• Title/Summary/Keyword: communication strategy

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The Analysis of Random Propagating Worms using Network Bandwidth

  • Ko, Kwang-Sun;Jang, Hyun-Su;Park, Byuong-Woon;Eom, Young-Ik
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.4 no.2
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    • pp.191-204
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    • 2010
  • There is a well-defined propagation model, named the random constant spread (RCS) model, which explains worms that spread their clones with a random scanning strategy. This model uses the number of infected hosts in a domain as a factor in the worms' propagation. However, there are difficulties in explaining the characteristics of new Internet worms because they have several considerable new features: the denial of service by network saturation, the utilization of a faster scanning strategy, a smaller size in the worm's propagation packet, and to cause maximum damage before human-mediated responses are possible. Therefore, more effective factors are required instead of the number of infected hosts. In this paper, the network bandwidth usage rate is found to be an effective factor that explains the propagations of the new Internet worms with the random scanning strategy. The analysis and simulation results are presented using this factor. The simulation results show that the scan rate is more sensitive than the propagation packet for detecting worms' propagations.

IMC Strategy Based on Consumer's Purchase Decision-Making Process : LG Hausys Brand Z:IN Case Study (소비자 구매의사결정과정 기반 IMC전략 : LG하우시스 브랜드 Z:IN 사례)

  • Lee, Jae-Jin
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.43 no.3
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    • pp.135-142
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    • 2020
  • In this study, the case of brand IMC communication of LG Hausys' total interior solution brand Z:IN was dealt with. The target consumer of the Z:IN brand is a general end consumer and also shows the character of industrial goods. Accordingly, there should be a unique aspect that brand management and communication methods must be made from more angles. For many companies which are active in the industry, this case study should be significant. This case study was researched in terms of consumer's purchase decision-making process and consumer participation and experience. Brand Zi:in developed a brand communication strategy following the flow of the consumer purchasing decision process. And the brand actively induces consumer experience and participation so that consumers can communicate more closely with the brand. Brand communication from the perspective of consumer purchasing decision-making and consumer experience and participation is a crystal that fully considers LG Hausys' products, markets, and competitors, and will be an effective strategy to continue to preoccupy the market not only in the present but in the future.

Effect of Concept Learning Strategy Emphasizing Social Consensus during Discussion (토론 과정에서 사회적 합의 형성을 강조한 개념 학습 전략의 효과)

  • Kang, Suk-Jin;Noh, Tae-Hee
    • Journal of The Korean Association For Science Education
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    • v.20 no.2
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    • pp.250-261
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    • 2000
  • In this study, a concept learning strategy emphasizing social consensus during discussion (SCS) was developed. The instructional effects of this strategy were compared with those of cognitive conflict strategy (CCS) and traditional instruction in the aspects of students' achievement, conceptions, communication apprehension, perceptions of science learning environment, and perceptions of small group discussion. There were no significant differences in the scores of an achievement test. For the students of low communication competency, however, the scores of the CCS group were significantly higher than those of the traditional group. The adjusted mean of the SCS group was higher than those of the other groups in a conceptions test. The social consensus strategy was also found to be more effective in learning concept for those who were more competent in communicating. No significant differences were found in the communication apprehension. The scores of three groups did not differ significantly in the subcategories of 'personal relevance' and 'students' negotiation' of the test of the perceptions of science learning environment. However, the students in the SCS group scored higher in 'participation'. The students in the SCS group perceived small group discussions more positively.

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Design and Implementation of a Universal System Control Strategy Applicable to VSC-HVDC Systems

  • Zhao, Yue;Shi, Li-bao;Ni, Yi-xin;Xu, Zheng;Yao, Liang-zhong
    • Journal of Power Electronics
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    • v.18 no.1
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    • pp.225-233
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    • 2018
  • This paper proposes a universal system control strategy for voltage source converter (VSC) based high voltage direct current (HVDC) systems. The framework of the designed control strategy consists of five layer structures considering the topology and control characteristics of the VSC-HVDC system. The control commands sent from the topmost layer can be transmitted to the next layer based on the existing communication system. When the commands are sent to each substation, the following transmission of commands between the four lower layers are realized using the internal communication system while ignoring the communication delay. This hierarchical control strategy can be easily applied to any VSC-HVDC system with any topology. Furthermore, an integrated controller for each converter is designed and implemented considering all of the possible operating states. The modular-designed integrated controller makes it quite easy to extend its operating states if necessary, and it is available for any kind of VSC. A detailed model of a VSC-HVDC system containing a DC hub is built in the PSCAD/EMTDC environment. Simulation results based on three operating conditions (the start-up process, the voltage margin control method and the master-slave control method) demonstrate the flexibility and validity of the proposed control strategy.

Secure Communication in Multiple Relay Networks Through Decode-and-Forward Strategies

  • Bassily, Raef;Ulukus, Sennur
    • Journal of Communications and Networks
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    • v.14 no.4
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    • pp.352-363
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    • 2012
  • In this paper, we study the role of cooperative relays to provide and improve secure communication rates through decodeand-forward (DF) strategies in a full-duplex multiple relay network with an eavesdropper. We consider the DF scheme as a basis for cooperation and propose several strategies that implement different versions of this scheme suited for cooperation with multiple relays. Our goal is to give an efficient cooperation paradigm based on the DF scheme to provide and improve secrecy in a multiple relay network. We first study the DF strategy for secrecy in a single relay network. We propose a suboptimal DF with zero forcing (DF/ZF) strategy for which we obtain the optimal power control policy. Next, we consider the multiple relay problem. We propose three different strategies based on DF/ZF and obtain their achievable secrecy rates. The first strategy is a single hop strategy whereas the other two strategies are multiple hop strategies. In the first strategy, we show that it is possible to eliminate all the relays' signals from the eavesdropper's observation (full ZF), however, the achievable secrecy rate is limited by the worst source-relay channel. Our second strategy overcomes the drawback of the first strategy, however, with the disadvantage of enabling partial ZF only. Our third strategy provides a reasonable compromise between the first two strategies. That is, in this strategy, full ZF is possible and the rate achieved does not suffer from the drawback of the first strategy. We conclude our study by a set of numerical results to illustrate the performance of each of the proposed strategies in terms of the achievable rates in different practical scenarios.

