• 제목/요약/키워드: complementary distribution

검색결과 185건 처리시간 0.026초

서비스품질 관리를 위한 프로세스 접점에 관한 연구 : 프랜차이즈 외식업을 중심으로 (A Study on the Process Encounter for Service Quality Control : Focusing on franchise restaurant)

  • 김상철
    • 유통과학연구
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    • 제11권8호
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    • pp.25-30
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    • 2013
  • Purpose - Foodservices have grown to over 60% of the franchise industry. However, despite reaching this high level, the foodservice franchise industry is experiencing severe ups and downs. While factors such as expansion by franchises and the entry of large multinational firms are causing this imbalance, the more serious problem faced by franchisees is the lack of know-how and correct operating procedures. Franchise headquarters should advise franchisees on important matters such as food ingredients, interior design, tableware, and fixtures. However, even though franchise headquarters have the ability to impart such management know-how, this is often a neglected area. Research design, data and methodology - This study was conducted in an industrial environment to present suitable competitive alternatives for foodservice franchises. Empirical analysis was conducted using a sample of 232 people with experience in targeting customers. The main purpose of this study is not to identify and analyze the factors affecting customer satisfaction. Customers of the Food Service Industry to invite contacts until departure for the service flow by identifying the expectations and allow this area by analyzing the resulting measures to enhance the competitiveness has presented. Results - Actual results contact factors affecting the quality of service on customer satisfaction was a significant influence. However, the end of this analysis, the actual customer satisfaction directly affects the quality of service that is only important factor can commit mistakes. Relatively large impact on customer satisfaction, which is relatively independent of the quality factor should be a review of zone of tolerance. In this study, eating phase relative to contact the service customer satisfaction was the most influential. The results, however, zone of tolerance for an area in the waiting and ordering dissatisfaction factors are appearing. And in the course of these services outside the zone of tolerance area is unsatisfactory evaluation is being done. Conclusions - After all, Foodservice, the contact service management for zone of tolerance the top priority should be can be seen. Foodservice contact first in the case of service quality factors caused by the continuous flow of services, so this step-by-step identification needs to be clearer. This, of course, to distinguish between the actual per unit of activity appears to be more difficult to follow, for it seems to need a lot of future complementary. Next is the assessment of customer service quality. Customers remember the experience for the services of a real contact through the assessment and service evaluation clearly emerge as the expected level can be difficult. However, this situation is controlled by the test method cannot be avoided unless there is no limit to the number of leave. Despite these limitations, the next step to contact a service evaluation and analysis have to continue to refine and thereby franchisees for the operation of the store in terms of practical know-how required to provide to the office believe.

멀티채널 환경에서 정보탐색채널과 구매채널의 불일치 현상에 관한 연구: 쇼루밍 현상을 중심으로 (Inconsistency between Information Search and Purchase Channels: Focusing on the "Showrooming Phenomenon")

  • 염민선
    • 유통과학연구
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    • 제13권9호
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    • pp.81-93
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    • 2015
  • Purpose - "Showrooming" refers to the phenomenon where a shopper visits a store to see and compare products but makes the purchase online at a lower price. Surveys on showrooming activities at home and abroad indicate that a significant number of consumers pursue showrooming activities. The advent of "showroomers," who engage in buying activities, hovering both on and offline, while selectively choosing sales channels to suit their needs, is powerful enough to erode the borders between channels and bring about seismic changes in the distribution industry. However, surprisingly, there has been no in-depth discussion on showrooming. This study seeks to theoretically investigate what impact personal characteristics have on showrooming preferences and attitudes in a multi-channel environment. Specifically, assumptions have been made that price perception, perceived performance risk, and trust in online shopping not only have a direct impact on showrooming attitudes but also indirectly affect it through the means of contact motivation. Research design, data, and methodology - To test the hypotheses, this study conducted a survey of male and female shoppers, ages 20 through 40s, who live in metropolitan areas, and have actively showroomed fashion items in the last six months. A clothing item usually purchased after a careful decision-making process was chosen as the target product of the study. The survey was conducted between October and November 2014, using a professional survey service provider. A total of 200 surveys were collected, of which 198 were used for analysis. Conceptual model Structural Equation Modeling (SEM) and Amos 18.0 were employed for data analysis and model verification. In addition, following the confirmatory factor analysis and measurement model analysis, the theoretical model that corresponds to the research model was analyzed. Results - Analysis results show that price perception, perceived performance risk, and trust in online shopping have a statistically significant and positive (+) impact on showrooming attitudes. In addition, in terms of the indirect influence of price perception and perceived performance risk on showrooming attitudes through means of contact motivation, price perception had a statistically significant and positive impact on means of contact motivation, whereas perceived performance risk did not have a statistically significant impact on it, with the relevant hypothesis rejected. Conclusions - These analysis results imply that the ultimate goal of consumers is to maximize their shopping benefits by selectively and strategically taking advantage of different channels in a complementary manner. This study presents many implications for distributors to encourage a deep understanding of showrooming consumers who have complicated consumption behaviors and to build channel integration strategies. This study has limitations in theoretical and practical implications. Therefore, subsequent studies need to focus on verifying that showrooming activities are based on reasonable and planned decisions by applying the theory of reasoned or planned behavior. In addition, the scope of the study should expand to include web showrooming, where consumers conduct product research online and purchase offline.

