• 제목/요약/키워드: consciousness research

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TV드라마 의상관심도, 유행관여도, 자의식 수준이 PPL(Product Placement)효과에 미치는 영향 (The Effect of TV Drama Clothing Interest, Fashion Involvement, Self-consciousness Level on PPL)

  • 김경아;이진화
    • 한국의류산업학회지
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    • 제10권3호
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    • pp.281-288
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    • 2008
  • The purpose of this study was to investigate how clothing interest, fashion involvement, and self-consciousness affect brand recall, brand attitude and buying intension of the product placed on TV drama. The data were collected using a self-administered and structured questionnaire on subject of 270 middle school students and 260 high school students in Pusan. Frequency analysis, $X^2$-test, t-test, and multiple regression were used to conduct the data analysis on 524 out of 530 questionnaires. Clothing interest and the level of self-consciousness had significant influence on brand recall and emotional brand attitude of the product placed on TV drama. Self-consciousness affected cognitional brand attitude. Moreover, TV drama clothing interest and fashion involvement had a significant influence on buying intension. Therefore, TV drama clothing interest was the main factor which affected brand recall, brand attitude and buying intension of the product placed on TV drama.

사업장내 의사소통이 안전의식과 행위에 미치는 영향 (Effects of Occupational Safety Communication in Workplace on Safety Consciousness and Action of Employees)

  • 서남규;이용갑;김왕배;이경용
    • 대한안전경영과학회지
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    • 제12권2호
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    • pp.9-16
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    • 2010
  • A major purpose of management or occupational safety is a significant decrease in safety accidents. With this view, the establishment of occupational safety culture and the building of occupational communication network stand out as being more important than the past. This study has analysed the positive effects of occupational safety communication on safety consciousness and action of the employees in workplace. And it is confirmed that the occupational safety communication in workplace is the essential mechanism, through which the workers internalize safety consciousness and act safely. The safety consciousness and action of the employees are formed in safety culture, which is not only legal regulations, but a daily communication network in workplace. In these sense, the building of the occupational safety communication network is decisive for the establishment of safety culture. For these reasons, this study makes the proposition that a firm promotion of occupational communication network is necessary, which connects the safety culture and a effective safety management in workplace.

소비자의 안전의식과 안전추구행동 (Consumer's Safety Consciousness and Safety Seeking Behavior)

  • 김성숙
    • 대한가정학회지
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    • 제36권3호
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    • pp.1-14
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    • 1998
  • This research focuses the safety problems for consumers with the viewpoint of behaviorism. Specially three issues are addressed: 1) Variables influencing the consumer's safety consciousness 2) The comparision of consumer's safety seeking behavior according to the product type 3) The relation of variables influencing the consumer's safety-seeking behaviors. In this paper, I deal with mainly the gas products and agricultural products and then observe the consumers' reaction for those two products concerning to the consumer's safety problem. For this purpose, I distributed the questionnaire to the residents I Seoul and suburban area of age between 20 and 60 years old. As a result, consumers put high values and concerns on general safety, but have quite negative concepts on society's safety problems generally. It was found that the consciousness on this problem was higher among those people who were reading journals for consumers, who have high education or high incomes, or who were unemployed house wives. In gas products, the level of consumer's safety seeking behavior and subareas were higher than in agricultural products. In the matter of the variables which affect the consumer's safety seeking behavior directly, those were safety consciousness variables and experience of reading journal for consumer in gas products, and safety consciousness vatiabls, consumer education experience, experience of injury, being employed and being married in agricultural products. Also as the result of path analysis, experience of reading journal for consumer, being employed, education and income level influenced indirectly the consumer safety seeking behavior.

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간호대학생과 비 간호대학생의 생명의료윤리 의식 (Consciousness of Biomedical Ethics in Nursing Students and Non-Nursing Students)

  • 전현숙
    • 기본간호학회지
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    • 제18권3호
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    • pp.401-410
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    • 2011
  • Purpose: The purpose of this study was to provide basic data necessary for educating nursing students by establishing a desirable sense of ethics values. Method: In this descriptive research, 101 nursing students and 191 non-nursing students (in other health related fields) from Daejeon City were selected. Tools used for data analysis were descriptive statistics, t-test, one-way ANOVA, Scheffe test and step wise multiple regression with SPSS/WIN 12.0 version. Results: Average scores for consciousness of biomedical ethics in nursing students was 2.94, and in non-nursing students, 2.77. When differences in the consciousness of biomedical ethics of nursing and non-nursing students were compared, nursing students had significantly higher scores for artificial abortion, artificial insemination, prenatal diagnosis of fetus, right to life of newborn, euthanasia, organ transplantation and human biotechnology, but significantly lower for brain death. Variables which influenced consciousness of biomedical ethics were religion and economic status in the nursing students and intent to attend a class in biomedical ethics, quantity and quality of biomedical ethics in the current curriculum and religion in the non-nursing students. Conclusion: Continuing educational programs need to be considered and attention given to the significant variables that can promote consciousness of biomedical ethics in nursing students.