A STACKELBERG MODEL FOR SERVER-PROXIES-USERS SYSTEMS

  • HAW HAl SHAN;XIA ZUN-QUAN
    • Journal of applied mathematics & informatics
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    • v.17 no.1_2_3
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    • pp.185-194
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    • 2005
  • A Server-Proxies-Users communication system is studied by using Stackelberg strategy theory of game. A new model, in which the server, proxies and users are not equal is established, and that is a three-level programming. The solution existence of the model is proved.

Performance Comparison of Single-Phase PLL Algorithms Using Virtual 2-Phase Strategy (가상 2상 방식을 사용한 단상 PLL 알고리즘의 성능 비교)

  • Lee, Yong-Seok;Ji, Jun-Keun
    • Proceedings of the KIEE Conference
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    • 2006.10d
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    • pp.226-228
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    • 2006
  • This paper presents a comparative study of single-phase PLL algorithms using virtual 2-phase strategy. Simulation and experimental results, including operation of the PLL structures introduced in reference papers, are presented to allow a performance comparison of the PLL algorithms.

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Fantastic Collaboration of Financial Services and Telecommunication: a Frontier Case of Integrated Marketing Communication of 'Club SK Card'

  • Lee, Seon Min;Chun, Seungwoo;Joo, Young Hyuck;Yoo, Changjo
    • Asia Marketing Journal
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    • v.15 no.4
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    • pp.223-241
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    • 2014
  • In May 2012, the collaboration of Hana Bank, top financial service company, and SK Planet, top telecommunication service provider, introduced a new credit card that was filled with all-in-one benefits into the market. Leveraging strong infrastructure of two companies, each top in its own industries, the awareness and preference of 'Club SK Card' brand rapidly increased to about 25% in less than one year. Moreover, this new card was enthroned in the most sold credit card of year 2012, accounting for a market share of 7.2% in the credit card market and more than 80% in the mobile credit card market. To make these results possible, 'Club SK Card' marketing team developed an effective marketing communication strategy which followed the 6M model. The mission of the marketing communication strategy was simple and clear. It was to deliver the card's inherent strengths on consumer benefits that come from the support of subsidiary and affiliated companies of SK Planet. According to OK Cashbag data, the marketing communication team selected the appropriate target consumers and approached them directly, inducing actual purchase behavior. The target consumers received straightforward messages about 'Club SK Card' and were led to join in the new membership at their most frequently visited supermarket or franchise restaurant. The straightforward communication message embedded in an eye-catching commercial ad with a hook song accompanied with a dance was delivered via public media. The ad became so popular that many other television programs quoted or made parodies of the ad. Courtesy of the commercial ad, the brand name disseminated rapidly and widely among the public. In October 2012, an ingenious planning and persistent implementation of the communication strategy results 'Club SK Card' to be ranked top in brand awareness as well as advertising preference tests.

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Routing Strategy using Genetic Algorithms In Mesh-Like Optical Networks (메쉬형 광 네트워크에서 유전자 알고리즘을 이용한 라우팅 전략)

  • Park, Yong-Kyu;Wee, Kyu-Bum;Hong, Man-Pyo;Yeh, Hong-Jin
    • Proceedings of the Korea Information Processing Society Conference
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    • 2000.04a
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    • pp.643-648
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    • 2000
  • 본 논문에서는 광 네트워크에서 방송(broadcasting)을 위해 유전자 알고리즘을 이용한 라우팅 전략(routing strategy)을 제시하고 있다. 논문에서 제시하는 유전자 알고리즘(genetic algorithms)은 메쉬형(mesh-like) 광 네트워크의 각 링크에 적은 수의 광경로(lightpath)가 통과하도록 하여 네트워크 전체 링크의 사용빈도를 감소시키고 광경로들이 특정 링크로 집중되는 현상을 감소시켜 파장의 수가 고른 노드들을 네트워크에 위치시키므로 네트워크의 효율을 증가시키는 라우팅 전략을 제시할 수 있음을 보이고 있다.

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Relationship between Value Based Strategy and Industry Competition (산업 내 경쟁강도와 가치기반전략에 따른 기업성과 간의 관계)

  • Kim, Chul-Min;Park, Kwang-Ho
    • Journal of Information Technology Services
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    • v.19 no.1
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    • pp.17-35
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    • 2020
  • The Korea government has been pursuing various policies to find a new industrial growth engine based on ICT (Industry and Communication Technology). However, ICT industry recently faces a serious crisis due to a lack of fundamental competitiveness and capital and technological gap with other countries. Accordingly, it is necessary for ICT industry to recognize the rapidly changing competitive business environment and to establish appropriate value-based strategies. This paper analyses factors affecting value-based strategy in the Korean ICT industry using 10 years data set. The result shows that the value-based strategy in the Korean ICT companies has a significant influence on their financial performance. In addition, it is confirmed that the competition level in the industry has a significant moderating effect on this relationship. In addition, when the companies are categorized based on performance, it is confirmed that there is a significant difference in competition level and value-based strategy in each categories. The results of this paper are expected to suggest implications for the effective use of balanced value-based strategies in the ICT industry.