• The Journal of Economics, Marketing and Management
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• v.11 no.1
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• pp.1-12
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• 2023

Purpose: This study identified the effects of the three types of consumer interactions on the utilitarian and hedonic values experienced by community members, their degree of participation, and brand loyalty. In addition, the mediating effect of virtual interactivity between the interactions that occur within the online brand community and the value experienced by community members was also identified. Research design, data and methodology: An online survey was distributed, and the data gathered was analyzed using structural equations modeling. Results: Test results showed that product-information interaction has a positive effect on utilitarian value and interpersonal interaction has a positive effect on hedonic value. Human-computer interaction was found to have a negative effect on hedonic value and no significant effect on utilitarian value. Furthermore, it was revealed that among the three types of interactions, virtual interactivity had a mediating effect only in the relationship between human-computer interaction and hedonic value. Moreover, utilitarian values experienced by community members affected their level of participation which ultimately enhances brand loyalty. Hedonic value did not affect their level of participation within the online brand community. Conclusions: When marketers establish online brand community strategies, they must place elements that can directly help the use of brands and products.

• Journal of Families and Better Life
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• v.29 no.6
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• pp.89-103
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• 2011

Citizen participation or resident participation is perceived as an effective way to correspond to the diverse urban problems, especially in the area of residential environment improvement projects and community activities. As the leading city of the Honam region and a core middle city leading the development of the southwestern region, Gwangju city is planning and under-developing new Housing Complexes and Urban Renewal Projects. The purpose of this study is to identify the perception of Gwangju citizens on resident participation in community activities to suggest diverse strategies for improving quality of citizen's life and making better living environment. For the research purpose, 1,380 questionnaires were distributed to the Gwangju citizens who live in 5 autonomous districts -Dong-gu, Seo-gu, Nam-gu, Buk-gu, and Gwangsan-gu- and 601 were used in data analysis. Although citizens in Dong-gu showed the lowest settlement consciousness, they required the highest level of need for resident self-help activities. Contrastingly, Seo-gu showed the highest level of settlement consciousness and the lowest need for resident self-help activities. Based on the results, high quality community facility should be provided to promote residential satisfaction and consciousness of residential participation and self-help activity must be improved. And also, diverse strategies for resident participation including development of resident education programs and search for regional resources should be covered in further research.

• Korean Journal of Social Welfare Studies
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• v.43 no.2
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• pp.207-233
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• 2012

The purpose of this study is to understand direct and indirect impact and the paths of community participation and social capital, which affect improvement of single mother's community participation factors, social capital, and empowerment. To accomplish this purpose structural relationships between single mother's community participation factors, social capital and empowerment have been analyzed. For the analysis 420 single mothers, who had participated various types of communities, were surveyed and structural equation modeling had been used and optical theory structure model(χ²=86.851, df=28, GFI=.958, CFI=.944), which explains the structural relationship among the factors, had been chosen. From the result, first, there was differences between empowerment and community participation levels, which is single mothers' community participation factors, of the impact on social capital and empowerment. Empowerment level of community, which was mediated by community participation level and social capital, affected empowerment, in the other hand, community participation level affected empowerment more directly than the impact of social capital. Second, single mothers' community participation factor affected more improvement of empowerment when it mediated by the accumulation of social capital. Third, single mothers' social capital directly affected the most improvement of empowerment. Based on the fact the implications of the study were presented.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.6
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• pp.1088-1104
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• 2022

The motivation behind consumers' voluntary participation plays a key role in determining the successful out-come of co-creation activities. This study, in the context of online-community-based co-creation, investigates the effect of consumers' motivation on continuance participation and advocacy intention by mediating perceived empowerment. We focused on analyzing the co-creation process of new product developments for beauty-related firms and platforms. A web survey was conducted on active users of the online beauty community who have participated in co-creation projects. A total of 226 responses were analyzed using SPSS 26.0 and AMOS 22.0 statistical programs. The findings illustrate that all motivations for participation (intrinsic, social, and financial) influenced perceived empowerment. This increased empowerment also positively affected continuance participation and advocacy intention for future co-creation projects. Furthermore, we explored the moderating role of the engagement period in the community regarding the relationship between participation motivation and empowerment. The results show, consumers with high intrinsic motivation greatly perceive empowerment when they have short-term engagement in the community; those with high social motivation strongly recognize empowerment when they have long-term engagement in the community. We provide valuable recommendations regarding how to make innovative co-creation experiences between beauty firms and consumers via an online-based community.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2008.04a
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• pp.123-128
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• 2008

In Korea, a movement for founding a intentional community village is becoming popular to improve the individualistic living environment, and to create a humanistic lifestyle. However, it is difficult to say whether its management is successful or not because the intentional community village such as an eco-village is still in an experimental stage in Korea. In this study, a intentional community village was proposed as an alternative approach to help residents build an effective cooperation system and to encourage them to participate in various communal activities. Detailed cases were studied including a formation process and methods of residents' participation. Through the case study, actual conditions of the community villages and several problems were studied. The conclusion of this study is as follows; In order to sustain the community village, it is crucial to encourage the community spirit among the residents. We also find that developing various community facilities and programs can easily raise a sense of familial warmth among the residents. Above all, proactive participation in the communal activities is the most important. It is also necessary to consider the architectural design which can be used as a guiding principle for foundation of the intentional community village. In addition, concrete and systematic solutions including communal activity programs, residents education, and self management regulations must be discussed.

