• 한국의류학회지
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• 제29권1호
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• pp.103-113
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• 2005

This study was intended to examine factor structure of value and clothing behavior and the effects of value on clothing behavior, to investigate clothing behavior and clothing purchasing behavior of the groups segmented by the value factors and the difference of those between male group and female group and to provide useful information for establishment of marketing strategies. The subjects were 575 university students. A total of 575 questionnaires was analyzed with factor analysis, cluster analysis, ANOVA, Duncan's multiple range test, ${\chi}^2-test$, regression analysis, and correlation analysis. The results were as follows: 1. Value was composed of 2 factors: personal orientation value and social orientation value. Clothing behavior were composed of 9 factors: interest, fashion, statue symbol, individuality, psychological dependence, comfort, aesthetic sense, economical efficiency, and social approval. 2. Clothing behavior and clothing purchasing behavior were significantly different among 3 groups segmented by 2 value factors. 3. The effects of value on clothing behavior was significantly different. 4. The effects of value on clothing behavior, clothing behavior and clothing purchasing behavior between male group and female group were different.

• 한국의류학회지
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• 제16권1호
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• pp.23-31
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• 1992

Mother's Clothing Behavior has a great influence on her daughter's Clothing Behavior. . Daughters are apt be influenced by their mothers in every respect and were greatly affected by the clothing behaviors of mothers to whom they pay their respect. From this point, this study is to examine the relationship between daughter's clothing behavior and their mother's clothing behavior. Two questionnaires were administered to 459 mother and 459 daughter selected from 4 universities in Seoul. The questionnaires were composed of two major categories: those for daughters and for mothers. Aspects of clothing behavior consist of seven variables such as modesty, decency, aesthetic, display, attention, fashion, conformity. For the analytical study on data, methods through coefficients of correlation, analysis of variance, multiple regression analysis were used. The results of this study were summerized as follows; There was significant relationship between daughter's clothing behavior and her mother's clothing behavior, i.e., Clothing behavior formation of daughter was most important influenced by mother's clothing behavior.

• 복식
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• 제26권
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• pp.49-67
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• 1995

The purpose of this study was to investigate the relationships between demographic and psychological variables and clothing behavior with reference to sex difference in adult and elderly groups. The clothing behavior was measured by Clothing importance, Interest, Conformity, Modesty, Psychological dependence, Aesthetics, Management, Fashion, and Clothing satis-faction. Psychological variables in this study were self-esteem and life-satisfaction, and demographic variables were sex, education, family type, health, and clothing expenditure. The hypotheses set up in this study were as follows : First, a causal relationship will exist between demographic and psychological variables and clothing behavior in both adult and elderly groups. Second, in clothing behavior a main effect will exist between male and female groups and between adult and elderly groups. Third, in clothing behavior and interaction effect will exist between sex and age. The subjects of this study were 496 adult males, 459 elderly males, and 446 elderly females residing in Pusan area. The material used in this study to measure the clothing behavior was a 5-point rating scale with 31 items in 9 sub-areas developed by the author. The data were collected by five investigatiors well trained in interview before-hand. The following conclusions were obtained from the relults and discussions of this study : First, sex, education, and clothing expendi-ture has a causal relationship with clothing behavior in adult group. Females, higher-educated group, and the group with more clothing expenditure reveal higher concern for clothing. In adult group life-satisfaction does not have any causal relationship with clothing behavior in general execpt for clothing satis-to Psychological dependence, Aesthetics, Management, and Clothing satisfaction in the group. Second, in elderly group sex, education, and health significantly contribute to clothing behavior. A cencern for clothing is higher in female, higher-educated group, and the group with higher perception in health. Self-esteem has a causal relationship with Clothing importance, Conformity, Management, and Clothing satisfaction, whereas life-satisfaction has a strong causal relationship with clothing behavior in general. Third, in both adult and elderly groups a sig-nificant sex diference exists in clothing behavior. Females show higher concern for Clothing importance, Interest, Psychological dependence, Aesthetics, Management, and Fashion than males. On the other hand, males reveal higher concern for Conformity and Clothing satisfaction than females. Fourth, a significant interaction effect exists between age and sex, while elderly females show lower concern for Clothing importance, Interest, and Psychological dependence than adult females, elderly males show higher concern for the same sub-areas of clothing behavior than adult males. This signifies the increase of the concern for clothing in elderly males with the decrease of social activities. Fifth, adult female group reveals lower Con-formity in clothing compared with the other groups, which signifies the higher individuality in clothing behavior. On the other hand, the elderly groups show significantly higher Conformity than the adult groups. this signifies the importance of the consideration for the variables other than individuality in clothing behavior for the group.

