• 제목/요약/키워드: cognitive attitude

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What Factors Affect the Voluntary and Active Social Media Marketing Activities of Nonprofit Organization Members?

  • Cheolho Yoon;Jose Marti-Parreno
    • Asia pacific journal of information systems
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    • 제34권2호
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    • pp.470-492
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    • 2024
  • For nonprofit organizations to effectively conduct social media marketing, which is characterized by viral marketing, it is essential that members engage in voluntary and active social media marketing activities. The purpose of this study was to present and empirically analyze the factors that influence the social media marketing activities of nonprofit organization members. To this end, this paper presents a research model that combines social capital and social cognitive theory based on the theory of reasoned action. To test this research model, valid survey data were collected from 317 members of nonprofit organizations in Korea and analyzed with structural equation modeling. The main results suggest that reciprocity, shared goals, outcome expectations, and self-efficiency affect the social media marketing activity intentions of nonprofit organization members through attitude and subjective norms. These results provide practical guidelines for the revitalization of social media marketing in nonprofit organizations.

이미지 기반의 경험재, 텍스트 기반의 탐색재: 조절초점에 따른 제품 정보 구성 방식과 제품 유형의 일치 효과 (Image based Experience Goods, Text-based Search Goods: Cognitive Fit between Product Information Composition and Product Type depending on Regulatory Focus)

  • 박경희;서봉군;박도형
    • 지능정보연구
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    • 제28권2호
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    • pp.75-100
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    • 2022
  • 코로나19가 장기화하면서 비대면 모바일 커머스 시장은 더욱더 치열한 경쟁 속에 있으며 기업들은 소비자에게 더 나은 쇼핑 경험을 제공하기 위하여 다각도의 노력을 하고 있다. 하지만 구매 결정에 중요한 역할을 하는 상세페이지는 대부분 비슷한 형태와 구성으로 소비자에게 제공되고 있다. 따라서 본 연구는 모바일 상세페이지의 상품 설명 영역의 정보 구성방식 (이미지 중심 vs 텍스트 중심)과 제품 유형 (탐색재 vs 경험재)에 따라 소비자들의 정보 인식이 달라져 제품 태도에 영향을 주는 것을 확인하였다. 즉 정보 탐색이 쉽고 품질 예측이 가능한 탐색재(Search Goods)의 경우는 이미지(Image) 중심 정보 구성 방식에서, 직접 경험하지 않으면 상품의 품질을 예측 불가능한 경험재(Experience Goods)의 경우에는 텍스트(Text) 중심의 정보 구성 방식에서 제품 태도에 더 긍정적인 영향을 미친다는 것을 알 수 있었다. 또한 Higgins의 자기조절초점(Self-Regulatory Focus) 이론을 적용하여 소비자의 조절초점 성향에 따라 제품 유형과 정보 구성 방식 간의 일치 효과는 다르게 나타난다는 결과를 확인하였다. 향상초점(Promotion Focus) 성향의 소비자는 제품 유형과 정보 구성 방식 간의 일치 효과가 나타났으며, 예방초점(Prevention Focus) 성향의 소비자는 제품 유형과 정보 구성 방식 간의 일치 효과가 나타나지 않았다. 구체적으로 향상초점 성향의 소비자는 경험재에 대하여 이미지 중심의 정보 구성 방식에서, 탐색재에 대해서는 텍스트 중심의 정보 구성 방식에서 더 긍정적인 제품 태도를 가진다는 결과를 확인하였고, 예방초점 성향의 소비자는 탐색재 및 경험재에 대하여 이미지 중심 또는 텍스트 중심의 정보 구성 방식을 제시하더라도 제품 태도에 영향을 미치지 못하는 것을 확인하였다. 본 연구는 모바일 쇼핑몰 상세페이지 상품 상세 영역에서 정보 구성 방식을 제품 유형과 소비자 성향을 고려하여 소비자에게 제공되어야 할 것이라는 시사점을 갖는다.

