• 제목/요약/키워드: cognitive consciousness

검색결과 88건 처리시간 0.024초

Consumers' Ad Responses towards Marketing Motives and Ad Appeals in Hotels' Green Advertising

  • Yoon, Donghwan;Kim, Byeong-Yong
    • 한국조리학회지
    • /
    • 제23권6호
    • /
    • pp.99-109
    • /
    • 2017
  • This study aims to investigate the impacts of marketing motive (public- vs. firm-interest) and ad appeal (soft- vs. hard-sell) types on consumers' ad attitudes and behavioral intention in hotels' green advertising. From 711 US respondents, a multivariate analysis of covariance (MANCOVA) was employed to test main effects of marketing motive and ad appeal types on ad recipients' affective and cognitive ad attitudes, while controlling their environmental consciousness. Further, the study conducted a multiple regressions analysis to examine the influence of ad attitudes on respondents' intention to visit the hotel. The study found that a public-serving claim can yield more positive affective ad attitude than a firm-interested claim, regardless of ad image type (soft- or hard-sell image). The result also revealed that a soft-sell ad image can elicit more positive affective ad attitude than a hard-sell one. On the other hand, the study showed that consumers' affective and cognitive ad attitudes are significant predictors of behavioral intention (i.e., visit intention). The study provided theoretical and managerial implications for hospitality researchers and hotel marketers to effectively design hotels' green advertising to ultimately increase consumers' visit intention.

퍼지페트리네트와 신경망을 이용한 의식.무의식 통합 시스템 (The combined system of consciousness and unconsciousness using Fuzzy Petri net and Neural Network)

  • 박경숙;박민용
    • 한국인지과학회:학술대회논문집
    • /
    • 한국인지과학회 2000년도 춘계 학술대회
    • /
    • pp.311-321
    • /
    • 2000
  • 본 논문에서는 정신분석과 두 종류의 정서이론, 인공지능과 신경회로망 그리고 퍼지 페트리 네트 등을 사용하여 사람의 인지과정을 모방한 인지모형시스템을 개발하였다. 먼저 프로이트의 정신분석을 사용하여 정신의 구조를 그래프로 표현한 후 이것을 '마음의 지도'라 명명하였다. 인지모형시스템을 구현하기 위한 첫 번째 작업으로 동적인 추론을 할 수 있는 지능 모델인 KNBN(Kohonen Network based Belief Network)을 제안하였다. KNBN으로 표현한 마음의 약도 내에서 연결강도 값으로 사용할 상대적 데이터를 만들기 위한 근거로서는 '정서'를 사용하였는데, 플라칙의 진화론에 근거한 정서이론과 오토니의 인지적 정서이론을 결합하여 데이터로 만든후 이 수치를 연결강도로 사용하였다. 이 두 개의 정서이론을 결합하는 알고리즘을 만들기 위해 페트리네트를 변형한 퍼지 페트리네트를 제안하였다. 또한 오토니가 주장하는 정서의 인지구조를 사람들이 그대로 이해하는지 여부를 알기 위해 대학생 100명을 대상으로 설문지를 사용해 정서의 인지구조에 대해 조사하였고 그 결과 값에 근거하여 두 개의 정서이론 결합 알고리즘을 만들었다. 이것으로 정서 발화에 대한 상대적인 수치가 산출되었고, 이것을 KNBN으로 표현한 마음의 약도에 결합하기 위해 0과 1사이의 수치로 정규화 하였다. 이렇게 정규화된 데이터를 이용해 인지 모형 시스템을 개발하였다.

  • PDF

커뮤니티를 고려한 주거환경개선요소 설정 및 중요도 분석 (Importance Analysis and Establishment of Community-Based Residential Environment Improvement Items)

  • 김현진;구자훈;원제무
    • 한국주거학회논문집
    • /
    • 제20권6호
    • /
    • pp.127-134
    • /
    • 2009
  • This study initially analyzes the meaning of Community-Based Residential Environment Improvement. A residential environment improvement factor was determined through an analysis of the function, components, Planning techniques of the community, the evaluation criteria of the residential environment, and through relative literature documenting plans for the adjustment of urban and housing environments. In terms of the methodological approach, decisions were made based on the results of an expert focus-group-interview, a goodness-of-fit test, and by using the analytic network decision-making method from which the correlation among items can be considered. Results of this analysis show that the, order of importance of factors for a community-based residential environment is as follows: interactional character, cognitive character, and locational character. Furthermore, the most important aspect for each of these factors are the neighbor-hood relationship in terms of the interactional character, common consciousness for the cognitive character and place for locational character. The results of this study can be used by linking them with questionnaire items for basic resident research when a residential environment improvement project or a plan for the adjustment of urban and housing environments is planned.

