• Proceedings of the CALSEC Conference
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• 2005.03a
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• pp.130-134
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• 2005

This research describes the comparison broker's role and its effectiveness measurement using a developed logical framework of comparison shopping service. And verifies that seller-led comparison challenge method provide comparison information of products to buyers more efficiently. In electronic commerce, buyer's satisfaction of purchase (S) can be defined as an interactive function between seller's competitiveness vector (P) of products that supplied to the market, and buyer's informed level vector (B) of products that is known from a lot of sources. Then the buyer's informed level can be changed through the information analysis among products by transformation process using comparison matrix (C). So the role of comparison shopping is to construct a comparison matrix and to serve it to the buyers, and to change the buyer's informed level. The changed informed level influences a buyer's satisfaction, that improved satisfaction of purchase is defined as the effectiveness of comparison shopping. As a perfect provision and usage of comparison matrix is impossible cause of cognitive limit, the most efficient method for improving the comparison effectiveness is the comparison challenge that detects the comparison elements of the largest buyer's information efficiency, and then to be compared between elementary products selectively. This research verifies the substantial superiority of comparison challenge through television market data experiments.

• Korean Management Science Review
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• v.20 no.2
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• pp.197-204
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• 2003

Comparison challenge approach is proposed as a form of challenger-activated. just-in-time Internet advertising. To develop a framework for a comparison challenge, we propose a theory of comparison value. A comparison is regarded valuable if a comparison opportunity is available and if the comparison is relevant and informative, has an appropriate level of detail, and is advantageous and trustworthy. Based on this theory, the CompareMe and CompareThem strategies are devised, and comparable objects are classified in terms of price and performance dominance as well as the scope of proximity. The idea is demonstrated with a comparison of PCs from five leading manufacturers. To assist in the planning of the comparison challenge, a mathematical programming model was formulated to maximize the value of comparison under the constraints of the comparison opportunity and budget. The model is applied to eight scenarios in terms of the range of comparing objects. The models under various scenarios are tested and contrasted with the real-world example of PCs. We found the ad effect of comparison challenge to be substantially better than banners (4.75 times) and similarity-based comparisons (2.77 times), providing customers with better performance and reduced prices.

• Journal of Physiology & Pathology in Korean Medicine
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• v.16 no.4
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• pp.788-800
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• 2002

Aging is characterized by an age-dependent reduction in bone density. Pronounced bone loss by postmenopausal estrogen deficiency induces a bad effect on dynamic balance of bone metabolism. When the bone density is reduced to the level below the fracture threshold, the risk for fracture is greatly increased. The purpose of this study is to examine what are the effects of the Yuklinzu(YLZ: 毓麟珠) on the ovariectomized rat model of postmenopausal osteoporosis. The results of the experiment are as follows: Body weight in control group showed significant increase in comparison with sham, but that in YLZ-treated showed no change in comparison with control. The level of serum albumin in control group showed significant decrease in comparison with sham. That in YLZ-treated was slightly decreased in comparison with control. The level of serum ALP activity in control group showed significant increase in comparison with sham, but that in YLZ-treated was significantly decreased in comparison with control. The level of serum phosphorous in control group showed significant increase in comparison with sham, but that in YLZ-treated showed no change in comparison with control. The level of serum calcium in control group showed no change in comparison with sham, but that in YLZ-treated was significantly decreased in comparison with control. The level of serum GOT in control group showed no change in comparison with sham, but that in YLZ-treated was significantly decreased in comparison with control. The level of serum GPT did not significant change among the three groups. The level of serum estrogen in control group showed slightly increased in comparison with sham, but that in YLZ-treated showed no change in comparison with control. The level of serum T3 in control group showed no change in comparison with sham, and that in YLZ-treated showed no change in comparison with control. The level of serum T4 in control group showed significant increase in comparison with sham, but that in YLZ-treated was significantly decreased in comparison with control. Mechanical strength of the femur neck in control group showed significant decrease in comparison with sham. That in YLZ-treated showed slightly increased in comparison with control. Trabecular bone area as well as trabecular thickness in control group showed significant decrease in comparison with sham. Those in YLZ-treated showed significant increase in comparison with control. Trabecular number and did not significant change among the three groups. Trabecular separation only in YLZ-treated showed significant decrease in comparison with control. Osteoclast number and oseoblast surface in control group showed significant increase in comparison with sham. Those in YLZ-treated showed slightly decreased in comparison with control. According to the above these results, YLZ has shown to be capable of preventing and curing osteoporosis caused by old-aged and postmenopause.

• The Journal of the Korea Contents Association
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• v.11 no.5
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• pp.291-301
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• 2011

This research describes the comparison broker's role and its effectiveness measurement framework of comparison shopping. We verified seller-led comparison challenge method provide comparison information of products to buyers more efficiently. Buyer's satisfaction of purchase (S) can be defined as an interactive function between seller's competitiveness vector (P) of products that supplied to the market, and buyer's informed level vector (B) of products that is known from a lot of sources. Then the buyer's informed level can be changed through the information analysis among products by transformation process using comparison matrix (C). So the role of comparison shopping is to construct a comparison matrix and to serve it to the buyers, and to change the buyer's informed level. The changed informed level influences a buyer's satisfaction, that improved satisfaction of purchase is defined as the effectiveness of comparison shopping. As a perfect construction and usage of comparison matrix is impossible, a more efficient method for improving the comparison effectiveness is the comparison challenge. This research shows that comparison shopping makes 9.32% and comparison challenge makes 19.11% enhancement of comparison effectiveness through television market data experiments.

