• Journal of Fashion Business
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• v.5 no.4
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• pp.37-55
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• 2001

This study put its major concern in consumer behavior during a purchase of fashion products through the Internet marketing channels. Therefore, it investigated the Internet shopping and tried to find the reasons why clothes shopping through the Internet marketing channels is not popular enough. Then, alternative marketing strategies would be suggested which is accessible from the relationship marketing approach. The study adopted a qualitative research method to implement those purposes. In-depth interviews were conducted with the interviewees who had an experience of buying a fashion merchandise through the Internet or who had such an intention. And the information on stages of decision-making process and actual purchase was obtained by participating in and observing the process. The results revealed stages of decision-making in purchasing a fashion product through the Internet channels, the process of relationship development, and the elements of relationship marketing which affect purchase intention. The elements of relationship marketing to promote a purchase of a clothing product via the Internet marketing channels included convenience; communication and socal experience; sensual information; risk acknowledgement and pursuit for safety; and usage of complexed marketing channels. Based on these, a few strategic points such as remote reality, database of communication basis, strengthening individualized services, and development of complex marketing channels were suggested.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.29 no.4
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• pp.100-106
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• 2006

We analyze a voice/data integrated traffic model of the cellular mobile communication system with hybrid guard channels for voice and handoff calls. In a multi-service integrated wireless environment, quality of service guarantee is crucial for smooth transportation of real time information. Real time voice traffic requires a guaranteed upper bounded on both delay and packet error rate, whereas data traffic does not. Voice traffic has high transmission priority over data packets. Thus one of the important problems is the design of admission control schemes which can efficiently accommodate the differential quality of service requirements. In this paper, a hybrid guard channel scheme is considered in which arriving calls are assigned channels as long as the number of busy channels in the cell is below a predetermined first threshold. When the number of busy channels reaches the first threshold, new originating data calls are queued in the infinite data buffer. Then reaches second threshold, only handoff calls are assigned the remaining channels and new originating voice calls are blocked. We evaluate the system by a two-dimensional Markov chain approach and generating function method and obtain performance measures included blocking probability and forced termination probability.

• Proceedings of the KSRS Conference
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• v.1
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• pp.71-74
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• 2006

Communication Ocean Meteorological Satellite (COMS) is planned to be launched onto Geostationary Earth Orbit in 2008. The meteorological imager (MI) is one of COMS payloads and has 5 spectral channels to monitor meteorological phenomenon around the Korean peninsular intensively and of Asian-side full Earth disk periodically. The MI has on-board radiometric calibration capabilities called 'blackbody calibration' for infrared channels and 'space look' for infrared/visible channels, and radiometric response stability monitoring device called 'albedo monitor' for visible channel. Additionally the MI has on-board function called 'electrical calibration' for the check of imaging path electronics of both infrared and visible channels. The characterization of MI performance is performed to provide the pre-launch radiometric calibration data which will be used for in-orbit radiometric calibration with the on-board calibration outputs. The radiometric calibration of the COMS MI is introduced in the view point of instrument side in terms of in-orbit calibration devices and capabilities as well as the pre-launch calibration activities and expected outputs.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.8 no.10
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• pp.3557-3571
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• 2014

We develop a secret key generation scheme using phase estimation in ultra-wideband (UWB) wireless fading channels. Based on the reciprocity theorem, two terminals extract the phase of the channel as a common random source to generate secret bits. Moreover, we study the secret key rate by a pair of nodes observing correlated sources and communicating to achieve secret key agreement over public communication channels. As our main results, we establish a more practical upper bound from Cramer-Rao bound (CRB) and compare it with a universally theoretical upper bound on the shared maximum key rate from mutual information of correlated random sources. Derivation and numerical examples are presented to demonstrate the bound. Simulation studies are also provided to validate feasibility and efficiency of the proposed scheme.

