• Journal of the Korean Society of Clothing and Textiles
• /
• v.38 no.5
• /
• pp.611-626
• /
• 2014

Reading and foreseeing fashion trends is crucial and difficult in the fashion industry due to accelerated and diversified changes in fashion trends. We use network analysis to investigate fashion trends from 2004 to 2013 in order to find the inter-relevance among fashion trends. We extracted words from fashion trend info for women's wear provided by Samsung Design Net, created a 2-mode network of seasons and trend languages, and visualized this network using NodeXl program. Fashion trends repeated a unique pattern during the period. In the first half (2004-2008), retro modern, feminine modern, and ecological modern were dominant trends in consecutive order. The years 2009-2013 witnessed distinctive fashion trends in S/S seasons and in F/W seasons. 11F/W, 12F/W and 13F/W seasons were characterized by artistic creative style. From 2010, natural style dominated S/S seasons. 10S/S and 12S/S seasons were distinguished as a calm natural style that reflected a peaceful and simple life. In 11S/S and 13S/S seasons, soft natural style emerged as a sign of increased importance of inner spirit and natural energy. A seasonal reappearance of trends was observed every two years in S/S seasons that enabled the prediction that 14S/S will see another version of natural style. A macroscopic trend for the last 10 years was represented by the keywords 'modern' and 'natural'. 'Modern' involved the past styles such as 60's, Baroque and the origin of human life. 'Natural' was connected with design elements such as material, silhouette and color. Managerial implications and future study directions are discussed based on the results.

• The Research Journal of the Costume Culture
• /
• v.18 no.3
• /
• pp.436-451
• /
• 2010

The purpose of this study is to come up with ways that cooperate between on-line game design and fashion design by analyzing trend color and on-line game character's costume color in on-line game. As for the research methodology, First, on-line games were selected with reference to www.ranky.com. Second, 2009 SS trend color palettes suggested by Copenhagen International Fashion Fair was used as a criterion of fashion trend. Third, on-line game character's costume colors were analyzed in relation to the degree of reflection of trend and the game character's type. The results are as follows. Each on-line game character costume's colors were made in accordance with typical character types. But we can find a one-to-one correspondence between fashion trend colors and game character costume's colors. That's because both trends and character types are the results of the continuing interactions between human-beings and societies. In comparison with fashion trend colors, game character costume colors are partly raw and inharmonious. Therefore, it is necessary to apply fashion trend color in game character costume design for enhancing competitiveness in the world market.

• Fashion & Textile Research Journal
• /
• v.8 no.4
• /
• pp.382-390
• /
• 2006

In the 21st century, men is expressing the femininity instead of the muscularity. And a boundary line between a man and a woman is not clear any more. A man is interested in the lifestyle of a woman, and he imitates her fashion styles, hairstyles, accessories, make-up, and plastic surgery. He is called as "Metrosexual" or "Crossexual". Nowadays, men as well as women can satisfy the wants for beauty. The beautiful appearance of a man has a good impact on the social relationships. The feminizing trends are generally accepted and are shown in the silhouettes, details, colors, fabrics and accessories. The feminizing trends in men's knitwear are shown in the various items. They have slim silhouettes and feminine details. Also they are made of bulky yarns or fancy yarns, and various stitches for texture effects. The most outstanding changes in men's knitwear are the vivid colors and flower patterns.

• The Research Journal of the Costume Culture
• /
• v.24 no.5
• /
• pp.531-543
• /
• 2016

The purpose of this study is to classify fashion lifestyle types for color planning and to propose color planning of spring & summer by fashion lifestyle by analyzing preferred colors by fashion lifestyle type. The survey was conducted on women between the ages of 30 and 59 using a separately prepared questionnaire and color sample table and also through one-on-one interviews. The results of this study are as follows. First, the participants' fashion lifestyles were divided into three categories: information individuality type, display type, and practicality type. Second, regarding basic colors: the basic color consistently used for a long time, it was found that there were significant differences in preferred hue and tone according to the types of fashion lifestyles. Specifically, the most preferred hue of all the fashion lifestyle types was achromatic color N and the most preferred tone was V. Third, regarding color trends: the trendy color occupying a market transiently, there were significant differences in preferred hue and preferred tone according to the types of fashion lifestyle. The most preferred hue of all the fashion lifestyle types was B. The most preferred tone of the information individuality type and the display type was V, and that of the practicality type was B. The study found that, in color planning, fashion lifestyles can function as an effective tool to subdivide consumers. Based on the empirical results of this study, I propose that color planning should be based on the type of fashion lifestyle.

• Journal of the Korean Society of Costume
• /
• v.67 no.3
• /
• pp.1-14
• /
• 2017

Cycling has become a popular leisure activity, and many cycling enthusiasts have used cycling clothes as a form of expression, which often comes in wide range of colors. The study shows the importance of color in cycling clothing to meet the emotional needs of consumers. Furthermore, this study aims to provide comparative analysis between color of domestic and overseas cycling clothing brands, and color preference of Korean consumers in order to provide data, which can be used in satisfying consumers' needs for personal expression and emotional demands. Thus, the study expects to identify consumers' satisfaction for cycling clothing. The consumers were categorized by the frequency of cycling and their interest in fashion, and the following categories were made:potential consumers, casual cyclists with low fashion involvement, casual cyclists with high fashion involvement and frequent cyclists with high fashion involvement. Consumers preferred dark colors for their cycling clothing including jacket, top and pants, while 'frequent cyclists with high fashion involvement' preferred more diverse colors and tones. In the cycling clothing market, white and black were major colors, while red, orange and blue were major colors of chromatic color. In terms of shade, dark shade dominated the market. Comparing between preferred color and preferred product color, black was preferred for both, but no other colors showed such tendency. This study is based on empirical analysis and verification of color, which is the emotional element appealing to specific and segmented sports-apparel market. The study revealed that the data could be applicable to the design of future products.

