• 제목/요약/키워드: concept image

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신체이미지에 따른 성형욕구, 자아개념, 의복행동 -다중 측정도구를 사용하여- (The Effects of Body-image Measured by Multi Measurements on Body Modification, Self Concept, and Clothing Behavior)

  • 송경자;김재숙
    • 한국의류학회지
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    • 제29권3_4호
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    • pp.391-402
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    • 2005
  • Tile purposes of this study were to find out any significant relations among body image, needs for body modification, self concept, and some selected clothing behaviors of two age group females using social comparison theory as the research background. The sampling method was a convenient sampling, and the subjects were 56 females aged from 20 to 24 years and 54 females aged from 40 to 49 years. The quasi-experiment and survey were conducted from May 1 to June 30, 2002. The results of tile study were as follows. First, the perceptual body image is more important than measured body size and ideal body size in body image. Apart from measurement instrument, people who perceived slim had higher self concept, exhibition and conformity of clothing. Second, there were significant differences between the two age groups(twenties and forties) in needs for plastic modification, self concepts and clothing behaviors. The younger age group exhibited higher need for modification than the older age group and the younger group also showed higher self concept, higher interests in clothing and fashion, more exhibition tendency and conformity to clothing.

누보 팝 아트 이미지 패션의 특성 (The Characteristics of les Nouveau Pop Art Image Fashion)

  • 이영희;김현미;장애란
    • 복식
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    • 제61권5호
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    • pp.106-122
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    • 2011
  • The ultimate purpose of the research is to solve the problem that fashion inspired by les Nouveau Pop Artic criticism and satirical factors is interpreted as concept of American Pop Art style, even though there is distinct difference between les Nouveau Pop Art style and American Pop Art style. We think that the reason causing the problem is that les Nouveau Pop Art is not familiar to the general public, even though it is getting attentions as trends treated by les Nouveau Pop Artists. Above all there is insufficient study to establish a theoretical system and a concrete concept on les Nouveau Pop Art. Therefore, this study is to set up the theoretical concept on les Nouveau Pop Art based on comparisons and analysis of the characteristics of works expressed les Nouveau Pop artists, and to draw the concept of les Nouveau Pop image fashion. The result of this study indicate that les Nouveau Pop Art Image Fashion is defined as "fashion design borrowing the concept and image from les Nouveau Pop Art and blending and consisting of the themes, characteristics and techniques from les Nouveau Pop Art.

Brand Concept Elaboration Strategy for an Extended Brand: a Case Study for KB Kookmin Card

  • Chun, Seungwoo;Yoo, Changjo;Lee, Sukekyu;Lee, Seon Min
    • Asia Marketing Journal
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    • 제14권3호
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    • pp.153-167
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    • 2012
  • KB Kookmin Card has separated as an independent corporation from KB Kookmin Bank Credit Card Business Group on March, 2011. Ever since, KB Kookmin Card worked to build its own brand identity. The strategic preparation and conscientious implementations made KB Kookmin Card position in consumer's mind with a strong and unique brand image. Its new brand image was rooted in the inherited strengths of reliable and sincere image. However, it faced the challenge to compete in credit card industry in which most competitors had an advanced and sophisticated image. The strengths of KB Kookmin Card were also at the same time their limitations. KB Kookmin Card took a strategy that strengthened the strengths and improved the weaknesses. It focused on the core competence of being a people's sincere life supporter that helps people make savings from everyday events to make a good sum rather than being a lump sum benefit. The brand introduction strategy was implemented in 2011. The implementation focused on the activities that made internal as well as external customers be aware of the brand. Communication programs using a variety of media were executed to attain this goal. In 2012, second phase communication programs were introduced to elaborate the newly established brand image. It introduced many extended products as well as accessory programs which targeted the segments. Also, various CSR activities in many social domains helped consumers and the public to consider KB Kookmin Card an authentic, caring, trustworthy, and consistently-developing supporter in their everyday lives.

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포토제니 혹은 사진 이미지의 이중성과 정신성 - 에드가 모랭의 논의를 중심으로 (Photogenie as the duality and mentality of the photographic image: a study based on the theory of Edgar Morin)

