• 영어어문교육
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• 제17권1호
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• pp.37-52
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• 2011

The purposes of this study were to review developmental stages of acculturation, to establish dimensions and components of intercultural communicative competence, and to suggest teaching methods in the elementary school based on the dimensions and the components of the stages. In order to achieve these purposes, theoretical research on the nature of intercultural communicative competence and teaching methods of intercultural dimensions and components was carried out in terms of developmental stages of acculturation. The stages of acculturation have relation to cognitive domain, affective domain, and cultural awareness. In the domain of cognitive development, the models such as Cummins (1981), Wong-Fillmore (1983), and Ausubel (1968) were presented. In the affective domain of second language research, the models of Gardener and Lambert (1972), Maslow (1954), and Bloom (1974) were argued. Modifying the models of Ausubel, Cummins, Wong-Fillmore, the dimensions and components of intercultural communicative competence were established. In addition, it was suggested that cultural syllabus and lesson plan based on tourist and survivor stage should be considered.

• 한국복식학회:학술대회논문집
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• 한국복식학회 2003년도 International Costume Conference
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• pp.81-81
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• 2003

The purpose of this research is to find out the cognitive dimensions of the term, ′Sexy′ Clothes gives individual′s identity including concept about distinction of sex and clothes indicate of sexuality. Specially, clothes has inseparable relation with ladylike substance first of all an equality is formed "Her = dress that she wears".

• 한국IT서비스학회지
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• 제12권3호
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• pp.39-54
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• 2013

IT consulting is becoming a norm rather than exception in this age of smart work and information revolution. As IT consulting is one of the knowledge intensive services requiring high credence on both sides, maintaining a good trustful relationship is critical in sustenance of strategic partnership between business firms and IT service firms. Trust is known to be one of the salient constructs in service relationships. In this study, building from the social psychology literature, trust is conceptualized as two dimensions : cognitive and affective trust. Using two dimensions of trust as mediators, a research model is constructed for IT consulting specific context : relationship continuance intention as the dependent construct while expertise, service performance, reputation, relationship satisfaction and value similarity as antecedents of cognitive and affective trust. 145 data points were collected through a survey of IT service client project managers retrospectively asking their experience with IT consultants. Findings suggest that cognitive trust is associated with perceived level of expertise and service performance while affective trust with relationship satisfaction and value similarity, respectively. Interestingly, the paths from reputation are found to be statistically insignificant towards both dimensions of trust, indicating IT service context would be more practically outcome oriented than any other professional service context. Also, cognitive trust seems to maintain stronger influence on relationship continuance intention as anticipated. Implications and limitations are discussed at the end.

• 인지과학
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• 제16권3호
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• pp.199-211
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• 2005

사람들이 무엇을 왜 두려워하는지를 알고자 대학생, 과학기술 분야의 전문가, 그리고 환경단체에 근무하는 직원들을 대상으로 30 개 항목들에 대한 위험을 평가하도록 하였다. Slovic과 그 동료들(1978, 1984, 1987)이 밝혔던 두려움과 지식의 두 위험지각 차원을 검토하면서 생태학적 태도가 다른 세 사회 집단 간의 위험 지각의 차이를 살펴보고자 하였다. 본 연구는 Slovic 등이 발견하였던 것과 동일한 두 심리적 차원을 찾아내었다. 지각된 위험 강도와 사회적 이익을 비롯한 여러 심리적 특성들에서 그 생태학적 태도가 차이 있을 것으로 생각되는 세 사회 집단이 뚜렷한 차이를 보였다. 본 연구의 결과를 Slovic 등의 결과와 비교하였고, 원자력 등과 관련해서 집단들 간의 차이와 그 결과를 논의하였다.

• 수산해양교육연구
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• 제25권4호
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• pp.848-862
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• 2013

This study shows how social presence(SP) dimensions influence online consumer's behavior in the social commerce(SC) context. It is expected that the results could be utilized in the development of SC websites. According to the results, the awareness and cognitive SP dimensions affected consumer trust, but affective SP did not. And then consumer trust toward SC websites as a belief affected attitude and intention of consumer. Thus, it was re-confirmed that a consecutive influential relationship in the theory of reasoned action, i.e., "belief-attitude-intention", was significant in SC context as well. Finally, it is required as a future research how to implement the awareness and cognitive SP dimensions in the SC websites.

