• Title/Summary/Keyword: consumer's information need

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A Study on the Transition of Paris Collection (파리 컬렉션 변천에 관한 연구)

  • Rhee, Nan-Hee
    • Journal of the Korea Fashion and Costume Design Association
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    • v.8 no.2
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    • pp.95-108
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    • 2006
  • The purpose of this study was to analyze the historical change of Paris Collection in relation to the social and cultural environment. Together with the various changes in society, creates fashion, the historical background of the Paris Collections is analyzed from the end of the 19th century until the present. The research method includes analysis entered on data from literature and magazines. From this study, the following conclusions can be reached. 1. Paris Collection is composed of various situations such as the economic aspect, the changing society, the change of the costumes, the change of consumer's consciousness, etc,. 2. The position and role of Paris Collection will be changed in the future. But, there is no alternative. Paris Collection is the best system which we need in our society. 3. Since the level of the planning of the apparel industry becoming raised rapidly, Paris collection tend to avoid the traditional aspect. 4. In order to make good product, good understanding of the historical background need. It must be considered to understand changes such as consumers lifestyles, social trend, etc.

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Analyzing Consumer's Preference for the Potential Value of Coastal Wetland Ecotourism Using Contingent Choice Method (갯벌생태관광에 대한 소비자의 잠재가치 측정에 관한 연구)

  • Chang, Jeong-In;Lee, Joo-Suk;Shin, Chul-Oh
    • Ocean and Polar Research
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    • v.33 no.2
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    • pp.149-157
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    • 2011
  • As tourist are becoming increasingly environmentally conscious, government and related companies need to establish policies or strategies that encourage ecotourism. The aim of this study is to analyze individual preferences and estimate shadow prices, namely, willingness to pay for coastal wetland ecotourism. This study applies a contingent choice method to measuring marginal WTP for each attribute (tour duration, number of visitors, guide, program) of coastal wetland ecotourism. The finding herein contribute to complementing the valuation methods by estimating various attributes of coastal wetland ecotourism and providing policy-makers with useful methodological framework and quantitative information in the decision-making process related to ecotourism.

The Economic Status and an Analysis of the Expenditure of the Single Elderly Household of Men and Women (남녀 노인독신가구의 경제상태와 소비지출의 영향요인 분석)

  • Lee Yoon-Jung;Kim Soon-Mi
    • Journal of the Korean Home Economics Association
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    • v.42 no.12 s.202
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    • pp.93-106
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    • 2004
  • This study examines the economic status and effect variables of expenditure of single elderly households using the 1996 Expenditure Survey of Urban Families from the Korea National Office. This study examined gender differences in total house income, expenditure and effect variables of expenditure. The results show that women had lower economic condition than men and that income is the most effective variable of expenditure for both. The result imply the need of employment and active support to improve household income especially for women who have a higher possibility of poverty.

Part Assembly Sequences for Human Assembler Postures (조립작업자의 동작과 자세를 고려한 조립순서결정)

  • Kim, Jyeo-Neon;Jeong, Seong-Han;Jee, Hae-Seong
    • Korean Journal of Computational Design and Engineering
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    • v.13 no.5
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    • pp.391-402
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    • 2008
  • Today's product development environment is characterized as abrupt changes in consumer needs and short lifecycle of the product, which requires manufacturing companies to be equipped with time-to-market and time-to-volume strategies as prime factors for the successful product launch on market. They especially need to bring a product to the market faster with smart methodologies that enable assembly manufacturers to efficiently simulate and manage part assembly information throughout product development process. The research in this paper provides n e-manufacturing methodology considering geometric constraints in order to decide assembly process sequences. The methodology organizies the part layout (position & orientation) in order to optimize human postures during the assembly processes. As the case studies, assembly parts for two commercial products have been generated as CAD models and analyzed for the desired solutions for part assembly sequences using the proposed methodology.

