• Title/Summary/Keyword: common goods

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The Incentive Effect and Issues of Sales Promotions in Consumer Decision Making (구매의사결정과정에서 판매촉진의 인센티브 효과와 문제점)

  • 이미화;여정성
    • Journal of Families and Better Life
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    • v.21 no.4
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    • pp.41-53
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    • 2003
  • The purpose of this study is to understand and verify the incentives as an important market environment and to help consumers use them effectively, and consequently to improve the consumer welfare. This study examined the representative incentive, the sales promotions which can effect on the consumer decision making process and current issues of them. For the purpose, a coffee specialty store was hypothesized and the subjects were 20∼30 years old, since the sales promotions can be more effective toward the younger consumers making their decisions low-involvement goods and services. The conclusions can be summarized as follows; Consumers understand the advantages and disadvantages of sales promotion very well, and use them rationally and usefully to maximize their satisfaction. the sales promotions act as incentives in the all steps of decision making processes. Generally, consumers prefer to get things at a good price, so in this survey, the discount coupons and the point accumulative membership had more effect than others. Consumers pointed out controversial issues of the sales promotions as follows: the sales promotions could bring about cost rising and unnecessary and/or impulse buying, and stir up speculative motivation. These are common serious problems in the sales promotions. The sales promotions are very useful tools in promoting sales but not fundamental in the long run. Marketers and manufacturers should keep it in mind that the best way to satisfy the consumers is to keep all things in good quality and moderate price.

A Study on the Working space Lay-out for Working on Information in the Offices (정보성 업무특성 따른 업무공간 레이아웃(Lay-out)에 관한 연구)

  • 이상호;신동준
    • Korean Institute of Interior Design Journal
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    • no.32
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    • pp.64-71
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    • 2002
  • Today, term of ‘industrial society’means the totally changing society by new technical innovation through the Industrial Revolution begun in England at the mid-nineteenth century and it made social structure centering agricultural culture change with industrial culture with expansion of goods by the massive production. Information working area has to bo a space not just for improving business efficiency in industrial society but for developing efficiency in working in harmony with the information and structural aspects based on computer and communication technology. There are two kinds of environmental elements of working space : the tangible ones are the area and the structure of working space, lights, network, layout and information machines in office, the intangible ones are a feeling of satisfaction of management and arrangement of office information machines capability of information delivery, common ownership of documents and their files, the security and connection between office workers, and harmony. According to the wave of information begun from the late twentieth century, structural layout of working area has become various by the working type through network of new developed information communication machines. But it is hard to apply them in actually.

A Study on Interactive Design Characteristics shown in Corporate Participated Public Spaces (기업참여 공공 공간의 인터랙티브 디자인 특성에 관한 연구)

  • Song, Yong-Ju;Shim, Eun-Ju
    • Korean Institute of Interior Design Journal
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    • v.18 no.1
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    • pp.72-79
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    • 2009
  • Due to characteristics of modern society including technological development, various methods engaging interaction between people and manmade environment have become one of the major issues raised in various fields of deign so called interactive design. Interactive design started as the interface between human and computer system, but now expanded to interior design field enhancing spatial experience of users. Now, many corporates are looking into interactive design to bridge the gap between company or brand identity and consumers as marketing tool. The current study investigates interactive concepts and characteristics of corporate participated public spaces and tries to define their design methods according to spatial marketing strategies. Using theoretical inquiry, cultural events and delivery of corporate identity information were defined as two major spatial strategies through cognitive or behavioral approaches. Moreover, digital, constructive, and expressive presentations were found to be most common design methods. Through this theoretical framework, 7 selected samples in Korea are analyzed in order to find detailed design characteristics. It is hoped that this study may serve in understanding current design approaches of interactive corporate public spaces and useful guideline when designing interactive public spaces not only as means of marketing strategies but even for public goods.