윤리적 소비의식 및 라이프 스타일이 지속가능패션 제품의 소비에 미치는 영향 (Effects of Consumer's Ethical Consumption Consciousness and Lifestyle on Sustainable Fashion)

  • 정미실
    • 한국의류산업학회지
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    • 제19권4호
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    • pp.421-433
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    • 2017
  • The purpose of this study was to examine the influence of consumer's ethical consumption consciousness and lifestyle on sustainable fashion. The data was analyzed by reliability analysis, factor analysis, cluster analysis, one-way ANOVA, Duncan's multiple range test, and multiple regression. The major results of this study were as follows. First, three factors of sustainable fashion were identified: eco-friendliness, recycling, and safety. Second, three factors of ethical consumption consciousness were identified: social ethics, environmental ethics, and public ethics. Based on these factors, the subjects were categorized into three clusters (high, middle, and low ethical consumption consciousness group). Third, four factors of life style were identified: pursuit of brand, appearance, cautiousness, and information. Based on these four factors, the subjects were categorized into three clusters (brand/appearance, cautiousness/information, and unconcerned group). Fourth, three factors of ethical consumption consciousness significantly influenced eco-friendliness factor of sustainable fashion. Also, the recycling factor of sustainable fashion was influenced by social ethics, environmental ethics, pursuit of brand, and pursuit of information. The safety factor of sustainable fashion was influenced by environmental ethics, public ethics, and pursuit of information. The results of this study suggest that practical and various environmental education need to be provided to consumers, because high environmental ethical consciousness consumers evaluated sustainable fashion positively. Additionally, accurate information on eco-friendliness, recycling, and safety of clothing products would need to be provided by fashion businesses through various routes, because those with information-pursuing lifestyle were found to have deep interests in sustainable fashion.

현대(現代)패션에 반영(反映)된 전통(傳統) 미의식(美意識)의 연구(硏究) - 한국(韓國)과 일본(日本)의 비교연구(比較硏究)를 중심(中心)으로 - (A Study on the Traditional Aesthetic Consciousness Reflected on the Contemporary Fashion - Focused on Comparative Research for Korea and Japan -)

  • 윤보연;배수정
    • 패션비즈니스
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    • 제5권4호
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    • pp.56-72
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    • 2001
  • The purpose of this study is to provide a philosophical basis for a rational, meaningful and systematic development of contemporary Korean fashion and culture industry. The study will begin by comparing traditional aesthetics of Japan and Korea and their respective influences in contemporary fashion design. Japanese aesthetic consciousness can be understood in terms of decorative beauty and undecorated beauty where traditional Korean aesthetic consciousness consists of aesthetic naturalism, beauty of mysticism and beauty of humor. Japanese aesthetic consciousness is generally inclined toward article fanciness, on the other hand, Korean aesthetic consciousness is inclined toward natural beauty. Both Japan and Korea reflect their traditional aesthetic consciousness in their contemporary fashion design. In Japan's case, traditional patterns have been applied to obi(帶, おび). And aesthetic naturalism can be seen in holes, tears and patches present, as well as rough and coarse texture used, in contemporary fashion design. In case of Korea, aesthetic naturalism can be seen in elegant naturally flowing curves and use of plain colored fabric used in fashion design. Beauty of mysticism can be seen in splendid primary colors from shaman ritual costumes, and fortune-telling hexagram patterns. Beauty of humor can be seen in outrageously exaggerated and distorted fit of clothes. The above comparative analysis, with respect to their formative elements, show that both Korean and Japanese contemporary fashion trends reflect and embody their respective traditional aesthetic consciousness. Japan is creating high-grade fashion design of temporal universality and contemporary appeal. Japan has done so by studying their aesthetic tradition from the point of view of philosophy and utilizing its formative elements. Korea, however, is in the middle of transition: Korea is caught between directly grafting traditional aesthetic designs onto contemporary fashion design and integrating the two according to their common internal spirit.

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진로 교육 자료의 중학교 가정과 수업에의 적용 연구 (A Study n the Application of Career Education Materials in Middle School Home Economics Instruction)

  • 강인애;윤인경
    • 한국가정과교육학회지
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    • 제5권1호
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    • pp.113-120
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    • 1993
  • This study in order to seek for a more effective teaching method, I am to propose a measure that the career education material for female middle school students a program produced already could be applicable on the class and to understand the efficiency by examining practically it to the student. The research method was to make up a questionnaire and gaze two kinds of educational effect. The procedure was that, after surveying the general features in order to help them known their consciousness on the career education Researcher practiced common theorectical teaching on comparative class and moduling teaching on comparative class through making a guiding data. Then Researcher analysed the changing o consciousness on career, knowledge on kinds and numbers of jobs, and the results and rate of interest in the teaching with persentage and t-test. The results are as followed; First, on the consciousness on career, both group showed little change on their wishful job between before and after teaching. On the purpose to get a job, consciousness on work and job, and fixed idea of job on gender, there were some changes, but both groups had few defferences in the changing rate. Second on the consciousness on work and job experimental group recognized the variety of job more than comparative group and wrote more hind of job. Third on the evaluating result, the record of experimental group was higher. Fourth, on the rate of interesting in learning the rate of experimental group was higher. As observed the class applied by the module of female career education is effective, since experimental group showed more consciousness on work and job, evaluation of record after teaching and the rat of interesting in learning, through there was no difference in the consciousness of the career.