• The Journal of the Convergence on Culture Technology
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• v.9 no.2
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• pp.199-206
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• 2023

This study attempted to examine the relationship between college students' participation in the learning community according to the characteristics of learners. To this end, the learning community divided the subject-linked learning community into a foundation learning community and an advanced learning community. Learner characteristics were classified by gender, grade, and major. A cross-analysis was conducted to examine the difference between participation in the foundation learning community and the advanced learning community according to the learner characteristics. The results are as follows. First, the participation of female students in the foundation learning community and the advanced learning community was higher than that of male students, but it was not statistically significant. Second, it was found that there was a significant difference in participation in the learning community according to the grade. In the case of the foundation learning community, the participation rate of the first and second year students was relatively high, and in the case of the advanced learning community, the ratio of the third and fourth year students was relatively high. Third, as a result of examining the differences by major, it was found that the participation rate of health and welfare universities was high in both the foundation learning community and the advanced learning community. Based on these results, discussions and suggestions are presented.

• Journal of Korean Society of Rural Planning
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• v.21 no.1
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• pp.103-115
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• 2015

As rural development projects, mostly carried out in a top-down development method in the past came to take a bottom-up development method in earnest, entering the 2000s, resident participation became an essential element of a rural community design project, to the extent that it can influence the success or failure of a rural community design project. It is taken for granted that rural residents independently participate in community design projects, but as they are accustomed to various subsidy projects carried out by the government and become increasingly aging, it is not easy to induce their spontaneous participation in farming areas with such problems. Especially, to prevent the distrust between administrative agencies and residents from serving as an obstacle in the residents' spontaneous participation, it is necessary to construct horizontal governance among the village residents, administrative agencies and the group of experts supporting for the project. This study attempted to verify the mediating effect of governance in the relationship between resident participation and the performance of the rural community design project based on this problem recognition, and for this purpose, the results of a survey with residents in Utturu Village, Hangyeong-myeon, Jeju-si, which was completed by carrying out a comprehensive rural development project, the typical bottom-up community design project was used for an empirical analysis. The results of the study can provide implications for setting directions, establishing strategies and constructing governance of rural community design projects in the future, and especially, it can be said that this study has academic significance in that governance is recognized as an important variable related to the project performance.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2011.04a
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• pp.81-86
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• 2011

In order to establish the effective community village as planned, it is the most important factor in residents' participation at the stage of design process. Especially, community space, which is commonly used by all members, must be designed through consultation process of community members themselves to accommodate the needs of various daily activities. So, in this study, the participation process to design the common community facility is developed and the actual residents' participation workshop was conducted in Baek-Hwa village, which is being built on South Korea. Also, the space of community facilities was designed based on the direct opinions and needs of actual residents obtained by workshop process. The workshop was conducted two times: the first workshop was conducted for the design of common residents' facilities and the second was for trying to utilize the virtual designed space. During the workshop process, it is found that the positive participation of members of village is naturally occurred to design residents' space in the workshop process. As a result, most people want to make the space of gym, library, and dining room in spatial configuration. Among them, the hobby room was highly demanded. There is lots of demand for the joint activities and training program in common activity fields. Also, the prediction of the various occurrence so fun expected situations was requested in the game of creating rules and role-playing. In the conclusion, it was acknowledged the necessity of residents' participation design and the importance of communication between architects and residents for decision-making.

• Hwankyungkyoyuk
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• v.17 no.2
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• pp.94-105
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• 2004

The purpose of this study is to understand what kind of effects a local residents’ participation on a local environmental problem has on the Environmental consciousness of the resident, and on the local community. I (researcher) employed qualitative research methods on the residents' environmental movement, which claimed to preserve the Sung Mi Mountain from the Seoul City Hall's plan of the water reservoir construction. I tried to understand the participation motivation and participating actions, and also the changes and effects the participation brought at both a personal, and community level. The data were gathered by means of in-depth interview with the local residents and unstructured questionnaire. At first, through the residents' environmental movement, the participants acquired a growth in environmental consciousness. For example, they obtained better understanding of the environment, change of attitude to environment, and participation function. Secondly, it is meaningful that a local tie intervened by the environment, enforced self-governing, and shows how community sentiment plays an important role for local community organization. Moreover, the environmental movement contributed to developing a ‘culture for participation’. In conclusion, participating in a local environmental problem can be an integration of learning and practice and also leads to reflective thinking about the relationship not only between human beings and nature, but also among human beings. In addition, it can buildup a systemic cooperation for local problem-solving and the ability to make an alternative culture in the community. These are the significances of the local environmental problem-participation on the environmental education.

• Korean Journal of Social Welfare
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• v.48
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• pp.42-81
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• 2002

This paper examines the level of community solidarity in an administrative district in Seoul, Korea. This paper focuses on the following questions: what is the level of community solidarity in the district? and what are the major predictors of community solidarity?. Using the data from the 2000 community survey about residents' needs conducted by the welfare administration office of the district, this paper attempts to answer the above research questions. In analyzing the effect of community solidarity, this paper focuses on the following four predictor categories: individual characteristics; community related characteristics such as degree of marginalization; community participation, and community problems. Results are as follows: (1) the average of community solidarity is 3.1, using 5 points scale; and (2) the variables such as marginalization and community problem have a negative effect on the level of community solidarity; and (3) community participation has a positive effect on the level of community solidarity. Through the empirical analysis. this paper provides valuable knowledge about the level of community solidarity and effects of community participation, marginalization, and community problem on community solidarity. Finally, this paper discusses implications for effective community practice on the basis of the exploratory findings about community solidarity in Korea.