Static or Dynamic Capital Structure Policy Behavior: Empirical Evidence from Indonesia

  • UTAMI, Elok Sri;GUMANTI, Tatang Ary;SUBROTO, Bambang;KHASANAH, Umrotul
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.1
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    • pp.71-79
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    • 2021
  • This study investigates the capital structure policy among Indonesian public companies. Previous studies suggest that capital structure policy could follow either static or dynamic behavior. The sample data used in this study was companies in the manufacturing sector, divided into three sub-sectors: the basic and chemical industry, miscellaneous industry, and the consumer goods industry. This study uses panel data from 2010 to 2018, with the Generalized Least Square (GLS) method and compared whether the fixed effect model is better than the common effect model. The results show that the dynamic and non-linear model tests can explain the capital structure determinants than the static and linear models. The dynamic model shows that the capital structure of a certain year is influenced by the capital structure of the previous year. The findings indicate that the company performs some adjustments in its capital structure policy by referring to the previous debt ratio, which implies support to the trade-off theory (TOT). The study also shows that profitability, tangible assets, size, and age explain the variation of capital structure policy. The patterns on the dynamic and non-linear confirm that capital structure runs in a nonlinear pattern, based on the sector, company condition, and the dynamic environment.

The Provenance of Lapis Lazuli, the Written Sources, and its Distribution as Pigment in the Wall Paintings of Central Asia and the Middle East

  • Claudio, SECCARONI;Michael, JUNG
    • Acta Via Serica
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    • v.7 no.2
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    • pp.89-108
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    • 2022
  • Since the most ancient times, lapis lazuli had been used for luxury goods such as jewelry and seals, to embellish sculptures and weapons or the precious objects of tombs, such as the golden mask of Tutankhamon or the famous "Standard" of the royal cemetery of Ur. Much more recent seems to be its frequent use as a pigment in wall paintings or polychrome stucco. In this article, the question of the sources for this extremely rare mineral is briefly discussed and the places proposed by ancient scholars as deposits of the mineral are presented and examined. The information provided in the medieval Arabic and Persian scientific literature has been considered and compared with the data of our modern geological knowledge. A list of sites in Central Asia, the Middle East, and India with lapis lazuli occurrence on wall paintings illustrate its wide use in different artistic cultures and periods between the 2nd and 10th centuries C.E. These cultures are in fact different in ethnic and linguistic origin and in the religious, economic, and social sphere, but closely interconnected by common pan-regional artistic traditions in style, materials, and techniques employed. A case study investigated by the authors in the Friday Mosque of Iṣfahān gives an example of the use of lapis lazuli pigment in Islamic wall paintings and stuccoes.

A Study on the Improvement of Life Safety Code for Logistics Warehouse Facilities (물류창고 시설의 인명안전기준 개선 방안에 관한 연구)

  • Kim, Yun-Seong;Jin, Seung-Hyeon;Lee, Byeong-Heun;Kwon, Yeong-Jin
    • Proceedings of the Korean Institute of Building Construction Conference
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    • 2021.05a
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    • pp.98-99
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    • 2021
  • The number of fires in the Korean distribution warehouse increased by about 350 from 1,070 in 2014 to 1,416 in 2020. In addition, the fire load increases with the scale of the distribution warehouse, and even if the automatic sprinkler operates, there is a limit to the direct intrusion of the water source into the ignition source, and the detector is often installed on a high ceiling. The sensing time is often delayed. In order to improve the fire safety of such distribution warehouses, the US NFPA stipulates in detail the contents related to the facility, such as sprinkler water discharge standards, rack-type warehouse installation height restrictions, and regulations on collection and equipment. However, in Japan, the goods loaded inside the distribution warehouse are not classified in detail, and it is considered that the fire safety for the distribution warehouse is low due to the relaxation regulations of the fire prevention section. Therefore, in this study, common problems are classified into material, spatial, and safety management characteristics through the cases of distribution warehouse fires that occurred in Korea and abroad, and the problems related to distribution warehouses in Korea and abroad are compared and analyzed. And present basic materials for improving the life safety standards of future distribution warehouse facilities.

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Universal Description of Access Control Systems

  • Karel Burda
    • International Journal of Computer Science & Network Security
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    • v.24 no.8
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    • pp.43-53
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    • 2024
  • Access control systems are used to control the access of people to assets. In practice, assets are either tangible (e.g. goods, cash, etc.) or data. In order to handle tangible assets, a person must physically access the space in which the assets are located (e.g. a room or a building). Access control systems for this case have been known since antiquity and are based either on mechanical locks or on certificates. In the middle of the 20th century, systems based on electromagnetic phenomena appeared. In the second half of the same century, the need to control access to data also arose. And since data can also be accessed via a computer network, it was necessary to control not only the access of persons to areas with data storage, but also to control the electronic communication of persons with these storage facilities. The different types of the above systems have developed separately and more or less independently. This paper provides an overview of the current status of different types of systems, showing that these systems are converging technologically based on the use of electronics, computing and computer communication. Furthermore, the terminology and architecture of these systems is expanded in the article to allow a unified description of these systems. The article also describes the most common types of access control system configurations.