새로운 방송 서비스로의 이전 : 이주 이론을 통한 MCN으로 전환의도 연구 (A Study on Switching Intention of Broadcasting Service to MCN Service by Migration Theory)

  • 김용희
    • 산경연구논집
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    • 제10권1호
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    • pp.59-67
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    • 2019
  • Purpose - The Millennial Generation, which grew in the wake of the spread of the Internet and rapid changes in the media environment, is rapidly moving from the traditional broadcasting environment to the Internet-broadcasting environment in terms of content acceptance. With the emergence of UGC (User-generated content), the change in the status of single-person content creators enables the growth of multi-channel networks (MCN), a new content-distribution platform and an agency concept for single creators. Youtube-based MCN produces multiple single star producers and casts and provides its own video series through Youtube. It is also emerging as a major M&A target for global media providers in terms of providing content to a wide range of consumers with the same interests and consumption characteristics. In addition, for the Millennials generation, which are part of their lives, MCN is becoming the most suitable media for TGIF (Twitter, Google, i-phone, Facebook). Accordingly, this study defines newly emerging MCNs and analyzes the factors for accepting MCN-produced content based on the push-pull-mooring (PPM) model. Research design, data, and methodology - An empirical analysis is performed through a questionnaire survey. For this purpose, 204 people who have experience of watching MCN were studied. Collected data is processed through analysis of a structural equation model using R to test the hypothesis. Results - For the MCN service to become an alternative to existing media, it is necessary to continuously promote cultural diversity and diversity of attempts that conventional media cannot provide. It is the attractiveness of the alternative that has the greatest influence on the intention to switch to a MCN service. When we look at MCN content so far, certain patterns such as game progress, introduction, food, and chat rooms have already appeared. We need to overcome this and develop a completely new conceptual content that we have never seen before. This requires a more generous viewer perception of the topics covered. For diversity, linguistic and verbal violence should be tolerant in common sense to provide a foundation for securing cultural diversity. Conclusions - In this study, we tried to develop a comprehensive approach to the substitution effect of MCN. In terms of academic achievement, the PPM model is used to enhance the utilization of media and broadcasting. Practical implications are to provide an analytical framework for verifying alternative or complementary effects when viewers switch to MCN.

가구소득별 유급노동 시간과 일-여가 균형에 관한 국가비교 (A Comparative Study on the Paid Work Time and Work-Leisure Balance by Household Income)

