• 제목/요약/키워드: color meaning

검색결과 352건 처리시간 0.024초

통합 브랜드 아이덴티티 전략 과정에서부터 색채 전략 과정 도출까지에 관한 연구 -식품회사 '행복한 사과' 개발사례를 중심으로 (A Study on Process from Total Brand Identity to Color Strategy Method -Food Corporation 'happy apple' Case Study)

  • 조현경
    • 문화기술의 융합
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    • 제3권4호
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    • pp.77-82
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    • 2017
  • 본 논문의 첫 번째 목적은 전체 브랜드를 위해 디자인 분석 프레임과 컬러 플랜 전략과정에 대한 설계이다. 전체 brand 의미 및 색상의 분석 프레임을 위해 I.R.I 시스템과 기호론적 관점에 근거하여 다양한 분석을 행하였다. 주요 연구는 브랜드 환경에 적용하여 분석 틀의 타당성을 입증한 것이다. SWOT 분석으로 컬러 프레임을 기반으로 설계 통합에서 분석의 일관성을 유지하였으며, 컬러 전략 계획에 대한 이론적 검토를 행하였다. 이를 통해, 총 브랜드 전략과 컬러 디자인의 요구 및 분석 프로세스에 대한 역할을 모색하였으며, 그 결과로 상업적인 성공의 유형을 개념화하여 브랜드와 색채의 시각화를 확립하였다. 결론적으로, 총 브랜드의 디자인 처리 분석과 적용을 통한 상용화, 시각화 및 표현을 통해 전체 브랜드의 이미지 분석 결과를 소개하고 색상 디자인 계획을 최적화 하는 과정까지의 연구를 하였다.

한국의 색동과 이탈리아 미래주의 복식의 색채 비교 연구 (A Study on the Color comparison of Korean Saek-dong and Italian Futurist Fashion)

  • 이금희
    • 대한가정학회지
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    • 제41권8호
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    • pp.33-53
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    • 2003
  • A Study on the color comparison of Korean Saek-dong and Italian futurist fashion It is generally recognized that the color scheme and its characteristics as a product of living culture are strongly reflected in clothing. This study concentrates on the color comparison of Korean Saek-dong which has been used in traditional Korean clothing and Italian futurist fashion which showed dynamic characteristics and brilliant colors. The purpose of this study is to investigate the external format, emotions, functions and meanings of the colors in Korean Saek-dong and Futurist fashion, and to find similarities and differences between them. The results of the study are as follows. The similarities between them are harmony of vivid colors like a rainbow, no-use of black color and expression of rhythm through repeated geometrical shapes. They have been used as festive costumes and have implied meaning of happiness and pleasure. The differences, in the external formats, are as follows. Korean Saek-dong has striped patterns including the color white, and has regular distances among the stripes. But, Futurist fashion includes luminous or fluorescent colors and metallic colors. In addition, it has repeated motifs of geometrical shapes and geometrically divided areas. While Saek-dong expresses Sangsaeng through the conceptual use of color, Futurist fashion shows simultaneity, speed and dynamics through spiritual functions of crossing and inter-penetration. In emotional aspect, Saek-dong expresses pleasure of children's mind and Futurist fashion expresses pleasure of city. In functional aspect, Saek-dons expresses a concept of ceremonial beauty, which is spiritual and symbolizes good auspices, holiness and sorcery. So it is used for ceremonial costume. But, Futurist fashion reflects the harmony of colors created from modem and urban images and shows the willingness and emotion of solving futuristic avant-garde, modernity, dynamics, transformation and bellicosity. So it is used for daywear. While Saek-dong represents succession of tradition, Futurist fashion represents resistance of tradition in cultural aspects.