A Study on Luxury Prohibition of Korean Personal Ornaments (한국장신구의 사치 금제 고찰)

  • 추원교
    • Archives of design research
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    • v.2 no.1
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    • pp.43-62
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    • 1989
  • The luxury is the expression of human being's ornament instinct. In this study, in order to grasp the moulding system of the Korean's personal ornaments, the process of luxury prohibition was reviewed to search for to which direction the ornaments developed in the frame of the prohibited style connected closely to the character of the personal ornaments. The proiod was fixed from the old society to the late Chosun dynasty era. The beginning of the luxury in Korea seems to be the start of the luxury burial at the time of funeral in the age of Koguryo., In the era of Koguryo, 10th year of King Dongmyung (B. C. 28), in the era of Baekje, 27th year of King Koi(260), the prohibition of dress regulation and the style of dress were conducted. The prohibition of personal ornaments in Silla was started from King Bup:Heung, and in the 9th year of King Heung-Duk, the prohibition was conducted in order to correct the luxury of the nobles and set up the social discipline. In the 11 th of King Il-Sung-Ni-Sa-Kum, the use of gold, silver and jade was prohibited in the civilian circles. The prohibition of Silla was succeeded to Koryo era, and in the 7th year of King Kwangjong(956), the system of Baekgwan Gongbok(uniform for government officials) was set up, and the system of Sasek Gongbok(four color official uniform) was set up in the 11 th year of the same King, and the prohibition of the personal ornaments such as crown and band is considred to have been conducted. The prohibition of gold and silver was conducted in the first year of King Sungjong(982), and in the 4th year of King Chungryul(l260), the order of wearing the dress and hat in accordance with the Yusan dynasty and the Mongolian customs were widely circulated in the royal court and vivilian circles. The strong influence of Mongolia made the taste of the traditional personal ornaments laste. The personal ornaments were used for the nobles until the age of the Unified Sillar but even the common people could use them in case they were rich, and such a circumstances made the use of foreign goods inflated. The prohibition of Koryo era was aimed at the prohibition of the foreign goods of luxury, and the classification of the social status.In the age of Chosun Dynasty, the production of gold and silver was feeble indeed but the oute reason of the prohibition was to eradicate the luxurious tendency, elevate the custom of eradicate the luxurious tendency, elevate the custom of thrift, and moreover, the gold, silver and jade were no the products of Korea and the prohibition was conducted but the true reason was afor the tribute tt China and the classification of status. The prohibition of Chosun dynasty was conducted first in the June of the 3rd year of King Taejo The major contents of prohibition was no use of gold, silver and jade, coral, agate, amber, etc. of th, wives of the Dang-Sang-Kwan (Court Nobleman) or their sons and daughters, and the same pheno menon was common even at the time of marriage. The people engaged in the secret trade there of wert beheaded. The personal ornaments in the prohibition were the pendent trinket, Binyo (crossbar) ceremonial ornamental hat, ring, earring, ornamental knife, hat string, hat ornament, belt, etc. Thl luxurious marriage expenses out of the luxury was severe, and lose of the marriageable age because 0 non-preparing the marriage goods was the national evil. The prohibition oC luxury was hard to bt kept to the nobles or rich people, the same as old days and present days. The prohibition of th{ luxury and personal ornaments of Korea had nothing to do with the commons, and it was limited tc the nobles and rich people. The prohibition was aimed to cultivating the custom of frugality by eradicating the luxurious atmosphere, but it was chiefly due to the tribute to the China and tht discrimination of the. status. We can say that the recent personal ornament was the flower of handi craft industry bloomed in the prohibition and regulation.

