• 복식
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• 제59권7호
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• pp.127-139
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• 2009

The purpose of this study is to research the change of Tibet's commercial district following Tibet's globalization(traditional clothing to modern clothing). Tibet's traditional culture is fastly changing for two major reasons: Chinese government's persistent assimilation policy on minority ethnic groups and globalization, a powerful trend worldwide. Therefore this investigation was conducted on the most preeminent feature of life, clothing culture, at capital city Lhasa where modernization is most prominent and fast in Tibet. For this, the first field investigation was conducted between February 5th and 15th, 2007. and the second investgation was between January 16th and 25th, 2008. As a result, the study on clothing globalization in Lhasa, Tibet, reaches the conclusion as follows: Based on such developments, commerce of Lhasa has been modernized, bringing about great change in composition and formation of its commercial district. Stores have been modernized and their service quality has improved. While the number of traditional clothes shops has decreased, various types of modern clothes shops have emerged. Modern clothes stores mostly consist of quality men's wear shops, casual clothing shops targeting those in their 20s, and sportswear shops reflecting global trend. This composition indicates that it is men and younger generation who first adopt new culture emerged through globalization. Tibet's modernization and social development have become an integral part of globalization and public sentiment. Therefore, its modernization will be driven by power and capability of the public, rather than by policy control of the central government.

• 복식문화연구
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• 제22권1호
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• pp.86-98
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• 2014

This study analyzed fashion businesses based on the 6P's, products, prices, place, promotion, people, and patron for business owners in the Myeongdong commercial fashion district. Furthermore, this study proposed plans that would activate the Myeongdong fashion district and continuously develop it as a global fashion city. A survey was conducted from August to September, 2012 for 249 fashion business owners in Myeongdong. Eventually, only 208 questionnaires were used for the analysis. The research results were as follows. First, domestic brands have the largest share in the market and sales of fashion accessories were higher than the sales of clothes. Second, the prices for those fashion items ranged from low to mid-price. Third, the opening of new shops keeps increasing, and the size of the shops falls between ten and twenty pyeong generally. 'Self-production' was the highest form of production compared to any other form, and regarding importation sites, importation from overseas was the highest. Fourth, regarding promotion types, the sales in shops was the most commonly used promotion method compared to television and magazine advertising, and personal selling. Fifth, the proportion of male proprietors was larger than that of female proprietors. Most employees had less than five years of sales experience. Sixth, the main customers were females in their 20s and the proportions of Korean and foreign customers was similar.

• 한국의류산업학회지
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• 제15권6호
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• pp.899-911
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• 2013

This study investigated the current curricula for the training of textile design specialists. In-depth interviews were conducted with 6 practitioners working in the textile design industry; subsequently, the curricula offered by 20 textile design-related departments at 4-year and 2-year colleges in Korea were used for the data analysis. The results of this study were: First, the problems of textile design education were (1) a limited understanding of commercial designs, (2) an education system concentrated on pattern designs, (3) limited creativity and design expression capacity, (4) limited practical ability and the analysis of collection. Second, most textile design departments at Korean colleges were located in the Seoul/Gyeonggi district and Gyeongbuk/Gyeongnam district. Third, textile material and imagination/expression subjects were a limited part of the curricula; subsequently, a long-term and systematic education system (by college year) was required for the use of basic education subjects. Fourth, there was a shortage of practical subjects in college education despite the perception of commercial designs; in addition, a professional design education (by material and use) were an important part of practical business.

• 한국산학기술학회논문지
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• 제11권12호
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• pp.5165-5176
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• 2010

본 연구는 최근 극심한 쇠퇴현상을 겪고 있는 천안역 앞 명동패션거리 일대를 대상으로 도심재생차원에서의 가로활성화 방안을 모색한다. 천안시내 기존도심 지역의 물리 환경적 측면, 역사 문화적 측면, 사회 경제적 측면에서 현황과 문제점들을 검토하고, 아울러 가로 방문자들을 대상으로 가로이용행태와 가로활성화와 관련한 의식을 조사하였다. 연구를 통해 제안된 해당 지역의 잠정적인 가로활성화 방안들을 요약하면 다음과 같다. 물리 환경적 측면에서는 기존도심 토지소유자들의 개발동기를 유발할 수 있도록 법적 인센티브 장치를 마련하는 것이 요구되며, '명동거리' 내에 휴식 및 녹지공간 조성, 기존건물을 활용한 문화예술 공간의 확충과 함께 지하공간을 활용한 공영주차장 조성 등이 제안된다. 사회 경제적 측면에서는 기존 가로별 업종 특성을 최대한 살리면서 획일적이지 않도록 '명동거리', '은행길', '옛시청길' 등 가로별로 독특한 테마를 설정하고 각각의 테마업종들이 예시된다. 역사 문화적 차원에서는 기존 도심이 갖고 있는 역사적 요소들을 적극적으로 발굴하여 역사탐방로 등의 프로그램을 개발하고 기존 패션거리와 연계하여 보행네트워크화 하는 방안이 제시된다.