• 한국콘텐츠학회논문지
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• 제17권6호
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• pp.22-31
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• 2017

본 연구는 커뮤니티 비즈니스가 균형적으로 성장하기 위해서 적합한 시스템이 요구되고 그에 대한 발전 방향을 모색하고자 하는 인식에서 연구를 시작하였다. 첫째, 커뮤니티 비즈니스의 효과적인 성과평가를 위하여 균형성과표에 기반을 둔 성과평가 모형을 개발하였다. 둘째, 평가요인의 1차 관점별 2차 지표의 상대적 중요도는 이해관계자 관점에서는 지역주민 참여율, 학습과 성장 관점에서는 내부교육 만족도, 내부프로세스 관점에서는 업무프로세스 단축, 지속가능성 관점에서는 1인당 매출액의 상대적 중요도가 높게 나타났다. 셋째, 각 지표별 종합적 가중치 산정 결과는 지역주민 참여율, 지역과의 사업연계, 1인당 매출액이 상위그룹으로 나타났다. 이상의 결과에서 관주도로 이루어진 커뮤니티 비즈니스를 중간지원조직 양성을 통한 경영지원이 필요한 시점이고, 외부컨설팅 연계, 주요 기업과의 전략적 제휴를 통한 제품 및 서비스 향상의 필요가 있음을 강조한다.

• Journal of Information Science Theory and Practice
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• 제12권1호
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• pp.1-20
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• 2024

This research aims to study and confirm enabling factors affecting the knowledge transfer and business process of community enterprise groups in Pattani province, Thailand. Key informants were community enterprise entrepreneurs; 30 people were selected purposively with criteria. This study used a mixed-methods approach and conducted semi-structured interviews to collect data. Qualitative data were analyzed using content analysis and classification, while quantitative data were analyzed using descriptive statistics with frequency, percentage, mean, and standard deviation. Moreover, inferential statistics chi-square value, Phi Cramer's V, and multiple regression analysis with the R program for statistical computing were employed to analyze the relationship between the variables, test the research hypothesis, and create forecasting equations. The research results revealed that the overview of enabling factors had a very high relationship (Cramer's V=0.965). Regarding community enterprise, it was found that enabling factors related to the knowledge transfer and business process consisted of four factors: regulations and administrative guidelines, business plan, reinforcement, and brainstorming. Reinforcement was the factor with the highest degree of correlation (Cramer's V=0.873) and predictor of influence on the knowledge transfer and business process (R₂=0.670, p<0.05). This study's findings can lead to the developing of guidelines for promoting community enterprises properly and timely. These guidelines are expected to be used to develop knowledge about business models for community enterprises, which will help to improve their competency and competitiveness.

• KIEAE Journal
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• 제11권4호
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• pp.29-36
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• 2011

The aim of this study was to study the functions and roles of Green Community Rediscovery Center (GCRC) in terms of community integration, to design GCRC with various types of green roofs, and to investigate the possibility of applying a renewable energy system (e.g., PV) to the building greenery systems. The four major functional modules for GCRC were suggested: implementation of ecopark and community gardens with environmental education programs, implementation of green housing model with education programs, Discover Science Center, and implementation of green business model with education programs. Three major functions of the center are also presented in terms of design: 1) functions of community gardens; 2) establishment of a green business model, community composting system and an urban farming system; and 3) roles of community gardens in social interactions within GCRC. GCRC provides residents with the opportunities of community gardens, urban farming based on a successful recycling system, as well as a green business model and environmental education programs near their homes. The air temperature of the green roof (utilizing Sedum sarmentosum as a cover plant) was approximately $3^{\circ}C$ lower than that of the non-green roof, indicating a potential efficiency increase in PV systems for GCRC. It was concluded that the GCRC suggested would enhance the neighborhood satisfaction, improve the quality of life and contribute to social integration and community regeneration.