• Korean Institute of Interior Design Journal
• /
• v.24 no.5
• /
• pp.42-50
• /
• 2015

In the 21st century, university library is changing into a new paradigm. Among others, color image emerges as an important aspect of the library. Up to now, studies on colors of indoor space have been limited on partial and specific spaces. But, this study, using the tool of emotional evaluation, aims to do a comprehensive research on color image of the whole space. This research uses the H University library completed in March 2015. This research is performed in the following procedure. First, previous related researches for the past ten years from 2005 to 2015 is examined, which will help understand the trends in this kind of research, and set up the concrete goal of research. By literature review, color image is established in the environmental psychological aspect. Second, to analyze colors, all the spaces of the library from the entrance lobby are filmed. Filmed images are changed into mosaic, and color palettes are composed, and color values are calculated using the Munsell color system. Third, emotional words are extracted, and emotional evaluation is made. Using the Semantic Differential scale method, emotional differences among subjects are compared, and the validity of the survey data is tested using the statistical program SPSS 18.0. As the outcome of the research shows, the color image and emotion in space are closely related. And, through emotion, it is possible to get color image, and this aspect can be scholastically systemized and developed.

• Electronics and Telecommunications Trends
• /
• v.18 no.2 s.80
• /
• pp.25-36
• /
• 2003

컴퓨터 입출력 장치를 통해 다루어지는 디지털 영상의 컬러 매칭을 위하여 행해지는 영상의 컬러 정보 변환 표준으로 사용되는 ICC 디바이스 프로파일 표준 규격에 대하여 알아보고, 한국전자통신연구원에서 개발한 ICC 디바이스 프로파일을 이용한 컬러운영시스템 및 프로파일 편집기에 대하여 알아본다.

• Korean Institute of Interior Design Journal
• /
• no.38
• /
• pp.233-240
• /
• 2003

The purpose of this study was to find the coordination trend of the Image of the color and object from the department show-window display locating in the kangnam area. The result of this study were summarized as following: 1) Show window display determinating the first image of department-store marketing service, playing the role of visual marketing provides the valuable impressions with shoppers in the times of sensibility, 2) In contemporary recognition of "Design is namely culture", show window display proceeds on the direction of concrete and practical presentation of merchandise as many customers are pursuing the high graded luxury brands while their life styles change. 3) Main concept is represented by the coordinated fashion goods on the mannequin or the body and the main theme is displayed variously in the circumferential area or on the articles with the abstract and concrete objects of diverse forms of dominant color and accent color conveying the seasonal theme precisely. 4) The compositive element of color Is the decisive factor of the visual sense of space In the coordination-trends of show window display specially representing the seasonal theme or the intentional messages and conduces to the psychological and mental desire in human and the circumstances, 5) Following the color, the compositive element of object presents the concrete image of theme or the abstract and geometrical sense of space besides the visual sense of space and shows the proportionality and the activity in displaying the show window space.dow space.

• Journal of Distribution Science
• /
• v.11 no.11
• /
• pp.13-18
• /
• 2013

Purpose - This thesis aims to increase the success of Korean fashion brands in the Chinese consumer market by providing basic items in fashion colors preferred by women in their twenties and thirties, having the highest purchasing power, in Beijing and Seoul, in the summer of 2012. Research Methodology - The street fashion color data were retrieved for the case study by taking pictures and recording videos at the famous fashion streets in Beijing and Seoul. The WINDOWS SPSS 18.0 program was applied, to determine the frequency of street fashion colors. Results - The results might be ascribed to the tendency of Chinese women to favor the symbolism of traditional colors. Conversely, women in Seoul have more attachment to international fashion color trends than to the traditional color symbolism. Conclusions - This study suggests that Korean companies should consider the differences in street fashion color preferences when planning to launch a fashion brand in the Chinese consumer market. To gain the long-term perspective, further research on the local Chinese area might be essential to help Korean fashion companies and brands launch into the Chinese consumer market.

• Journal of Fashion Business
• /
• v.6 no.6
• /
• pp.43-55
• /
• 2002

This study intends to consider the characteristics of Tudorian costume and find out how the thoughts and cultures in those days had influences on the costume trends of low and middle class. In terms of the Tudorian costume which generated new cultural mainstreams along with blossomed civil culture, this study focuses on the characteristics and trends of costume at low and middle class, which have been little addressed in studies on western costume history or related fields, turning from the costume of upper class based on wealthy noblemen who showed off its dignity and authority along with jewelry and gorgeous ornamental craftsmanship. This study used related pictures, museum material and other literatures as its reference. It first looked into the general characteristics of western costume and considered the characteristics of costumes popularized in professionals at middle class such as apprentice, yeomen and low-class people. Professional or other middle class almost typically used to wear tunic, doublet, shirts, coat or long gown. Black was mainly used as clothes color. Similarly to upper class, silk or velvet was very often used as material. People at low class enjoyed wear costumes with simple and easy style for working. They also preferred natural color and cotton or wool as material. This study intended to find out which type of costumes people at low and middle class enjoyed wearing, rather than compare costume between such two classes.