• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.8
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• pp.1242-1253
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• 2000

The purpose of this study was to find out the shopping motive factors of clothing and to classify consumer groups according to clothing shopping motives, and also to analyze demographic characteristics, conspicuous consumption and clothing purchase behavior among consumer groups. The subjects were 329 women in their twenties living in Seoul. For data analysis, mean, Factor Analysis, Cluster Analysis, $\chi$$^2$-test, ANOVA, Duncan test were conducted. The results are as follows; 1. Three factors of clothing shopping motives were identified: fashion/leisure pursuit, economic, and personal motive. Consumer groups are classified into the following four subdivisions: personalizing group, apathetic group, fashion/leisure pursuit group, economic group. 2. Among consumer groups, there were significant differences in demographic characteristics according to age, occupation of the subjects. 3. Among consumer groups, there were significant differences in conspicuous consumptions according to factors such as brand intention, status symbol intention. 4. Among consumer groups, there were significant differences in clothing purchase behavior according to use of information sources. Regardless of clothing shopping motives, consumer preferred department stores in purchasing formal dress, and preferred haberdashery.bonded store in purchasing casual wear.

• Fashion & Textile Research Journal
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• v.14 no.3
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• pp.381-389
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• 2012

This study presents a marketing communication strategy from the aspect of new consumption orientation. Consumer preference on ads media, on-line ads media, and WOM usage were examined for new consumption orientation groups. This study was executed in a question survey format. A total of 182 questionnaires were obtained and data were analyzed by PASW 18.0 and AMOS 7. The results were as follows. First, 8 types of consumption orientation factors were revealed; 'impulsive purchase', 'promotion oriented', 'social contribution', 'passive conformity', 'innovative', 'conspicuous', 'rational', and 'environmental conservation'. Then 4 groups were formed, 'Rational & Positive', 'Conspicuous Conforming', 'Positive Social Interested' and 'Low Price Oriented'. Second, communication responses were analyzed through consumption orientation groups. The 'Rational & Positive' group responded positively to every type of advertising media (especially new media). The 'Conspicuous Conforming' and 'Positive Social Interested' groups preferred traditional media such as TV, radio, and magazines; in addition, the 'Low Price Oriented' group liked only online banner ads. For WOM preference, the 'Rational & Positive' and 'Positive Social Interested' group preferred verbal consumer information like WOM. In distribution types, the just 'Positive Social Interested' group revealed a significant result for internet shopping malls. The results from this study will help establish marketing communication strategies based on the features of consumption orientation.

• The Research Journal of the Costume Culture
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• v.13 no.1
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• pp.121-132
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• 2005

The purposes of this study were to examine fashion jewelry consumers' purchasing behavior, and to compare store retailing consumers and non-store retailing consumers. Subjects were 614 women in age from 20 to 55 years old in Seoul for this study. For data analysis, descriptive statistics, factor analysis, 2-test, and t-test were used. As the results, 52.9% of respondents had purchased fashion jewelry products via store retailing such as department store, road shop, discount store, while 47.1% of respondents had purchased them through non-store retailing such as internet shopping mall, TV home shopping, and catalog shopping. It revealed that conspicuous consumption had 2 factors: public-self consciousness and luxury product preference. Fashion leader consisted of 3 factors: fashion innovation, fashion interest, and fashion opinion leader. Brand royalty encompassed brand recognition, brand preference, and brand trust. Generally, store retailing consumers had more conspicuous consumption, higher fashion leadership, and stronger brand royalty than non-store retailing consumers. Based on these results, marketing strategies would be suggested for fashion jewelry markets.

• The Research Journal of the Costume Culture
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• v.22 no.3
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• pp.399-410
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• 2014

The purpose of this study was to investigate emotional images and preference of knitwear by tone on tone combination. The subjects were 357 university students in Daejeon and Chungnam province, and the measuring instruments were 6 stimuli manipulated by color and tone combination type of background and pattern in the tone and tone combination, and self-administrated questionnaires consisted of emotional images items, preference items, and subjects' demographics attributions. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, t-test, MANOVA and Duncan's multiple range test, using SPSS program. The results were as follows. First, four factors (attractiveness, conspicuity, mildness, and activity) are emerged on emotional images of knitwear. Second, color had main effects on emotional images and preference. Gray color was perceived as most attractive image and more preferred than others. Third, tone combination type had some effects on emotional images. Vivid tone background/light tone pattern was perceived more attractive image but less conspicuous and mild than light tone background/vivid tone pattern. Forth, subjects' gender had an effects on conspicuous image. Male was perceived more conspicuous image on knitwear stimuli than female. Fifth, color and subjects' gender had interaction effects on attractiveness image and preference. Male perceived that blue is more attractive and preferred than female.

