• Journal of Distribution Science
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• v.15 no.7
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• pp.61-71
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• 2017

Purpose - This study empirically analyzed the effect of the customer orientation in Insurance Salespersons on the perceived referral risk and referral intention. In the empirical study, we try to provide suggestions for reducing the perceived referral risk of customer oriented selling activities and improving the referral intentions according to customers' tendencies. Research design, data, and methodology - Data collection was conducted through the convenience sampling method for customers who had insurance coverage for about two months from March to May 2015. A total of 700 copies were distributed and 670 copies (95.7% recovery) were collected. Finally, 661 copies were used for final analysis. With the IBM PASW 22.0 statistical program. The interaction effect for the hypothesis test was generated by multiplying the average centralized independent variable and the control variable, and the average centralization variable was used to minimize the multi-collinearity problem of the interaction effect between the independent variable and the control variables. Results - Hypothesis 1 was adopted because the effect of customer-oriented selling activities on perceived referral risk were significantly negative. The effect of customer orientation on perceived referral risk is affected by innovative tendency, risk-taking tendency, and interpersonal tendency Interaction effect was observed. Therefore, Hypothesis 2-2, Hypothesis 2-3, Hypothesis 2-4 were adopted. The effect of customer-oriented selling activities on referral intention was significantly positive, and Hypothesis 3 was adopted. The effect of customer orientation was influenced by the interaction effect of innovative tendency. Therefore, only Hypothesis 4-2 was adopted. Finally, the effect of perceived referral risk on referral intention was significantly negative and hypothesis 5 was adopted. Conclusions - This study suggests that it is important for the salespeople to grasp the customers' propensity in consideration of the perceived referral risk and referral intention according to the moderating effect of customer orientation. In this study, we showed that customer-oriented selling activities positively influence referral intention by inducing perceived referral risk in customers with stronger risk-taking tendencies. It is thought that it will be an important basic data in designing a customer's selling strategy or conducting selling activities.

• The Journal of the Korea Contents Association
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• v.18 no.5
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• pp.660-673
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• 2018

The purpose of this research is to find effect of parental care awareness, emotional intelligence, peer relations on the happiness of school age children. Data collection was conducted by a survey of school-aged children who received consent from their guardians and the final target was 180. For data analysis, the t-test, one-way ANOVA, Pearson's correlation, and stepwise regression analysis was performed via the SPSS / WIN Ver 18.0 program. As the result, according to general characteristics, school life and parental interest had statistically significant effect on happiness. Parental caring awareness had statistically significant difference according to gender, cohabitation family, school life, close friend, and interest of parent. Emotional intelligence had statistically significant difference according to gender, cohabiting family, school life, school grade. There were statistically significant differences on peer relations in the cases of three or more close friends. Happiness showed a positive relation with parental care awareness, peer relationship, and emotional intelligence. The factors affecting the happiness of school aged children were school life, parental interest, parental care awareness, and the peer relationship. The R-square of these variables was 16.7%. Therefore, it was confirmed that school life, parental interest, parental care and peer relationship should be considered as a strategy to improve the happiness of school aged children.

• Journal of The Korean Association For Science Education
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• v.39 no.6
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• pp.707-715
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• 2019

The self-directed inquiry to improve students' core scientific competency is an important teaching method. Students experience a variety of difficulties in carrying out their inquiry tasks, sometimes fail to produce the desired results, or fail to perform a meaningless inquiry. This study was conducted to identify the causes of difficulties and failures in students' self-directed scientific inquiry. The study involved 16 high school students with experience in science research at science high schools and science-focused high schools. The data collection consisted of in-depth interviews centered on semi-structured open questions. Qualitative data analysis was imputed by finding paragraphs from the interview material that might reveal the difficulties and failures experienced by participants and the reasons for them. The study found that most of the causes of failure were lack of ability, incomplete procedures, and selection of complicated tasks. A variety of cognitive biases, such as overconfidence, planning fallacy, and groupthink, were also analyzed as causes. Based on the results of the study, it is necessary to develop an educational strategy that students can be fully prepared to reduce their trials and errors in a self-directed inquiry maximally.