State Regulation of Banking Business in the Context of Social and Digital Transformation of the Economy

  • Rushchyshyn, Nadiya;Kulinich, Oksana;Tvorydlo, Olha;Mikhailov, Alexander;Viunyk, Olha
    • International Journal of Computer Science & Network Security
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    • v.22 no.4
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    • pp.67-72
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    • 2022
  • The main purpose of the study is to analyze the main aspects of state regulation of the banking business in the context of social and digital transformation. One of the key elements of the functioning of the economy of any country are banks that ensure the redistribution of financial resources and stimulate economic growth. However, the banking sector, like other activities, is dynamic and depends on the pace of development and forms of technological progress that affect the forms and types of information and digital technologies, as well as the globalization and remoteness of banking services. Accordingly, the need for effective implementation of the latest technologies becomes relevant, which will not only help increase consumer satisfaction with the banking product, but also ensure the development of the country's financial sector. As a result of the study, trends in the development of state regulation of the banking sector in the digital economy were identified.

A Study on Purchase Satisfaction and Repurchase Intention accoding to Usage Motivation when Purchasing Fashion Products in Social Commerce (소셜커머스에서 패션제품 구매시 이용동기에 따른 구매만족도와 재구매의도에 관한 연구)

  • Lee, Hyun Ji
    • Fashion & Textile Research Journal
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    • v.16 no.4
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    • pp.596-603
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    • 2014
  • The purpose of this study was to find affecting consumer's usage motivation on purchase satisfaction and repurchase intension when purchasing fashion products in social commerce. The data were collected via a self-administered questionnaire from 239 male and female who living in Busan with experience in social commerce purchasing fashion products. Using SPSS 20.0 and AMOS 20.0 package, Cronbach's ${\alpha}$, a confirmotory factor analysis and a structural equation modeling analysis were performed. The results are as follows. Hedonic, economical efficiency and interaction without information provide subjective norms significantly influenced the purchase satisfaction. And aforementioned subjective norms significantly influenced repurchase intension, too. The purchase satisfaction positively influenced the repurchase intension. Therefore, social commerce sellers of fashion products ought to offer variety price benift and promotion to raise the purchase satisfaction and repurchase intension. To offer variety price benift, they should respond sensitively to the price set by comparing prices with other sellers. And promotion to raise the purchase satisfaction and repurchase intension need to consider such variety of missions, discount coupons or event and mileage. In addition, they should develop customer service system for interaction with customer and connect to the repurchase increases the purchass satisfaction through faster customer response to the product information or sales, service.

Exploratory Study on Global Marketing Strategy for the Dongdaemun Fashion District (동대문 패션시장의 생산시스템을 활용한 글로벌 마케팅 전략에 관한 탐색적 연구)

  • Kim, Munyoung
    • Journal of the Korean Society of Costume
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    • v.64 no.3
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    • pp.47-61
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    • 2014
  • Dongdaemun Fashion District has been successfully positioned as the main hub for fashion product distribution in Korea since 1960 thanks to its unique and successful fashion merchandising system. This system enables the distributors to respond quickly to consumer need and inexpensive price. However, at the present time, Dongdaemun Fashion District has been facing serious challenges from new types of retail stores such as fast fashion brands like ZARA and online shopping malls. To achieve this result, statistical analysis was performed using data from 68 employees of wholesalers in the Dongdaemun Fashion District. They were required to answer questions regarding the marketing system supporting program, amenities like restrooms, and traffic congestion. For the case study, C.I.S, a successful global wholesale system in Italy, was selected. C.I.S has 130 offices offering professional services in the field of trade, legal and tax issues, and insurance. This study suggests cooperation among related wholesalers in order to make an area management plan in the Dongdaemun Fashion District. Also, for the wholesalers to build up product information system and infrastructure for the Global marketing strategy.

