• The Journal of the Convergence on Culture Technology
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• v.8 no.4
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• pp.387-395
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• 2022

This study empirically studied the effect of the characteristics of consumer experience in a virtual store in the metaverse of a fashion brand on consumers' perceived utility and self-congruence for the medium. As a result of the analysis, all three factors (reality, ubiquity, anonymity) of the fashion brand metaverse virtual reality store experience had a significant positive effect on the perceived avatar consistency. On the other hand, realism and ubiquity had a significant positive effect on perceived fun, but the effect of anonymity on perceived fun was not significant. On the other hand, perceived avatar identity was found to have a significant positive effect on perceived consumer-brand self-congruence. Finally, it was found that the perceived fun in the metaverse fashion brand virtual reality store had a statistically significant positive effect on perceived consumer-brand self-congruence.

• Journal of the Ergonomics Society of Korea
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• v.18 no.3
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• pp.55-72
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• 1999

Evaluation of user interfaces has to be performed in an intuitive and subjective manner by experts especially when the problem comes to the complexity and consistency of sophisticated interface procedures. The manual analysis and evaluation of logical interfaces also tends to be slow and laborious. To make the evaluation more formal and objective, the criteria and the procedure with which the evaluation can proceed must be explicitly prescribed. Furthermore, to make the formal procedure as practical as subjective expert evaluation, the criteria must reflect the user knowledge of the target tasks since the task knowledge plays the role of a basis for users to understand the interface organizations and procedures. This paper describes ESTIM, a support system for task-based evaluation of user interface, that includes the interface evaluation criteria and implies an evaluation procedure. The support system can be used either in an interactive manner by the analyst during the evaluation or in an automatic evaluation mode. It was verified that the result of automatic evaluation by ESTIM matched the results of expert evaluation fairly well.

• Journal of The Korean Digital Architecture Interior Association
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• v.7 no.1
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• pp.35-42
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• 2007

Common residential environment is synthetic forms promote with organic organization of varied cultures and images. Users perceive and classify about these environments of feeling and atmosphere of each elements through their experiences and memories, not fixed point of view. In Korea, park designing of common residential room is in operation monotonously attach importance to economical efficiency without aesthetic structures, varied tries of materials, multiplicity, congruity of surrounding, and user-oriented plan. Recently, in policy of park designing has elements that obstruct to characteristic of environment because of applied to wrong guidelines which are end in investigation to model of an advanced countries'. In conclusion, this investigation shows improve on quality of park planning with the pivot of the matter is for users of common residential room. and park planning needs to multidimensional achieve.

• Asia Marketing Journal
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• v.22 no.4
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• pp.1-25
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• 2021

This paper explores how the positive effect achieved when consumption value matches brand benefit can increase brand loyalty. Prior research on consumption value mainly focused on perceived value; these studies omit consumers' views of consumption value. Therefore, this study examines the effect of congruence between consumption values (functional, emotional, social, and ethical value) and perceived brand benefits (enabling, enticing, symbolic, and socially responsible benefits) on consumers' brand identification, trust, and loyalty. We find a positive effect on brand identification and brand trust when a consumer's value is similar to a brand benefit, particularly between functional value and enabling benefit, and ethical value and socially responsible benefit. However, congruence between consumption value and perceived brand benefit only had an indirect effect on brand loyalty by mediating brand identification and trust. This study provides a basis for implementing a marketing strategy to build brand assets and increase brand loyalty by providing consumers with the value they want in a diversified market.

• Journal of Veterinary Science
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• v.21 no.4
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• pp.62.1-62.7
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• 2020

A 5-month old Shih Tzu was diagnosed with congenital elbow luxation and uniapical complex angular deformity of the radius. Single radial oblique and dynamic ulnar osteotomies were performed, using patient-specific 3D-printed osteotomy guide. External skeletal fixation was maintained for three weeks to prevent re-luxation of elbow joint. Three months after the surgery, objective gait analysis indicated markedly improved limb function. In addition, radiograph showed improved congruity of elbow joint and appropriate bone healing. In dogs with congenital radial head luxation and concurrent complex angular deformity, a single oblique osteotomy might be a viable option to preserve bone length and correct the luxation of elbow joint.

• International journal of advanced smart convergence
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• v.11 no.1
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• pp.76-86
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• 2022

The purpose of this study is to provide insights into live streaming consumer purchase intention by drawing on congruence between consumer and influencer factors and live shopping contents factors during the spread of COVID-19. We surveyed 348 individuals who have watched Fresh Hema's live streaming. SPSS and AMOS were used for data analysis. We determined that only actual congruity between influencer and consumer significantly influenced the consumer social experience. On the other hand, both the informativeness and entertainment value of live shopping contents positively impacted the consumer social experience. Additionally, social experience was significantly related to consumer co-experience and purchase intention. Moreover, the significant mediation effect of social experience was found amongst congruence between consumer and influencers, live shopping contents, co-experience, and purchase intention.

