• Title/Summary/Keyword: competitive interference

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Advertising Distinctiveness and Consumer Memory in Competitive Ad Environments

  • Takeuchi, Ryosuke
    • Asia Marketing Journal
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    • v.17 no.2
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    • pp.1-13
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    • 2015
  • It is becoming increasingly difficult for advertisers to reach target consumers because memory for an ad is inhibited in the presence of competing ads. While previous studies have focused on ad repetition as a factor that can reduce competitive interference, this study focuses on ad distinctiveness. We compare the effects of ad distinctiveness on recall for the ad and its competing ad in high competitive ad environments with those in relatively low competitive ad environments. Regarding the effect of ad distinctiveness on recall for the focal ad, the results show that when an advertiser makes its ad distinctive, recall for its own ad is enhanced in both high and low competitive ad environments although the positive effect is relatively weak in high competitive environments. The results also show that, regarding the effect of ad distinctiveness on recall for its competing ad, when an advertiser makes its ad distinctive, recall for its competing ad is enhanced in low competitive ad environments rather than in high competitive ad environments.

Quality of Service Tradeoff in Device to Device Communication Underlaid Cellular Infrastructure

  • Boabang, Francis;Hwang, Won-Joo
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2016.05a
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    • pp.591-593
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    • 2016
  • Device-to-device (D2D) communications underlaid cellular infrastructure is an competitive local area services technology to promote spectrum usage for next generation cellular networks. These potential can only be tap through efficient interference coordination. Previous works only concentrated on interference from D2D pairs whiles interference from CUs to D2D pairs were neglected. This work focus on solving uplink interference problem emanating from multiple CUs sharing its resource with multiple D2D pairs. The base station (BS) acting as a supervisor selfishly institute a pricing scheme to manage the interference it experience from D2D pairs based on its Quality of service (QoS) requirement. D2D pairs following the supervisor make power allocation decisions considering the price from the BS in a non-cooperative game fashion. In order for the D2D pairs to also meet their QoS requirement, they suggest a price to the BS called discount price which reflects the interference they receive from the CUs. Finally, we analyze the proposed approach.

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Coexistence of OSCR-Based IR-UWB System with IEEE 802.11a WLAN

  • Wu, Weiwei;Huang, Han;Yin, Huarin;Wang, Weidong;Wang, Dong-Jin
    • ETRI Journal
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    • v.28 no.1
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    • pp.91-94
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    • 2006
  • Impulse radio (IR) is a competitive candidate for ultra-wideband (UWB) systems. In this letter, we evaluated the coexistence of an IR-UWB system based on an orthogonal sinusoidal correlation receiver (OSCR) with an IEEE 802.11a WLAN through a detailed simulation. The coexistence performance of the two systems is characterized in terms of the receiver's bit-error rates. Then, some approaches to interference mitigation are discussed.

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Cognitive UWB-OFDM: Pushing Ultra-Wideband Beyond Its Limit via Opportunistic Spectrum Usage

  • Arslan Huseyin;Sahin Mustafa E.
    • Journal of Communications and Networks
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    • v.8 no.2
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    • pp.151-157
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    • 2006
  • In a continuously expanding wireless world, the number of radio systems increases every day and efficient spectrum usage becomes a more significant requirement. Ultra-wideband (UWB) and cognitive radio are two exciting technologies that offer new approaches to the spectrum usage. The main objective of this paper is to shed the first light on the marriage of these two important approaches. The strength of orthogonal frequency division multiplexing (OFDM) based UWB in co-existing with licensed systems is investigated. The opportunity concept is defined, and the requirements of the opportunistic spectrum usage are explained. It is proposed to take the UWB-OFDM from the current underlay implementation, and evolve it to a combined underlay and opportunistic spectrum usage technology, leading to cognitive UWB-OFDM. This way, we aim at making UWB more competitive in the wireless market with extended range, higher capacity, better performance, and a wide variety of applications.

Object Recognition and Restoration Using Ultrasound Sensors and Neural Networks (초음파 센서와 신경훼로망을 이용한 물체 인식과 복원)

  • Choo, Seung-Won;Lee, Kee-Seong
    • Proceedings of the KIEE Conference
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    • 1994.11a
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    • pp.349-352
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    • 1994
  • An object recognition and restoration using ultrasound sensors and neural networks are presented. The planar arrangement of the sensor is used to reduce the interference effects between sensors. The SOFM(Self-Organizing Feature Map) Neural Network and SCL(Simple Competitive Learning) method are learned with the acquired data. Lab experiments were performed that the object can be recognized ed the resolutions of the object can be enhanced by using the small number of the ultrasound array and neural networks.

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Quorum Sensing and Quorum-Quenching Enzymes

  • Dong, Yi-Hu;Zhang, Lian-Hui
    • Journal of Microbiology
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    • v.43 no.spc1
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    • pp.101-109
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    • 2005
  • To gain maximal benefit in a competitive environment, single-celled bacteria have adopted a community genetic regulatory mechanism, known as quorum sensing (QS). Many bacteria use QS signaling systems to synchronize target gene expression and coordinate biological activities among a local population. N-acylhomoserine lactones (AHLs) are one family of the well-characterized QS signals in Gram-negative bacteria, which regulate a range of important biological functions, including virulence and biofilm formation. Several groups of AHL-degradation enzymes have recently been identified in a range of living organisms, including bacteria and eukaryotes. Expression of these enzymes in AHL-dependent pathogens and transgenic plants efficiently quenches the microbial QS signaling and blocks pathogenic infections. Discovery of these novel quorum quenching enzymes has not only provided a promising means to control bacterial infections, but also presents new challenges to investigate their roles in host organisms and their potential impacts on ecosystems.