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도시주부의 성역할 태도와 가정관리에 대한 가치의식이 가사노동 만족도에 미치는 영향 (The Effect of Sex Role Attitude and The Value Consciousness of Home Management on Urban Housewive's Satisfaction of Household Work)

  • 안옥희
    • 대한가정학회지
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    • 제31권4호
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    • pp.1-23
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    • 1993
  • The purpose of this study are to investigate the actual conditions of urban housewive's sex role attitude, the value consciousness of home management and the satisfaction of household work. Further, basic data fro the improvement of the satisfaction of household work and the value consciousness of home management will be produce through grasping the relationship of them. For these purposes, the data are collected by using questionnaire distributed to 394 housewives living in Taegu. The data are analyzed using frequency, pecentile, one way anova, pearson's correlation analysis, simple regression analysis, multiple regression analysis. The results of this research are as follow: 1. Urban housewive's sex role attitude comparatively took the transitional position and the value consciousness of home management was middle. Housewive's satisfaction of household work was generally usual. 2. There were significant differences in the sex role attitude according to housewive's age, educational level, the youngest child's age, durations of marriage. Specially, the variables which significantly affected sex role attitude were housewive's educational level, the youngest child's age. 3. The value consciousness of home management of urban housewives was variable according to housewive's age and educational level, monthly family income, durations of marriage, the youngest child's age, the type of housing, husband's educational level and job. 4. Among the independent variables, the houswive's educational level was variable to have influence on the satisfaction of household work. 5. There were significant differences in the satisfaction of household work according to housewive's sex role attitude. 6. Among the domains of the value consciousness of home management, the value consciousness about family relationships, consuming, educational and leader ship were variable to have influence on the satisfaction of household work.

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남녀 대학생의 VMD 의식성이 VMD 구성요소의 중요성 인식과 의복구매행동에 미치는 영향 (The Effects of VMD Consciousness on Importance of VMD Components and Clothing Purchasing Behaviors of University Students)

  • 이미숙;송경자
    • 한국의류학회지
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    • 제33권5호
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    • pp.721-731
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    • 2009
  • The purpose of this study was to investigate the effects of VMD consciousness on importance of VMD components and clothing purchasing behaviors of university students. The research method was survey and subjects were 545 male and female university students in Chungnam province. The questionnaire consisted of 4 measuring instruments; VMD consciousness, importance of VMD components, clothing purchasing behaviors, and demographic attribution. The data were analyzed by factor analysis, $X^2$ test, t-test, cluster analysis, ANOVA and Duncan's multiple range test, using SPSS program. The results were as follows. First, university students had high VMD consciousness and attended to fashion trend, brand image, product information, and enjoyment of shopping, and felt appetite to purchase. Second, university students considered store arrangement and show window display as the important VMD components to purchase clothing. Third, university students were categorized into 3 consumer types(shopping/brand pursuit type, utilitarian information pursuit type, and trend/information pursuit type) by VMD consciousness. Forth, the consumer types by VMD consciousness showed many differences in importance of VMD components and clothing purchasing behaviors. Shopping/brand type considered show window display, cleanness and lighting/music/properties/color as more important VMD components, and used more money to purchase clothing and shopped more often than other consumer types.

대학생의 양성평등의식이 결혼관 및 자녀관에 미치는 영향 (The impact of gender equality consciousness on view of marriage and children in university students)

  • 문희;선춘자
    • 한국융합학회논문지
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    • 제13권1호
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    • pp.447-456
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    • 2022
  • 본 연구는 대학생의 양성평등의식이 결혼관과 자녀관에 미치는 영향을 확인하고자 하였다. 설문지를 이용하여 남녀평등의식, 결혼관, 자녀관에 대한 인식 수준을 파악하였다. 연구를 위한 조사는 S시의 대학생 205명을 대상으로 하였다. 자료분석은 SPSS 28.0 프로그램을 사용하여 빈도, 백분율, 평균, 표준편차, t-test, one-way ANOVA, 피어슨 상관계수, 다중회귀분석을 실시하였다. 대학생의 양성평등의식 수준은 평균 4.23점으로 나타났으며 여학생이 남학생보다 높게 나타났다. 대학생의 양성평등의식은 결혼관, 자녀관과 음의 상관관계를 보였다. 양성평등의식의 하위영역 중 가정생활 영역에서 결혼관과 자녀관에 영향을 미치는 것으로 나타났다. 즉 가정생활 영역의 양성평등의식이 높을수록 결혼관에 대하여 개방적이었으며 자녀가 필요하다는 인식은 낮은 것으로 확인되었다. 대학생의 긍정적인 결혼관 및 자녀관을 형성시키기 위하여, 남녀간의 균형잡힌 양성평등의식을 향상시키기 위한 교육프로그램이 개발되어야 할 것이다.