• Journal of Digital Convergence
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• v.14 no.3
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• pp.445-452
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• 2016

The purposes of this study were to examine the two processes of social comparison and self-comparison, and to suggest the applications of social comparison theories and self-comparison theories. For these purposes, social comparison theory, self-evaluation maintenance model, control theory, self-discrepancy theory, regulatory focus theory, and temporal comparison theory were reviewed. The processes of social comparison and self-comparison are different, but both comparisons are similar in that they have some effects on self-evaluation, emotion, motivation and behaviors. Suggestions on education, health, economic justice and interpersonal relationships were discussed.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.13 no.3
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• pp.1626-1638
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• 2019

Social Networking Sites (SNS) provide people with unique online social interaction environments where users can disclose their thoughts, feelings, and opinions to their personal contacts. Although previous studies have suggested that such activities produce positive effects on SNS user well-being, this study considered potential negative effects by investigating the relationship between SNS use and depression. In particular, This stydy examined how specific activities are related to different types of social comparison (upward/downward/horizontal) and how these different types of social comparison influence depressed moods among college students. The analysis of a survey of 245 Instagram users found that (1) looking at other people's status updates and commenting on other people's photos influences upward social comparison, (2) frequency of Instagram use predicts upward/downward/horizontal social comparison, and (3) upward social comparison was postively associated with depression, while downward social comparison was negatively associated with depression. Furthermore, the path anlaysis show that social comparison mediates the effect of Instagram use on depression. It suggests that Instagram use does not directly increase depression but it can lead to depression when social comparison on Instagram triggers depression.

• Journal of Positioning, Navigation, and Timing
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• v.5 no.2
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• pp.67-74
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• 2016

In this paper, time comparison is performed with standardization institution in Japan using a Two-Way Satellite Time and Frequency Transfer (TWSTFT) technique as one of the methods for high precision time comparison. To analyze the performance of time comparison in the TWSTFT method, time comparison results via the Global Positioning System (GPS) code and carrier wave are analyzed. Through the time comparison performance, frequency stability is analyzed using modified Allan deviation and by this result, characteristics of time comparison of the TWSTFT that is utilized in international time comparison are presented.

• Proceedings of the Korean Nuclear Society Conference
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• 2005.05a
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• pp.821-822
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• 2005

• Journal of Physiology & Pathology in Korean Medicine
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• v.18 no.5
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• pp.1476-1484
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• 2004

Aging is characterized by an age-dependent reduction in bone density. Pronounced bone loss by postmenopausal estrogen deficiency induces a bad effect on dynamic balance of bone metabolism. When the bone density is reduced to the level below the fracture threshold, the risk for fracture is greatly increased. The purpose of this study is to examine what are the effects of the Guisinhwan(GSH : 歸腎丸) on the ovariectomized rat model of postmenopausal osteoporosis. The results of the experiment are as follows: Body weight in control group showed significant increase in comparison with sham, but that in GSH-treated showed no change in comparison with control. The level of serum albumin in control group showed significant decrease in comparison with sham. That in GSH-treated was slightly decreased in comparison with control. The level of serum ALP activity in control group showed significant increase in comparison with sham, but that in GSH-treated was significantly decreased in comparison with control. The level of serum phosphorous, calcium, GOT, GPT, T3 did not significant change among the three groups. The level of serum estrogen in control group showed slightly decreased in comparison with sham, but that in GSH-treated showed no change in comparison with control. The level of serum T4 in control group showed significant increase in comparison with sham, but that in GSH-treated was significantly decreased in comparison with control. Trabecular bone area as well as trabecular thickness in control group showed significant decrease In comparison with sham. Those in GSH-treated showed significant increase in comparison with control. Trabecular number did not significant change among the three groups. Trabecular separation only in GSH-treated showed significant decrease in comparison with control. Osteoclast number in control group showed significant increase in comparison with sham. That in GSH-treated showed significant decrease in comparison with control. Oseoblast surface in control group showed significant increase in comparison with sham, but that in GSH-treated showed no change in comparison with control. According to the above these results, GSH has shown to be capable of preventing and curing osteoporosis caused by old-aged and postmenopause.

• Journal of Environmental Impact Assessment
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• v.19 no.6
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• pp.563-571
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• 2010

In carrying out the prior review on environmental conditions for basic plan of public waters reclamation, the important item is review on conditions of location on prearranged reclaimed land. In this study, environmental assessment which needs careful consideration in the first stage of selecting location is presented by analyzing environmental impact assessment on public waters reclamation projects for about 10 years. The assessment index for alternative comparison is divided into two parts according to importance level. What is most important in alternative comparison is the comparison on direct influence due to reclamation. In other words, it figures out damaged extent of natural shoreline as well as intertidal and infralittoral zones. Comparing influence extent due to reclamation through the 1st comparison on this is regarded as to be important. In case there is no significant difference by alternatives through the 1st assessment, the 2nd assessment should be carried out. In the 2nd assessment indexes are damaged quantity of benthic organism, change in seawater current, erosion, accumulation and exchangeable rate of seawater. The plan for selecting optimal location which minimizes environmental influence in establishing public waters reclamation plan is demonstrated through model cases. For this, 3 districts which have similar environment and scale are selected, and then comparison on location alternative is made through environmental assessment index. In addition, the comparison on 3 arrangement alternatives are conducted, targeting certain areas. It is thought that carrying out comparison review on respective areas in the same cities and counties, not merely comparing arrangement plan by selecting 1 targeting area in advance, is the most appropriate. Besides, selection of arrangement plan considering environment, which minimizes damage of natural shoreline and influence due to change of seawater current is required in alternative comparison on arrangement plan as well. In case of the prior review on environmental conditions though alternative comparison method presented in this study is carried out, it is safely said that the influence on ocean environment due to public waters reclamation can be minimized.