지능형서비스를 위한 자동차사고와 자동차색깔의 상관관계 (Correlation between Car Accident and Car Color for Intelligent Service)

  • 신성윤;이상원
    • 지능정보연구
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    • 제19권4호
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    • pp.11-20
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    • 2013
  • 지능형 교통 시스템을 설계하는데 있어서, 통신, 외관, 환경, 부수 기능, 안전 등이 반드시 고려되어야 한다. 또한, 자동차를 선택하는데 있어서도, 소비자는 이러한 특성들을 고려한다. 본 논문에서는, 지능화된 교통 서비스를 운영하거나 자동차 구매 의사결정을 하는데 있어서, 자동차 색깔이 자동차 안전에 있어서 매우 중요한 의미를 갖는다는 것을 밝히고자 한다. 자동차 안전과 관련이 있는 자동차 색깔에 따른 자동차 사고 확률에 대해 연구하였다. 그리고, 전진색과 후퇴색의 개념에 대해서도 연구하였다. 전진색은 실제보다 가깝게 보이기 때문에 사고를 적게 유발하지만, 후퇴색은 실제보다 멀리 보이기 때문에 사고를 많이 유발한다. 우리는 자동차 사고 건수를 고려하여, 자동차 색깔을 8개로 분류하고 이들의 등급을 부여하였다. 또한, 우리의 연구를 실증하기 위해서, 군산에 있는 거주자를 대상으로 전화상담을 통해 조사를 하였다.

게임 스킬 비주얼 이펙트의 의미 분석 -월드 오브 워크래프트를 중심으로- (A Study on Meaning Analysis of Game Skill Visual Effects -focused on world of warcraft-)

  • 강윤희
    • 디지털융복합연구
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    • 제20권5호
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    • pp.751-759
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    • 2022
  • 게임 그래픽은 플레이어들에게 몰입감을 제공하여 능동적인 참여를 이끌어낸다. 본 논문은 신화를 모티브로 하는 게임의 서사와 세계관을 재현하고 있는 게임 스킬 비주얼 이펙트의 상징적 디자인을 위한 신화적 의미 분석을 목적으로 하고 있다. 연구방법은 비주얼 이펙트 이미지를 보편적인 원형의 재현인 형태의 상징과 게임 내의 서사를 표현하는 색채의 상징으로 분류하고 롤랑 바르트의 의미작용모델을 적용하여 분석했다. 본 연구를 통해, 게임의 서사를 상징하는 함축적 의미와 보편적으로 공감할 수 있는 신화적 의미로서 비주얼 이펙트의 의미를 분석할 수 있었다. 신화가 반영된 게임의 서사를 재현하고 있는 비주얼 이펙트의 상징적 표현은 플레이어들의 몰입과 참여를 유도할 수 있으며, 게임 그래픽 제작에 있어 비주얼 이펙트가 게임의 신화적 세계관을 반영하는 고유한 상징성을 가질 수 있도록 디자인 방향을 제시하고자 했다.

A Study on the Colors and Coloration of Jeogori of Chosun Dynasty and the Modern Period of Korea

