• 제목/요약/키워드: commitment of program

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외식기업 마일리지 프로그램(Mileage Program) 실패가 소비자의 부정적 감정과 행동에 미치는 영향 연구 - 소비자의 몰입(Committment) 수준 조절 효과 검증 - (The Influence of Failures in a Mileage Program on Consumers' Negative Emotions and Behavior)

  • 김영훈
    • 한국조리학회지
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    • 제16권2호
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    • pp.110-135
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    • 2010
  • 본 연구는 기업의 마일리지 프로그램 실패 시 발생하게 될 고객의 감정과 행동에 관한 연구이다. 연구의 목적을 달성하기 위해 기업의 마일리지 실패 상황을 3개 유형(거절, 연기, 혜택 축소)의 상황으로 설정하고, 기업에 대한 고객의 몰입 유형 2가지(정서적 몰입, 계산적 몰입)로 구분하여 6개 시나리오를 작성하여 기업의 마일리지 프로그램 실패 시 고객의 부정적 감정을 확인하고, 그러한 부정적 감정이 고객의 부정적 행동에 미치는 영향을 실험 설계로 확인하였다. 조사 대상은 서울과 부산 지역에 소재한 6개 학교 600명의 응답자를 대상으로 조사가 수행되었다. 조사 결과, 기업에 관해 정서적으로 몰입한 고객과 계산적으로 몰입 고객과 기업의 마일리지 프로그램에 대해 정서적 몰입과 계산적 몰입 고객 모두에게서 부정적 감정(실망감, 후회감)을 확인하였다. 해당 기업의 마일리지 프로그램 실패 상황이 발생하여 부정적 감정을 경험한 정서적 몰입 고객의 경우 해당 기업으로부터 이탈과 부정적 구전의 부정적 행동이 예상되며, 계산적 몰입 고객의 경우, 기업에 대한 항의와 부정적 구전이라는 부정적 행동이 예상되는 것으로 나타났다.

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중환자실 간호사의 회복탄력성, 직무스트레스 및 조직몰입 (Relationships between Resilience, Job Stress, and Organizational Commitment in ICU Nurses)

  • 김성남;유문숙
    • 가정간호학회지
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    • 제21권1호
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    • pp.36-43
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    • 2014
  • Purpose: This study explored the relationships among resilience, job stress, and organizational commitment in ICU nurses. Further, the possibility of the application of resilience to the hospital environment was evaluated to provide basic data for program development to improve resilience and to promote nurses' commitment to their organizations. Methods: Data were collected from 174 ICU nurses at A University Hospital. The cross-sectional descriptive survey was conducted using a structured questionnaire. Results: The mean resilience score was $2.41{\pm}0.47$ out of 4. The mean score for job stress was $3.60{\pm}0.36$ out of 5, and that for organizational commitment was $3.25{\pm}0.55$ out of 5. Analysis of the relationships between the participants' resilience and organizational commitment indicated a significantly positive correlation (r=.45, p<.001). According to the general characteristics, organizational commitment levels showed a significant difference according to the ICU type (F=1.38, p<.001). Conclusion: It may beconcluded that the important individual factor of resilience had a positive influence on organizational commitment. Thus, resilience should be actively promoted, and a program should be developed to enhance the resilience of ICU nurses.

간호사의 조직몰입과 경력몰입이 이직의도에 미치는 영향 (Influential Factors on Turnover Intention of Nurses;The Affect of Nurse's Organizational Commitment and Career Commitment to Turnover Intention)

  • 김미란
    • 간호행정학회지
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    • 제13권3호
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    • pp.335-344
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    • 2007
  • Purpose: The purpose of this study aims to provide a fundamental basis for more efficient human resource management of hospitals through career development and through lowering the rate of turnover of nurses. Method: The target group was 370 nurses who are currently employed at four general hospitals. Three hundred and twenty-nine documents were collected, and the statistical results were generated by the SAS program. Result: The average mean score of organizational commitment, career commitment and turnover intention were: 3.13 points for affective commitment, 3.09 points for continuance commitment and 2.92 points for normative commitment, out of a five point scale. The average mean score of career commitment and turnover intention was 2.89 and 3.28 points. The most influential variable in turnover intention was affective commitment out of organizational commitment. Conclusions: This study verified that organizational commitment and career commitment are key variables that could decrease turnover intentions.

