• 한국콘텐츠학회논문지
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• 제17권12호
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• pp.339-356
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• 2017

지금까지 창의적 광고 콘텐츠의 광고효과를 검증하는 연구는 있었지만 소비자의 인지과정에서 왜 창의적 광고 콘텐츠가 효과적인지 그 이유를 설명한 연구는 많지 않았다. 본 연구는 광고 콘텐츠의 창의성이 인지 종결 지연욕구와 광고태도에 미치는 영향을 알아보았다. 더 나아가서 본 연구는 창의적 광고 콘텐츠의 광고 효과 유발 원인을 비유창성으로 설정하고 관련 변인들 간의 관계를 검증했다. 연구 결과 창의적 광고의 비유창성이 인지종결 지연욕구를 매개하는 것으로 나타났다. 이는 광고의 비유창성이 창의적 광고의 광고효과를 높이는 중요 인지변인임을 의미한다. 창의적 광고의 광고효과를 소비자의 인지변인들과 연결해 검증했다는 점에서 본 연구는 학술적 의미를 지닌다.

• 디지털융복합연구
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• 제14권4호
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• pp.425-435
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• 2016

본 논문은 <셰익스피어 인 러브> 시청자가 영화를 보는 과정에서 어떻게 스토리를 이해하고 감흥하는 지, 영화의 인물관계망을 중심으로 관객의 인지 감성 스키를 분석하는 데에 목적이 있다. 본 논문에서는 4개의 인물관계망 그림을 절차적으로 제시함으로써, 이들은 왜, 그리고 어떻게 셰익스피어가 "로미오와 줄리엣"이라는 불후의 명작을 젊은 나이에 성숙하게 비극으로 만들어 낼 수 있었는지에 대한 스토리 개연적 증거를 제시한다. 필자는 주인공 셰익스피어의 심리를 라캉의 "주체의 열망" 이론을 방법론으로, 셰익스피어의 글쓰기 과정이 셰익스피어로 하여금 영국 르네상스 시기의 대가로 도약하는 계기임을 분석했다. 본 연구는 어떻게 셰익스피어가 엘리자베스 여왕 영국 제국주의의 전성기 시대에 비올라를 욕망의 주체로 삼아서, 크리스토퍼 말로를 제치고 상류 사회로의 진입을 통해 예술적 대가로 도약하게 되었는지, 시청자의 스토리텔링 아키텍처를 인지 감성 과정으로 분석하였다.

• The Journal of Asian Finance, Economics and Business
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• 제7권7호
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• pp.303-308
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• 2020

Unlike previous studies of overconfidence bias that have been looking for causes of overconfidence bias in human cognitive error or in the desire to view oneself positively, this study presents the cognitive narrowing resulting from the social exclusion experience as the condition of overconfidence bias and investigates the mechanism of cognitive narrowing to overcome the negative emotions from social exclusion, and how overconfidence bias occur due to cognitive narrowing. Current study was performed with 94 undergraduate students. Participants were randomly assigned to social exclusion experience group or non-experience group. We analyzed how the degree of bias of overconfidence differs according to the social exclusion experience. The degree of overconfidence bias of the social exclusion experience group was higher than that of the non-experience group, and the difference was statistically significant. This study extends the concepts of escaping theory and cognitive narrowing to human cognitive bias and confirmed that social exclusion experience increased cognitive narrowing and overconfidence bias. Implications of this research and future research directions were discussed.

• International Journal of Advanced Culture Technology
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• 제9권4호
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• pp.29-39
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• 2021

Cognitive behavioral therapy (CBT) is effective for people with an addiction tendency. This study aims to implement a CBT program for college students at high risk of smartphone addiction and investigate the impact of the program on their desire to use a smartphone, depression, impulsivity, and anxiety. Baseline/post-intervention evaluation and the ABA' single-case experimental design were used. The study consisted of the baseline phase (A), pre-evaluation, intervention phase (B), post-evaluation, and baseline phase (A'). Six participants were enrolled, and the main outcome variables were daily changes in the desire to use a smartphone and changes in depression, impulsivity, and anxiety after the program. Prior to the intervention, all six participants had mild to moderate depression, but after the intervention, three were normal, two had mild depression, and only one had moderate depression. Impulsivity and anxiety scores decreased after the intervention, with anxiety scores showing the most dramatic change. The percentage of non-overlapping data for the baseline phase (A)-intervention phase (B) was more than 75% and that for baseline phase (A)-baseline phase (A') was 100% for all 6 participants. This study presented a good protocol for people with low access to psychological therapy. We expect the findings will be highly useful for people suffering from psychological difficulties due to smartphone addiction.

• 한국항공운항학회지
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• 제23권4호
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• pp.73-81
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• 2015

The purpose of this study is to explore structural relationship between cognitive factors and emotional factors in predicting behavioral intention of duty-free users. This study conducted questionnaire survey on 246 users of duty-free shops and analyzed it by using structural equation. As the result of the study, attitude was significantly associated with both desire and behavioral intention. Subjective norm had a significant impact on desire, but had no significant imfact on behavioral intention. Whereas perceived behavioral control did not have a significant influence on desire and intention. Desire, which plays mediating role as a major variable in goal-directed behavioral model, turned out to not only have significant impact on behavioral intention but has the strongest effect as well. This study has its academic meaning in that it explored factors which have effect on decision-making process of duty-free users focusing on goal-oriented behavioral model, which is one of integrated psychological models. In practical terms, this study can be used as a basic material for corporations to establish goals in domestic duty-free shops.

