• 한국의류학회지
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• 제30권4호
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• pp.644-654
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• 2006

The purpose of this study is 1) to analyze the clothing purchasing behavior according to gender 2) to analyze the characteristics provided by the fashion on-line community, 3) to analyze the effects of the fashion on-line community characteristics to community commitment and brand loyalty. As for data collection, on-line survey was conducted for the fashion online community members in 'daum' portal site and total 404 volumes were used for the study analysis. Data were analyzed by descriptive statistics, $x^2-test$, factor analysis, regression analysis by utilizing the SPSS 10.0 program. The results of this study were as follow: First, it was found that characteristics of fashion on-line community are three factors of 'interactivity', 'information provision' and 'interest provision'. Second, as the analysis result of the effects of the fashion on-line community characteristics to the community commitment and brand loyalty, the more 'interactivity' and 'interest provision', the higher 'behavioral commitment' and at this time brand loyalty was high. The higher 'interactivity', 'interest provision' and 'information provision', the higher attitudinal commitment and brand loyalty. In addition, the more 'information provision' and 'interest provision' were, the more it positively influenced brand loyalty. It is considered that this study will help fashion enterprises establish an on-line community strategy to induce brand loyalty by analyzing the community utilization pattern of fashion on-line community members.

• 경영과정보연구
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• 제25권
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• pp.339-370
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• 2008

As the Internet environment develops, Internet has already been being established as important tool of business marketing and branding. In particular, a brand community where customers interact with other customers who have the same interest in brand provides a variety of benefits to customers as well as companies. The brand community makes it possible for company to build, and retain relationships with customers, and capture new market opportunities. Therefore, this study examines the relationship among service quality of brand community, customer value, customer satisfaction, customer trust, and brand community loyalty in online brand communities. The results of empirical analysis can be summarized by the following: First, service quality of brand community had a significant direct effect on customer value. Second, service quality of brand community had a significant direct effect on customer satisfaction. It had also a positive, significant indirect effect on customer satisfaction through customer value and customer trust. Third, service quality of brand community had a significant indirect effect on brand community loyalty through customer satisfaction, customer value, and customer trust. Therefore, These finding will spawn both academic and practitioner interest in brand community and serve as a foundation for further research in this important area.

• 한국컴퓨터정보학회논문지
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• 제24권6호
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• pp.175-182
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• 2019

This study aims to identify causal variables by examining the mutual influences of community consciousness and life satisfaction. We used some data of KCYPS. A longitudinal study of 1952 adolescents selected as a sample was conducted using the Aautoregressive crossover delay model. The results of this study are as follows: First, it showed that life satisfaction is consistently affecting the later life satisfaction with the passage of time. Second, community consciousness showed that the previous community consciousness has a constant influence on the subsequent community consciousness as time passes. Third, the effect of previous life satisfaction on community consciousness was significant. Therefore, the cross-delay effect of life satisfaction on community awareness was stable with time. In other words, life satisfaction level was a causal variable that takes precedence over community consciousness, and the higher the life satisfaction of the previous time, the higher the level of community consciousness in the future. Fourth, the cross-delay effect of community consciousness on life satisfaction was not significant because community consciousness at previous time had no meaningful effect on life satisfaction at later time, so consciousness of community at previous time affects life satisfaction. This study provided some implications basing on this results.

• 한국도서관정보학회지
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• 제40권1호
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• pp.23-45
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• 2009

대학은 그 형성과 발전 속에서 인류문화의 산실로서 지역사회와 유기적 관계를 맺고 있다. 대학도서관은 대학구성원의 교육연구학습을 지원하고 지역사회 주민에게 대학의 지식정보자원을 제공해야 한다. 이 연구는 대학도서관의 지역사회 연대의 필요성과 중요성을 살펴보고 국내외적으로 어떤 서비스가 이루어지고 있는지에 대한 현황을 조사 분석하였다. 여기에서 나타난 문제점에 대한 해결책으로서 그 활용방안을 평생학습과 연구활동 지원, 지식정보서비스, 지역사회공헌의 필요요건 측면에서 제시하였다.

• 한국습지학회지
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• 제19권2호
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• pp.193-201
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• 2017

본 연구는 습지가 크게 부족한 우리나라의 현실에서 습지 복원에 요구되는 기초 생태 정보를 얻기 위해 수행되었다. 이러한 목적을 이루기 위해 본 연구에서는 비교적 온전한 둠벙을 유지하고 있는 충북 괴산 일원의 둠벙을 대상으로 습지 복원을 위한 기초생태정보를 수집하였다. 둠벙에 성립한 식생 중 인위적 간섭으로 성립한 식생을 제외하고 자연적으로 성립한 식생을 대상으로 식생의 수평적 분포를 종합하면, 수역에는 개구리밥군락, 마름군락, 가래군락, 보풀군락, 긴흑삼릉군락 및 송이고랭이군락, 수변에는 고마리군락, 골풀군락, 여뀌바늘군락, 환삼덩굴군락, 큰개여뀌군락, 물억새군락, 달뿌리풀-갈대군락 및 도루박이군락, 지하수위가 중간 정도인 관목식생대에는 찔레꽃군락, 조팝나무군락 및 갯버들군락, 지하수위가 높은 곳에 성립한 교목 및 아교목식생대에는 신나무군락과 버드나무군락이 성립하는 경향이었다. 수집한 식생정보에 기초하여 서열화한 결과, 수생식물 우점 식분, 습생대식물 우점 식분 및 수변식물 우점 식분으로 대별되는 경향이었다. 이러한 식분을 이루는 주요 식물군락의 생태적 위치와 종 조성을 생태연못을 조성하기 위한 대조생태정보로 제시하였다. 나아가 습지가 발휘하는 기능을 통해 그것의 중요성과 복원의 필요성을 논의하였다.

