• Title/Summary/Keyword: cognition and attitude

Search Result 220, Processing Time 0.027 seconds

Effectiveness on Public Advertisement Interaction of Advertiser Awareness, Advertisement Appeal and Customer Involvement and Need for Cognition (공익광고 효과에 미치는 상호작용 영향:광고주 인지도, 광고 소구 및 수용자 관여도와 인지욕구 중심으로)

  • Park, Junyoung;Kang, Dongwoo;Kang, Hyunjin;Kwon, Hyeyon;Kim, Joontae;Park, Byungho;Jo, Hyeon
    • Journal of Information Technology Services
    • /
    • v.12 no.4
    • /
    • pp.235-253
    • /
    • 2013
  • This research investigates the interaction effects of factors, namely, advertiser awareness, advertisement appeal, and customer involvement and need for cognition, selected from the parties involved in public service advertisement. Manipulating the participant's involvement, attitude toward the advertisement and the advertiser and intention to donate according to 2 (awareness) X 2 (cognitive/affective appeal) factors were surveyed. In result, participants with high involvement were relatively less affected by advertiser awareness. Also, high need for cognition indicated less effect of advertiser awareness on intention to donate. Moreover, when cognitive appeal is used, advertiser awareness affected less on consumers' attitude toward the advertisement and the advertiser and intention to donate. Further issues on changing customers' attitudes and behaviors are discussed.

The Effect of Pre-Migration Information Cognition on the Satisfaction of Korean Life and the Attitude on Sending Information: Focused on Migrant Workers in Busan and Kyeongnam (유입 전 정보인지가 한국생활만족과 정보발신태도에 미치는 영향 - 부산.경남 이주노동자를 중심으로 -)

  • Kim, Hee-Jae;Chang, Ik-Chin;Na, Gum-Sil
    • Journal of the Korean BIBLIA Society for library and Information Science
    • /
    • v.20 no.1
    • /
    • pp.221-234
    • /
    • 2009
  • The purpose of this study is to analyze how the satisfaction of Korea life and attitude on sending information is influenced by the information cognition rate of Korea before influx to Korea. The method used for this study was to survey migrant workers in Busan and Kyeongnam area. The results show a tendency towards a higher information cognition when the information was acquired through manpower supply agencies and media information. In addition, among the variables of information cognition, when 'socio-economical' factor was high, the satisfaction rate of Korea life tended to be higher. Also, when the 'workplace environment satisfaction' factor was high, attitude on sending information tended to be positive. Based on those results, this study presented measures for establishing information policies, such as provision of high quality information, diversification of information route which are necessary for migrant workers.

Relationship of Attribution Styles and Science-related Attitude and Science Process Skills of Science-gifted (초등학교 과학영재의 귀인성향과 과학 관련 태도 및 과학탐구능력과의 관계)

  • Lee, Yong-Seob;Park, Mi-Jin
    • Journal of the Korean Society of Earth Science Education
    • /
    • v.3 no.2
    • /
    • pp.124-131
    • /
    • 2010
  • The purpose of this study is examine relationship of attribution styles and attitude toward Science and Science Process Skills of Science-gifted, to understand unique characteristics of the Science-gifted and to give useful information that can be use in develop special programs for the Science-gifted. The result of this study were as follows: First, there was no difference between genders. But there was a significant difference in attribution of luck. Second, there was a correlation between internal tendencies and Scientific attitude. Especially attribution of effort correlated with sub - constituent of Scientific attitude. Internal tendencies correlated with the Cognition in Scientific Professions that sub - constituent of the attitude toward Science. Third, There was a correlation between external tendencies and the interest activity in Science that sub - constituent of the attitude toward Science. There are correlations between sub - constituent of the attitude toward Science and sub - constituent of external tendencies that attribution of luck and interest in Scientific Professions, attribution of task difficulty and Cognition activity in Science. Fourth There was no correlation between Attribution styles and Science Process Skills. But Internal tendencies correlated with classification that sub - constituent of Science Process Skills. And classification correlated with attribution of ability that sub - constituent of external tendencies. Attribution of effort that sub - constituent of internal tendencies correlated with Science Process Skills.