• Asia Marketing Journal
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• v.3 no.2
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• pp.92-114
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• 2001

최근 들어 브랜드 개성이 소비자들의 마음속에 지각된 브랜드를 차별화 시킬 수 있는 중요한 수단이라는 인식이 증가하고 있다. 그럼에도 불구하고 브랜드 개성에 대한 연구는 아직까지 체계적인 연구가 진행되지 못하고 있다. 본 연구에서는 브랜드의 자아표현적 역할에 초점을 맞추어 브랜드 개성이 소비자행동에 어떻게 영향을 미치는가를 자아이미지와의 일치성과 관련하여 실증적으로 규명하였다. 본 연구의 결과를 요약하면 소비자들은 브랜드의 개성이 자신의 이미지와 일치할 때 해당 브랜드에 더욱 호감을 갖고 있었다. 특히, 제품에 대해 상징적 가치를 높게 지각하고 있는 헤도닉 태도가 높은 소비자의 경우에는 브랜드 개성과의 자아이미지 일치성이 브랜드 태도에 중요한 영향을 미치나, 헤도닉 태도가 낮은 소비자의 경우는 브랜드 개성과 자아이미지의 일치성이 브랜드 태도 형성에 중요하게 고려되지 못하였다.

• Management & Information Systems Review
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• v.34 no.4
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• pp.121-139
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• 2015

This study examine the overlapping concepts among the brand performance variables such as brand trust, consumer-brand relationship, and brand loyalty in study one after divided consumer-brand relationship into 4 different variables, brand congruity, interdependence, brand nostalgia, brand love. Contrary to expectation, conclusion of factor analysis shows that there exist 4 factors based on eigenvalue. The variables such as brand experience, consumer-relationship, and brand love are divided into several variables and verified the validity of these concepts. We can easily witness this kind of situation because researchers use different scales on same variables Second study suggest brand love is concept that harder to accomplish than brand loyalty. Because the several fit indices of first model that indicate the simple relationships among brand trust, consumer-brand relationship, and brand loyalty are very low to accept, this study propose 4 different models. Conclusion shows that model 3b(love is placed last) is most acceptable thing. And this means love brands like people might be hardest thing to achieve.

• Management & Information Systems Review
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• v.39 no.2
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• pp.113-126
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• 2020

This study suggested implications by dividing the concept of brand origin into national image and manufacturing capacity image, verifying the direct impact of these variables on brand trust and brand loyalty, and verifying the difference between products with the effect on brand trust of brand origin, which is the result of verification. The specific implications of this paper are as follows. First, brand origin does not directly affect brand loyalty, but it can have a direct impact on the preceding variable, brand loyalty. This study may conclude that it is desirable to define the factors that affect the purchase selection indirectly through the assessment of product properties or positive effects on brand image rather than having a direct impact on product purchase or selection. Second, the difference in brand origin influence by product characteristics was very evident. Past studies were limited to a few products, so pan-product testing was not conducted, and the empirical power was judged to be limited, so this study included a variety of products and tried to detect differences between products through actual empirical research. Involvement and self-congruity have been presented with results that can be judged as important variables for brand origin to affect brand performance and variables. Looking at the role of the brand origin for each product characteristic by distinguishing between product characteristics and whether or not products related to quality, history, authenticity, etc., the product recognized as high quality and the product recognized as having high integrity showed higher effect of the brand origin, but history was a product characteristic that did not show the effect of the brand origin.

• Journal of radiological science and technology
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• v.30 no.2
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• pp.153-159
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• 2007

Digital medical image commenced with an introduction of PACS has become more popular today in the radiation diagnosis and radiation treatment and made great progress, in particular, for medical testing field, whereas it has made slow progress for radiation treatment field. In order to accommodate the current trend of digital from analog, a spherical mechanical check device(SMCD) that is the form of spherical differing from the existing form of flat or cube has been designed and tested its practicability to replace the part in mechanical check with digital image from QA operation. If the distance maintains constance between source(target) and image detector with constant distance to the center of spherical mechanical check device(SMCD), the size will be shown as a constant image at all times regardless of its direction exposed. For the test, two accurate hemispheres are made and put together which results in a sphere of the equilateral circle. It enables a variety of implementation of the existing mechanical check using digital image as follows: congruity level of radiation field and light field, size accuracy of radiation field and collimation field, gantry rotation isocenter check, collimation rotation isocenter check, room laser accuracy check, collimation rotation angle check, couch rotation angle check, and more. In addition, it has proved its practicability in checking isocenter congruity level as real time at the time of simultaneous rotation between gantry and couch that is applied to the non-coplanar field, which had been hard to apply as a device formed of existing flat or cube.