  • Lee, Jee-Hyun
    • International Journal of Costume and Fashion
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    • 제7권1호
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    • pp.49-61
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    • 2007
  • The subject of study concerns the color characteristics of clothing/accessories from �Chosun�a nd modern Korea. It particularly focuses on the colors of the �Jeogori? traditional jacket) which represents Korean traditional clothing. Color data were collected from 353 woman�s �Jegori�s from �Chosun�a nd modern Korea and divided into the predominant colors & sub colors, and analyzed with HV/C and PCCS. According to the analysis, the representative the predominant color of 'Chosun Jeogori' for woman is YR, Y and side one is R, YR. The p, dp, sf, ltg colors are frequently found and the freshness of most of them is medium or low which shows a calm-feeling. The p, and ltg tones are often found as a the predominant color and p, dp are also often found as a the side color. In the 'Chosun Jeogori' for woman, the predominant colors and the side colors spread in a similar frequency and most of them have medium or low freshness of the color that shows a calm-feeling. The side color is one of the R colors and it shows characteristics of traditional coloring such as �Jajoo Goreum? Among the �Jeogori�f or modern women, the R, YR, Y, and B colors are often used for the single-color �Jeogori? the Y, GY, N, G colors are for the colorful �Jeogori? The P, lt, and b tons of the color are often used for a single-color �Jeogori�a nd the p, lt, and W are for the colorful �Jeogori? For the colorful �Jeogori? the side color have a high freshness which shows that a strong image was used frequently as the dp, s, dk tons of the color were often used. According to an analysis of the coloring, the predominant color and the side color of �Chosun Jeogori�a re applied to create a harmony of analogy & contrast in one aspect of Moon & Spencer�s view. It is found that the predominant color and the side color are similar or contrasting in one view of the color harmony, except that the traditional the �Jeogori�i s colored by ideological and symbolic meanings. The predominant color and the side color of modern the �Jeogori�a re complementary colors which are applied to the indistinct relationship or contrasting harmony in one aspect of Moon & Spencer�s view of the color harmony. The characteristics of the color as above show that traditional the �Jeogori�r egards the side color as both the harmony of the colors in general and also of symbolic meaning, while modern the �Jeogori�f or woman has a tendency toward a cultural transition and is mixed with new colors focusing more on its the predominant color than on the general harmony and character of ideological & traditional coloring.

성서에 나타난 제사장 복식의 상징적 의미 (The Symbolic Meaning of the Priestly Costume Depicted in the Bible)

  • 김현
    • 한국생활과학회지
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    • 제12권3호
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    • pp.377-389
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    • 2003
  • The purpose of this study is to obtain the symbolic meaning of the priestly costume through the Bible. Based on corroborative the Bible, this thesis analyzes the costume of priest. This compares the two onyx stones on the shoulder pieces with four rows of precious stones on the breastpiece. This era falls on about from the 15th century before Christ. It was found that the breastpiece was a piece of the same multicolored linen as in the ephod, a span square when folded double. It symbolizes righteousness. It hung on the high priest's chest, supported by two golden chains attached to the shoulder clasps. It symbolizes love. On the breastpiece were twelve beautiful jewels, arranged in four rows of three jewels, each jewel symbolizing one of the tribes of Israel. The variety of jewels on the breastpiece suggests the variety of people. Urim is the Hebrew word for 'lights' and therefore would logically be associated with bright or white stones. Thummim is the Hebrew word for 'perfection'. The high priest's ephod was made of gold, and of blue, purple, and scarlet yam, and of finely twisted linen. The golden yam symbolizes faith. The robe of the ephod was made entirely of blue cloth. The blue color symbolizes an obligation and life. The robe of the ephod symbolizes calling and dignity. The woven tunic symbolizes holy duty.

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현대 패션에 표현된 신체장식의 혼성모방 분석 (An Analysis of Pastiche in Body Ornamentation of Modern Fashion)

  • 손향미;박길순
    • 한국의류학회지
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    • 제27권8호
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    • pp.981-991
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    • 2003
  • The purpose of this study is to observe the cultural phenomenon in modern society from the point of view of pastiche, analyze the characteristics of pastiche, create a framework for studying modem fashion and body ornamentation, one of the facts of cultural phenomenon and, based on these aspects, will observe the pastiche phase, which occurred in body ornamentation of modem fashion in the late 1990's Collections. The characteristics of pastiche is that it transcends meaning, alters the usage of objects, raises the beauty of alienation and pursues temporariness. Observing pastiche, according to its definition and characteristics, as it appears in body ornamentation of modem fashion, the results were as follows: First of all, in terms of transcending meaning, body ornamentation of modern fashion is a mixture of all past styles. Secondly, use of objects in body ornamentation of fashion has shown the use of things which have never been used in accessorizing before, such as birdcages, bones of body, castle. Third, in terms of the raising of the beauty of alienation, accessories from countries, which were not high interest groups in the past, such as piercing, scar, corpulent, are being used as high-fashion accessories in body ornamentation of modern fashion. Fourth, in terms of the pursuit of temporariness, external ornamentation in body ornamentation of modern fashion is seen as permanent changes to the outer body, such as tattoos, piercings, hair color and the more temporary changes, such as coloring.