  • 노혜진;황은정
    • 사회복지연구
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    • 제49권1호
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    • pp.51-83
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    • 2018
  • 본 연구는 IMF 이후 소득 차원에서의 분배 악화와 유사하게 시간사용의 분배에서도 소득계층간 격차가 심화되고 있는 지를 검토하고, 그 영향요인을 분석하였다. 이를 위해 다국가시간사용조사(MTUS)와 생활시간조사 자료를 활용하여 프랑스, 네덜란드, 스페인, 영국, 미국, 한국 등 6개국을 대상으로 다층분석(HLM)을 실시하였다. 주요 분석결과를 제시하면, 첫째, 분석대상 국가들에서 저소득층은 유급노동시간은 길고 여가시간은 짧은 반면, 고소득층은 유급노동시간이 짧고 여가시간은 긴 것으로 나타났다. 둘째, 한국의 저소득층은 비교 국가 중 유급노동시간이 가장 길고 여가시간은 가장 짧아, 일-여가 균형이 가장 낮은 수준이었고, 이러한 양상은 IMF 이후 회복되지 않고 있었다. 셋째, 다층분석 결과, 가구소득이 낮을수록 유급노동시간은 증가하고 일-여가 균형은 감소하여 장시간 노동이 특정 집단으로 귀결되는 시간 불평등 양상이 포착되었다. 넷째, 연평균노동시간은 유급노동시간을 증가시키는 반면, 가족정책지출, 재분배 정책, 소득보장정책은 유급노동시간을 감소시키는 요인으로 드러났다. 다섯째, 연평균노동시간은 일-여가 균형을 감소시켰으나, 가족정책지출, 재분배정책, 소득보장정책은 일-여가 균형을 증가시켰다. 본 연구의 의의는 IMF 이후 한국 사회에서 소득 분배뿐 아니라 시간 사용에서의 계층 간 불평등이 심화되어 왔음을 규명하였다는 것이다. 연구결과에 기초하여 본 연구는 시간을 재구조화하는 정책적 개입 전략으로 노동시간 규제 강화, 육아휴직제도 활성화와 소득대체율 실질화, 소득 재분배 관련 정책 확대, 소득보장과 시간보장 정책의 상호보완적 발전 등을 제시하였다.

적분방정식을 이용한 3차원 지자기 지전류 모델링 (Three-Dimensional Magnetotelluric Modeling Using Integral Equations)

  • 김희준;이동성
    • 자원환경지질
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    • 제27권2호
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    • pp.191-199
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    • 1994
  • 층상대지속에 있는 3차원 물체에 의한 지자기 지전류 (MT)응답을 계산하기 위하여 적분방정식을 이용한 수치모델링법을 개발하였다. 이 방법에서는 3차원 이상체를 몇 개의 세포로 분할하여 펄스기조함수로 근사할 수 있는 전류분포로 치환한다. 층상대지를 표현하는 전기 텐서그린함수를 쓰면 행렬방정식을 유도할 수 있으며 이를 각 세포의 벡터전류에 대하여 푼다. 결국 미지의 산란장은 산란전류에 관한 전기 및 자기 텐서그린함수를 적분함으로써 얻어진다. 지표면 근처에 3차원 전도성물체가 존재할 때 2차원의 TE모드 모델링으로는 깊은 곳에 가짜의 저 비저항을 가정해야 한다. 이는 TE모드 모델링에서는 경계면 전하의 영향을 고려할 수 없기 때문이다. 그러나 긴 3차원 직방체의 가운데를 가로지르는 단연은 2차원 TM모드 아르고리즘으로 정확히 모델화할 수 있으며, 이는 정식화과정에서 경계면 전하가 고려되어 있기 때문이다. 다중 주파수에 관한 수치계산 결과 겉보기 비저항과 위상은 상호보완적인 변수라는 것이 밝혀졌다. 따라서 이들 변수는 주파수영역 MT 해석시 함께 취급되는 것이 바람직하다.

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Crosswind effects on high-sided road vehicles with and without movement