Formation of Pre-Service Teachers' Reflective Skills in Information Environment

  • Dmitrenko, Natalia;Voloshyna, Oksana;Boiko, Anna;Hudym, Iryna;Zelinskyi, Vitalii
    • International Journal of Computer Science & Network Security
    • /
    • 제22권9호
    • /
    • pp.396-402
    • /
    • 2022
  • The study deals with the problem of the formation of pre-service teachers' reflective skills in information environment. The role of reflection as a mechanism of formation of a modern teacher's self-consciousness was cleared up. The technology of formation of pre-service teachers' reflective skills was characterized and tested. The main stages of the technology were: a motivational and cognitive stage, a problematic and practical stage, and a reflective and operational stage. The substantiated pedagogical conditions of formation of pre-service teachers' reflective skills were adhered. The criterial and evaluative characteristics of the formation of pre-service teachers' reflective skills were worked out: components (reflection of personal conformity, reflection of the psychological and pedagogical barriers, reflection of professional growth); criteria (criterion of consistency, criterion of difficulty, criterion of potential); indicators (cognitive-evaluative, value-motivational, activity-creative). The levels of formation of pre-service teachers' reflective skills (insufficient level, acceptable level, and optimum level) were determined. The analysis of students' surveys showed the effectiveness and expediency of using the technology of formation of pre-service teachers' reflective skills in the process of professional training.

뇌 손상 환자의 특성과 인지능력의 회복에 관한 연구 (A Study of patients with Head Injuries)

  • 최스미
    • 대한간호학회지
    • /
    • 제22권4호
    • /
    • pp.464-475
    • /
    • 1992
  • Head Injuries due to traffic accidents are now the leading cause of death and long term disability in males between 30-50 years. Many patients with head injuries experience mild dysfunction of cognition without major neurosurgical problems, and this may interfere with successful rehabilitation. However, not many studies have been done to investigate the cognitive functioning following mild head injuries. The purpose of this study was to obtain injured patient's dermographic data including medical, neuropsychological and social data, and to investigate the cause of injury and alcohol use at the time of injury. This study focused on the recovery of cognitive function in patients with head injuries and used the Mini Mental State Examination(MMSE) score and its correlation with dermographic and social data. Data on 77 patients with minor head injuries who were admitted to the department of Neurosurgery in 3 and I hospital in Dae Jun from September 1991 to February 1992 were analyzed. The findings of this study are as follows ; 1) Out of the 77 cases reviewed in this study, 62 were male, 15 were female. 2) A higher incidence of injury was observed between 7:00 PM and 12:00 PM. 3) The most common cause of head injury in traffic accidents was pedestrian accidents, and the next most frequent cause was motorcycle accidents. 4) Thirteen of the 77 cases in this study were under the influence of alcohol at the time of injury, and they were all male. 5) The MMSE scores one month after injury and at discharge were significantly lower in patients with head injuries that included skull fractures than in patients without skull fractures, suggesting lower cognitive function in patients with skull fractures. 6) The level of consciousness at admission and three days after admission measured by the GCS for drivers under the influence of alcohol was lower than for sober drivers. The MMSE score was also lower for drunken drivers. 7) The MMSE score one month after the injury had a reciprocal relationship with the age of the patient. 8) The MMSE score one month after the injury and at discharge were highly correlated with the duration of unconsciousness. 9) The MMSE score one month after injury and at discharge were highly correlated with the GCS scores at admission, three days after admission, and one week after admission.

  • PDF

직장인들의 여가제약이 여가태도에 미치는 영향 (The Effect of Leisure Constraint on Leisure Attitude of Workers)

