이 더 우위에 있음을 알려주지 못한다면, 수많은 품목 중 추천에 적합한 품목을 적절히 선별해내기 힘든 상황이 발생한다. 본 연구에서는 추천 상품의 순위를 결정할 수 있도록 연관 규칙 마이닝 기법에 회귀분석모형을 보완적으로 적용하는 방안을 제시하고자 수행되었다. 연관 규칙 마이닝에서 보편적으로 사용되고 있는 지지도, 신뢰도, 향상도를 활용하여 모형을 구현함으로써, 직관적으로 이해하기 쉬울 뿐만 아니라, 실무에서도 활용하기 쉬운 방안을 제시하고자 하였다. 국내 최대규모의 온라인 쇼핑몰의 주문 데이터를 활용한 실험을 통해, 제안된 모형으로부터 얻어진 추천 점수를 기반으로 추천상품을 결정하고, 이를 추천에 적용함으로써 추천 적중률을 향상시킬 수 있음을 보였다. 특히, 최근 모바일 상거래가 빠르게 확산됨에 따라, 제한된 화면에 한정된 수의 추천 품목을 제시해야 하는 상황에서 적합한 추천 기법임을 확인할 수 있었다.

RFID 기술을 이용한 한약재 이력관리 방안에 관한 연구 (A study of plan for traceability of a Korean herb using RFID technology)

  • 김철;송미영
    • 한국한의학연구원논문집
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    • 제12권3호통권18호
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    • pp.31-47
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    • 2006
  • Nowadays Korean governments use Information Technology to improve the quality of life for a people. One of these tries is building the Food Tracing System based on Information Technology. Koreans have big concern about food that is good for health. The Food Tracing System means that the system can follows, traces, and records every steps of production and delivery of food and its ingredient. And this process should be identified and grouped by using tags, marks, and other methods. For example, producer of ingredient, processing steps of food, delivered place could be traced. In addition to food, medical herbs need consumer's trust in production and delivery. To trace and prosecute contaminated medical herbs, medical herbs also need this kind of Tracing System based on Information Technology. This study shows current medical herbs tracing ways and RFID(Radio Frequency IDentification) technology trend. As preceding study for future RFID based medical herbs tracing system, this study suggests the building plan and scenario of the Medical Herbs Tracing System. The determination of the main body for sticking RFID Tags is very important to design for RFID Traceability System. In this study, the starting point of information to medical herbs is an inspection agency. The Medical Herbs to product domestically or import moved to an inspection agency. An inspection agency bond the RFID Tags to packing of the Medical Herbs after examining the a basic its component. At the same time inspector give the information of production or importation to the Tags. This Tags are moved for logistical process to end point, the Korean medicine agency. The customer confirmed the traceability and certification information of the Medical Herbs. For success tracing of medical herbs, institutional support and close cooperation between related organizations is necessary besides good system design.

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다속성 효용이론을 활용한 소비자 선호조사 (Measuring Consumer Preferences Using Multi-Attribute Utility Theory)

  • 안재현;방영석;한상필
    • Asia pacific journal of information systems
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    • 제18권3호
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    • pp.1-20
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    • 2008
  • Based on the multi-attribute utility theory (MAUT), we present a survey method to measure consumer preferences. The multi-attribute utility theory has been used to make decisions in OR/MS field; however, we show that the method can be effectively used to estimate the demand for new services by measuring individual level utility function. Because conjoint method has been widely used to measure consumer preferences for new products and services, we compare the pros and cons of two consumer preference survey methods. Further, we illustrate how swing weighing method can be effectively used to elicit customer preferences especially for new telecommunications services, Multi-attribute utility theory is a compositional approach for modeling customer preference, in which researchers calculate overall service utility by summing up the evaluation results for each attribute. On the contrary, conjoint method is a decompositional approach, which requires holistic evaluations for profiles. Partworth for each attribute is derived or estimated based on the evaluation, and finally consumer preferences for each profile are calculated. However, if the profiles are quite new and unfamiliar to the survey respondents, they will find it very difficult to accurately evaluate the profiles. We believe that the multi-attribute utility theory-based survey method is more appropriate than the conjoint method, because respondents only need to assess attribute level preferences and not holistic assessment. We chose swing weighting method among many weight assessment methods in multi-attribute utility theory, because it is designed to perform in a simple and fast manner. As illustrated in Clemen and Reilly (2001), to assess swing weights, the first step is to create the worst possible outcome as a benchmark by setting the worst level on each of the attributes. Then, each of the succeeding rows "swings" one of the attributes from worst to best. Upon constructing the swing table, respondents rank order the outcomes (rows). The next step is to rate the outcomes in which the rating for the benchmark is set to be 0 and the rating for the best outcome to be 100, and the ratings for other outcomes are determined in the ranges between 0 and 100. In calculating weight for each attribute, ratings are normalized by the total sum of all ratings. To demonstrate the applicability of the approach, we elicited and analyzed individual-level customer preference for new telecommunication services-WiBro and HSDPA. We began with a randomly selected 800 interviewees, and reduced them to 432 because other remaining ones were related to the people who did not show strong intention for subscription to new telecommunications services. For each combination of content and handset, number of responses which favored WiBro and HSDPA were counted, respectively. It was assumed that interviewee favors a specific service when expected utility is greater than that of competing service(s). Then, the market share of each service was calculated by normalizing the total number of responses which preferred each service. Holistic evaluation of new and unfamiliar service is a tough challenge for survey respondents. We have developed a simple and easy method to assess individual level preference by estimating weight of each attribute. Swing method was applied for this purpose. We believe that estimating individual level preference will be quite flexibly used to predict market performance of new services in many different business environments.