  • 김호영
    • 비교문화연구
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    • 제34권
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    • pp.71-92
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    • 2014
  • This article presents a study on the concept of "Photogenie", which refers to the duality and mentality of the photographic image, with the viewpoint regarding the photographic image by Edgar Morin. First, we will look at the evolution of the concept of "Photogenie". From the field of photography, the term "Photogenie" means objects that produce light, enough to impress the photographic plate. But theorists of cinema at the beginning of the 20th century have changed the meaning of the term. For Louis Delluc, the "Photogenie" means the effect of union between the reproduction of real and artistic genius. For Jean Epstein, the "Photogenie" means mental quality, nonmaterial or inderterminable, of the photographic and cinematographic image. But Morin synthesized the arguements of Delluc and Epstein. For him, the "Photogenie" indicates both a double character of the photographic image and its mental quality. Then, based on this concept of "Photogenie," Morin said on particular aspects in the photographic image. Considering photography as a double in the anthropological sense, it puts emphasis not only the dual nature of the photographic image but also mental and spiritual quality. Combining the theory of the mage Henri Bergson and Jean-Paul Sartre, he builds his own theory of the mage that concerns both photography and cinema. In short, to Morin, the photographic image is a place where coexist absence and presence, the real and the imaginary, perception and memory, the material and mental, as well that a place of mentality which appear all our memories, hallucinations, dreams, imagination etc.

시동선 환경에 관한 기초적연구(I) -Kevin Lynch의 도시이론을 적용한 Munster City Library의 실내 경관 이미지- (A Basic Study on the Environment of visual Sequence(I) -The Application of the K. Lynch's Theory to the Interior-Landscape image of Munster City Library-)

  • 임채진;차소란
    • 한국실내디자인학회논문집
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    • 제16호
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    • pp.182-189
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    • 1998
  • The existential space concept which introduced the sense of place that began emerging recently together with the change of space concept results from people's fundamental existential humane aspect as the subject of perceptive experience. The tendencies of enlargement layering and diversification which we can see in contemporary architecture imply the possibility that elements of urban image can be incorporated into interior design. This study utilizes Kevin Lynch's theory which tries to relate environment to existential space. In this study we re-analyze and apply Lynch's $\ulcorner$the Theory of Urban Image$\lrcorner$to interior space and using the conclusion from a case study examine the applicability of the theory about visual perception to interior design. This study considers a new method of analysis to perceive and grasp interior space through the understanding of the cognitive map and image concept.

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실내공간의 이미지 표현 특성에 관한 연구 -상업공간의 디자인을 중심으로- (A Study on the Characteristics in Image Expression of Interior Space)

  • 홍승대
    • 디자인학연구
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    • 제12권4호
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    • pp.243-250
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    • 1999
  • 실내공간의 구성원리는 비가식적 측면의 '내용'과 가시적 측면의 '형태'간의 결합방식에 의해 결정되며 그에 따라 다양한 의미가 내재하게 된다. 특히 실내디자인에 있어서의 내용은 형식을 통하여 총체적으로 표현하고자 하는 비가시적인 개념이며, 이는 디자이너가 공간의 사용자에게 전하고자 하는 이미지가 중심이 된다. 본 연구에서는 이미지 표현에 있어서의 구조적, 유형적, 전달의 특성을 규명하기 위해, 관련 문헌 조사를 통하여 이지미에 관한 내용을 파악한 후 국내외에 발표된 상업공간을 대상으로 공간 분석을 시도하였다. 분석결과 실내공간에서의 이미지는 디자이너의 초기공간 개념으로써 의미의 심층부를 형성하며 다양한 형태소의 변환규칙에 의해 의미가 전달됨을 확인할 수 있었다. 결론적으로 실내공간의 이미지는 공간의 형식적인 요소에 의해 자연히 발생되는 부가적 개념이 아니라 공간계획의 초기 단계부터 다루어져야 하는 계획개념으로 인식되어야 한다는 결론을 얻을 수 있다.

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TELE-OPERATIVE SYSTEM FOR BIOPRODUCTION - REMOTE LOCAL IMAGE PROCESSING FOR OBJECT IDENTIFICATION -

  • Kim, S. C.;H. Hwang;J. E. Son;Park, D. Y.
    • 한국농업기계학회:학술대회논문집
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    • 한국농업기계학회 2000년도 THE THIRD INTERNATIONAL CONFERENCE ON AGRICULTURAL MACHINERY ENGINEERING. V.II
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    • pp.300-306
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    • 2000
  • This paper introduces a new concept of automation for bio-production with tele-operative system. The proposed system showed practical and feasible way of automation for the volatile bio-production process. Based on the proposition, recognition of the job environment with object identification was performed using computer vision system. A man-machine interactive hybrid decision-making, which utilized a concept of tele-operation was proposed to overcome limitations of the capability of computer in image processing and feature extraction from the complex environment image. Identifying watermelons from the outdoor scene of the cultivation field was selected to realize the proposed concept. Identifying watermelon from the camera image of the outdoor cultivation field is very difficult because of the ambiguity among stems, leaves, shades, and especially fruits covered partly by leaves or stems. The analog signal of the outdoor image was captured and transmitted wireless to the host computer by R.F module. The localized window was formed from the outdoor image by pointing to the touch screen. And then a sequence of algorithms to identify the location and size of the watermelon was performed with the local window image. The effect of the light reflectance of fruits, stems, ground, and leaves were also investigated.