중학교에서 공-막대 모형을 이용한 수업의 효과 분석 (Analysis of the Effects of Teaching Method Using Ball-and-Stick Models in the Middle School)

  • 진희자;박광서;김동진;김경미;박국태
    • 대한화학회지
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    • 제48권1호
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    • pp.77-84
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    • 2004
  • 이 연구는 중학교 과학 교과서에 제시된 물질과 관련된 개념 이해에 대한 문제점을 분석하여 개선 방안을 제시하는데 목적이 있다. 연구를 위하여 과학 교과서 중 관련 단원 내용을 분석하여, 공-막대(ball-and-stick) 모형을 개발하고 이를 이용한 수업의 효과를 분석하였다. 연구 대상은 서울 지역 여자 중학교 2학년 130명이며, 전통적인 강의식 수업과 공-막대 모형을 이용한 수업의 효과를 중학생들의 인지 수준에 따라 살펴보았다. 수업 전에는 학습자의 특성을 알아보기 위해 논리적 사고력 검사를 실시하였고, 수업 후에는 개념 검사, 과학에 관련된 태도 검사 등을 실시하였다. 그리고 10개월 후에 파지 효과를 알아보기 위해 개념 검사를 다시 한번 더 실시하였다. 연구 결과에 의하면 공-막대 모형을 이용한 수업을 실시한 실험 집단이 과학 개념의 이해도와 파지 효과에서 유의미하게 높은 효과가 있었으며, 또한 과학에 대한 태도와 과학 교과에 대한 태도에서 모두 긍정적인 효과가 있었다. 그리고 인지 수준별로는 구체적 조작기의 학습자에게서 파지 효과가 높았다. 이러한 연구 결과로 볼 때, 구체적 조작기와 과도기가 많은 중학생들에게는 모형을 이용하여 직접 조립하고 구체적으로 물질의 형태를 만들어 보도록 하는 것이 학습 흥미도를 높여 주며, 물질이라는 거시 세계와 원자라는 미시 세계를 연결시켜 주어 학생들이 올바른 과학 개념을 형성하는데 효과적인 것으로 생각된다.

식재료 아웃소싱이 경제적 주방에 미치는 영향에 관한 연구 - 특1급호텔 양식조리를 중심으로 - (Study on economic effects of outsourcing of food materials on the hotel kitchen - Focus on cooking Western food in the first class hotel -)

  • 성태종
    • 한국관광식음료학회지:관광식음료경영연구
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    • 제13권2호
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    • pp.45-69
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    • 2002
  • This study is designed to examine feasibility and limitation of outsourcing in cooking Western food in a hotel, to interpret importance of outsourcing(eg. outside order, outside procurement, outside supply) in a broad sense in order to reinforce the core capacity in the cooking department, and to know whether the cooking human power is efficiently used and how much the chefs recognize outsourcing of food materials. As many companies conduct restructuring to cut down its size, the reduction of human power led the Western food cooking in the hotel to lower core capacities, lower quality, and lower efficiency. In addition, the sagging morale of chefs undermined creativity. To change from the traditional kitchen to an economic kitchen needs to look into importance of outsourcing, cognitive attitude of chefs, relation with outside suppliers. Here suggests performance of positive changes in the structure The study examined feasibility and limitation of outsourcing in the hotel kitchen as well as chefs' cognitive attitude toward outsourcing of food materials to reinforce core capabilities of the hotel kitchen. 1. Companies of outsourcing are selected according to variability of price conditions, flexibility of contract conditions, popularity of the outsourcing company, and reputation of the outsourcing company. 2. The importance of outsourcing in the Western food cooking is divided into 4 factors such as standard of selecting outsourcing companies, policies of cooking manu, quality of cooking, and quantity of cooking. 3. The most feasible section in outsourcing of food materials is a process of kneading flour for bread, which shows that many Western-food chefs expect to put higher possibility of outsourcing on the kneading. In other words, when it comes to confectionery and bakery, there are many outside expert processing companies supplying high quality products. In the order of outsourcing feasibility, sauce is followed by processed vegetable, garnish of main dish, and soup. The least feasible section in outsourcing of food materials is appetize. Appetize includes a concept of a improvised dish and needs speed. Due to its color, freshness, and sensibility of taste, the appetize plays a key role in the Western food cooking. 4. When outsourcing is taken in place, the highest risk is to lower the inner cooking skills. Therefore chefs in charge of the Western food sequently recognize both internal problems including storage of cooking skills, unstability of layoffs, and loss of cooperation between departments, and external problems including inferior goods, difficulty of differentiating manu, delay of delivery, and expiration date. It shows that most of the Western food chefs consider risks of the internal problems at first. 5. A effective outsourcing needs appropriate selection of outsourcing companies, maintenance of credibility, active communication, check and management of hygiene. However regardless of their position or career, chefs in charge of the Western food have the same cognitive attitude toward selecting successful outsourcing companies after the outsourcing system is enforced. The core of cooking, or a final stage in the full process of so-called artistic cooking, should be treated with insourcing. Reduction of several cooking processes resulted in shortened cooking time, increased efficiency, faster cooking, cutting the waiting-lines, and finally more room for customers. The outsourcing system can reduce or eliminate the following processes in cooking: buying various food materials, checking, storing, preparing, and processing. Especially in the Western food cooking department of a hotel, the outsourcing system should be enforced to make an economic kitchen and to efficiently manage it. Wow it's time to change from the traditional kitchen to an economic kitchen in the hotel cooking department. For that, the cooking department should become a small but strong organization by outsourcing except its core work.