• 한국의류학회지
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• 제24권2호
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• pp.152-163
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• 2000

This study intends to analyze the sex role stereotype that could be effective variable for conduction clothing behavior and clothing image preference, to find out the relationship between sex role stereotype and out/inner wear clothing behavior and clothing image preference of women, and to provide useful information for establishing marketing strategies of out/inner wear market. A total of 628 samples were selected from adult female in Seoul. Questionnaire was used as major method of gathering data. They were analyzed by SAS package. Main result of this study were follows: 1. In the relationship between clothing behavior and clothing image preference and demographic variables, four clothing-behaviores of out wear, and comfort and aesthetics of inner wear showed significant differences according to all of the demographic variables. 2. In the relationship between sex role stereotype and clothing behavior and clothing image preference, four types of sex role stereotype were showed significant differences in comfort, modesty, aesthetics and masculine-feminine image of out wear, and masculine-feminine image of inner wear. 3. In the consistency between out wear clothing behavior and clothing image preference, and inner wear clothing behavior and clothing image preference according to sex role stereotype, all cases except one showed no significant consistency.

• 한국의류학회지
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• 제26권7호
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• pp.982-992
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• 2002

The purpose of this study is to investigate the clothing memory which affects apparel purchase behavior. The construction of clothing memory, the relationship between clothing memory and apparel purchase behavior, and the difference of clothing memory among persons by demographic variables are examined 746 female apparel consumers answer the questionnaire and data are analyzed by factor analysis, canonical correlation, Pearson correlation, and t-test. The result of this study are as follows; 1. There are three dimensions in the clothing memory which memory apparel purchase behavior; general memory about clothing, memory of appropriate clothing for oneself and memory of apparel purchase. 2. nothing memory affects apparel purchase behavior. General memory about clothing plays the most important role in the apparel purchase behavior especially in the amount of apparel purchase. 3. Unmarried young women with high income, high education level, and decent job have large amount of clothing memory.

• 한국의상디자인학회지
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• 제20권1호
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• pp.137-150
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• 2018

The purpose of this study is to closely describe the meaning of the clothing conformity behavior of female consumers in today's society. In this process, the vanity scale was used as a precedence variable, on the other hand, clothing consumption value and information search behavior was used as outcome variable, which has an effect on the clothing conformity behavior. The subjects were 300 females who live in Seoul and Kyung-gi. The data were analyzed by Cronbach's ${\alpha}$, Factor analysis, Regression and ANOVA using SPSS program. The results were as follows. First, the vanity scale was classified into four factors, a concern and a positive view for each achievement and appearance. Clothing consumption value was divided into five factors; fashion, appearance attractiveness, emotional, social and functional clothing consumption value. Clothing conformity behavior was classified into three factors; normal, informational, and identified conformity factor. Second, various vanity scales influenced the clothing conformity behavior factors. In particular, concern for achievement and appearance were more important factors to clothing conformity behavior. Among six clothing consumption values, fashion was a more significant factor affected by clothing conformity behavior. Also, various conformity behaviors influenced the information search behaviors. Finally, according to age, school record, and pocket money, there were significant differences in clothing conformity behaviors and vanity factors.