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여대생의 화장행동 및 화장 전·후 자아개념에 관한 연구 (The Effect of Make-up on the Self-Concept in the Female College Students)

  • 김정숙
    • 한국의류산업학회지
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    • 제7권6호
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    • pp.633-640
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    • 2005
  • The main objective of this research is how they recognize the face appearance before and after the make-up, based upon the survey on the female college students of their 20s (221 College students in Daegu metropolitan City), who are very conscious about their appearance. In addition, it is to provide the fundamental findings, which are necessary to establish the appearance management of self-concept through the make-up. The results are as follows: About 78% of subjects are performing the make-up on daily basis or needs basis, and 91.6% of the subjects wanted to have more elegant and improved make-up. Comparing the self-satisfaction level before and after the make-up, the satisfaction level on their appearance has been very much improved to 77.2% after the make-up, while the level was 28.8% before the make-up. It has been found out that the purpose of the make-up is more appreciated in pursuing the self-concept, rather than pursuing the beauty. Also we revealed that they could achieve a certain level of psychological stability by improving each individual's social image. We also found out that the stylish and modern style of image contributed more to the satisfaction level of make-up, compared with the image of neatness, individuality, delicacy, or youthfulness.

제품디자인 방향설정을 위한 사용자 자아개념의 언어적 분석방법 (The verbal analysis method of user′s self-concept for the design direction of product development)

  • 강범규;김성현
    • 디자인학연구
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    • 제15권4호
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    • pp.399-408
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    • 2002
  • 오늘날 소비자들은 생활수준의 향상과 더불어 제품 구매시, 그 제품이 가지는 가치 중에서 제품이 '사용자의 이미지를 얼마나 잘 대변해 주고 있는지' 하는 상징적인 이미지가 중요한 구매결정 요소가 되고 있다. 이러한 맥락에서 제품 디자인 개발에 있어서 사용자의 상징적 이미지에 관한 정보가 절대적으로 중요하나, 그 구체적인 사용자의 정성적(Qualitative) 정보를 조사하고 분석하는 방법의 개발은 무척 미약한 편이다. 이러한 점에서 사용자의 자아개념 추출 틀(framework)의 개발을 통한 사용자 이미지 정보의 제공은 디자이너에게 유용한 사용자를 이해 할 수 있는 가이드라인(Guideline)정보로써의 궁극적으로 디자인 방향설정에 도움을 줄 수 있을 것이다. 이러한 목적을 위하여 본 연구에서는 사용자군의 자아개념 추출을 위한 21개 언어적 항목을 개발하여 제시했으며, 본 연구에서 사례조사를 통해 개발된 21개 언어적 사용자 자아개념 이미지 평가척도와 사회과학분석 툴(인구통계학적 data분석과 인자분석, 군집분석)의 보완적 활용방안을 모색해 보았다.

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두가지 영상의 교차개념을 도입한 영상설치작품 - 상 공간의 틈새2 - (An image used by cross concept of two images - Gap of image space2 -)

  • 조옥희;이준의;김형기
    • 디자인학연구
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    • 제19권4호
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    • pp.205-208
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    • 2006
  • 본 작품은 jitter의 multiplex기능을 이용한 디지털 아트작품으로 두 가지 영상의 cross concept를 이용한 인터렉티브 영상 설치 작품이다. 평면스크린이 아닌 형광등을 이용하여 특수 제작한 스크린을 통해, 형광등에 비춰지는 영상과 그 틈새로 벽에 비춰지는 두 가지 영상을 보여주게 된다. 실시간으로 카메라에 의해 받아들여진 관객의 모습과 제작해 놓은 두 가지 영상은 jitter의 multiplex기능에 의한 합성과정을 거쳐 형광등 스크린에만, 또는 벽에만 비춰지게 된다. 한 영상이지만 관객의 모습은 벽과 형광등을 오가며 관객을 혼란에 빠트리게 된다. 제작한 영상과 실시간으로 입력되는 관객의 두 가지 모습은 상반, 또는 병치의 느낌으로 관객에게 다가가게 되며 그것은 인간의 이중성을 표현하게 되는 동시에 물리적인 존재공간과 우리가 느끼는 시각적 공간을 구분하여 서로 다른 지배 문법이 있다는 것을 표현하게 된다. 퍼스펙티브와 환경에 의해 왜곡되는 영상재현의 과정을 보여주기 위해 형광등으로 제작한 스크린과 cross concept의 영상을 제작 사용하였다.

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