• Journal of the Society of Cosmetic Scientists of Korea
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• v.26 no.1
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• pp.233-238
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• 2000

We developed a quantitative method for evaluating CEP(color expression power) in eye shadow. This method enables the cosmetic industry to measure CEP on an interval scales, so it is more accurate and reproducible than previous panel tests. Oil, colorants, Pigments and pearls are major factors affecting CEP in eye shadow formulas. We studied the oil effect on CEP using our unique method so CEP could be improved. We believe this method can be applied to other color cosmetics as well. In conclusion, we expected this method to be useful to formulator who want to improve the color expression power in color cosmetics. Additionally, we hope it will contribute toward developing the experiential know-how about color to scientific knowledge.

• Journal of the Korean Applied Science and Technology
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• v.38 no.4
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• pp.1093-1106
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• 2021

This study attempted to investigate the influence of a beauty influencer's characteristics on makeup behavior and color cosmetics purchase intention against young female consumers in their 20-30s, who are a primary target for beauty influencer marketing. It aimed to provide basic data which are helpful in promoting marketing and expanding markets for color cosmetics through beauty influencers. For this, a questionnaire survey was conducted. Among a total of 563 questionnaires distributed across Seoul and capital region, 531 copies were used for final analysis, and the results found the followings: In terms of age, factors affecting beauty influencers' characteristics differed depending on reliability and expertise. Specifically, reliability and communicative competence had a positive effect(+) on all makeup behavior while expertise revealed a positive influence on base makeup only. In color cosmetics purchase intention, a positive effect was observed in reliability, communicative competence and attractiveness. In particular, reliability showed the largest influence. Therefore, there should be continued efforts to maintain a long-term relationship with consumers through communication based on beauty influencers' characteristics and by delivering more diverse makeup and color cosmetics-related information in an open and honest fashion.

• Applied Chemistry for Engineering
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• v.32 no.2
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• pp.219-223
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• 2021

Considering the current COVID 19 pandemic, herein, we developed a material that can be used to fabricate a device for checking the body temperature of a person who has been exposed to influenza or corona virus. This material was formed by mixing pluronic F127 (F127) with a polydiacetylene (PDA) vesicle, which was formed with 10,12-pentacosadiynoic acid. The color of the system started to change from blue to light purple at 37 ℃, finally turning reddish at 40 ℃. Thus, the developed material can be used to detect changes in body temperature, and thus, detect signs of fever. The mixing ratio of the PDA vesicle and F127 was an important factor for controlling the temperature at which the color change started. The results showed that the color change accompanied by the separation of the PDA vesicle with F127. We believe that this phenomenon plays an important role in reducing the conjugation length in the double and triple bond of PDA.

• Journal of the Society of Cosmetic Scientists of Korea
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• v.40 no.1
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• pp.55-88
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• 2014

In this study, we examined the use of cosmetics among adolescents in our country and their purchasing behavior, as the use of cosmetics has increasingly been prevailing in the younger generation. The aims of this study were to investigate the state of the youth cosmetics market, to grasp the needs of youth and ultimately to suggest the right directions for the youth cosmetics market. The subjects in this study were 1,092 boys and girls from 10 selected secondary schools in Seoul. After a survey was conducted, the answer sheets from 1,074 respondents were gathered, and the collected data were analyzed by the statistical package (SPSS WIN 18.0). The vast majority of the teens participated in the survey were answered to use basic cosmetics daily, and there was a gradual increase in the frequency that they used color cosmetics. They started to use cosmetics earlier in ages than the older generations. Most of them were in trouble due to acne, and the most dominant way to get rid of their skin troubles was by using cosmetics. The most common place at which they purchased cosmetics were brand shops, and they gave priority to the function of the products when they bought cosmetics. The adolescents were still told by their schools to abstain from using cosmetics, and that was the case for social climate as well. Yet they definitely wanted to be allowed to use cosmetics.

• ETRI Journal
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• v.35 no.6
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• pp.969-979
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• 2013

Various simulation applications for hair, clothing, and makeup of a 3D avatar can provide more useful information to users before they select a hairstyle, clothes, or cosmetics. To enhance their reality, the shapes, textures, and colors of the avatars should be similar to those found in the real world. For a more realistic 3D avatar color reproduction, this paper proposes a spectrum-based color reproduction algorithm and color management process with respect to the implementation of the algorithm. First, a makeup color reproduction model is estimated by analyzing the measured spectral reflectance of the skin samples before and after applying the makeup. To implement the model for a makeup simulation system, the color management process controls all color information of the 3D facial avatar during the 3D scanning, modeling, and rendering stages. During 3D scanning with a multi-camera system, spectrum-based camera calibration and characterization are performed to estimate the spectrum data. During the virtual makeup process, the spectrum data of the 3D facial avatar is modified based on the makeup color reproduction model. Finally, during 3D rendering, the estimated spectrum is converted into RGB data through gamut mapping and display characterization.