Social curation as an advertising tool - Message strategy of fashion brand images on vertical SNS - (소셜큐레이션과 광고 - 버티컬 SNS에서 표현된 패션브랜드 이미지의 메시지 전략 -)

  • Shin, In Jun;Lee, Kyu-Hye
    • The Research Journal of the Costume Culture
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    • v.23 no.3
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    • pp.498-511
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    • 2015
  • This paper examines advertising images of fashion brands in vertical social network site (SNS) from the viewpoints of message strategies. Vertical social network sites are types of social curation systems applied to social networking, where information is selected, organized, and maintained. Fashion brands communicate with consumers by presenting images on vertical SNSs, anticipating improvements in brand image, popularity, and loyalty. Those images portray content for particular brands and seasonal concepts, thus creating paths for product sales information. Marketing via SNSs corresponds to relationship marketing, which refers to long-term interrelationship and value augmentation between the company and consumer, and viral advertising, which relies on word of mouth distribution via social network platforms. Taylor's six-segment message strategy wheel, often used for analyzing viral ads, was applied to conduct a content analysis of the images. A total of 2,656 images of fashion brands advertised on Instagram were selected and analyzed. Results indicated that brand values were somewhat related to the number of followers. Follower rankings and comment rankings were also correlated. In general, fashion brands projected sensory messages most often. Acute need and rational messages were less common than other messages. Sports brands and luxury brands presented sensory messages, whereas fast fashion brands projected routine images most often. Fashion brands promoted on vertical SNSs should portray advertising images that combine message strategies

Strategic Management And Business Ethics (경영전략과 기업윤리)

  • Jang Ik-Seon
    • Management & Information Systems Review
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    • v.3
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    • pp.419-438
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    • 1999
  • Following is an idea to utilize the business ethics as one of business administration strategies. Firstly, conversion of perception is needed in the business administration. Neglecting the pursuit of profit, the conventional strategic goal, is not desirable, we need to, however, have a mind that the consumer and environment centered mind is indispensible to the survival and growing of a business ultimately in establishing a strategic goal of diversified environmental changes. Secondly, conversion of the Chief Executive Officer (CEO)'s attitude in business administration is needed. It is necessary for the CEO to have a strong belief that the business ethics is indispensible to the survival and growing of a business by way of fair and logical management. Therefore the business ethics should be improved since the CEO's ethics can be the standard of his business. Thirdly, the business concerned parties should be considered. The realization of business ethics should be done in a certain way so as to protect the benefit of the all concerned parties such as stockholders. employees, consumers, suppliers, competitors, the local community, etc., since a business is an organization that can exists and grows only in the coexistence with its environment and concerned parties. Fourth, the business ethics should be transformed into a business culture through the enlargement of the general principles of and of employees' behavior as a management strategy. Lastly, business ethics should be improved through continuous evaluations to accommodate its environmental change.

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A Study on An Improvement of the Ability of Preparing the Financial Statements (기업의 재무제표 작성역량 강화방안에 관한 연구)

  • Koh, Yun-Sung;Shin, Il-Hang
    • Asia-Pacific Journal of Business
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    • v.11 no.1
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    • pp.167-183
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    • 2020
  • Purpose - The purpose of this study is to achieve effective system improvement and operation methods for the improvements on the ability of firms'preparation of the financial statements Design/methodology/approach - This study conducts a survey of not only the accounting staff but also accounting specialist such as CPA or CTA. Findings - For the improvements on the ability of firms'preparation of the financial statements, comprehensive improvement in accounting education is needed as follows. First, the focus of accounting education should be converted to the consolidated financial statements, case study and analysis of accounting standards. Second, Financial Supervisory Service and Korea Accounting Institute in cooperation with accountancy firm need to create an accounting education program. Third, the focus of accounting education should be converted to consumer oriented education by providing accounting knowledge with various methods of teaching. Fourth, this study suggests the creation of the committee on Accounting Education. Research implications or Originality - As a result of the incorrect practice of firms'relying on auditors to prepare the financial statements, social concerns about the reliability of accounting information are raised because the incorrect practice decreases the auditor's independence and weaken the auditor's ability to verify accounting information. Therefore, this study analyzes the current status of auditors'preparation of the financial statements.