20세기 전반 모더니즘시대 Haute Couture 디자이너 작품에 나타난 순수 미학적 협업(collaboration)의 의미 분석 (An analysis on the aesthetic collaboration appeared in the artworks of Haute Couture designers in the first half Modernism age of 20th century)

  • 이효진
    • 한국생활과학회지
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    • 제22권2호
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    • pp.315-328
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    • 2013
  • The purpose of this study was to analyze on the aesthetic collaboration appeared on the modernism arts and Haute Couture designers in the 20th century as the necessity of analyzing on the pure meaning of collaboration which is a talking point associated with culture of the 21st century. The study was performed by means of documentary method. The results are as follows; First, it was analyzed that the collaboration in the pure meaning of the first half of the 20th century had partial common points which was stated as Art Inspiration in the arts collaboration out of the 21st century collaboration. Secondly, the Haute Couture designers(Paul Poiret, Gabriell Chanel, Madeleine Vionnet and Elsa Schiaparelli) have common point that they involved into the artworking through active exchange with many artists from diversified fields in the 20th century. Especially, the characteristics of the collaboration in the forms, materials and color of their works were appeared visually. When the collaboration in the first half of 20th century was regarded entirely as mental matter of manifestation of pure aesthetics, in can be said that the big difference was mostly the maximization of mutual interest between collaborator and collaboratee in the 21st century collaboration.

현대 패션에 나타난 러시아 구성주의의 조형성에 관한 연구 (A Study on the Formativeness of Russian Constructivism in Modern Fashion)

  • 손호영;간호섭
    • 복식
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    • 제61권10호
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    • pp.1-15
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    • 2011
  • Constructivism is an avant-garde movement that began in 20th-century Russia, which rapidly turned into an industrial society. This was one of the most experimental art movements, that wanted to be at the center of social and political-ideological change as it pursued a unique style, which portrayed the true essence of art and humanity. Russian constructivism greatly influenced modern fashion and suggested a new artistic standard. First, the artistic elements of Russian constructivism include photo montages, geometrical structures, color abstraction, and an asymmetrical order, through which the ideals of the Russian Revolution were substantiated, idealized, and materialized into an artistic form. Second, the different forms of Russian constructivism have various artistic characteristics such as popularity, spatiality, structuralism, decorativeness, and mobility, which were then expressed in modern fashion elaborated below. This study intends to reconstruct the meaning of Russian formalism and reflect it on fashion; thereby reconsidering the characteristics and the meaning of Russian constructivism in the context of today's fashion. This will broaden the meaning of constructivism and suggest a new direction for modern fashion.

전통 어린이 복식을 응용한 원피스 디자인 연구 (Study on one-piece design using traditional children's wear)

  • 김월계
    • 패션비즈니스
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    • 제14권1호
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    • pp.106-115
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    • 2010
  • This study's purpose is to, first survey the traditional children clothing, clothing which doesn't get studied mostly. Second, to choose the factor that can modernize. Third, to design the present one-piece dress. Fourth, to gather an understanding about traditional children clothing and make a chance for children to wear the clothing that has a traditional factor. Traditional children clothes have a same shape with adults' clothes they use five primary color and use a pattern of a symbolic meaning which means healthy and long life. For ordinary wears there are Chimajogori and Bajijogori and for ceremonial dresses they wore Durumagi, Sagyusam which are Po and Dangui and headdress was added. The shape was considered by the children growth condition so the Gorum got longer. The dragon, cicadas, butterfly, phoenix and lots of flower pattern was used by the difference with the class. 5 one-piece design adapted Jogori, skirt, Dangui, Sagyusam, Magoja and used the traditional fabric by mixing the five primary color and the five secondary color was used to make traditional color. This study expects for a chance of children to wear traditional Hanbok or Hanbok-adapted clothes.