• Journal of the Society of Cosmetic Scientists of Korea
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• v.32 no.3 s.58
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• pp.141-148
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• 2006

This study is intended to analyze the impact of PMMA on color changes comparatively by making 2 types of cheek color items with red-color pigments: one containing PMMA, which is one of the recently developed circular polymers and used when producing color make-up items that have aero powder as the chief ingredient, and the other without it. To accomplish the purpose, we have reviewed literature on raw materials that have aero powder as the chief ingredient. Also, after making compounds of PMMA and pigments lot aero powder, such as Talc, Mica, OMC Talc As, Mica As, we examined them compared to those without PMMA using spectrophotometer, a questionnaire survey, and Digital camera. Besides, the particles were analyzed using SEM. As a result of the analysis, cosmetics containing PMMA represent more vivid and rich colors, putting on one's face softly. Since the entire specific surface area of PMMA is large enough to absorb oil evenly, it yields vivid and rich colors. But, Mica, one of natural pigments, shows a result as opposed to that of Mica As, one of silicon-compounded pigments, suggesting that pearl effect may possibly causes defused reflection. Based on these findings, it is expected that cosmetics will have more vivid colors, or improved color presentation, as well as the softer sense of touch when a circular polymer of PMMa is added to the manufacturing process of color make-up items.

• Journal of the Korean Society of Costume
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• v.52 no.6
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• pp.127-137
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• 2002

The purposes of this study were to compare and analyze application cases of POP(Point of Purchase) in each ISM(In Store Merchandising) for domestic and imported cosmetics. to present basic data for setting up effective marketing strategies according to types of ISM. The results were as follows : 1. In the Department Stores, counselling comers for customers were located at all domestic and imported cosmetics. A small quantify of new release cosmetic items were displayed in order to elevate those added value in most cosmetics floors excepts Estee Lauder. 2. In the Discount Stores, most cosmetic items were displayed in category or in color for customers to choose those easily. 3. In the Cosmetics Specialties. display for show case couldn't be accessible by customers and cosmetic items were disordered because too many itmes from various companies were displayed

• The Research Journal of the Costume Culture
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• v.12 no.1
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• pp.182-198
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• 2004

The purpose of this study was to analyze the previous make-up studies. A number of publications and journals were reviewed and analyzed carefully. The results of review and analysis were as follows: There were many different subjects in make-up studies and They can be divided into ten types : cosmetics purchase behavior, change of make-up culture and comparison, make-up trend by era, cosmetics industry's standing of today and strategy, art trend in make-up, brand preference of cosmetics, make up attitude, recognition about imported cosmetics and purchase behavior, color preference of cosmetics, the relationship between self-concept and make-up. In general, the cosmetic purchase behavior studies are conducted most actively. According to result that analyze existent study, special duality of cosmetics purchase action appears very variously according to standard of classification of study target and study target. But, study target and method of study are not various, and purchase behavior study collected with make-un and clothes is yew lacking. Therefore, in this study, wished to discover problem of virtue study because analyzes studies about previous make-up and present forward study direction.

• Journal of the Korean Society of Fashion and Beauty
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• v.2 no.2 s.2
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• pp.59-70
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• 2004

The purpose of this study were to find out appeal types and variation of make-up image and make-up style in cosmetics advertising. The research of this study were collected from cosmetics advertisement printed in Amole Pacific Cosmetic industry from $1970{\sim}2004$. The results were as follow: 1. A cosmetics advertisement appeal were three types. it were models and products appeal advertisement as emotional appeal, products-appeal and mixed appeal advertisement. 2. A variation of make-up image were different by the time. In the 1970s make-up were model empersis eye-line and colorful make-up were classic and active make-up image. From the 1980s various color make-up were used and persuited of individuality and started to appeal that were romantic and elegance image. In the 1990s multi-color make-up image were manish and modern used ambivalence and multi-message, and in the $2000{\sim}2004$ natural and romantic-sexy remarkable make-up image were used of new concept of beauty.

• Journal of the Korean Institute of Oriental Medical Informatics
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• v.14 no.1
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• pp.63-71
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• 2008

Objectives: We investigated the physical effects of the cosmetics containing Ginkgo biloba. with meridian massage on human skin by using non-invasive instruments. Methods: We made cosmetics containing the extract of Ginkgo biloba. and measured physiological effects such as skin moisturization, blood flow, skin color, sebum secretion, skin evenness of volunteers applied the cosmetic products with meridian massage for 2 weeks. Results: Topical applications of w/o cream that 1 % Ginkgo biloba. was emulsified, showed significant improvement of blood flow, water contents and $L{\ast}$ value of the face skin. And the skin evenness, sebum contents and skin surface smoothness were improved after 2 weeks. Conclusions: The combination of cosmetics containing the extract of Ginkgo biloba. with meridian massage improved the physical properties of human skin during a treatment. Especially the meridian massage played a role of enhancing the effect of the cosmetics containing Ginkgo biloba.