• International Journal of Internet, Broadcasting and Communication
• /
• v.14 no.2
• /
• pp.206-211
• /
• 2022

As the level of consumption is improved and cultural life is pursued, the consumer's consciousness structure is rapidly changing, and the demand for product selection level, variety, and quality is becoming more diverse. The restaurant economy is falling due to the prolonged COVID-19, the economic recession, income decline, and changes in population structure and lifestyle, but the Meal- kit market is growing rapidly. This study aims to identify the consumer perception of Meal-kit, which is rapidly growing as an alternative to existing meals in the fields of dining out, food, and distribution due to the development of technology and social environment using big data. As a result of the analysis, the keywords with the highest frequency of appearance were in the order of Meal-kit, Cooking, Product, Launching, and Market and were divided into 8 groups through the CONCOR analysis. We want to identify consumer trends related to the key keywords of Meal-kit, present effective data related to Meal-kit demand for Meal-kit specialized companies, and provide implications for establishing marketing strategies for differentiated competitive advantage.

• Journal of Fashion Business
• /
• v.13 no.3
• /
• pp.62-76
• /
• 2009

The purpose of this study is to identify apparel consumers' immoral shopping behaviors from apparel retail sales associates' perspectives. As a first step to understand immoral consumer behaviors in apparel retail setting, the study took an exploratory approach using five focus-group interviews with 35 apparel salespeople. The immoral behavior of fashion (product) consumers was divided into two categories: one was the immoral behavior associated with the product, and the other was the immoral behavior relative to the consumer. The immoral behavior associated with the product was classified into three types: shoplifting, inappropriate returns, and damaging to merchandise. Immoral behavior relative to the consumer was classified into two types: abusive behavior by a consumer toward sales associates and excessive demand. Although, shoplifting was the primary immoral behavior mentioned by all interview participants, most sales associates failed to recognize shoplifting as a serious criminal behavior. Another commonly mentioned immoral consumer behaviors was retail borrowing, which may pose serious problems to the fashion industry. The findings of this study will provide a basis for approaches that may help decrease immoral consumer behavior at fashion retail stores and provide a basis for developing materials for consumer education over the long term.

• Proceedings of the Korean Operations and Management Science Society Conference
• /
• 2006.05a
• /
• pp.1863-1871
• /
• 2006

This paper develops and defends the concept of reference-quality in consumer choice, demonstrating its impact on aggregated market demand. The concept of reference-quality refers to an internal standard against which observed qualities are compared in consumer choice behavior. In doing so, we examine and reveal the formation mechanism and the structure of reference-quality in the U.S. wireless phone market. Consequently, we recognize and introduce a brand-specific reference both in price and product quality in aggregated product demand which enable us to measures the responsiveness of market demand to the innovation of a certain brand.

• Journal of Families and Better Life
• /
• v.14 no.2
• /
• pp.139-156
• /
• 1996

This study attempts to explore urban married women's consumer information needs through assessing their demand level for information. In addition the causality of consumer information needs and related variables is investigated, Major findings are the following: (1) Respondent's needs for consumer information on the color television set and the tryply-pan are in very high level. (2) Among several relevant characteristics respondents' product involvement and perception on the quality differences is strongly related to information needs, (3) Respondents' self-confidence in the product evaluation respondents' perception of the price dispersion and product complexity show a positive effects on the level of information needs. (4) Respondents' age educational level purchasing experience show a negative effects on the level of information needs.

• Environmental and Resource Economics Review
• /
• v.24 no.1
• /
• pp.225-249
• /
• 2015

There are growing interests in the introduction of consumer's selective electricity tariff systems in order to enhance demand response in electricity market in Korea. Real time pricing (RTP) and Time of Use (TOU) are typical examples of demand response system through which electricity price is linked to real time demand. This paper adopts an agent-based model to analyze the effects of such demand system on the counsumers' electricity costs. The result shows that real time pricing system is effective to reduce electricity costs of consumers by providing more flexible tariff system, depending on each consumer's demand pattern. This finding could be used as a basis for supporting smart grid system in the presence of responsive demand environment.

• Proceedings of the KIEE Conference
• /
• 2002.11b
• /
• pp.384-386
• /
• 2002

As restructuring in power industry has introduced competitive markets, a new method on demand side management has been developed. Many programs using the method were developed with providing several choices for customer. Nowadays the programs are called demand response as the load management is done by customer's responding to the market price signal. It was proven that the method was effective for demand control with the active consumer's attending for the program. This paper analyses the perspective and the requirement for designing the demand response system.