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Effective Internal Marketing Based on Cooperation Perception and Relational Diversity

  • YOO, Nina;OH, Yoojin
    • 유통과학연구
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    • 제18권7호
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    • pp.49-62
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    • 2020
  • Purpose: The purpose of this study is to examine under what conditions suggestion programs conducted by organizations actually increase individual perception of their work effectiveness. Specifically, this study looks into the effects of cooperation perception and relational demography of employee on work effectiveness of suggestion programs. It does this by focusing on the interaction effect of organizational commitment. Research design, data and methodology: Data was collected from 1,872 participants who took part in the suggestion program of HCCP 6th DATA. This data was subjected to multiple regression analysis. Results: a) higher employee cooperation perception enhances work effectiveness of suggestion program, but relational difference of knowledge diversity between team members has no effect on work efficiency; b) Positive effect of cooperation perception, and difference in education level on work effectiveness become greater as commitment increases. However, organizational commitment decreases the positive effect of difference in organizational tenure on work effectiveness by suggestion program. Conclusion: The results point to the importance of broadening the current conceptual models of employee work effectiveness of suggestion program to include relational demography, as well as the utility of conducting additional cross-level research on suggestion programs.

프리셉터의 핵심역량과 경력몰입에 관한 연구 (The Core Competency and Career Commitment of the Preceptors)

  • 양남영;한성숙
    • 간호행정학회지
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    • 제10권2호
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    • pp.211-218
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    • 2004
  • Purpose: The purpose of this study was to examine the core competency and career commitment of the preceptors to identify utility of the preceptorship as career management program. Method: The subjects were 107 clinical nurses who were working in one university hospital composed of the head nurses(n=27), non-preceptors(n=28), new graduate nurses(n=26) and preceptors(n=26). Demographic characteristics, core competency and career commitment were measured. The core competency was evaluated by the head nurses, non-preceptors, new graduate nurses, and preceptor themselves. And the career commitment was compared between the preceptors and non-preceptors. For data analyses, percentage, mean, t-test, ANOVA were adopted with the use of SPSS WIN 10.0. Result: The results of this study showed that the core competency of the preceptors was evaluated excellently by all subjects. In three domains, there were no significant difference in role model, socialization facillitator and educator except for learning experience planning between the head nurses, non-preceptors, new graduate nurses and preceptors. The career commitment was significant difference between the preceptors and non-preceptors. Conclusions: The finding above indicated that the preceptorship utilized the improvement of the core competency and career commitment of the preceptors as career management program. therefore, continually, the effort and interest for development of the preceptorship can be a remarkable contribution for nurses' career management in nursing organization.

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집단 인지정서행동요법 프로그램이 간호사의 직무스트레스, 소진, 직무만족, 조직몰입 및 이직의도에 미치는 효과 (Effects of Group Rational Emotive Behavior Therapy on the Nurses' Job Stress, Burnout, Job Satisfaction, Organizational Commitment and Turnover Intention)

  • 김혜련;윤숙희
    • 대한간호학회지
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    • 제48권4호
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    • pp.432-442
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    • 2018
  • Purpose: This study aimed to develop a Group REBT program with group counseling for nurses and test the effect of group counseling on their job stress, burnout, job satisfaction, organizational commitment, and turnover intention. Methods: A quasi-experimental study with nonequivalent control group design was employed to identify the effect of the Group REBT program on nurses' job stress, burnout, job satisfaction, organizational commitment, and turnover intention. Data were collected from 47 participants from two hospitals. The data from the experimental (n=23) and control (n=24) groups were analyzed from January 5 to April 3, 2015. The Group REBT program was conducted eight tmes in all, once a week, with each session lasting 180 minutes. The effect of experimental intervention was measured for each group using a series of structured questionnaires at each of the phases: Pre-intervention, post-intervention (immediately after intervention), and post-intervention (four weeks after intervention). Following this, the significance of the changes in the scores was tested. Results: The scores of the experimental group, which received the Group REBT program, were compared with those of the control group; the hypotheses were supported in terms of job stress (F=8.85, p<.001), burnout (F=5.62, p=.022), job satisfaction (F=2.70, p=.042), organizational commitment (F=2.97, p=.048), and turnover intention (F=4.60, p=.012). Conclusion: The Group REBT program was shown to be an effective intervention that could reduce nurses' job stress and burnout and increase job satisfaction and organizational commitment. Therefore, the Group REBT program can be adopted by nursing organizations to strategically decrease nurses' turnover intention.