• Journal of the Institute of Electronics Engineers of Korea TC
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• v.43 no.9 s.351
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• pp.105-119
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• 2006

The car navigation system to be accompanied to the car on-board equipment system or the development of mobile communication technique, the demand in information communication which connects an interior and the car outside is coming to be high, As applications, ETC/VISC/AHS classes get deceived supply are advanced. The research of DSRC radio systems actively, with medium of communication between the automobile and road, is advanced. DSRC radio systems are appropriate in massive data transfer, in the case which the traffic accident evasion is urgent, the notarization of the preferential control function which is necessary to a medium of communication, guarantee and security are suitable in the high-speed network. Accompanied to the cellular phone which is to be supplied recently suddenly, By complementing and coexisting each other, and it will be developed simultaneously. However, in a connection of this kind of communication system and high-speed DSRC radio system, Hand-over technique (network, radio transmission hand-over), there is a technical subject of the high-speed transmission techniques against the mobile devices and the realization is expected to be difficult in near, until 2010 year is becoming the plan of putting to practical use. Also as the next generation DSRC with 5.8GHz built-on board equipment and the road-side equipment are expected in near. In this paper DSRC systems which will be developed are discussed.

• Asian Pacific Journal of Cancer Prevention
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• v.15 no.17
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• pp.7337-7341
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• 2014

Background: The physiological role of vitamin D extends beyond bone health and calcium-phosphate homeostasis to effects on cancer risk, mainly for colorectal cancer. Vitamin D may have an anticancer effect in colorectal cancer mediated by binding of the active form $1,25(OH)_2D$ to the vitamin D receptor (VDR). The Taq1 VDR gene polymorphism, a C-to-T base substitution (rs731236) in exon 9 may influence its expression and function. The aim of this study wass to determine the 25(OH)D vitamin D level and to investigate the association between circulating vitamin D level and Taq1VDR gene polymorphism among Jordanian colorectal cancer patients. Materials and Methods: This case control study enrolled ninety-three patients and one hundred and two healthy Jordanian volunteers from AL-Basheer Hospital/Amman (2012-2013). Ethical approval and signed consent forms were obtained from all participants before sample collection. 25(OH)D levels were determined by competitive immunoassay Elecsys (Roche Diagnostic, France). DNA was extracted (Promega, USA) and amplified by PCR followed by VDR Taq1 restriction enzyme digestion. The genotype distribution was evaluated by paired t-test and chi-square. Comparison between vitamin D levels among CRC and control were assessed by odds ratio with 95% confidence interval. Results: The vitamin D serum level was significantly lower among colorectal cancer patients (8.34 ng/ml) compared to the healthy control group (21.02ng/ml). Patients deficient in vitamin D (less than 10.0 ng/ml) had increased colorectal cancer risk 19.2 fold compared to control. Only 2.2% of CRC patients had optimal vitamin D compared to 23.5% among healthy control. TT, Tt and tt Taq1 genotype frequencies among CRC cases was 35.5%, 50.5% and 14% compared to 43.1%, 41.2% and 15.7% among healthy control; respectively. CRC patients had lower mean vitamin D level among TT ($8.91{\pm}4.31$) and Tt ($9.15{\pm}5.25$) genotypes compared to control ($21.3{\pm}8.31$) and ($19.3{\pm}7.68$); respectively. Conclusions: There is significant association between low 25(OH)D serum level and colorectal cancer risk. The VDRTaq1 polymorphism was associated with increased colorectal cancer risk among patient with VDRTaq1 TT and Tt genotypes. Understanding the functional mechanism of VDRTaq1 TT and Tt may provide a strategy for colorectal cancer prevention and treatment.

