• Title/Summary/Keyword: communication culture

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The Searching for the Direction of Korean Family Culture Education Program (한국 가족문화교육 프로그램의 방향 탐색)

  • 송인자;김경혜
    • Journal of the Korean Home Economics Association
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    • v.37 no.10
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    • pp.11-26
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    • 1999
  • As the social change has been occured by industrialization and urbanization, making valuable family culture has come to be a social task. The development of family culture education program is required to create future - oriented family culture. This study aims at searching for the direction of family culture education program in Korea development to sere creating desirable family culture. For this study the concepts of family culture and family culture education were defined and the characteristics and problems of Korean family culture were discussed. Based on these discussion, the direction of family culture educational program was proposed. The directions of Korean family culture education program were suggested promotion communitarian consciousness, balancing between traditional and modern value, creating democratization among generations and genders, eqyipping with constructive communication channel, and encouraging autonomy and creativity. To work out these directions, appropriate and educational model should be mobilized to incilude whole family.

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Design and Component of Transportation Culture Index Evaluation System (TCI 평가시스템 설계와 구성요소)

  • Nam, Doohee
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.14 no.3
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    • pp.75-80
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    • 2014
  • Transportation culture is an inseparable part of a group's overall culture. Since the term "transportation" is directly related to vehicular movement, I would like to propose the more general term: transportation culture and use that in the following paragraphs. Transportation culture is on one hand expressed by the consumers of transportation services reflecting their overall social culture and on the other hand taken into account by transportation professionals. Ministry of Land and Transportation conducted the Transportation Culture Index, a nationally representative survey, to assess a few key indicators of the degree to which ttransportation culture is valued and is being pursued every year. In this study, recommendation for TCI are explained based on theoretical framework and changing environment.

Development of a Korean Food Culture Education Textbook for Married Female Immigrants (결혼이주여성을 위한 한국 식문화 교육용 교재 개발)

  • Lee, Jeong-Sook
    • Korean Journal of Community Nutrition
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    • v.21 no.5
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    • pp.415-425
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    • 2016
  • Objectives: The purpose of the study was to develop a textbook of the integrated education of Korean food culture and language for married female immigrants. Methods: An analysis was conducted with the textbooks and researches for married female immigrants, and dietary life related contents were extracted. The contents were organized by activity oriented approach which is acquired the culture. The evaluation was conducted through depth interview with 6 married female immigrants through an analysis of the qualitative materials. Results: The text book comprised of 30 Korean food recipes with the target expressions and vocabularies. It also included Korean basic table setting, Korean table manner, main dishes and side dishes, basic cutting, seasoning and garnish, measure of the ingredients, symbolic food, regional food culture, choice of food ingredients, shopping, bargaining, taste expression, color expression, all sorts of spices, Korean traditional festival food, and seasonal customs and food. For intensifying communication, activity which is close to real life was added. Through cooking, married female immigrants expose words and sentence patterns and that allows to evaluate their level of understanding. We observed that the developed textbook is suited for married female immigrants' needs and cognitive level. The text book included a comparative study between Korean culture and their country's culture, which could provide the motive for accepting each other's cultures. The study showed how to develop a textbook that integrates Korean language education and Korean food culture and how to apply the textbook in real life. Conclusions: The correct understanding about Korean food culture could lead to improvements communication ability. Useful information which relates to Korean food, recipes, and food culture could increase daily life satisfaction. Conducting both cultural education and language education could increase the participation of married female immigrants in learning activities. Therefore this study could help these females to adapt Korean society and manage family dietary life effectively.

Global Korean Food Marketing Communication of Government Agencies and Restaurant Companies (한식 세계화 유관기관 및 해외진출 외식기업의 해외 한식 마케팅 커뮤니케이션 분석)

  • Yang, Il-Sun;Kim, Eun-Jung;Shin, Seo-Young;Cha, Sung-Mi
    • Journal of the Korean Society of Food Culture
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    • v.26 no.6
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    • pp.698-708
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    • 2011
  • The purpose of this study was to analyze methods and contents of global Korean food marketing. In-depth interviews were conducted from July to October in 2010 using a qualitative research approach. Government agencies and restaurant companies emphasized well-being and healthy aspects as a Korean food identity. Regarding the marketing contents, government agencies commonly included standard loanword orthography and recipes. On the other hand, restaurant companies contained their own contents differentiated from other brands. Government agencies used CF, video, book and newspaper as communication channels but restaurant companies did not have systematic communication channels. Government agencies attempted to use holding, supporting and participating expositions as communication methods, whereas restaurant companies mainly used sales promotion and point-of-purchase as communication methods.