  • Wang, Bin;Xu, You-Lin;Zhu, Le-Dong;Li, Yong-Le
    • Wind and Structures
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    • 제18권2호
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    • pp.155-180
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    • 2014
  • The safety of road vehicles on the ground in crosswind has been investigated for many years. One of the most important fundamentals in the safety analysis is aerodynamic characteristics of a vehicle in crosswind. The most common way to study the aerodynamic characteristics of a vehicle in crosswind is wind tunnel tests to measure the aerodynamic coefficients and/or pressure coefficients of the vehicle. Due to the complexity of wind tunnel test equipment and procedure, the features of flow field around the vehicle are seldom explored in a wind tunnel, particularly for the vehicle moving on the ground. As a complementary to wind tunnel tests, the numerical method using computational fluid dynamics (CFD) can be employed as an effective tool to explore the aerodynamic characteristics of as well as flow features around the vehicle. This study explores crosswind effects on a high-sided lorry on the ground with and without movement through CFD simulations together with wind tunnel tests. Firstly, the aerodynamic forces on a stationary lorry model are measured in a wind tunnel, and the results are compared with the previous measurement results. The CFD with unsteady RANS method is then employed to simulate wind flow around and wind pressures on the stationary lorry. The numerical aerodynamic forces are compared with the wind tunnel test results. Furthermore, the same CFD method is extended to investigate the moving vehicle on the ground in crosswind. The results show that the CFD results match with wind tunnel test results and the current way using aerodynamic coefficients from a stationary vehicle in crosswind is acceptable. The CFD simulation can provide more insights on flow field and pressure distribution which are difficult to be obtained by wind tunnel tests.

IT투자가 노동수요에 미치는 영향에 관한 연구 (A Study on the Impact of IT Investment on Demand for Labor)

  • 홍효진;홍필기;이영수
    • 정보화정책
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    • 제17권4호
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    • pp.44-60
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    • 2010
  • 고용 없는 성장이 지속되는 가운데, IT가 고용에 미치는 영향에 대한 논란이 지속되고 있다. 이에 본 연구에서는 2003년부터 2008년까지 총 6년간 국내의 매출액 1,000억 원 이상 498개 기업을 대상으로 IT투자가 노동수요에 미치는 영향을 실증분석 하였다. 본 연구결과, 일부 서비스업을 제외한 대부분의 산업에서 IT투자가 노동수요를 증대시키는 것으로 나타났다. 제조업의 경우 IT투자가 증가할수록 노동수요는 증가하나, IT투자에 따른 노동수요탄력성은 작아 IT투자는 저(低)숙련 노동과는 대체관계에 있고 고(高)숙련 노동과는 보완관계에 있는 것으로 나타났다. 전력 가스 및 건설업 역시 IT투자가 증가할수록 노동수요가 증가하며, IT투자에 따른 노동수요탄력성이 가장 큰 것으로 나타났다. 서비스산업의 경우, 생산자 서비스업에서만 IT투자가 증가할수록 노동수요가 증가하였으며, IT투자에 따른 노동수요탄력성도 큰 것으로 나타났다. 한편, 유통 서비스업과 사회 서비스업에서는 IT투자와 노동수요 간에 유의한 관계가 발견되지 않았다.

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제품디자인과제에 대한 디자인 정보와 프로세스에 기반한 프로토콜분석 사례연구 (Protocol Analysis of Product Design Assignment based on Design Information and Design Process : A Case Study)

  • 진선태;김용세
    • 디자인학연구
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    • 제19권1호
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    • pp.109-118
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    • 2006
  • 이 연구는 4명의 경력을 가진 산업디자이너를 대상으로 프로토콜 분석을 통해 디자인행위를 탐색하기 위한 사례연구이다. 본 연구에서는 디자인정보양상, 프로세스의 패턴, 해결안의 질적 평가간의 관계를 디자인정보와 디자인프로세스에 기반한 상호보완적 코딩스킴 (Coding Scheme)을 사용하여 분석하였다. 또한 개인창의성모드 (Personal Creativity Mode)와 디자인 행위와의 관계들도 함께 분석하였다. 디자인프로세스에서는 각 디자인전략행위들이 균등하게 분배되어야 좋은 디자인결과물을 얻기 위한 선결조건으로 작용한다는 사실이 발견되었다. 또한 정황과 외부적 지식, GF(General Feathers)에 관한 디자인정보가 많을수록 독창적 디자인 컨셉이 만들어 지는데에 기여하는 것으로 보인다. PCMT에 관해서는 디자인창의성과의 차이성은 나타나지 않았고, 디자이너의 개인성향과 디자인행위간에만 작은 관련성이 드러났다. 이 사실은 실험에 참가한 디자이너들이 경험 이 많은 디자이너라는 것으로 설명될 수 있다. 향후 초보디자이너와 전문디자이너간 디자인정보와 프로세스에 기반한 프로토콜데이터를 통해 나타나는 차이성에 관한 연구와, 개인 디자인 프로세스패턴들이 디자인팀 구성에 있어 어떻게 활용될지에 대한 연구가 진행될 수 있을 것이다.