• 문화기술의 융합
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• 제8권5호
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• pp.259-264
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• 2022

메타버스 기반 다국가 유학생 커뮤니티를 이용한 음식 구매 플랫폼은 다국적 음식 기호 커뮤니티를 이용한 메타버스 구매 플랫폼이다. 본 플랫폼 이용을 통해 다국적 유학생들의 커뮤니티, 유학생 판매자 커뮤니티 구축과 메타버스 구매 플랫폼의 신산업 육성이 기대된다. 메타버스 플랫폼은 익명성을 보장하고, 시공간 제약받지 않으며 자유롭게 아바타들과 소통하여 제2의 비즈니스 커뮤니케이션을 창출할 수 있다. 또한 많은 종류의 기호식품을 소량으로 판매함으로써 희소성에 맞춤화하면서도 서비스를 제공하는데 부담감을 줄이고 유학생들이 쉽게 참여할 수 있도록 한다. 이 커뮤니티 기반 플랫폼은 새로운 비즈니스로 확대될 수 있다.

• 유통과학연구
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• 제22권5호
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• pp.1-10
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• 2024

Purpose: The study aims to identify the key factors that influence consumers' propensity to utilize community group buying platforms, employing the Technology Acceptance Model (TAM) as a theoretical framework. Research design, data and methodology: The research design involved selecting 192 consumers with experience in community group buying and analyzing the data statistically using SPSS 23.0. Hypotheses were tested utilizing the structural equation modeling software AMOS. Results: Key findings indicate that the attributes of products offered on community group buying platforms significantly enhance consumers' perceptions of usefulness and ease of use. Furthermore, these perceptions directly correlate with consumers' intentionsto use the platform. Conclusions: Thisresearch, grounded in the TAM, delves into how external factors of the community group buying platform impact perceived usefulness and ease of use, and subsequently, how these perceptions affect consumers' purchasing intentions. Based on these insights, several recommendations can be proposed for the platform's development: The platform should strive to enhance product quality and cultivate a positive reputation. Strategic promotional initiatives should be designed to attract new users while retaining existing customers. Continuous optimization of platform functionalities is necessary to augment users' perception of usefulness. These measures are anticipated to foster user engagement, increase adoption rates, and contribute to the overall success and sustainability of the community group buying platform.

• 벤처창업연구
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• 제8권2호
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• pp.75-82
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• 2013

본 연구는 강원도 내 커뮤니티비지니스의 자립화와 지속화에 기여하기 위해 추진했다. 이를 위해 커뮤니티비지니스의 개념을 정립 후, 커뮤니티비지니스의 지정현황을 파악하고, 커뮤니티비지니스의 사업내용과 사업추진형태를 분석 후, 일본의 100년 이상의 기업 가게의 지속요인을 분석하여 도내 커뮤니티비지니스의 지속화를 위한 방안을 모색했다. 강원도내 커뮤니티비지니스는 예비사회적기업 86개, 마을기업 62개, 사회적기업 38개, 계186개가 지정 운영되고 있다. 예비적사회기업과 사회적 기업은 도시지역에 많이 지정되어 있고 사업내용은 제조와 교육부문이 많고 기업의 추진형태는 주식회사와 유한회사가 많았다. 반면, 마을기업은 군지역에 지정이 많고 사업내용은 농식품과 문화부분이 많으며 사업추진주체가 영농법인이 압도적으로 많았다는 차이를 알 수 있었다. 특히 커뮤니티비지니스 사업추진주체가 임의단체인 기업이 총 38개 기업으로 전체의 20.4%로 영농법인수까지 고려하면 기업경영 전문성의 부족을 보안할 필요를 알 수 있었다. 도내 커뮤니티비지니스가 지속성을 유지하기 위해서는 선진사례분석으로 부터 소비자에게 신뢰를 줄 수 있는 좋은 재료의 확보, 제품 품질의 향상과 유지를 위한 기술력, 기업의 전통유지와 새로운 수요에 대응하면서 기업을 유지할 수 있는 인력 양성으로 정리 할 수 있었다. 이는 도내 커뮤니티비지니스가 지역사회와 연계하여 질 좋은 재료를 확보하고 품질 향상과 유지를 위한 계속적인 연구와 노력이 필요하며, 또 기업 경영 주체의 경영전문성을 확보하기 위한 학계와 기업, 기업과 행정, 기업과 기업이 연계하여 지역사회의 지원 운영 체계 구축의 필요성을 알 수 있었다.