  • PDF

Pre-home Health Nurses' Attitude and Cognition Toward Alternative Therapies (가정간호교육생의 보완요법에 대한 태도와 인지정도 조사 연구)

  • Park, Jee-Won;Lim, Nan-Young
    • Journal of Korean Academic Society of Home Health Care Nursing
    • /
    • v.9 no.2
    • /
    • pp.90-102
    • /
    • 2002
  • Purpose: Home health nurses could affect patients' choice of alternative therapy. This study was carried out to investigate home health nurses' attitudes and cognition toward alternative therapy. Method: The subjects were 92 nurses who preparing the home health nurses at 2 university in Seoul and Suwon. Using the questionnaire. we measured the subjects' attitudes and cognition toward alternative therapy. Result: The mean score of attitudes about application was 3.14. and the score of attitudes about therapeutic effect was 2.57. The score of attitudes about therapeutic effect were significantly positive correlation to the score of cognition about alternative therapy. The attitudes about therapeutic effect were different significantly according to number of working years. But they commonly wanted to apply the soojichim. aroma-therapy. massage. danjon breathing. music therapy. plant therapy. and foot reflexology to their home health care subjects. Conclusion: Alternative therapies became a popular source of health care in Korea. This study showed pre-home health nurses had positive attitudes toward alternative therapies and they had wide variations of knowledge in how to use each therapy. But they acknowledge the value of alternative therapies as useful nursing interventions. so we all nurses should pay attention to develope the nursing intervention using alternative therapy.

  • PDF

A study on students′ utility cognition of Home Economics course (가정과 교육내용의 유용성 인지에 관한 연구 -중학교 ‘가족과 일의 이해’ 단원을 중심으로 -)

  • 지금수;이진숙
    • Journal of Korean Home Economics Education Association
    • /
    • v.14 no.3
    • /
    • pp.77-88
    • /
    • 2002
  • This study was designed to examine students' utility cognition and related variables on the ‘understanding of family and work’ in the Home Economics course. The subjects were 503 middle and high school students, and university students in Jeonju city. The results are as follows : 1) The level of utility cognition on the ‘attitude of sexuality’ was found to be relatively high in the Home Economics course. 2) There were gender difference in the evaluation of learning environment. and grade differences in the evaluation of learning environment, participation in class of Home Economics, needs for Home Economics, evaluation of learning environment. 3) The utility cognition of Home Economics course significantly differed by gender, participation in class of Home Economics. needs for Home Economics, evaluation of learning environment. and Perception of Home Economics. 4) The needs for Home Economics emerged as the most important variable in the utility cognition of Home Economics course.

  • PDF

The Effect of Students' Science Club Activities on Science - Related Attitude (과학 동아리 활동이 학생의 과학과 관련된 태도에 미치는 영향)

  • Cho, Kyu-Seong;Kang, Cheul-Hyung
    • 한국지구과학회:학술대회논문집
    • /
    • 2005.09a
    • /
    • pp.279-286
    • /
    • 2005
  • This thesis aims to know about the effect science club activities have on the students' science-related attitude. The subjects are 551 high-school students who consists of the students who participate in science club activities and students who don't participate in science club activities. The questionnaires include the questions about cognition of science, interests toward science, and scientific attitudes which belong to the affective domain of Science. The answers are analyzed using by SPSS 11.5 program. This survey shows that whether or not students participate in science club activities affects the cognition of science, the interests toward science, and the scientific attitudes. In other words, science club activities affirmatively enhance the cognition of science, cultivate the thinking power about science, enlarge problem-solving ability by knowing how to survey natural phenomenon, increase the insight into science and help to cope with technological changes. Therefore, since science club activities affect the cognition of science, the interest toward science, and the scientific attitudes in the affective domain of Science, much consideration and concern should be given to science club activities so that students can cherish science club activities and deal with club activities with more attention.