• Fashion & Textile Research Journal
• /
• v.17 no.1
• /
• pp.102-115
• /
• 2015

Due to the diversification of lifestyles and the rapid growth of Internet environments since the 1990s, mass customization has been recently accepted as an important trend in the area of clothing and all other areas. In response to mass customized clothing products, global clothing product brands are introducing systems for mass customization such as the application of digital fashion systems that introduced IT technologies such as CAD and 3D scanners. However, studies of planning factors for clothing products applied with digital fashion systems in the area of mass production of clothing products are insufficient. Therefore, this study was intended to analyze the lifestyles of 20-30s that are expected to have the highest demand for clothing applied with digital fashion systems and present basic planning factors according to lifestyles. Through the analysis, three groups that have one of fashion pursuing type, sensory information pursuing type, and practical function pursuing type lifestyles were derived. Based on this result, consumer demand for digital fashion systems and basic factors for product planning were analyzed to present basic planning factors for digital fashion system based customized clothing by lifestyle group. This study is meaningful in that it provided basic data for product planning through digital fashion systems by analyzing the awareness, preference, necessity, and planning factors of digital fashion systems through the analysis of lifestyle types.

• Korean Journal of Organic Agriculture
• /
• v.10 no.1
• /
• pp.19-34
• /
• 2002

This study is to analyze the demand for organic farming products . The demand for organic farming products is increasing rapidly but the study to analyze the demand system by the methods of econometrics is not tried at all because there is no any formal statistical data about the demand. Therefore, this study tries to estimate the raw statistical data to expect the demand trends of organic farming products in the future. To analyze the demand functions of organic farming products such as rice, bean, apple, grape, beef, and park, this study uses AIDS model by using several assumptions and estimates the price and income elasticities of the demands. The results demonstrate that the demands of organic farming products will be increased in the future and the prices of organic farming products will be the key factor in the demand, In 2004, the quantity demanded of the organic grape will account for 3% of total grape market. As a result, consumer's concerns about organic farming products will be high and the demand for organic farming products will be increased. Thus, the reasonable price system has a significant influence on the market of organic farming products.

• Journal of Distribution Science
• /
• v.14 no.10
• /
• pp.147-152
• /
• 2016

Purpose - High quality films are affected by both the production stage and various variables such as the size of the movie investment and marketing that changes consumers' perceptions. Consumer preferences should be recognized first to ensure that the movie is successful. If a film is produced without pre-investigation and analysis of consumer demand and taste, the probability of success will be low. This study investigates the balance of production costs, marketing costs, and profits using game theory, suggesting an optimization strategy using the simplex method of linear programming. Research design, data, and methodology - Before the release of the movie, initial demand is assumed to be driven largely by marketing costs. In the next phase, demand is assumed to be driven purely by a movie's production cost and quality, which might also further determine consumer demand. Thus, it is essential to determine how to distribute pure production costs and other costs (marketing) in a limited movie production budget. Moreover, it should be taken into account how to optimally distribute under the assumption that the audience and production company's input resources are limited. This research simplifies the assumptions for large-scale and relatively small-scale movie investments and examines how movie distribution participant profits differ when each cost is invested differently. Results - When first movers or market leaders have to choose both quality and marketing, it has been proven that pursuing a strategy choosing only one is more likely than choosing both. In this situation, market leaders should maximize marketing costs under the premise that market leaders will not lag their quality behind the quality of second movers. Additionally, focusing on movie marketing that produces a quick effect while ceding creative activity to increase movie quality is a natural outcome in the movie distribution environment since a cooperative strategy between market competitors is not feasible. Conclusions - Government film development policy should ignore quality competition between movie production companies and focus on preventing marketing competition. If movie production companies focus on movie production quality improvement then a creative competition would ensue.

• Science of Emotion and Sensibility
• /
• v.13 no.1
• /
• pp.11-20
• /
• 2010

According to diversity of life style, introduction of well-being trend and increase of demand based on the IT-convergence, Recently "smart clothing" study has been diversified on user applications such as entertainment, healthcare, business and sports. And the smart clothing's market has been progressed in diverse aspects. But, study of smart clothing based on consumer aspect and market diversification is insufficient. The purpose of this study is to identify consumer's needs on smart clothing and to suggest directions for development of smart clothing based on their lifestyle that focused on digital and fashion lifestyle that be closely connected with smart clothing product development. This study is focused on the ages of 20-30 who are considered to be high demand consumers on the smart clothing market. As a result of study, life style based on clothing and digital is categorized 3 types as trend-pursuit style, sensual information-pursuit style and practical function-pursuit style. we suggested direction for development of smart clothing based on consumer's needs of the smart clothing according to the customer's lifestyle types.