• Title/Summary/Keyword: conspicuous image

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General Image and Brand Image of Prestigious Foreign Fashion Brands (해외 패션 고급 상표들의 일반적인 이미지와 상표 이미지)

  • Hong, Su-Hwa;Kim, Mi-Young
    • Journal of the Korean Society of Costume
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    • v.58 no.10
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    • pp.148-163
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    • 2008
  • The purpose of this study is to review the previous researches, to make clear the difference between general image and brand image in overseas luxury fashion brands. The questionaries were given to female residents in the ages of $20s'{\sim}40s'$ in Seoul and Kyung-gi province in October 2007. The collected data were analyzed by using SPSS 12.0 software such as paired t-test. The results of this study as fellows; 1. As the result of the analysis of the difference across general images, it was regarded as the most Reputed' and 'Conspicuous' image. 2. As the result of the analysis of the difference across brand images of oversea fashion luxury brands, it was regarded as the most Reputed' image. 3. As the result of analysis of the difference between general images and brand images in overseas fashion luxury goods, it was found out that Chanel brand was regarded as more 'luxurious' and 'original' image, on the other hand, Giorgio Armani and Burberry were not.

A Recommender System Model Using a Neural Network Based on the Self-Product Image Congruence

  • Kang, Joo Hee;Lee, Yoon-Jung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.44 no.3
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    • pp.556-571
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    • 2020
  • This study predicts consumer preference for social clothing at work, excluding uniforms using the self-product congruence theory that also establishes a model to predict the preference for recommended products that match the consumer's own image. A total of 490 Korean male office workers participated in this study. Participants' self-image and the product images of 20 apparel items were measured using nine adjective semantic scales (namely elegant, stable, sincere, refined, intense, luxury, bold, conspicuous, and polite). A model was then constructed to predict the consumer preferences using a neural network with Python and TensorFlow. The resulting Predict Preference Model using Product Image (PPMPI) was trained using product image and the preference of each product. Current research confirms that product preference can be predicted by the self-image instead of by entering the product image. The prediction accuracy rate of the PPMPI was over 80%. We used 490 items of test data consisting of self-images to predict the consumer preferences for using the PPMPI. The test of the PPMPI showed that the prediction rate differed depending on product attributes. The prediction rate of work apparel with normative images was over 70% and higher than for other forms of apparel.

Effects of Refraction of Ultrasonic Beam on B-mode Tomograms (B-mode 단층상에서의 초음파 빔의 굴절 영향)

  • 최종수
    • Journal of Biomedical Engineering Research
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    • v.2 no.2
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    • pp.141-144
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    • 1981
  • This paper descirbes about effects of refraction of ultrasonic beam on B-mode tomogram. Both compution based on Snell's law and the experiments performed using B-mode scanner and schlieren optical method are discussed on a circular phantom immersed in water. In these results, if the discrepancy of sound velocity is more than 0. 6%, the distortion of the B-mode image becomes conspicuous and a target beyound the phantom may disappear or displayed as two targets depending on the velocity of the phantom.

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Characteristics of the Grunge Look in 21st century fashion (21세기 패션에 나타난 그런지 룩의 표현특성)

  • Kim, Sun-Young
    • The Research Journal of the Costume Culture
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    • v.19 no.5
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    • pp.957-969
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    • 2011
  • This study intended to analyze the grunge look as a mode of expression and as a characteristic of the fashion of the 21st century, arguing that the look expressed not only an outward appearance or sub-culture but also a change in our attitude and spirit about contemporary fashion. In the study, I carried out an empirical analysis focused on the collection from 2001S/S to 2010F/W and a literature review. In my results, I classified the grunge look into the following categories: 1. mix and match layering; 2. patchwork, collages, and assemblage using all objects as well as clothing materials; and 3. distressing techniques, such as bleaching and dyeing, unweaving, and tears and holes. I also classified the characteristics of grunge into the following categories: 1. conspicuous destitution, which is intentionally expressed by skillful techniques and craftsmanship, indicating that modern people want to attract attention and be distinguished from others, which reflects an attitude of superiority through ironic fashion choices; 2. high lighting the dissolution of decoration, where destruction, poverty and recombination shown in the grunge look emerged as an artificial and intentional ugly aesthetic in contrast to the existing elegant and sophisticated image; and 3. satire and playfulness, as grunge expresses alienation and conflict in modern society through satire and sarcasm, not attacking or avoiding, but through playful and sarcastic engagement so as to decrease poverty and give temporary freedom.

Visual Perception Experiment Study on the Brand Effect - Comparison of Domestic and Imported Car Brand -

  • Im, Hajin;Kim, Chiyoung;Kim, Soojung;Yu, Sooyeon;Kwon, Mahnwoo
    • Journal of Korea Multimedia Society
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    • v.24 no.1
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    • pp.146-154
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    • 2021
  • Conspicuous consumption is often investigated in Korea and consumers purchase a product to publicly display economic power or social status. The existing studies argue that brand loyalty and luxury brand preferences escalate conspicuous consumption, and it is important to identify different visual perception to understand irrational consumers' behavior. Car emblem as brands' visual identity represents the brand's image, mission and message. Irrational consumers thus are expected have different visual perception to the emblem or logo. To understand the impact of irrational consumer behavior on visual perception, this study explored how brand loyalty and luxury brand preferences impact on the visual perception of car emblems between Korean domestic brand and imported brand. This study used eye tracking technology to measure the respondents' attention on an emblem of the cars. Eye tracking tools analyze fixations and measure the attention on a specific area of interests (AOI). This study explored the maintaining time and frequency on AOI, as well as explored the size of pupil to identify the respondents' attention on the AOI. In this experiment, the logos of domestic cars (i.e., Hyundai and Kia) and foreign cars (i.e., Mercedes-Benz and BMW) were swapped to see how irrational consumer behavior impact on visual perception of car emblem.