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정보기술 수용 후 주관적 지각 형성: 사용 경험에서 형성된 습관, 기대일치, 자기효능감의 역할 (What happens after IT adoption?: Role of habits, confirmation, and computer self-efficacy formed by the experiences of use)

  • 김용영;오상조;안중호;장정주
    • Asia pacific journal of information systems
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    • 제18권1호
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    • pp.25-51
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    • 2008
  • Researchers have been continuously interested in the adoption of information technology (IT) since it is of great importance to the information systems success and it is also an important stage to the success. Adoption alone, however, does not ensure information systems success because it does not necessarily lead to achieving organizational or individual objectives. When an organization or an individual decide to adopt certain information technologies, they have objectives to accomplish by using those technologies. Adoption itself is not the ultimate goal. The period after adoption is when users continue to use IT and intended objectives can be accomplished. Therefore, continued IT use in the post-adoption period accounts more for the accomplishment of the objectives and thus information systems success. Previous studies also suggest that continued IT use in the post-adoption period is one of the important factors to improve long-term productivity. Despite the importance there are few empirical studies focusing on the user behavior of continued IT use in the post-adoption period. User behavior in the post-adoption period is different from that in the pre-adoption period. According to the technology acceptance model, which explains well about the IT adoption, users decide to adopt IT assessing the usefulness and the ease of use. After adoption, users are exposed to new experiences and they shape new beliefs different from the thoughts they had before. Users come to make decisions based on their experiences of IT use whether they will continue to use it or not. Most theories about the user behaviors in the pre-adoption period are limited in describing them after adoption since they do not consider user's experiences of using the adopted IT and the beliefs formed by those experiences. Therefore, in this study, we explore user's experiences and beliefs in the post-adoption period and examine how they affect user's intention to continue to use IT. Through deep literature reviews on the construction of subjective beliefs by experiences, we draw three meaningful constructs which theoretically have great impacts on the continued use of IT: perceived habit, confirmation, and computer self-efficacy. Then, we examine the role of the subjective beliefs on the cognitive/affective attitudes and intention to continue to use that IT. We set up a research model and conducted survey research. Since IT use implies interactions among a user, IT, and a task, we carefully selected the sample of users using same/similar IT to perform same/similar tasks, to exclude unwanted influences of other factors than subjective beliefs on the IT use. We also considered that the sample of users were able to make decisions to continue to use IT volitionally or at least quasi-volitionally. For each construct, we used measurement items recognized for reliability and widely used in the previous research. We slightly modified some items proper to the research context and a pilot test was carried out for forty users of a portal service in a university. We performed a full-scale survey after verifying the reliability of the measurement. The results show that the intention to continue to use IT is strongly influenced by cognitive/affective attitudes, perceived habits, and computer self-efficacy. Confirmation affects the intention to continue indirectly through cognitive/affective attitudes. All the constructs representing the subjective beliefs built by the experiences of IT use have direct and/or indirect impacts on the intention of users. The results also show that the attitudes in the post-adoption period are formed, at least partly, by the experiences of IT use and newly shaped beliefs after adoption. The findings suggest that subjective beliefs built by the experiences have deep impacts on the continued use. The results of the study signify that while experiencing IT in the post-adoption period users form new beliefs, attitudes, and intentions which may be different from those of the pre-adoption period. The results of this study partly demonstrate that the beliefs shaped by the behaviors, those are the experiences of IT use, influence users' attitudes and intention. The results also suggest that behaviors (experiences) also change attitudes while attitudes shape behaviors. If we combine the findings of this study with the results of the previous research on IT adoption, we can propose a cycle of IT adoption and use where behavior shapes attitude, the attitude forms new behavior, and that behavior shapes new attitude. Different from the previous research, the study focused on the user experience after IT adoption and empirically demonstrated the strong influence of the subjective beliefs formed in the post-adoption period on the continued use. This partly confirms the differences between attitudes in the pre-adoption and in the post-adoption period. Users continuously change their attitudes and intentions while experiencing (using) IT. Therefore, to make users adopt IT and to make them use IT after adoption is a different problem. To encourage users to use IT after adoption, experiential variables such as perceived habit, confirmation, and computer self-efficacy should be managed properly.