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과학계 박물관의 전시공간구성과 관람객 움직임의 특성(I) (A Study on the Spatial Configuration and Characteristics of Visitors' Movement in Science Museum(I))

  • 임채진;추성원;박무호
    • 한국실내디자인학회논문집
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    • 제20권3호
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    • pp.206-214
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    • 2011
  • The premise of this study is that an ultimate objective in planning an exhibition space is visitors' experiences created by a result of their first-hand experiences and responses within an exhibition space, and this result can be recognized in the visitors' movement. Thus, the exhibition layout that can directly affects viewers' main line of flow and movement patterns was examined vis--vis a mutually complementary relation in a triangular composition with the structure of exhibition space and the exhibition contents. This study, with the subjects of standing exhibit halls of Gwacheon National Science Museum, Daejeon National Science Museum, and Tokyo National Museum of Emerging Science and Innovation, analyzed 'the correlation between the configuration of the exhibition area and the visitors' movement. The targeted subjects were analyzed from the perspectives of type of architectural space and organization of the exhibition method, and the purpose of this study was to find a spatial evidence to predict the spectator movement formed within the exhibition halls of science museums. The main indicators used are: Based on the investigation/analysis as described above, the following conclusion could be drawn. Diversity of exhibition environment and spectator movement: besides the two big categories of the types of architectural space and types of exhibition method, the construction of vertical circulation and size and shape of the exhibition space, distribution characteristics of exhibition medium, organization of symbolic space and such other diverse organizations and combinations of exhibition environment are implied to have the capability to alter the scope and degree of predicting spectator movement. As an example, the types of architectural space comprising the wide-area viewing circulation was found to be able to change the system of planar circulation according to the composition of vertical circulation. Along with this, it was implied that the format of architectural space influences the form of the exhibition space, and may also act as a factor directly influencing the diversity and arrangement of the exhibition methods. That is, the spatial elements comprising the exhibition environment acts inter-complexly, and exhibits characteristics of limiting or controlling spectator movement.

유성북부 화강암지역에서 전기비저항탐사와 극저주파 전자탐사를 이용한 단열분포 특성 (Characteristics of the Fracture Distribution on the Granitic Rock by DC and VLF-EM Survey in the Northern Part of Yusong)

  • 조성현;김천수;송무영
    • 지질공학
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    • 제9권1호
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    • pp.45-57
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    • 1999
  • 암반에서의 지하수유동은 그 지역에 발달된 단열(fracture)에 의해 지배된다. 그러므로 결정질암에서의 지하수유동에 있어서 연결성이 좋은 단열대의 존재는 매우 중요하다. 본 연구는 유성북부 (위도 $36^{\circ}24'18"~36^{\circ}25'08",{\;}경도{\;}127^{\circ}21'00"~127^{\circ}23'23"$)에 분포하고 있는 중생대 화강암지역에서 지하수의주 유동로가 되는 단열의 분포특성을 파악하는데 목적이 있다. 비유일성해석 특성을 갖는 지구물리탐사의 단점을 보완하기 위해서 기존에 조사된 logging 자료, 수위자료, BHTV자료, 수리시험자료해석을 바탕으로 전기탐사(DC)와 전자탐사(EM)를 실시하였다. 전기탐사로는 슐럼버저와 쌍극자배열인 전기비저항탐사를 실시하였으며, 잔자탐사로 극저주파 전자탐사(VLF-EM)를 병행하였다. 기 조사자료와 지구물리탐사의 결과를 종합하여 분석한 결과, 연구지역의 투수성 단열의 분포 특성은 염기성암맥과 암맥 주변에 발달된 연결성이 좋은 단열체계 계곡방향인 NNW방향을 가로질러 지하수의 주 유동로를 막는 수리적 방벽 역할이다. 그러므로 본 연구지역에서의 등수위선분포는 지형의 고저와 무관하게 고지대의 수리수두가 저지대의 수리수두보다 낮은 현상이 일어난다.

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