African women's hairstyles as communication media - A comparison between young and old women's hairstyles -

  • Lorraine, Kindavyi;Suk, Kwon Young
    • The Research Journal of the Costume Culture
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    • v.23 no.6
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    • pp.1051-1060
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    • 2015
  • The purpose of this study is to examine the different communication messages behind African women's hairstyles, and to compare young and old African women's hairstyles. The contents of this research are: the hairstyle as communication media, the types of African women's hairstyles, and the difference between young and old women's hairstyles. We used a review of literature and an empirical study as the research methods for this study. For the literature review, we used papers on African hairstyles, and we linked hairstyles to corresponding communication. For the empirical study, we took a database of 240 pictures (120 pictures of young women and 120 pictures of old women) from websites related to African hairstyles and we analyzed the pictures to differentiate between young and old African women's hairstyles. The results of this study reveal that African women's hairstyles express messages of power, ceremony, and status and identification communication. Within the 240 pictures, we found out which hairstyles are preferred by young and old women. Young African women prefer long, straight hairstyles and artificial hair (wigs), while old women keep short, natural hairstyles. The result of this research will be useful for understanding African women's hairstyles as well as contribute to the field of hair design.

Adaptation of Cross-Cultural Communication in Jakarta Multinational Companies

  • STELLA, Stella;MANI, La
    • Journal of Wellbeing Management and Applied Psychology
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    • v.3 no.4
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    • pp.5-10
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    • 2020
  • Purpose: This study aims to explore the experience of cross-cultural communication adaptation between local and expatriate employees at PT. XX Organizational culture in the company is the most important factor to helpemployees in the company to work efficiently and effectively in order to achieve company goals. Research design, data and methodology: The analysis methods used in this research are data reduction, data presentation, and drawing a conclusion. From this collaboration, the cultural adaptations arouse due to the challenges for workers who have to work together with different cultural backgrounds. The method used is qualitative with a case study approach. Data collection methods used is employee interviews at PT. XX with triangulation conducted on 2 expatriates and 2 local employees. Results: Studies show that successful management is highly dependent on employees adapting to local culture and work situations. This process rarely runs smoothly because the persons in intercultural interaction do not use the same language and the lack of adaptation.. Conclusions: . In order to maintain its existence, the company strives to expand its wings in the global market and establish partnerships to expand cooperation. PT. XX from South Korea cooperated with Krakatau Steel, a state-owned Indonesian company

Brand Activism in the Age of Transmedia: Lessons Learned from Business Practices

  • Yoo, Seung-Chul;Piscarac, Diana;Kang, Seung-Mi;Truong, Tu Anh
    • International Journal of Advanced Culture Technology
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    • v.9 no.1
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    • pp.64-69
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    • 2021
  • Brands have begun to act without giving in to the challenges facing our society. Just like the slogan in the novel "The Three Musketeers" by Alexandre Dumas proclaimed, "All for one, one for all!" in the age of transmedia the success of brand activism must reflect the same principle. Specifically, by embracing the big as well as the little stories of consumers scattered everywhere, each and every one should create a huge resonance. This means that brands should use the cultural lever of transmedia so that the various stories of consumers do not fade into oblivion and, furthermore, expand the brand's call to action. By analyzing brand activism cases in business, this study explores the effectiveness of brand activism for advertisers to develop a better understanding of brand communication strategy. Building on findings that show new young generation consumers to favor brands that respond to social, political, and environmental issues and conceptual implications of the snowball effect, this study emphasizes consumer participation in the brand story creation process and the need for brands to aim for high standards of professionalism and accountability, so that they can grow together with their consumers.

Television Kitchen Culture: Space Production, Function, and Communication (텔레비전 부엌문화: 공간의 생산과 기능, 그리고 소통)

  • Hahm, Hyun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.2
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    • pp.429-435
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    • 2018
  • Space plays a very important role in the human residential environment. Space is where the direct experience of life and expansion of that experience are made out of simple residential space. In particular, kitchen space is where the importance of the living space is perceived and is becoming an everyday part of life through television programs. Thereby, kitchen space is where the culture of everyday life plays a role in communication based on the very important production and function of television culture. The kitchen is where various experiences emerge. It is a space where the phenomena of communicating through cooking, experiencing tastes, and communicating with family members is realized. The purpose of this study is to analyze the relationship between communication and production in the kitchen through analysis of "Yune Restaurant 1" on tvN channel. The results of this study show that the human kitchen space leads to expansion of various experiences in the process of various cultural discounts.