중등교사가 인식하는 유능한 교사의 자질 (The Qualities of an Effective Teacher Recognized by Secondary Teachers)

  • 장한기;장홍석
    • 수산해양교육연구
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    • 제13권1호
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    • pp.37-62
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    • 2001
  • This study examined the qualities of an effective teacher needed to accomplish educational reform successfully and prepare for a rapidly changing knowledge-based society. To achieve the purpose of the study, the following specific questions were looked into; (1) knowledge, skills, attitude of an effective teacher. (2) a proposal for staff development programs to improve the effectiveness of teachers. (3) a proposal to support teachers' efforts to improve their effectiveness. (4) the factors inhibiting the improvement of teachers' effectiveness. In this study, 'in-depth interview' was used for data collection because the study deals with the "subjective consciousness" of teachers, and qualitative research methods are useful to such a case. The research was done on teachers from secondary schools in Pusan City. According to the teachers interviewed, an effective teacher needed in the new age has such knowledge, skills, and attitude as; (1) knowledge in their major, general culture and common sense, psychology of educational counselling, social science, and knowledge and information related to curriculum. (2) effective instruction skills, skills to guide student behavior, skills related to administrative clerical work, using the computers, extra curriculum activities, educational evaluation, using teaching materials, developing educational programs, and good communication skills. (3) attitude relevant to willingness to understand and converse with students at their cognitive level, positive expectations and concern toward students, democratic problem solving, continuous self-study and development, thoroughgoing mission and professionalism, will for educational reform and innovation, neat appearance and refined language, and successful interpersonal relationships. The teachers also said that the current staff development system, as a program to provide necessary qualities for teachers, has improved in the last 3 years through diverse curriculum and systematic programs. However, due to the problematic promotion system, the staff development program has turned into just a 'point collecting' game from the role of in-service training program; teachers take training courses as the means just collecting points for promotion purpose. Factors inhibiting the improvement of teachers are (1) overload of formal paperwork over emphasizing outcome, (2) mannerism of teachers not perceiving their lack of professionalism, (3) the general attitude in the teaching profession resisting change and reform, (4) supervisory activities lacking rigid regulation, (5) research just as the means of point-collection only for promotion, and (6) staff development programs lacking efficiency. These factors, interacting each other, inhibited the improvement of teachers.