  • PDF

Effect of Patient Safety Training Program of Nurses in Operating Room

  • Zhang, Peijia;Liao, Xin;Luo, Jie
    • Journal of Korean Academy of Nursing
    • /
    • v.52 no.4
    • /
    • pp.378-390
    • /
    • 2022
  • Purpose: This study developed an in-service training program for patient safety and aimed to evaluate the impact of the program on nurses in the operating room (OR). Methods: A pretest-posttest self-controlled survey was conducted on OR nurses from May 6 to June 14, 2020. An in-service training program for patient safety was developed on the basis of the knowledge-attitude-practice (KAP) theory through various teaching methods. The levels of safety attitude, cognition, and attitudes toward the adverse event reporting of nurses were compared to evaluate the effect of the program. Nurses who attended the training were surveyed one week before the training (pretest) and two weeks after the training (posttest). Results: A total of 84 nurses participated in the study. After the training, the scores of safety attitude, cognition, and attitudes toward adverse event reporting of nurses showed a significant increase relative to the scores before the training (p < .001). The effects of safety training on the total score and the dimensions of safety attitude, cognition, and attitudes toward nurses' adverse event reporting were above the moderate level. Conclusion: The proposed patient safety training program based on KAP theory improves the safety attitude of OR nurses. Further studies are required to develop an interprofessional patient safety training program. In addition to strength training, hospital managers need to focus on the aspects of workflow, management system, department culture, and other means to promote safety culture.

The Effects of Science Lesson with the Application of Flipped Learning on Science Academic Achievement and Scientific Attitude (플립드 러닝(Flipped Learning)을 활용한 과학수업이 과학 학업성취도와 과학적 태도에 미치는 효과)

  • Lee, Byeong-hee;Lee, Hyeong-cheol
    • Journal of Korean Elementary Science Education
    • /
    • v.35 no.1
    • /
    • pp.78-88
    • /
    • 2016
  • The purpose of this study was to examine the effects of science lesson with the application of Flipped Learning on science academic achievement and scientific attitude of students. The experimental group was composed of 50 students and the comparative group was composed of 50, both in $6^{th}$ grade. The two groups were statistically equivalent in their science academic achievement and scientific attitude when pre-tests were conducted. The experimental group received science instruction applied with Flipped Learning and the comparative group took typical science lesson according to a teacher's guide. The results of this study can be summarized as follows: First, the science lesson with the application of Flipped Learning was more significantly effective in improving students' science academic achievement than traditional science lesson. Second, the science lesson combined with Flipped Learning enhanced scientific attitudes of students with meaningful difference more than typical science lesson. Third, a survey research was conducted to the experimental group about their cognition on the lessons with the application of Flipped Learning. Many students had positive thoughts on this lesson and they thought the lesson was very interesting and understandable.

Cognition and Experience about Sexual Harassment in Elementary School Students (초등학생의 성희롱에 대한 인식과 경험)

  • Yang, In-Hye;Chun, Jin-Ho
    • Journal of the Korean Society of School Health
    • /
    • v.15 no.2
    • /
    • pp.233-248
    • /
    • 2002
  • Purpose : Sexual abuse especially in younger group have been growing. This study was performed to propose the fundamental data for developing early education program to prevent damage from sexual harassment in elementary school students. Method : Questionnaire survey on cognitions and experiences about sexual harassment was done on 3125 elementary school students from seven elementary schools in Busan area from January to March, 2002. Data analysis was done with SPSS (ver 10.0). Results : Though 82% of the students have ever herd about sexual harassment previously, but self assessment of 'well-known' was only 5%. About 40% of them have ever experienced audio-visual sexual materials mainly through PC (18%), media (14%), etc. And, 60% of them have ever educated about sexual harassment. In cognitions, they agreed 'unwanted touch', 'intentional showing his (her) own body', 'send lewd mails and pictures', but disagreed 'ask massage from aged', 'gaudy joke' as one of sexual harassment. In attitudes, 'no response', 'defense with friends and family', 'express unpleasantness apparently' were desirable pattern, instead, 'his (her) own responsibility', 'problem only between person concerned', 'neglect is the best way' were undesirable. About 24% of them have ever experienced at least one of the fifteen types of sexual harassment with major types of lewd mails pictures (11%), hugging (5%), ask massage (4.7%) and unwanted touch (3.3%). The experience by gender was higher in girls (25.0%) than boys (22.4%) with no statistical significance. The mean level of cognition and attitude out of one hundred was $70.3{\pm}28.1$ and $73.5{\pm}15.9$, respectively. The mean frequency of experience was $0.4{\pm}1.1$ times. The level of cognition and attitude was higher in girls, 6th graders, and in ever educated group (p<0.001). Conclusions : The cognition level of elementary school students about sexual harassment assessed considerable. And, they also experienced several types of sexual harassment, though not too much. Therefore, compatible education program let them able to protect themselves from sexual harassment should be developed and applied even in early school age.