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http://dx.doi.org/10.17703/JCCT.2017.3.4.77

A Study on Process from Total Brand Identity to Color Strategy Method -Food Corporation 'happy apple' Case Study  

Cho, Hyun Kyung (Dong-ah Institute of Media And Art)
Publication Information
The Journal of the Convergence on Culture Technology / v.3, no.4, 2017 , pp. 77-82 More about this Journal
Abstract
The first objective of this paper is to develop the frame of design analysis and color plan strategy for the entire brand. A variety of analyses were carried out on the base of the I.R.I system and the semiotic viewpoint to develop the analysis frame for the entire brand meaning and color. The major part of the research is assigned to secure the validity of the analysis framework that is to be applied to the brand environment. Also, by SWOT analysis, analysis consistency has been maintained in design integration based on color frame. And theoretical review was made on color strategy planning. Through this, we attempt to explore the role of total brand strategy and color design requirements and analysis process. As a result, visualization of brand and color has been established by conceptualizing the ideal-type of commercial success. In conclusion, we have demonstrated the results of image analysis of whole brand through commercialization, visualization and expression through analysis and application of design process of total brand, and also showed the process of optimizing color design plan.
Keywords
Total Brand Design; Color plan Strategy; analysis process;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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6 http://hpapple.co.kr/