Corticosteroid Resistant Asthma

  • Lane, Stephen J.;Lee, Tak-H.
    • Tuberculosis and Respiratory Diseases
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    • v.42 no.6
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    • pp.801-812
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    • 1995
  • CR asthma is associated with disease chronicity, a positive family history of asthma and in vitro and in vivo defects in mononuclear cell function. The HPA axis in CR asthmatics is suppressed normally by dexamethasone and the pharmacokinetic profile of an oral dose of prednisolone is similar to that found in CS subjects. In addition, competitive binding studies have shown that the ligand binding and nuclear translocation functions of the GR are similar in the two groups. Studies using gel retardation assay have indicated a defect in DNA binding in CR subjects. Chemical mutational analysis of the GR has shown that is not due to a defect in its structure at the cDNA level. Scatchard analysis of the GR/DNA and GR/ligand interactions suggests that there may be transcriptional interference of the GR with other transcriptionally active molecules leading to defective gene transcription.

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A Study on the Effects of I&C Systems by EMI Generating from Corona Discharge at Transformer Area (변압기 지역 코로나 전자파 간섭에 의한 계측제어설비 영향에 관한 연구)

  • Min, Moon-Gi;Lee, Jae-Ki;Park, Jin-Yeub;Kim, Hee-Je
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.63 no.2
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    • pp.266-271
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    • 2014
  • The Electromagnetic Interference(EMI) generating from corona discharge of transformer area can interference the digital Instrument and Control(I&C) systems located nearby transformers. When the potential gradient of the electric field around the conductor is high enough to form a conductive region but not high enough to cause electrical breakdown to nearby objects, the EMI of corona discharge emits with the conducted and radiated noise and it interferences the signals of the I&C systems. Since digital I&C systems have an efficiency and competitive price, the analog I&C systems have been upgraded and displaced with the digital I&C systems but which have less EMI Immunity. There was no assessment to I&C systems by EMI generating corona discharge nearby transformers. When the safety-related I&C systems are installed in plants, the verification of equipment EMI should be done not in site-specific test but in test facilities. There are the need to do the site-specific EMI evaluation of corona discharge nearby transformers. This paper assesses the margin between plant emission limits and the highest composite plant emission of corona. When the non safety-related I&C systems are placed in transformer area, it suggests the appropriate radiated susceptibility level to EMI of corona discharge.

Hybrid Method of Max-Min Ant System and Rank-based Ant System for Optimal Design of Location Management in Wireless Network (무선통신네트워크에서 위치관리 최적설계를 위한 최대-최소개미시스템과 랭크개미시스템의 혼합 방법)

  • Kim, Sung-Soo;Kim, Hyung-Jun;An, Jun-Sik;Kim, Il-Hwan
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.56 no.7
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    • pp.1309-1314
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    • 2007
  • The assignment of cells to reporting or non-reporting cells is an NP-hard problem having an exponential complexity in the Reporting Cell Location Management (RCLM) system. Frequent location update may result in degradation of quality of service due to interference. Miss on the location of a mobile terminal will necessitate a search operation on the network when a call comes in. The number of reporting cells and which cell must be reporting cell should be determined to balance the registration (location update) and search (paging) operations to minimize the cost of RCLM system. T1is paper compares Max-Min ant system (MMAS), rank-based ant system (RAS) and hybrid method of MMAS and RAS that generally used to solve combinatorial optimization problems. Experimental results demonstrate that hybrid method of MMAS and RAS is an effective and competitive approach in fairly satisfactory results with respect to solution quality and execution time for the optimal design of location management system.

Study on Competitive Factors of Tourism Resources for Establishment of Jeju Health Tourism Model - Focusing on the Hierarchical Space Based on Medical Interference - (제주 헬스투어리즘 모델 정립을 위한 관광자원 경쟁요인 분석 - 의료간섭 기반 위계공간을 중심으로 -)

  • KIM, Hyo;JEONG, Heonkyu;KIM, Mincheol;CHOI, Yong-Bok
    • Journal of the Korean Association of Geographic Information Studies
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    • v.24 no.2
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    • pp.29-39
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    • 2021
  • The global aging phenomenon and new lifestyles have a worldwide attention to the new tourism form of health tourism. The purpose of this study is to analyze and suggest the competitive types of health tourism. Through the literature review, the theoretical base on the concept and type of health tourism and hierarchical spatial types such as medical space, semi-medical space, non-medical space, and natural healing space, based on medical intervention was established. A questionnaire survey was conducted for the professionals in Jeju area about tourism, health care, policy. As a result of analysis based on competitiveness advantage factors of Jeju health tourism, Jeju health tourism was confirmed to have higher importance in the natural healing space than the health service center space. Three kinds of resources such as natural resources, healing resources, and active resources of Jeju type health tourism were derived and applied to two hierarchical spaces, natural healing space and non-medical healing space, based on medical intervention.