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A Study on the Propensity to Purchase Babies' Cosmetics (베이비화장품의 구매행태에 관한 연구 - 대구, 경북 지역을 중심으로 -)

  • Lee Kyung-Hwa;Kim Ju-Duck
    • Journal of the Society of Cosmetic Scientists of Korea
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    • v.31 no.2 s.51
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    • pp.169-177
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    • 2005
  • The propensity to purchase babies' cosmetics is investigated and analysed for this research. The synopsis of this research paper is as follows. The first, the $68\%$ of all respondents do not how a manufacturer or brand name in the reality of variously emerging domestic and import cosmetics for babies. The second, in case of a child haying a fair, sensitive skin or atopy (atopic dermatitis), the respondents are careful in choosing babies cosmetics but in case of a child having a normal skin the older a child grows from a stage of a new-born, a baby and an infant to a primary-school child, the older its mother is, the more respondents use adults' cosmetics in common rather than use cosmetics only for babies. $7.6\%$ of respondents do not use babies' cosmetirs at ail. Especially, in using bathing goods such as a shampoo or a body cleanser, they frequently use adults' cosmetics in common. The third, the qualify is taken into the utmost consideration in purchasing babies' cosmetics. The Quality of imports is trusted and preferred better than that of domestic goods. The cost of purchasing babies cosmetics is less than 10,000 Won. consumers recognize that the price or cosmetics is rather high. The last, the improvement or babies cosmetics is 'the safety of goods', answered by $56.5\%$ of respondents. The respondents are generally not satisfied with babies' cosmetics. So, a baby's skin is threatened by a newly-built house syndrome, the increase of atopic dermatitis, etc., caused by an environmental pollutions, a change of diet and a change of residential life. Under these actual conditions, babies' cosmetics which can protect a delicate and sensitive skin of a baby should be developed immediately. Consumers should have a correct choice with precise recognition and information on a baby's skin and cosmetics and continually use the efficacious and excellent babies' cosmetics to prevent a baby from a skin irritation, and need to show a keen interest in a healthy skin of a baby.

A Study of the Images of General Supers and a Department Store in a Local City (지방도시에 입점하고 있는 종합슈퍼와 백화점에 대한 점포이미지 비교 분석)

  • Kim, Chang-Gon
    • Journal of Distribution Science
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    • v.10 no.6
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    • pp.17-26
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    • 2012
  • Suncheon is a city comprising a rural and urban area, where there are four types of large stores. Studies have shown that there are too many large stores serving the local population of just 300,000. However, geographically, Suncheon is located at a transportation hub that borders the cities of Gwangyang and Yeosu as well as the local counties of Boseong and Gurae. Residents of these areas can reach these shopping stores within an hour's drive. Thus, the managers of these four stores regard residents in these areas as their valued customers and endeavor to create a differentiated image among them. In this study, 13 different images were used to determine the public's opinions and feelings towards these stores and the differences were analyzed. The store images measured overall store impression, diversity of the product, the quality of products displayed at the store, accessibility, the atmosphere, service to the customers, and so on. These images are evaluated subjectively by each customer and are major factors in them deciding to revisit the stores. The 13 images are classified into five main categories and further classified into 13 sub-categories. Three kinds of factor images were extracted from the store images in the five main categories by factor analysis using SPSS Ver. 19. The first factor image was extracted from the images of convenience, atmosphere, and service in the main categories and is called a sub-service factor for the store in this study. Accessibility to the store was classified as a convenience image in the main category and was extracted as a common factor along with diversity and the price of goods. These differences are expected according to the store location, that is, the difference between stores located in a large city and those in a small local city, and depending on the nature of survey respondents. The result shows that there is a significant difference between the stores' images with regard to accessibility, the price of products, brand image, and lighting/sound image. This study has the following limitations. First, the survey sample was restricted to residents of a small local city that includes rural and urban populations. The differences between the store images regarding traffic and accessibility are factored by store location, whether they are located within a large or a small city as well as the economic situation of these cities. Second, only the customers of large-scale stores were included in the survey as respondents. Relatively large traditional markets are held every five days in local cities and there is competition between large-scale stores and traditional markets with regard to diversity and the price of goods. It could be expected that customers in large-scale stores and customers in traditional markets would hold different store images. In future studies, images of stores in large cities should be compared with the images of stores located in small local cities. In addition, customer behavior when buying goods in large-scale stores should be compared with their behavior when buying goods in traditional markets.

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