• Journal of electromagnetic engineering and science
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• v.7 no.3
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• pp.109-115
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• 2007

The performances of M-ary PSK(MPSK) systems using L-branch maximum ratio combining(MRC) diversity reception in frequency-nonselective slow Rician fading channels are derived theoretically. Especially we investigate the effect of number of symbols on the difference between the approximation to bit error probability and the exact bit error rate(BER) in evaluating the performance of MPSK signals through numerical analyses. On the other hand, when M-ary DPSK(MDPSK) signals experience the Rician fading channels, the general formula for evaluating BER of MDPSK signals in the independent branch diversity system is presented using the integral-form expressions.

• Journal of electromagnetic engineering and science
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• v.6 no.4
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• pp.209-216
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• 2006

This paper investigates a distinct set of complex unitary matrices for QPSK differential space time coding. After properly selecting the initial transmission matrix and unitary matrices we find that the different combinations of them could lead different BER performance over slow/fast Rayleigh fading channels and antennas correlated channels. The numerical results show that the proper selection of the initial transmission matrix and the set of unitary matrices can efficiently improve the bit error rate performance, especially for the antennas correlated fading channel. The computer simulations are evaluated over slow and fast Rayleigh fading channels.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.5 no.12
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• pp.2315-2325
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• 2011

We propose a novel reduced-state maximum-likelihood sequence detection (MLSD) structure using the Viterbi algorithm based on the second-order Volterra kernel modeling nonlinear distortion due to square law detection of multipath channels commonly occurring in chromatic dispersion (CD) or polarization mode dispersion (PMD) in optical communication systems. While all existing MLSD methods for square-law detection receivers are based on direct computation of branch metrics, the proposed algorithm provides an efficient and structured way to implement reduced-state MLSD with almost the same complexity of a MLSD for linear channels. As a result, the proposed algorithm reduces the number of parameters to be estimated and the complexity of computation.

• Journal of Sensor Science and Technology
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• v.24 no.3
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• pp.145-150
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• 2015

We introduce a new method of time-division visible light communication (VLC) using LED lamp light for the generation of synchronizing pulses. The LED lamp, driven by an AC 220-V power line, radiates light that has a 120-Hz frequency component. The pulse generator in each VLC system receives the LED lamp light and generates the synchronizing pulses that are required for time-division transmission of multiple VLC channels. The pulse period is subdivided into several time slots for VLC channels. In experiments, 120-Hz synchronizing pulses were generated using LED lamp light, and three VLC channels were transmitted independently without interfering with each other in a condition where the VLC signals overlapped in space. This configuration is useful in constructing multiple wireless sensor networks that are safe and without interference in locations where LED lamps are used for illumination.

• Journal of electromagnetic engineering and science
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• v.7 no.2
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• pp.74-82
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• 2007

The performances of M-ary DPSK(MDPSK) for diversity reception theoretically are derived, using an L-branch selection combining(SC) in frequency-nonselective slow Nakagami fading channels. For integer values of the Nakagami fading parameter m, An exact closed-form symbol error rate(SER) multichannel performance that can be easily evaluated via numerical integration is presented. Finally, we compare these analyses with numerical analyses with integral-form expressions for the performance of MDPSK signals under the effect of two-branch SC diversity over slow and nonselective Rician fading channels with additive white Gaussian noise(AWGN).

• ETRI Journal
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• v.39 no.6
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• pp.771-781
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• 2017

For efficient spectral utilization of satellite channels, a shared band transmission technique is introduced in this paper. A satellite transmits multiple received signals from a gateway and terminal in the common frequency band by superimposing the signals. To improve the power efficiency as well as the spectral efficiency, a travelling wave tube amplifier in the satellite should operate near the saturation level. This causes a nonlinear distortion of the superimposed transmit signal. Without mitigating this nonlinear effect, the self-interference cannot be properly cancelled and the desired signal cannot be demodulated. Therefore, an adaptive compensation scheme for nonlinearity is herein proposed with the proper operation scenario. It is shown through simulations that the proposed shared band transmission approach with nonlinear compensation and self-interference cancellation can achieve an acceptable system performance in nonlinear satellite channels.