• 아동학회지
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• 제37권2호
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• pp.127-142
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• 2016

Objective: This research examined mothers' and preschoolers' uses of mental state terms during pretend play and linked such use to children's independent mental state terms used in hypothetical narratives. Methods: Fifty four-year-olds and their mothers were engaged in pretend play and the preschoolers were asked to provide hypothetical narratives. Mothers' and preschoolers' mental state terms were analyzed in terms of types and frequencies. Results: During pretend play, the mothers and preschoolers used desire state terms most variously and frequently, followed by cognitive and emotion state terms. In the hypothetical narratives, the preschoolers used desire state terms most variously and frequently; however they talked about emotion state terms more variously and cognitive state terms more frequently. In addition, the mothers' mental state terms were correlated with the preschoolers' mental state terms during the pretend play, and the mothers' and preschoolers' uses of mental state terms during pretend play were related to the preschoolers' mental state terms in hypothetical narratives. Conclusion: Findings from this study highlight that, during the preschool period, a mothers' mental state language might foster her child's understanding of mental states in himself/herself and in others.

• International Journal of Advanced Culture Technology
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• 제12권1호
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• pp.26-33
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• 2024

With the start of COVID-19 in 2020, the MBTI test became popular among Korean young generation and then developed into a nationwide hot topic. This paper aims to investigate the characteristics of the MBTI popularity in Korea and the public opinions toward this phenomenon. With the analysis of the reports contents, 231 news reports related to MBTI were selected from KINDS (Korea Integrated News Database System) as research samples. The general attitude of the media towards MBTI tests and the reasons for the formation of positive and negative evaluations will be discussed from three perspectives: media attention, media attitudes and cognitive sources. The research finds that the increasing interest in MBTI among the younger generation in Korea is driven by a post-epidemic desire for self-exploration, emotional planning, and online group affiliation. MBTI has gained quasi-scientific status, similar to horoscopes, influenced by celebrities and a substantial fan base in online communication. While widely used for entertainment and social currency, there are concerns that extensive labeling may unconsciously impact individuals' self-perception and hinder the development of a holistic and objective cognitive framework.

• 한국의류학회지
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• 제33권10호
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• pp.1601-1610
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• 2009

Unplanned purchase is an unexpected buying behavior affected by product or marketing stimuli. Unplanned purchase does not follow the order of the rational decision making process. Through an in-depth interview, this study classified the types of unplanned purchase of clothing and examined the decision-making processes. The results (according to the need recognition level of consumers prior to stimuli) show three types of unplanned purchase of clothing products that are classified as: the need-manifesting type, the need-embodying type, and the need-reminding type. In addition, each type is reclassified into the high-cognition type and the low-cognition type according to the cognitive effort level of consumers during the purchase decision-making process. The need-manifesting type recognized a buying need after exposure to stimuli and then engaged in unplanned purchases. The need-embodying type recognized a problem, but the purchase intention was not concrete. The need-reminding type recognized a desire to buy clothing products, but temporarily forgot it, and then later remembered the problem recognition from the past after experiencing the stimuli.

• 한국콘텐츠학회논문지
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• 제12권1호
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• pp.103-111
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• 2012

본 논문은 엔터테인먼트 콘텐츠의 제작단계 초기에 성공과 실패를 예측할 수 있는 시스템을 만들기 위한 기초 연구 중 하나로써, 엔터테인먼트 콘텐츠의 동적 내러티브에 대한 사용자의 감정을 모델링하고자 한다. 이를 위해 1) 내러티브구조와 인지감정모델에 대한 이론적 연구를 바탕으로 사용자의 감정모델을 제안하며, 2) 제안된 모델의 3가지(desire, expectation, emotion type)감정 파라미터를 추출하기 위한 감정유형 및 강도함수를 설정한다. 3) 동적 내러티브의 각 스토리이벤트 단계에서 사용자의 감정을 측정하기 위해 영화, 게임사용자의 인지행동과 내용을 정립한다. 기존 인문학적 측면의 개념적, 분석적 연구는 매체에 대한 비평과 사용자태도에 대한 예측을 목적으로 하고 있으며 그 결과들을 서술적으로 묘사하고 있다. 이에 반해, 본 논문은 동적 내러티브에 대한 사용자의 감정모델링 방법을 제안하고 있어 엔터테인먼트 콘텐츠의 감성적 평가방법의 구체적인 정보로 활용 될 수 있다.

• 한국콘텐츠학회논문지
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• 제22권9호
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• pp.76-84
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• 2022

본 논문에서는 스마트폰의 사진과 영상을 활용하는 상호작용형 콘텐츠 디바이스인 아이퍼즐 이미지 블록과 연동 가능한 시지각 인지기능 훈련 콘텐츠를 구성하였다. 이를 위해 시각기억, 시각연속성, 공간관계, 시각구별의 4개 영역을 도출하고 콘텐츠 동작, 활용방법과 시나리오를 작성하였다. 콘텐츠 이미지를 디자인하고 기존 학습지형 시각 및 지각 인지기능 훈련 자료를 모바일 미니 게임형으로 개발하여 유아의 훈련참여 욕구를 지속부여, 유도하고자 하였다. 개발된 콘텐츠를 활용하여 일반 아동과 보호자를 대상으로 체험활동을 수행하였으며 기본 퍼즐 완구 대비 높은 집중도와 유익성, 효과성에서 의미있는 결과를 확인하였다. 본 논문을 통해 디지털 완구와 콘텐츠를 기반으로 하는 인지기능 개선활동 연구에 의미있는 자료가 되기를 기대한다.