• Korean Journal of Human Ecology
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• v.7 no.2
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• pp.23-34
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• 1998

The purpose of this study was to examine the awareness and the behavior of adolescents about consumption. Two-hundred students attending in high school were selected, and surveyed using questionnaires. Among them, 196 students were used in statistical analyses, with frequency, percentage, mean, correlation analysis, and regression analysis in SPSS/PC+ program. The results were as follows: the levels of the awareness and the behavior of adolescents about consumption in each of purchase, use and disposition steps were more or less middle in terms of rationality or soundness. The correlations between the awareness and the behavior on conspicuous-consumption and between the awareness and the behavior of imitated-consumption in a purchase step were negatively siginificant, and the correlation between the awareness and the behavior on product frugality in a use step was positively significant. In a purchase step, the conspicuous-consumption behavior was affected by the conspicuous-consumption awareness and sex, while the imitated-consumption behavior was affeted by the imitated-consumption awareness, sex and monthly household income. The consumption behavior on product frugality in a use step was affected by its' awareness, monthly household income, and personal expense management. The environment conservation behavior in a disposition was influenced only by monthly personal expenses.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.8
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• pp.1141-1152
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• 2002

This study examined the life style of Korean-Chinese co]loge students in YnBian region of China and analyzed the purchasing behavior of clothing according to the life styles. The sample consisted of 296 undergraduate students of the YanBian University in China. The Questionnaires were used to collect the data and the data were analyzed by Sequency, factor analysis, cluster analysis, $X^{2}-test$ and ANOVA. The major results were as follows : 1) Results of factor analysis showed that life styles of the respondents could be classified into 5 factors: the ostentatious sense factor, positive activity factor, circumspective economy factor, self-repletion factor and information conformity factor. 2) The respondents were divided into five groups according to the life styles; active shoppers, conspicuous compulsives, economic planners, self indulgers, and conspicuous planners. 3) Evaluative criteria in purchasing clothing, information sources and store patronage, differed among the five consumer groups. Especially, the conspicuous planners group differed from other groups in al1 aspects. 4) Gender, major, income and allowance were not significantly different among the groups. But, there were more one-child respondent in the ostentatious planned group, while planned consumer group had more respondents who were not one-child in their families.

• Asia Pacific Journal of Business Review
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• v.6 no.1
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• pp.61-73
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• 2021

This study attempted to examine the structural relationship between the main factors that determine the intention to continue participation in yacht activities. Specifically, motivation for yacht activities was divided into achievement motivation, social motivation, escapist motivation, conspicuous motivation, and hedonic motivation, and the effect of each motivation on the satisfaction and continuous intention of yacht activities was examined. This study surveyed 338 ordinary people who were interested in yacht activities or had experience in yacht activities, and verified the main hypothesis through regression analysis. The main analysis results of this study are as follows. First, it was found that achievement motivation did not affect satisfaction. Second, it was found that social motivation had a positive (+) effect on satisfaction. Third, it was found that escapist motivation had a positive (+) effect on satisfaction. Fourth, it was found that the conspicuous motivation had a positive (+) effect on satisfaction. Fifth, it was found that hedonic motivation had a positive (+) effect on satisfaction. Sixth, it was found that the achievement motivation had a positive (+) effect on continuous intention. Seventh, it was found that social motivation did not affect continuous intention. Eighth, it was found that escapist motivation had a positive (+) effect on continuous intention. Ninth, it was found that the conspicuous motivation did not affect continuous intention. Tenth, it was found that the hedonic motivation had a positive (+) effect on continuous intention. Eleven, satisfaction was found to have a positive (+) effect on continuous intention. This study derived academic and practical implications based on the analysis results and proposed future research directions.

• Korean Journal of Plant Taxonomy
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• v.50 no.2
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• pp.227-231
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• 2020

While conducting a floristic study of Korean hepatics, we discovered two unrecorded species, which were collected from wind holes near the Donggang River, Korea. Mannia fragrans (Balb.) Frye & L. Clark and Mannia androgyna (L.) A. Evans are hereby reported for the first time in Korea. M. androgyna is characterized by pale grayish oil bodies in both the aerenchyma and basal tissue, and saccate spores with a conspicuous proximal disc. M. fragrans is characterized by a gynoecial segment with a whitish apical brush of scales, a commonly aromatic smell, and areolate spores with a conspicuous proximal disc. Two unrecorded species are described and illustrated based on Korean material.

• Journal of the Korean Home Economics Association
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• v.40 no.2
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• pp.39-56
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• 2002

The purpose of this study was to review criticallu the current slates of researches in the area of consumer culture and to suggest several ways in which it can be improved. After analyzing 87 articles in major journals which have published during the 1980s, 1990s, the major findings are as follows: First, the articles in this field has increased sharply in latter half of 1990s. Second, the subjects of these researches can be divided into three. They are general consumption culture(including consumption value), abnormal consumer behavior(including overconsumption, addictive buying and conspicuous consumption) and pro-environmental consumer behavior. Third, the adolescents is most frequently researched. Fourth, same as other areas the major methodology is positivistic one which focuses the survey analysis to investigate the relationships of many variables. Implications are also discussed with respect to future research.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2011.04a
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• pp.247-250
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• 2011

The purpose of this study suggests the emotion of residents as indexes in Korean housing environment for providing a fundamental guideline for precise dwelling social science and indicating the view for understanding of residents in korean housing culture in korea. So this paper explores the role of residents emotion indexes in housing environment and community. For this study, survey and depth-interview methods were used for data collection. The subjects were 514 housewives living in apartments. The statistical methods for data analysis were frequency, mean, multiple linear regression and logistic regression analysis using the SPSS 18.0 program The major findings are as follows: 1)Pride of neighborhood, pride of apartment complex and sense of superiority were important factors for residental satisfaction. 2)Conspicuous image of neighbors and active contact with neighbors were import factors for their neighborship in the apartment complex. The results develop the housing environment evaluation indexes in community through the contextual understanding of space emotion society.