  • 윤소영;문숙재;유수현
    • 가족자원경영과 정책
    • /
    • 제9권1호
    • /
    • pp.59-73
    • /
    • 2005
  • The purpose of this study was to understand which factors affect on the leisure constraint and leisure attitude of workers, to observe how the factors of leisure constraints affect on the leisure attitude. The subjects of this study were 267 urban workers who are older than 20 years old and resident in Seoul. The periods of this study was from November 15 to December 5. The modified versions of leisure constraint scale and leisure attitude scale were utilized for this study. The results of this study are as follows : First, as a result to compare the average of leisure constraint factors, intrapersonal constraint, which are individual mental status as interest, self-consciousness, uneasiness et at., was founded generally less than interpersonal constraints as personal relationship for leisure activity, or structural constraints as financial, time, information et at., Secondly, it was found that interpersonal constraint was statistically different in age, and that structural constraint was statistically different in sex, education, health status, marital status, income, and career. Thirdly, there were statistically different in cognitive leisure attitude, feeling leisure attitude, and behavioral leisure attitude according to the average monthly income and career. But, it was found that marital status and the five-day workweek system were not statistically different in 3 leisure attitude factors. Finally, 3 leisure constraint factors(intrapersonal, interpersonal, structural) had statistically significant effect on cognitive leisure attitude. Also, intrapersonal leisure constraint and interpersonal leisure constraint had statistically significant effect on feeling leisure attitude and behavioral leisure attitude

  • PDF

전통(傳統) 도량형(度量衡)을 활용한 수학교육(數學敎育)이 노인(勞人)학습자의 정의적(情意的) 영역(領域)에 미치는 영향 (Influence of Math Education Utilizing Traditional Weights and Measures on Affective Domain of Elderly Learner)

  • 김재효;고호경
    • 한국의사학회지
    • /
    • 제24권1호
    • /
    • pp.1-8
    • /
    • 2011
  • As the value of living a complete life has spread, the importance of elderly education as a part of continuing education is ever increasing. As much as the bodily health, the activity to prevent dementia or healthy brain is being emphasized, the math utilizing traditional material was suggested to devise the curriculum appropriate for the emotional/cognitive level of the elderly. This could induce interests of the elderly, and ultimately improved the concept of self-consciousness and self-esteem. Also, a plan for effective application of such 'silver math' should be prepared, and the execution of a fusion study for a medical approach of its effects is proposed.

외상성 경막하 출혈 환자의 섬망에 대한 화어전(化瘀煎) 치험 1례(例) (A Case of Delirium with Traumatic Subdural Hemorrhage Patient Healed by Hwaeo-jeon)

  • 김헌일;김근우;구병수;유종호
    • 동의신경정신과학회지
    • /
    • 제16권2호
    • /
    • pp.189-199
    • /
    • 2005
  • We experienced a 71year-old man who had a traumatic subdural hemorrhage as well as delirium, and whose condition was improved through oriental medical treatment. Herbal medicine Hwaeo-jeon is administered three times a day. We did Mini-Mental State Examination-Korean(MMSE-K) and Korean-Dementia Rating Scale(K-DRS). After being treated, the patient showed that symptoms of delirium(diminished or altered state of consciousness, impairment of cognitive abilities or physical function) was improved considerably. This result suggests that Hwaeo-jeon has good effects on delirium with Traumatic Subdural Hemorrhage.

  • PDF

외상성 뇌손상의 손상 기전과 신경가소성에 대한 고찰 (A study of injury mechanism and neural plasticity of traumatic brain injury)

  • 송주민;김진상
    • The Journal of Korean Physical Therapy
    • /
    • 제16권2호
    • /
    • pp.90-98
    • /
    • 2004
  • Traumatic brain injury is an insult to the brain caused by an external physical force, that may product a diminished or altered state of consciousness, which results in impairment of cognitive abilities or physical function. The purposes of this study were to overview injury mechanism and neural plasticity of traumatic brain injury. Injury mecanism includes exitotoxicity, production free radical, inflammation and apoptosis. Furthermore traumatic brain injury has protective mechanisms includes production of neural growth factor, heat shock protein, anti-inflammatory cytokines.

  • PDF

Use of Hypnosis in the Treatment of Pain

  • Lee, Jin-Seong;Pyun, Young-Don
    • The Korean Journal of Pain
    • /
    • 제25권2호
    • /
    • pp.75-80
    • /
    • 2012
  • Hypnosis is an altered state of consciousness that comprises of heightened absorption in focal attention, dissociation of peripheral awareness, and enhanced responsiveness to social cues. Hypnosis has a long tradition of effectiveness in controlling somatic symptoms, such as pain. Pain, the most common symptom in clinical practice, is a multi-dimensional experience, which includes sensory-discriminative, affective-emotional, cognitive and behavioral components. There is a growing recognition for hypnosis and related techniques in pain management. Psychological approaches to pain control, such as hypnosis, can be highly effective analgesics, but are underused in Korea. In this article, we would like to review the basic concepts of hypnosis, the mechanism, and the outcome data of the analgesic effects of hypnosis, and also, its limitations.