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중년층의 일반적 특성에 따른 치매정책인식, 치매지식, 치매태도 및 치매예방행위 차이분석 (Analysis of the Difference between Dementia Policy Perception, Dementia Knowledge, Dementia Attitude and Dementia Prevention Behavior according to the General Characteristics of Middle-aged)

  • 최희정;김지숙
    • 문화기술의 융합
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    • 제6권3호
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    • pp.125-133
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    • 2020
  • 본 연구는 중년층의 일반적 특성에 따른 치매정책인식, 치매지식, 치매태도 및 치매예방행위 차이분석을 위한 것이다. D시와 G시에 거주하는 40세에서 64세까지 중년층 217명을 대상으로 하였고, 구조화된 설문지로 자가설문조사를 수행하였다. 연구결과 대상자의 치매정책인식 정도는 75.42±8.52, 치매지식은 8.71±1.90, 치매태도는 28.55±5.10, 치매예방행위는 27.04±3.35이었다. 대상자의 일반적 특성에 따른 치매정책인식은 유의한 차이가 없었고, 치매지식은 성별, 질환 수, 치매정보 원천에서 유의한 차이가 있었으며, 치매태도는 성별, 나이, 학력, 가족 중 치매, 치매가족 동거, 직업상태, 조기검진, 치매정보 원천에서 유의한 차이가 있었다. 또한 치매예방행위는 치매가족 동거, 조기검진에서 유의한 차이가 있었다. 치매예방행위의 세부항목 순위는 '당신은 담배를 피우십니까?(역문항)'가 가장 높았고, '당신은 평상시 혈압이나 당뇨관리 등 질환관리를 하십니까?'는 가장 낮은 것으로 나타났다. 따라서 중년층의 치매정책인식을 높이고 올바른 치매지식, 긍정적 치매태도를 형성할 수 있는 전문적이고 체계적인 치매교육 프로그램 개발과 인지활동, 사회활동, 올바른 식생활 습관, 건강관리 등을 형성 및 유지할 수 있는 맞춤형 치매예방행위 프로그램 개발이 필요하다.

하브루타 수업이 고등학생의 지리학습에 미치는 영향 (The Effects of Havruta Class on High School Students' Geographical Attitude and Academic Achievement)

  • 강은정;조철기
    • 한국지역지리학회지
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    • 제23권2호
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    • pp.420-436
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    • 2017
  • 이 연구는 지리수업에 하브루타 학습방법을 적용하여 그 효과를 검증한 것이다. 하브루타 수업을 적용한 후 설문조사 및 심층 인터뷰를 실시하여 얻은 결과는 다음과 같다. 지리수업에 대한 학생들의 태도에 긍정적인 변화를 가져오는 등 유의미한 결과를 얻었다. 하브루타를 적용한 지리수업에 대한 학생들의 흥미 및 참여도에 있어서 효과적이었다. 뿐만 아니라 학생들의 수업 이해도, 문제해결력 및 사고력 향상에도 효과적임을 알 수 있었다. 학생들은 활발한 대화와 질문을 통한 상호작용의 결과로 자신의 생각을 표현하고 설명해 주는 하브루타 활동으로 지리수업에 대해 흥미를 느끼고 보다 적극적이고 능동적인 자세로 수업에 참여한 것으로 나타났다. 그러나 하브루타 수업을 적용한 수업 이후 학생들의 학업성취도 변화를 통계처리한 결과, 유의미한 차이는 얻지 못했다. 이 연구는 4차시의 짧은 기간 학생들을 대상으로 한 단원의 내용에 대한 효과를 검증하였으므로 하브루타를 적용한 수업의 효과를 검증하는데 한계가 있는 것으로 판단된다. 단기간의 하브루타 수업이후 학업성취도의 효과를 기대하기보다 학습 태도와 같은 정의적 영역에 미치는 영향이 더욱 크다는 것을 알 수 있었다.