• 농촌지도와개발
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• 제22권4호
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• pp.405-421
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• 2015

Agro-fishing villages of agriculture and fishery are suffering deepening gap with urban areas due to depreciation from their products market opening pressure. They are facing problems of decreasing and aging population, poor settlement environment, etc. and losing their vitality for their low productivity and lack of young labor force. These issues of agro-fishing villages of agriculture and fishery are divided in so various items and classes that it is plausible to approach in a way to connect each issue in a small frame of each by selecting sub topics according to each item and each class rather than to solve the issues in a large frame. Chungchungnam-do is approaching the issues through 3 agro innovations(agro fishery, agro fishing villages, agro fishing people) in local government level and Durae enterprises are solving local problems through the self supporting residents' community business by utilizing local resources. This study is to draw clues and solutions to vitalize agro fishery villages through community businesses by detailed reviews and research on cases of Durae enterprises' characteristics and their vitalizations and provide a new alternative plan to agro fishery villages losing their vitality and demolishing their communities.

• Journal of Information Technology Applications and Management
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• 제22권4호
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• pp.181-203
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• 2015

Customers who show high level of brand loyalty are one of the most important corporate assets. Accordingly, customers' brand loyalty has been addressed as a critical issue for the business success. In today's business environment where business channels to customers have expanded and diversified continuously, especially the use of social network services (SNSs) have drawn a lot of attention as an effective channel to promote customers' brand loyalty. This study, thus, analyzes the impact of the virtual brand community identity on customers' brand loyalty, focusing on the role of the sense of communities as mediators. The analysis was conducted by using the data collected from 239 users of Chinese virtual brand communities. The results show that both virtual brand community identity and the sense of communities significantly influence on customers' brand loyalty. Furthermore, the results reveal that both of the community belongingness and community trust composing the sense of community partially mediate virtual brand community and brand loyalty as hypothesized. Based on the results, the strategic implications are suggested and discussed, focusing on improving the customers' brand loyalty in the context of SNSs. Our findings and discussions can help companies develop their customer strategies for utilizing the virtual communities to strengthen customers' brand loyalty.

• 농촌계획
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• 제26권1호
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• pp.13-22
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• 2020

This study analyzed the relationship between the sense of community, organizational commitment, and business performance among farmers participating in the agricultural products processing center. As a result, the farmer's sense of community at the agricultural products processing center had a positive effect on organizational commitment, and the farmer's sense of community had a positive effect on business performance. In this regard, efforts should be made to systematically manage and sustain the future of formal, formal and informal activities of the agricultural products processing center. In addition, in order for the community formed at the agricultural products processing center to continue to grow, it is necessary to take the approach of improving the competence of personnel, organizing work, developing professional programs, and forming related networks. In addition, the organization formed through the agricultural products processing center should be grown as a farmer's organization of processing base so that it can be linked with the activation policy such as food plan and local food.

• Journal of Information Science Theory and Practice
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• 제10권1호
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• pp.45-58
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• 2022

Community enterprise plays an important role for developing local business. Products from local communities apply local specialties such as high-quality materials and inherited wisdom. This work aims to support merchandises from local community enterprises by bringing out their specialties related to local wisdom and intangible cultural aspects. An ontology is applied to demonstrate the innate information regarding the implicit values of the products and is used as a core for a semantic search system. Details of the products are gathered from their respective community using an interview method and are extracted to align with the developed ontological schema. The semantic search system thus is implemented with a recommendation process for online accessibility for providing the organised information. From evaluation, the developed ontology and its instances are rated highly for their consistency, conciseness, and completeness. In usage, accuracy of the query and recommendation results are evaluated at 97.38% searching accuracy and 85.03% for recommending interesting products.