Regional Linear Warping for Image Stitching with Dominant Edge Extraction

  • Yoo, Jisung;Hwang, Sung Soo;Kim, Seong Dae;Ki, Myung Seok;Cha, Jihun
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.7 no.10
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    • pp.2464-2478
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    • 2013
  • Image stitching techniques produce an image with a wide field-of-view by aligning multiple images with a narrow field-of-view. While conventional algorithms successfully stitch images with a small parallax, structure misalignment may occur when input images contain a large parallax. This paper presents an image stitching algorithm that aligns images with a large parallax by regional linear warping. To this end, input images are first approximated as multiple planar surfaces, and different linear warping is applied to each planar surface. For approximating input images as multiple planar surfaces, the concept of dominant edges is introduced. Dominant edges are defined as conspicuous edges of lines in input images, and extracted dominant edges identify the boundaries of each planar surface. Dominant edge extraction is conducted by detecting distinct changes of local characteristics around strong edge pixels. Experimental results show that the proposed algorithm successfully stitches images with a large parallax without structure misalignment.

A Study on the Body Image and Life-style (신체이미지와 라이프스타일에 대한 연구)

  • 김선희
    • Journal of the Korean Society of Costume
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    • v.53 no.1
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    • pp.87-98
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    • 2003
  • The purpose of this study was to investigate body image as attitude toward physical appearance, and appearance-management behavior, and to analyze the relationship between body image and life style which affects consumer behavior. The method of the study was survey research by using questionnaires. Subjects were 323 women in their twenties. Statistical analysis methods were frequency, percentage. factor analysis, discrimination analysis, one-way ANOVA, x 2- test, and Duncan's multiple range test. The results of the study were as follows. As for appearance-management behaviors of woman in her twenties. 60.1% of all respondents experienced in diet. 31.6% experienced in plastic operation, 47.4% experienced in skin care, 44.9% experienced in perfect make up, and 84.8% experienced in hair dyeing. The group with high appearance concern showed high body satisfaction. Life-style factors were analyzed into 5 factors. The group with low appearance concern considered active family-focus life factor importantly, the group with middle appearance concern considered social life factor, and the group with high appearance concern considered self-focus life type and conspicuous consumption life factor. A significant difference was found in body image between groups according to social level and demographic characteristics. The female group in the mid twenties who majors in arts and athletics, resides on southern part of Han river, and belongs to high society was analyzed to show high appearance concern and body satisfaction. and many experiences of appearance-management behaviors.

A New Proposal of Adaptive BTC for Image Data Compression (畵像壓縮을 위한 適應 BTC 方法의 提案)

  • Jang, Ki-Soong;Oh, Seong-Mock;Lee, Young-Choul
    • Journal of the Korean Institute of Telematics and Electronics
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    • v.26 no.7
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    • pp.125-131
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    • 1989
  • This paper proposes a new ABTC (Adaptive Block Truncation Coding) algorithm which improves the BTC algorithm for image data compression. A new adaptive block truncation coding which adopts a selective coding scheme depending on the local characteristics of an image has been described. The characteristics of the ABTC algorithm can be summarized as high compression ratio and the algorithm simplicity. Using this algorithm, color images can be coded at a variable bit rate from 1.0 (bit/pel) to 2.56 (bit/pel) and high compression rate (1.3-105 bit/pel) can be achieved without conspicuous image degradation compared with original images.

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Effect of Korea's Entertainment Culture on the Fashion of the College Students (우리나라 놀이 문화가 대학생 패션에 미친 영향)

  • Yang, A-Rang;Lee, Hyo-Jin
    • The Research Journal of the Costume Culture
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    • v.16 no.1
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    • pp.70-87
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    • 2008
  • The purpose of this study is to examine how the entertainment culture has influenced the fashion of the college students since the year 2000, and to analyze the fashion trends of those who enjoy their entertainment culture. The entertainment culture is, therefore, perceived in the most sensitive way by the college students, who belong to the latter period of their adolescence, while influencing them. Especially recently, the entertainment culture of the college students has emerged as a new symbol of the overall fashion. And its effect on the fashion has become conspicuous. The 21st entertainment culture is comprised of "club culture", which is an off-line fad, and "on-line game culture". The result of this study is as follows: Firstly, the formative way that the so-called "club culture" influenced the fashion of the college students shows that their overall fashion trends are characterized by a 'caports image' and a 'childlike-amusing image'. Secondly, the formative fashion style, influenced by the so-called "on-line game culture", presents a 'post- structural image' by using heterogeneous material in order to introduce a new point of view, and by transforming the creation style and design. And it also presents a 'homosexual image' by crossing the attractiveness of both genders. This study is baseds on the documents study.

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A Study on Comics Content into the Film Trend (만화의 영화화 흐름에 관한 연구)

  • Yoon, Kil-Heon;Lee, Won-Seok
    • Cartoon and Animation Studies
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    • s.11
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    • pp.1-10
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    • 2007
  • The trend of making film from the comic source, which is a prototype of so-called media mix, is indeed a different phenomenon from the traditional ones from novel or play sources. Historically comics are recently adapted to film although they have narratives and continuity of images. It is due to the lack of social conception of comics genre and extension of imagination that is a characteristics of the comics. However, it is conspicuous that comics has been a source of film along with the development of technology of visual image reproduction and the trend of enlarging reproduction of popular media image. Since comics can provide narratives and he visual sense for film making, these trend will be continued and more vivid.

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