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협동학습 전략이 중학교 생물학습에서 학생들의 학업성취도와 과학에 대한 태도에 미치는 영향 (Effects of Cooperative Learning Strategy on Achievement and Science Learning Attitudes in Middle School Biology)

  • 정영란;손대희
    • 한국과학교육학회지
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    • 제20권4호
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    • pp.611-623
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    • 2000
  • 과학교육에 있어서 전통적 수업은 다양한 학생들의 육성과 요구를 수용하지 못하여 학생들의 과학에 대한 흥미를 저하시켰다. 평균적인 다수의 학생들을 대상으로 한 수업에서 결국 많은 학생들이 수업에 흥미를 잃게 되고 학생들은 타율적인 대상으로만 머물러 자신의 능력을 발휘할 기회를 얻지 못하고 있다. 이러한 문제를 극복하고 학생들의 활동을 격려하며 구성원들의 합의를 통한 문제해결을 이끌어내기 위한 수업 방식으로서 협동학습이 제안되었다. 본 연구에서는 생물교과에 협동학습을 적용하여 그 효과를 분석하고 소집단 학습과 협동학습의 차이를 알아보았다. 중학교 2학년 "동물의 구조와 기능" 단원에서 협동학습, 소집단 학습, 전통적학습을 실시하여 학생들의 과학 학업 성취도와 과학학습 태도에 대한 효과를 분석하였다. 연구대상은 서울시 소재 남녀공학 중학교 2학년 188명이며 10주간 10차시 수업처치를 하였고 사전-사후 통제집단 설계를 사용하였다. 연구 결과는 SPSS 통계 프로그램을 이용하여 공변량분석으로 분석하였다. 연구 결과 협동학습은 소집단 학습이나 전통적 수업에 비해 학생들의 학업 성취도와 과학학습 태도에서 유의미한 효과가 있는 것으로 나타났다 (p<.05). 그리고 협동학습은 학업 성취도 면에서 성취수준이 상위인 학생들에게 효과가 없었고 중위와 하위의 학생들에게는 유의미한 효과가 있었다 (p<.05). 또한 협동학습은 남학생과 여학생 모두에게 효과적이었다(p<.05). 협동학습은 과학학습 태도의 세 영역인 감정적 영역, 행동 의도적 영역, 인지적 영역에서 모두 유의미한 효과를 보였다(p<.01).

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수학사를 활용한 수학수업이 수학과 학습 태도에 미치는 영향

  • 유금순;남영만
    • East Asian mathematical journal
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    • 제28권4호
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    • pp.383-401
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    • 2012
  • The purpose of mathematics education includes two important areas; cognitive area that emphasizes mathematical knowledge and understanding and affective area that stresses mathematical interest and attitude. The purpose of mathematics education is not only in acquiring the contents and knowledge but also rousing up interest and attention toward mathematics. Therefore, effort to accomplish this affective purpose has to be made. Introducing history of mathematics to teaching can be a important method for the students to arouse interest and attention toward mathematics. History of mathematics can help the students who are familiar to only manipulation of the symbols to develop a new way of thinking and mathematical thoughts arousing reflective thinking. According to the survey, although the effect of using mathematics history has been recognized, the mathematics history has neither been developed as teaching materials nor reflected in the courses of study. The purpose of this research is to develop the reading materials into suit for the mathematics curriculum to extract contents of the mathematics valuable in using in elementary mathematics teaching, and to investigate the effect of reading materials using the history of mathematics on learning attitude in elementary school. The way of developing materials in this study is as follows. First, to select the interesting and instructive subject for the elementary students such as the story and life of a mathematician, developmental stages of mathematical theory and calculation currently used and finding the patterns of the rules that requires mathematical thoughts. Second, to classify the selected items according to mathematics curriculum. Third, to reorganize the classified items of the appropriate grade with the reading materials of dialogue pattern in order to draw attention and interest from the students I developed 18 kinds materials in accordance with the above procedure and applied 5 materials among them to one class in 4th grade. Analysing the student's responses, First, using history of mathematics helps the students to arouse interest and confidence on mathematical learning attitude. And the students became better attitude of studying by oneself and attention on class. Second, as know by opinions after lesson, most students have a chance refresh one's thinking of mathematics, want to know the other content of history of mathematics and responded to study hard in mathematics. As a result, the reading materials on the basis of the history of mathematics motivates students for mathematics and helps them become confident in mathematics. If the materials are complemented properly, they will be useful and effective for students and teachers.