• 한국의류학회지
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• 제23권7호
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• pp.953-964
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• 1999

The purpose of this study was to analyze the effectiveness of negative appeal ads taking social problems as their themes. Two social problem ad themes concerning abortion and drug addiction were selected as stimulus. Questionnaires consisted of questions about affective response cognitive evaluation consumer's characteristics(sex, clothing involvement social problem involvement) and the ad and brand attitudes They were distributed to 200 high school students in Seoul. Results were : 1 The affective response consisted of 4 dimensions(negative inactivating activating positive) and the cognitive evaluation had 3 dimensions(utility·persuasive power creativity awareness) 2. Creativity and awareness dimensions and the ad attitude had positive influence on the brand attitude for the abortion theme ad,. Creativity dimension and consumer's clothing involvement had positive influence on the brand attitude for the drug addiction theme ad . Especially the affective response had no significant influence on the brand attitude. This result suggests that in case of negative appeal ads the affective response does not necessarily degrade the brand attitude while positive cognitive evaluation on creativity and awareness of the could influence the brand attitude favorably through raising attention to the brand resulting in high effectiveness of the ad.

• 유통과학연구
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• 제17권8호
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• pp.45-56
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• 2019

Purpose - This study aimed at investigating the mediation roles of attitude dimensions in the effects of involvement type on hedonic product purchase intention and moderation role of lay rationalism in the effects of involvement type on attitude dimensions. Research design, data, and Methodology - "Wenjuanxing" was used online to make questionnaire, which was loaded on Wechat and QQ. 125 data were collected online in China. The Process macro model 58 including moderation of the two paths in the causal sequence was used to verify hypotheses. Results and Conclusions - First, cognitive (affective) involvement had positive effect on the utilitarian (hedonic) dimension of consumer attitude and the purchase intention. Second, hedonic dimension of attitude had positive effects on purchase intention, but utilitarian dimension of attitude had not significant positive effects on purchase intention. Third, Lay rationalism did decrease (did not increase) the positive effects of affective (cognitive) involvement on hedonic (utilitarian) dimension of attitude. Therefore Marketing managers should understand the differences between the cognitive involvement and affective involvement, and develop the ways by which they attract consumers to choose their hedonic product. And they should give affective (cognitive) information to the customers with low (high) rationalism consumers when they do marketing for their hedonic product.

• 복식문화연구
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• 제23권6호
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• pp.940-954
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• 2015

The purpose of this study is to identify the antecedents of repurchase intention toward fast fashion brands. Perceived quality, perceived price, deindividuation, and overly trendy styles, which are product characteristic variables, and fashion innovativeness, which is a consumer characteristic variable, were considered as antecedents. It was hypothesized that product and consumer characteristics influence repurchase intention toward fast fashion brands not only directly, but also indirectly through cognitive dissonance. Data were gathered by surveying university students in Seoul using convenience sampling. Three hundred and fifty-two questionnaires were used in the statistical analysis. SPSS was used for exploratory factor analysis, and AMOS was used for confirmatory factor analysis and path analysis. The factor analysis of product characteristics revealed four dimensions: "perceived quality", "perceived price", "deindividuation", and "overly trendy styles", and the factor analysis of consumer characteristics revealed one dimension. The factor analysis of cognitive dissonance revealed two dimensions, "regrets" and "perceived uncertainty." The hypothesized path test proved that perceived quality, deindividuation, overly trendy styles, and fashion innovativeness influence repurchase intention directly. Perceived price and deindividuation influence repurchase intention indirectly through the factor of cognitive dissonance, which is the perceived uncertainty, indicating the importance of cognitive dissonance. The results indicate effective marketing strategies should be used to decrease consumers' cognitive dissonance, and suggestions for future study are provided.

• 영어어문교육
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• 제11권1호
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• pp.245-260
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• 2005

Various kinds of cognitive aspects must be inclusively considered for understanding to transitivity. Basically, transitivity is not a notion of pure lexical items, pure syntactic dimensions and only semantic interpretation. That is, transitivity is affected by the extralinguistic phenomena which contain speakers psychological and cognitive interpretations. It is based on human cognitive abilities to interpret the exact meaning of language expressions. To sum up, transitivity has a relation with the observer's (speaker's) cognitive interpretation within the entire contexts.

• 의료ㆍ복지 건축 : 한국의료복지건축학회 논문집
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• 제5권9호
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• pp.107-116
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• 1999

The purpose of this study is to present reference materials for the planning and research of related environments by introducing the theoretical background and samples of the environments for older people with cognitive impairments. Major contents of the study include cognitive impairments and residential facility of older people, model environments for special care unit, therapeutic dimensions of environments, outdoor garden, activity calendar, and site-visits of the sample facilities. Some results of the study could be summarized as follows ; 1) Special care unit for the people with cognitive impairments has been required and developed. 2) Weiss Institute, Corrine Dolan Alzheimer Center, and Wood Place in Oakmont were analyzed as model environments. 3) Therapeutic dimensions such as safety & security, awareness & orientation, opportunities for socialization, regulated sensory stimulation, provisions for privacy, ties to the healthy & familiar, and autonomy & control were proposed. 4) The advantages of outdoor garden for the people with cognitive impairments were explained. 5) Activity calendar for a facility was introduced and recognized as a essential guide for environment planning. 6) Sample facilities showed small size households and various ideas of environments for the older people with cognitive impairments.