병원간호사의 변화몰입과 학습지향성이 혁신성향에 미치는 영향 (Change Commitment and Learning Orientation as Factors Affecting the Innovativeness of Clinical Nurses)

  • 강경화;고유경
    • 간호행정학회지
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    • 제19권3호
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    • pp.404-413
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    • 2013
  • Purpose: The aim of this study was to identify the effects of change commitment and learning orientation on the innovativeness of clinical nurse. Methods: The participants in this study were 268 nurses, working in hospitals in Seoul, Gyeonggi and Gangwon Provinces, and Daejeon City. Data were collected from June to August, 2012. A structured questionnaire was used for data collect and data was analyzed using the SPSS/WIN program. Results: The most significant predictors of innovativeness were education, normative commitment, continuance commitment and learning commitment. Continuance commitment negatively correlated with innovativeness. Conclusion: These findings suggest that nurses' commitment to change and learning commitment were strongly linked to innovativeness. Management-level workers in these hospitals should have the skills and strategies to promote commitment to change include developing positive expectations about change positive outcomes.

Relationship between psychological wellbeing of social welfare facility workers and their organizational commitment

  • Kwak, Mi-Kyung;Cho, Sung-Je
    • 한국정보전자통신기술학회논문지
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    • 제11권6호
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    • pp.711-717
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    • 2018
  • The purpose of this study is to identify the relationship between psychological wellbeing of social welfare facility workers and their organizational commitment. The subjects of this study were 230 social welfare facility workers in OO city, Gyeongsangbuk-do, Korea. Analysis was conducted using the SPSS program, including frequency analysis, reliability analysis and correlation analysis, and regression analysis on the causal relationship between variables. The results of the study showed that the psychological wellbeing of social welfare facility workers had a meaningful effect on their emotional commitment, continuous commitment and normative commitment. These results confirmed that the higher the psychological wellbeing of social welfare facility workers, the higher the sub-factors of organizational commitment, such as emotional, continuous, normative commitment, resulting in positive effects on the achievement of goals and values that are pursued by the welfare facilities. This study aims to become foundational data for the improvement of working conditions to improve psychological wellbeing of social welfare facility workers to increase organizational commitment.

간호사의 조직 몰입에 관한 일 연구 (A study on the Clinical nurses' Organizational)

  • 고명숙
    • 간호행정학회지
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    • 제9권2호
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    • pp.171-181
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    • 2003
  • Purpose : The purpose of this study investigated the relationship between nurses' organizational commitment and their demographic characteristics. Method : The sample for this study consisted 356 nurses from 6 hospital at Seoul and Kyung Gi province, in Korea The Organizational Commitment Questionnaire developed by Mowday was used. The Pearson correlation coefficient, Tukey's Studentized Range Test were used for the statistical analysis by SAS program. Result : The Study was found that 1) The mean of nurses' Organizational Commitment was 3.01. 2) The Organizational Commitment was positive correlation with age, career and position of the whole nurses, but it was different from each hospital. 3) There was significant positive correlations among nurses' age, career, position and organizational commitment of nurses. 4) But the correlations between nurses' organizational commitment and religion, marrital status, nurses' age, career, position were different from each hospital. Conclusion : Therefore before each hospital want to improve it's own nurses' organizational commitment, hospital managers have to find factors which influence to the nurses' organizational commitment directly, indirectly.

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전문간호사의 정서지능이 조직몰입과 이직의도에 미치는 영향 (Influence of Clinical Nurse Specialists' Emotional Intelligence on Their Organizational Commitment and Turnover Intention)

  • 성영희;황문숙;김경숙;전나미
    • 간호행정학회지
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    • 제16권3호
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    • pp.259-266
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    • 2010
  • Purpose: The purpose of this study was to identify the influence of clinical nurse specialists' emotional intelligence on their organizational commitment and turnover intention. Methods: A descriptive study with second data analysis was conducted with permission. The original data was from the policy research on the status of clinical nurses with extended role hosted by the Hospital Nurses Association in 2007. Results: The mean score of emotional intelligence, organizational commitment, turnover intention were 58.66 (${\pm}6.63$), 46.71 (${\pm}3.54$), 12.87 (${\pm}3.98$) respectively. Emotional intelligence had 40% positive influence on organizational commitment (F=50.58, p<.01, adj.$R^2$=.16) and 24% negative influence on turnover intention (F=16.68, p<.01, adj.$R^2$=.06). Conclusion: The results recommend to develop a program that enhances clinical nurse specialists' emotional intelligence. The program could be utilized as an institutional retention strategy to increase clinical nurse specialists' organizational commitment and decrease their turnover intention.