• The Korean Journal of Ecology
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• v.25 no.2
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• pp.93-100
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• 2002

In order to analyze the life cycle of A. artemisiifolia var. elation dormancy and some environmental factors inducing germination of the seeds were examined. The results were as follows : Dormancy of fertile seeds was broken in part within a month after seed collection in case of adequate moisture and alternating temperature was also effective in breaking dormancy. The temperature range, which allow germination was 12℃ ∼ 32℃. Optimum temperature for germination was 24℃. The seed of A. artemisiifolia var. elatior was light-independent. The difference of storage period appeared to have no particular effect on the viability of seeds at any time during the 9-month storage period. In the increasing temperature(IT) regime, A artemisiifolia var. elatior seeds started to germinate at 16℃, showing the higher temperature the greater germination rate, the final germination percentage was 99.34%. On the other hand, in the decresing temperature(DT) regime, seeds began to germinate at 20℃ with the 1.34% germination. An induced dormancy occurred at 12℃ making the 5.34% fecal germination in the DT regime. Low temperature was more effective to break dormancy than higher temperature Seeds of A. artemisiifolia var. elatior seems to be germinated in mid to late autumn or germination delayed until following spring. The above results suggest these variation of germination response in diverse environmental factors seems to be a physiological strategy to maintain their existence and to reproduce in the extreme thermal variation.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.6
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• pp.188-196
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• 2018

The aim of this study was to investigate the effect of parent-child communication style on smartphone addiction and depression among female college students. The subjects were 151 female students in three different universities located in S city. Data collection for Parent-Adolescent Communication Inventory (PACI), Smartphone Addiction Proneness Scale, and the Center for Epidemiologic Studies-Depression Scale (CES-D) were conducted from November 1 to December 8, 2017. The collected data were analyzed by t-test, Pearson's correlation coefficients, and multiple regression analysis. Smartphone addiction in college students was 35.08 (SD = 6.83), and when communication with the mother was absent and the problem recognized, smartphone addiction was higher (${\beta}=.27$, p = .028). Open communication with the father lowered smartphone addiction (${\beta}=-.27$, p = .030). Depression in female college students was 15.86 (SD = 10.45), and 45% experienced depression. Depression was higher when communication with the mother was higher (${\beta}=.29$, p = .022). Therefore, a customized communication program that focuses on parent-child communication as a strategy to reduce or prevent degree of addiction and depression of female college students will be helpful.

• Journal of Korean Academy of Nursing
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• v.30 no.3
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• pp.750-763
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• 2000

This study is based on grounded theory methodology by Strauss & Corbin(1998). Ten hospitalized subjects were interviewed for data collection. In the process of data analysis, 'acceptance' is found to be the causal condition, while 'health professionals' skillfulness', 'ward environment', 'history of hospitalization', and 'general conditions' were identified as context, 'felling of relief' as the core phenomenon, 'self-efficacy', 'support of others', and 'life style' as the intermediate situation, 'passive reaction', 'alternative reaction' and 'active reaction' as the strategy and 'stabilization', 'satisfaction', 'hope' and 'carrying out' as consequences. 'Feeling of relief' is found to go through the three stages of recognition-generation-maintenance after the five different patterns. 1) In case the health professionals are skillful, the ward environment is favorable, the general conditions of the patients improved and as a result the feeling of relief is strong, during the first hospitalization, the self-efficacy of the subjects tends to be strong. They proceed toward the goal set for themselves with a renewed hope and active or alternative reaction toward the feeling of relief. 2) The subjects tend to proceed toward the goal set for themselves with a renewed hope and active and alternative reaction toward the feeling of relief in case health professionals are skillful, the ward environment is favorable the general conditions of the subjects improved, self-efficacy is strong, and lifestyle is autonomous, during the second hospitalization even though support of others is merely superficial. 3) The subjects tend to stabilize, and satisfy themselves with the given situation with passive and alternative reaction to the feeling of relief in case health professionals are skillful and the ward environment is favorable but the general conditions worsened and accordingly the feeling of relief, is weak and life style is dependent during the second hospitalization although the subjects' self-efficacy is strong and support of others is specific. 4) The subjects tend to stabilize and satisfy themselves with the given situation with passive and alternative reaction to the feeling of relief in case health professionals are unskillful the ward environment is unfavorable, the general conditions improved, support of others is specific but life style is dependent and self-efficacy is weak during the first hospitalization. 5) The subjects tend to stabilize and satisfy themselves with the given situation in case health professionals are unskillful the ward environment is unfavorable but the general conditions improved support of others is specific and as a result self-efficacy is strong but life style is dependent.