• Asia pacific journal of information systems
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• 제31권3호
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• pp.415-432
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• 2021

The growth of social media has enabled firms to create virtual organizations (online communities) in which value can be co-created with members. Yet, current typologies of firm-sponsored online communities focus either on the firm or participants, and not the interaction between them. This paper provides a systematic review of the online community literature from 2000 to 2018 to develop an understanding of the types of firm-sponsored online communities and the co-creation of value within them. Four types of sponsored online communities are found. These can be differentiated based on the output for the sponsoring firm and the level of self-organization of the communities. This study contributes to the discussion of value co-creation by (i) shedding light on differences among firm-sponsored online community types based on the level and nature of interaction within an online community; and (ii) examining the perceived value co-created through community interactive experiences.

• 산경연구논집
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• 제13권4호
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• pp.35-49
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• 2022

Purpose - According to the recently changing consumer smart environment and consumer decision-making process, this study investigates the structural relationship between electronic(online) WOM information characteristics and brand community experience value types on specific brand reliability and brand transformation. In particular, the characteristics of word of mouth information and the experience value of brand community users were divided into detailed fac tors and approached. Methodology - In order to proceed with this study, we review previous studies and setting hypotheses. The hypothesis was verified through a survey that was conducted for the consumers with online consumption activities in less than six months. With reference to previous studies, operational definition was made for the questionnaire design. In order to verify the hypothesis, 282 people were statistically analyzed through the survey This data were used for AMOS for confirm hypothesis established. Results - eWOM information characteristics were classified into usefulness, timeliness and un-bias, and online community experience values were classified into interaction, playfulness, and virtuality. In addition, it is to investigate the relationship between the brand reliability and user's experience value in brad community. The main results are as follows. The first result was that usefulness and un-bias, which are the eWOM information characteristics had a positive effect on forming brand reliability. However, the factor of timeliness did not affect brand reliability. Second, in terms of user experience value and brand reliability in the brand community. It was fo und that experience values such as interaction, playfulness, and vituality all had a positive influence on brand reliability. Third, it was found that brand reliability has a positive influence on the on-line conversion activity of users. Conclusions - Through this study, the field of online consumer behavior research is expanding, and this study suggested that careful management is necessary according to the type or characteristics of eWOM information. Additionally, it presents the importance of the user's empirical value in the brand community influencing brand attitude and reliability. In practice, the implementation of the marketing communication mix in digital marketing has recently been underway to enhance the conversion behavior of users. At this level, it also reveals the preceding factors that increase user conversion behavior.

• 한국지능정보시스템학회:학술대회논문집
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• 한국지능정보시스템학회 2005년도 공동추계학술대회
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• pp.415-424
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• 2005

The rapid growth of blog has caused information overload where bloggers in the virtual community space are no longer able to effectively choose the blogs they are exposed to. Recommender systems have been widely advocated as a way of coping with the problem of information overload in e-business environment. Collaborative Filtering (CF) is the most successful recommendation method to date and used in many of the recommender systems. Therefore, we propose a CF-based recommender system for bloggers in the virtual community space. Our proposed methodology consists of three main phases: In the first phase, we apply the "Interest Value" to a recommender system. The Interest Value is a quantity value about user preference in virtual community, and can measure the opinion of users accurately. Next phase, we generate the neighborhood group based on the Interest Value. In the final phase, we use the Community Likeness Score (CLS) to generate the top-n recommendation list. The methodology is explained step by step with an illustrative example and is verified with real data of a blog service provider.

• 유통과학연구
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• 제16권6호
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• pp.15-23
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• 2018

Purpose - This paper aims to explore the distribution and application of community-based disaster risk information and employ a case study as a qualitative research method to make some implications and suggestions for disaster management in the future. Research design, data, and methodology - This research has basically adopted an idiographic approaches to examine the basic policy of integrated flood risk management of Shiga prefecture in Japan. The methodology is based on a retrospective analysis, which starts from critical events and traces backwards processes to find out what goes well or wrong. Results - The results of this paper support that the multiple stakeholders in a community have to share and distribute disaster risk information in the proper time. The distribution and application of community-based disaster risk information cannot be overemphasized in that the local communities are culturally rich in traditional flood management knowledge, have voluntary organizations and have enjoyed mutual support and human network to cope with floods. Conclusions - The study results also imply that local residents of the community will be abe to have an important role in coping with natural disasters, which involves more proactive actions than passive actions for the enhancement of disaster management.

• 한국지역사회생활과학회지
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• 제21권4호
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• pp.539-550
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• 2010

In this study, the living standard and satisfaction level of urban people who moved to rural areas researched. Through these criteria, we could analyze people's perceptions of the current rural life. We would like to present this study as a base for improvement for those who seek a better life in a rural environment. The result of this study is as follows; The specific goals and need of our target group depend on individual characteristics, occupation and age etc. Therefore, the support system should sensibly consider their personal needs. In addition to this, the flow of information between these people should be changed from theoretical perspective to factual perspective. The new rural tenants obtained information on rural life mostly from private channels such as their acquaintances. Organizations responsible for providing information do not offer useful factual information on agrotechnology and financial support. Nevertheless, they are mainly focused on conceptual and ideological information.