고객의 비재무적 가치를 이용한 네트워크 타겟팅에 관한 연구 (The Study on the Network Targeting Using the Non-financial Value of Customer)

  • 김진;오윤조;박주석;김경희;이정현
    • 지능정보연구
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    • 제16권2호
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    • pp.109-128
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    • 2010
  • 본 연구는 소비자 간에 형성되는 사회적 네트워크와 데이터 기반의 마케팅 기법을 적용하여 소비자의 비재무적 가치를 찾아내고, 이를 마케팅에 적용함으로써 마케팅 활동의 효율성을 제고하는데 그 목적을 두고 있다. 이를 위해 소비자의 인식과 구전 효과에 큰 영향을 받으며, 관여도가 높은 에센스 화장품 소비자를 대상으로 실증분석하였다. 실증분석 결과, 첫째, 에센스 소비자의 세분시장은 여러 개의 서로 상이한 네트워크를 형성하고 있으며, 이들 각 네트워크 내에는 연결(degree centrality) 및 매개중심(closeness centrality)이 되는 소비자가 존재하는 것으로 분석되었다. 두번째, 연결 및 매개 중심성이 높은 고객들이 주변 고객에게 영향을 미치고 있는 것으로 나타나, 이들이 기업의 수익을 촉진시키는 비재무적 가치가 있는 것으로 판단되었다. 마지막으로 국외산 제품별 및 인구통계적 특성별로 에센스 화장품 소비시장의 네트워크 구조에는 차이가 있는 것으로 확인되었다. 따라서 네트워크 타겟팅에 있어서도 이와 같은 특성을 상호보완적으로 활용할 필요가 있음을 시사하고 있다.

파리 컬렉션 변천에 관한 연구 (A Study on the Transition of Paris Collection)

  • 이난희
    • 한국의상디자인학회지
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    • 제8권2호
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    • pp.95-108
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    • 2006
  • The purpose of this study was to analyze the historical change of Paris Collection in relation to the social and cultural environment. Together with the various changes in society, creates fashion, the historical background of the Paris Collections is analyzed from the end of the 19th century until the present. The research method includes analysis entered on data from literature and magazines. From this study, the following conclusions can be reached. 1. Paris Collection is composed of various situations such as the economic aspect, the changing society, the change of the costumes, the change of consumer's consciousness, etc,. 2. The position and role of Paris Collection will be changed in the future. But, there is no alternative. Paris Collection is the best system which we need in our society. 3. Since the level of the planning of the apparel industry becoming raised rapidly, Paris collection tend to avoid the traditional aspect. 4. In order to make good product, good understanding of the historical background need. It must be considered to understand changes such as consumers lifestyles, social trend, etc.

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갯벌생태관광에 대한 소비자의 잠재가치 측정에 관한 연구 (Analyzing Consumer's Preference for the Potential Value of Coastal Wetland Ecotourism Using Contingent Choice Method)

  • 장정인;이주석;신철오
    • Ocean and Polar Research
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    • 제33권2호
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    • pp.149-157
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    • 2011
  • As tourist are becoming increasingly environmentally conscious, government and related companies need to establish policies or strategies that encourage ecotourism. The aim of this study is to analyze individual preferences and estimate shadow prices, namely, willingness to pay for coastal wetland ecotourism. This study applies a contingent choice method to measuring marginal WTP for each attribute (tour duration, number of visitors, guide, program) of coastal wetland ecotourism. The finding herein contribute to complementing the valuation methods by estimating various attributes of coastal wetland ecotourism and providing policy-makers with useful methodological framework and quantitative information in the decision-making process related to ecotourism.

남녀 노인독신가구의 경제상태와 소비지출의 영향요인 분석 (The Economic Status and an Analysis of the Expenditure of the Single Elderly Household of Men and Women)

  • 이윤정;김순미
    • 대한가정학회지
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    • 제42권12호
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    • pp.93-106
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    • 2004
  • This study examines the economic status and effect variables of expenditure of single elderly households using the 1996 Expenditure Survey of Urban Families from the Korea National Office. This study examined gender differences in total house income, expenditure and effect variables of expenditure. The results show that women had lower economic condition than men and that income is the most effective variable of expenditure for both. The result imply the need of employment and active support to improve household income especially for women who have a higher possibility of poverty.

조립작업자의 동작과 자세를 고려한 조립순서결정 (Part Assembly Sequences for Human Assembler Postures)

  • 김좌년;정성한;지해성
    • 한국CDE학회논문집
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    • 제13권5호
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    • pp.391-402
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    • 2008
  • Today's product development environment is characterized as abrupt changes in consumer needs and short lifecycle of the product, which requires manufacturing companies to be equipped with time-to-market and time-to-volume strategies as prime factors for the successful product launch on market. They especially need to bring a product to the market faster with smart methodologies that enable assembly manufacturers to efficiently simulate and manage part assembly information throughout product development process. The research in this paper provides n e-manufacturing methodology considering geometric constraints in order to decide assembly process sequences. The methodology organizies the part layout (position & orientation) in order to optimize human postures during the assembly processes. As the case studies, assembly parts for two commercial products have been generated as CAD models and analyzed for the desired solutions for part assembly sequences using the proposed methodology.