• Journal of the Korea Society of Computer and Information
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• v.29 no.5
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• pp.55-66
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• 2024

The purpose of this study was to identify the experience factors (4Es) of live commerce that provide differentiated value for consumers based on Pine & Gilmore's experience economy and analyze the relationships between experience factors, flow, attitude, and purchase intention. This study conducted an online survey to collect live commerce user responses and employed a path analysis to test the research hypotheses, using Smart PLS 4.0. The results of the study were as follows: 1) all experience factors had significant effects on flow, 2) both entertainment experience and educational experience had significant effects on attitude, while esthetic experience and escapist experience did not have significant effects on attitude, 3) flow had a significant effect on attitude and purchase intention respectively, and 4) attitude had a significant effect on purchase intention. The findings of the study are expected to provide the implications for further research and marketing strategies grounded on the understanding of the experience factors in live commerce.

• Proceedings of the Korean Society of Computer Information Conference
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• 2015.01a
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• pp.307-308
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• 2015

The biggest challenge of managing mobile interpretative device is encouraging visitors to have the mobile experience. Thus, in the research of the mobile application of the Leeum, a short orientation session as a treatment was provided to survey participants to make them use of a mobile experience and to solve the problem of hesitancy. Based on the research data, their satisfaction with visiting experience and with using the application appeared to be relatively high. However, several problems such as intrusiveness, isolation, head-down effect and technical problems needed to be improved to have a promising future.

• International Journal of Computer Science & Network Security
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• v.23 no.9
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• pp.177-185
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• 2023

The global FinTech industry has experienced significant growth, with key projects developing the financial sector. In Saudi Arabia, startups have used technology to offer FinTech services. In this area, it is important to investigate the usability of platforms that offer FinTech services. This research aims to examine the usability of samples of Saudi FinTech websites and identify design issues impacting user experience. Usability testing was conducted on the websites of two FinTech firms identified design issues, including navigation problems on the homepage and a lack of transparency in displaying investment details, negatively impacting end users. Employing usability methods can assist in enhancing the development of FinTech platforms and addressing these issues. This study contributes to a deeper understanding of FinTech usability problems and the user experience, enabling advancements in the industry.

• Journal of the Korea Society of Computer and Information
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• v.19 no.3
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• pp.119-126
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• 2014

This study is to suggest the theoretical and practical implications by analysing the moderating effects of social supports in the relationships between the elder abuse experience and mental health. For this study, we sampled 270 of the elder abuse experience who has received council services for the aged. The results of this study showed that the elder abuse experience affect the mental health significantly and social support moderates the relationship between the elder abuse experience and the mental health. This study suggested some theoretical and practical implications on the base of the results.

• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.281-285
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• 2008

In the digital media era, coded and non-coded communication are used to convey the message. As the computer interface has been adopted human communication methods, non-coded communication has bee used in the computer interface as well. The changes of message structure in the computer interface have an effect on shifting the way of user's message acceptance from passive to active. The recently developed computer user interfaces are for user to experience diverse visual effect The communication conveyed with this visual effects could be vague but user can conceive strong impact. This experience is understood not only through the visual experience from a monitor screen but also with a sense of tactile. The meaning of sensual and spectacle motion image could be ambiguous. However in the experience of using an interface, it plentifully expands the human sense by giving a visual experience on a whim. The sensually extemporaneous and splendid visual effect that has vague meaning has been very common happening in digital media environment.

• Journal of the HCI Society of Korea
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• v.1 no.1
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• pp.63-71
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• 2006

For many years, the approach taken towards HCI(Human Computer Interaction) has focused on the usability of system and technology. Advances in computing and information technology has shifted the way people use and experience technology from merely using it to enjoying using it. But, there is a lack of theories to conceptualize fun and user fun experience, in the HCI. This paper describes an conceptual approach to "fun" and user's 'fun experience' in the interaction of technology. This paper defines "fun" as positive psychological energy which is produced by playing computer. And this paper provides characteristics of 'Fun experience', which are action mode, random order, free, and activated pleasant. This study provides insights into factors contributing to and influencing fun experiences and the relationships between them; symbol, newness, and vividness.

• Journal of the Korean Operations Research and Management Science Society
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• v.22 no.3
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• pp.191-208
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• 1997

Recently, self-efficacy is one of the critical constructs that have been found to influence human decisions about behavior selection and the performance associated with the selected behavior. The construct has been widely adaopted and tested in the fields of social psychology and/or other behavioral sciences. In information system field, however, it has been hardly studied, although computer self-efficiency could have been an important factor explaining and predicting human computer usage behaviors. From this perspective, main proposes of the study are : (1) to develop a measure of computer self-efficacy, 2) to identify the factors influencing self-efficacy, and 3) to reveal the relationship between self-efficacy and computer usage behavior. By reviewing the literature, past experience, others'use, encouragement by others, and anxiety are selected as the factors influencing computer self-efficacy. Four hypotheses concerning the relationship between each of the variables and computer self-efficacy are tested by LISREL. One more hypothesis about the relationship between computer self-efficacy and computer usage is also tested. The results show that computer self-efficacy is significantly influenced by computer ansiety, encouragement by others, and computer experience, and that it is closely correlated with computer usage behavior.

• International Journal of Internet, Broadcasting and Communication
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• v.9 no.4
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• pp.14-18
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• 2017

In this paper, an contemplate the direction for Usable Security in IT security and User Experience. To evaluate how the user interface is convenient to use, we examine the components such as the property, learnable property, memory simplicity, faults and satisfaction level. By considering for the security, we should bring positive effects on the user experience. By emphasizing usability and security at the same time, we should increase the satisfaction level of the user experience and then produce the valuable experience through participation, use and observation. The positive user experience is the important task for the software engineering, business administration and others., and this will result satisfaction of the users, brand trust, and success in the market. On the other hand, for the negative user experience, the users cannot achieve their desired goal and therefore, are unsatisfied due to emotional, rational and economic inconvenience. Due to this, we should try to maintain a certain level of usability and security of the system in IT security and User Experience.

• Proceedings of the Korean Society of Computer Information Conference
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• 2017.01a
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• pp.251-254
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• 2017

최근 현대인들은 웹 환경에 대해 높은 관심을 보이고 있다. 또한 웹 환경에서 HTML5의 표준화에 따라 사용자의 경험, 즉 'UX(User Experience)' 설계에 대한 관심 또한 높아지고 있다. 이러한 환경을 차세대 웹 플랫폼이라 한다. 차세대 웹 플랫폼이라 함은 HTML5라는 웹 표준 규약에 따라 설계한 것을 뜻한다. 따라서 본 논문에서는 이러한 차세대 웹 플랫폼의 UX 설계에 대한 최신 트렌드와 콘텐츠 UX에 대해서 설명하고 반응형 디자인에 따른 웹사이트 수익과의 관계까지 실험결과를 토대로 제시하고자 한다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2021.07a
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• pp.639-640
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• 2021

In this paper, we present a simulation program to learn how to deal with crime situations by realizing a virtual environment using VR. Currently, education on various crimes is increasing year by year, but the crime prevention rate is not decreasing. It was developed to help prevent crime by using VR to experience these problems in an environment similar to reality, learn how to use various tools that have not been used directly, and experience virtual experiences through the metaverse.