• 한국의류학회지
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• 제31권9_10
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• pp.1396-1407
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• 2007

The purpose of this study was to identify the effect of clothing involvement, store and brand loyalty orientation on the information search behavior. The study subjects comprised 298 females living in Seoul and Kyung-gi area. The data were analyzed with factor analysis, regression, cluster analysis, ANOVA and correlation analysis. Clothing involvement and information search behavior consisted of various factors. Clothing involvement, store and brand loyalty influenced information search behavior. Fashion and clothing involvement was the most important factor which influenced all loyalty and information search behavior(i.e. brand and store loyalty, personal and nonpersonal information search behavior). According to store and brand loyalty factors, female consumers classified into three groups : low loyalty, brand loyalty and store loyalty group. Three groups showed different clothing involvement, information search, clothing purchasing behavior and demographic variables. Therefore, loyalty orientation is the important factor which can describe the consumer behavior more effectively.

• International Journal of Costume and Fashion
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• 제12권2호
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• pp.33-40
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• 2012

The purpose of this study was to investigate the differences of clothing majors and non-majors in clothing knowledge and consumption behavior. Subjective and objective knowledge were compared and factors of clothing consumption behavior were analyzed across the two groups. The subjects of this study were female student who went to University in Seoul. Data from 150 college female students were analyzed using SPSS. Results indicated that clothing majors had significantly higher level of clothing knowledge. The differences were smaller for subjective knowledge levels than objective knowledge levels. Clothing majors tended to reform their clothes and coordinate their clothing items better than non-majors. They considered styles more importantly than brands but have some level of conformity. Among clothing consumption behavior factors, reform ability and coordination ability significantly affected clothing knowledge.

• 한국생활과학회지
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• 제5권2호
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• pp.131-143
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• 1996

The purpose of this study was to investigate clothing involvement and clothing behavior of women and to indentify the relationship between clothing behavior and clothing involvement. The data were analyzed using percentage, frequency, factor analysis, ANOVA, Scheffe test, t-test, and Multiple Regression. The results of the study were as follows: 1. Five dimensions of clothing involvement were derived by factor analysis such as fashion, interest pleasure, symbolism, and perceived buying risk. 2. There were significant relationships between clothing involvement dimensions and demographic characteristics such as age, educational background and family income level. Those who were younger and not married showed positive relationship among fashion, interest and pleasure of clothing involvement dimensions. Those who had higher educational background showed positive relationship with clothing involvement. Those who were empolyed showed higher clothing involvement with symbolism and perceived buying risk. 3. Age, marital status, and educational background showed important variables as factors that exert influence on clothing behavior: Those who were younger and not married attached importance to interest aesthetics, psychological dependence, and fashion. Those who were older and married attached importance to modesty and comfort. The more educated respondents were more concerned about interest aesthetics, symbolism, psychological dependence, and fashion. 4. The fashion of clothing involvement showed positive relationship in fashion, interest, symbolism, and psychological dependence of clothing behavior, and negative relationship in modesty and comfort. The interest of clothing involvement showed positive relationship in aesthetics and interest, and negative relationship in modesty and comfort of clothing behavior. The pleasure of clothing involvement showed positive relationship in psychological dependence, management, interest, and pleasure of clothing behavior. The symbolism of clothing involvement showed positive relationship in symbolism, modesty, conformity, psychological dependence, and fashion of clothing behavior. The perceived buying risk of clothing involvement showed positive relationship in management, conformity, and comfort and negative relationship in symbolism and fashion of clothing behavior.

• 한국의류학회지
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• 제26권11호
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• pp.1491-1501
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• 2002

The purpose of this study was to set up an effective marketing strategy targeting college women by researching the relationship between weight control behavior and body exposure in clothing behavior. The results showed that 1) 85.5% of the college women participated in weight control behavior, and 53.5% of them wanted to lose more than 3kg of their weight. 2) College women were less satisfied with their body and thar showed less body exposure in clothing behavior according to the increase of weight control degree. The weight control parts and unsatisfied body parts were almost matched : thigh, abdomen, hip, calf, and weight. College women preferred clothing that exposed neck, legs and shoulder more than clothing that exposed many parts of their body at the same time. 3) exposure in clothing decreased according to the increase of weight control degree, except for the exposure of breast in clothing.