• Journal of Korean Library and Information Science Society
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• v.51 no.1
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• pp.227-253
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• 2020

The purpose of this study is to establish a mid-to-long-term comprehensive development plan for the Gimpo library, and to lay out the overall system of the library scattered by region in Gimpo, and to present Gimpo library's unique vision and strategy to differentiate it from other regions. As a research, surveys and interviews were conducted for the residents of Gimpo-si (library users and beneficiaries) and library personnel. As a result, first, all libraries in Gimpo-si have a user-centered multicultural space service with differentiated concepts and themes of each library based on the functions and roles of data collection, information services, and various programs as public libraries. Seems to be oriented. Second, with regard to Gimpo library collections, it is necessary to first collect books with high usage rate by library and expand them to the needs of consumers. Third, in order to provide the services of the Gimpo library, it is necessary to develop a service that can raise satisfaction by using the citizens' participation and utilizing them in order to derive the service by analyzing other local library programs or services.

• Journal of Distribution Science
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• v.13 no.5
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• pp.45-52
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• 2015

Purpose - Augmented reality (AR) content used in mobile media today can accommodate a wide variety of contextual information. This indicates that making people experience a sense of presence and flow is a very significant factor in augmented reality content. Flow represents a rich immersion potential as representing the progress of emotion and the means to facilitate the operation of the smart phone. Therefore, users will have friendly relational continuance behavior with products and brands that supply this experience. Based on that, the purpose of this study is to investigate the relationships among smart phone AR application traits, presence, flow experience, and relational continuance behavior. First, AR application traits are defined as three categories sensory immersion, navigation, and manipulation, based on preceding studies. This study then examines the influence of AR application traits on the presence and flow experience and looks into the relation among presence, flow experience, and relational continuance behavior. This analysis suggests more detailed and concentrated strategic implications. Research design, data, and methodology - A research model is designed to examine the relation among AR application traits, presence, flow experience, and relational continued behavior. For data collection, questionnaire surveys were composed of multi-items for each component and the direct interview method was used for the interviews. To collect the data, after running the smart phone AR applications, the consumer behaviors of the respondents were generally determined. The questionnaire surveys were conducted for one month, October 2014. A total of 300 questionnaires were distributed with 278 questionnaires used for analysis, excluding the unanswered and insincere questionnaires. The data were analyzed using SPSS ver. 20.0 and LISREL ver. 8.51. Results - The following results are found: First, AR application traits have a significantly positive effect on presence with sensory immersion, navigation, and manipulation all having a significantly positive effect. Second, sensory immersion and manipulation among the AR application traits have a significantly positive effect on flow. However, navigation did not have a significantly positive effect on flow. Third, presence has a significantly positive effect on flow and has a significantly positive effect on relational continuance behavior. Moreover, flow also has a significantly positive effect on relational continuance behavior. This behavior tends to be formed since brands want to encourage relational continuance behavior and positive emotions with the brands being used. Relational continuance behavior accompanies repeat purchasing, positive word-of-mouth and recommendation activities, and forms of trust with the brand. Conclusions - The research results showed that smart phone AR traits had significantly positive effect on presence, flow, and relational continuance behavior. Based on this, smart phone AR application providers should establish an aggressive marketing strategy to accommodate more realistic problems in order to positively influence user behavior. Additionally, the marketers should make efforts to provide fun or convenience in the AR application operation process of the user.