• 한국의류학회지
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• 제30권7호
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• pp.1066-1077
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• 2006

The purpose of this study was to investigate the effect of store attributes, purchasing experience, clothing product evaluation and store trust on store loyalty of discount store. With convenience sampling, the research was surveyed to women who have bought apparels at the discount store. The 374 responses were analyzed by frequency analysis, factor analysis, reliability test, t-test and hierarchical regression analysis. The results were as follows. First, the clothing product evaluation was significantly affected by the variety of products, reliable advertisement, good display, convenient store location, purchasing cost and buying experience of PB apparel. Second, the trust of discount store was significantly affected by store attributes, purchasing experience and clothing product evaluation. Third, the discount store loyalty was analyzed as fashion store loyalty. The store loyalty was affected by purchasing experience and clothing product evaluation. Fourth, the clothing product evaluation and store loyalty were appeared high by people who had bought PB, PNB and trendy apparels.

• 한국의류학회지
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• 제29권1호
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• pp.124-135
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• 2005

This study was intended to compare and analyze the clothing purchasing behavior of Chinese career women in Benjing, Shanghai, Shenzhen, and Changchun, and to provide useful information for establishment of marketing strategies for China. The subjects were 662 career women in their 20's or 30's living in Benjing, Shanghai, Shenzhen, and Changchun. Data was collected through the questionnaire based on the theoretical and previous studies from April 9, 2003 to April 31, 2003. A total of 662 questionnaires was analyzed by frequency, percentage, ANOVA, Duncan's multiple range test, and ${\chi}^2-test$. The results of this study were as follows: 1. Demographic variables such as an age, marriage, academic back ground, residential city, monthly income, and monthly expenditure on clothing were significantly different among the career women in Benjing, Shanghai, Shenzhen, and Changchun. 2. Clothing purchasing behavior variables such as clothing purchasing motive, using informants, clothing selection standards, store selection standards, and satisfaction after purchasing clothes were significantly different among the career women in Benjing, Shanghai, Shenzhen, and Changchun.

• 한국의류학회지
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• 제2권2호
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• pp.287-294
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• 1978

The purpose of this study was to investigate the relationship between clothing interests in the status symbol and the exhibition need and status inconsistency. The exhibition need was measured by Murray's statements on need and some items selected from The Need Diagnosis Scale of Jaung-Kyu Whang. Status inconsistency was measured by the same criteria of Lenski. Three aspects of clothing interests-the status symbol, the fashion and the exhibitionism-were assessed. The questionnaires were distributed to the housewives in Seoul. Data from 511 respondents were analyzed by correlations and $x^2$-tests. The results were: 1) The exhibition need was positively related to interests in the status symbol and exhibitionism of clothing. 2) Status inconsistency was positively related to clothing interests in the status symbol and fashion. 3) The degree of clothing interests in the status symbol and fashion were also positively related to the clothing expenditure and the socioeconomic status of the sample.

• 한국의류학회지
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• 제41권3호
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• pp.433-445
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• 2017

This study uses a macro-viewpoint to investigate how female world leaders' clothing behaviors are different by nation and culture. This study conducted a comparative study on clothing behavior by cultural block in order to understand similarities and differences based on Hofstede's cultural dimensions theory. The findings are as follows. First, the clothing styles of female world leaders are categorized into classical suit style, national traditional style, and eclectic style. Second, classic suit style is more often found in countries characterized by high individualism, low power distance index, and low avoidance index. The style represents individual activity and rationality as well as trust towards women acting in men's roles. Third, a national traditional style is found in countries featuring high collectivism, high power distance index, and high uncertainty avoidance index. These countries share a culture that emphasizes harmony with the whole, rather than any one given part; consequently, clothing style represents a national identity (or the roles as a national member) rather than that of the individual level. Fourth, an eclectic clothing style is expressed in a mixture of classical suits and a national traditional style that depends on how much Eastern and Western cultures are reasonably compromised or Eastern tradition and Western culture coexist.

• 한국의류학회지
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• 제17권1호
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• pp.11-18
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• 1993

The purposes of this study were to identify the most explainable socioeconomic variables influencing clothing selection criteria, and to explore the difference in the clothing seletion criteria among the groups with status inconsistencies. A questionnaire was developed to collect data for clothing selection criteria, and socioeconomic status. Socioeconomic status was measured by education and occupation of husband and wife, and family income. Status inconsistency was defined by the inconsistencies among education, income and occupation. Data were obtained from 369 housewives living in Seoul area. The results of this study were as follows: 1) The education of housewives was the most important variable influencing clothing selection criteria. 2) When the subjects were divided into three groups according to their status inconsistency group, there were partially significant differneces among groups in clothing selection criteria. The "overprivileged" status group attached more importance to the fashionability and psychological dependence than the other status group. The "underprivileged" status group attached more importance to the practicality and ecnomy than the other status group. And when the subject were divided into three groups according to their social mobility, there were sgnificant differences among groups in clothing selection criteria.

• 한국의류학회지
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• 제17권4호
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• pp.550-564
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• 1993

The purpose of this study is to investigate the consumer's claims related to clothing merchandise. By th origination stage of claims, details of claims, and treatments of claims purchasing places of clothing merchandise, the consumer's claims are analyzed which were lodged to in consumer's complaint center, Seoul YWCA, in 1981-1990. To analyze these data statistically, frequency and percentile are used. The results of analysis for consumer's claims are as next : 1. Concerning the sex distinction, female complainers are more than male complainers. About the age bracket, twenties and thirties are the most numerous. The originations of claims being various. It is laundry and dry cleaning stage out of them that rank first, and total numbers of claims for clothing products continually have increased during 1981-1990. Out of the clothing items, outerwears are of the first rank and formal wear and coat are highest in rank of outerwears. For claims about purchasing places, agency ranked first and market, department store, custome-made and discount store came after in order. 2. Concerning the contents, quality of clothing product ranks first, inferior service, price, contrast, unfair transaction ranks in order. There are claims about quality of clothing product that color change ranks first and damage and form change rank in order. 3. The treatments of claims are that counsel, exchange, refund, repair and correction rank in order.

• 한국의류산업학회지
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• 제14권4호
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• pp.614-628
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• 2012

The purpose of this study was to analyze research trends and make suggestions regarding the future of information technology (IT) in the fashion industry. In this study, 437 papers written regarding IT fashion from five major journals published between 2000 and 2011 were examined. The research areas were then organized by subject and keyword, and divided into 16 high-context categories. Two IT fashion maps were constructed, one from a fashion consumer's perspective, and the other based on the fashion industry's supply chain. This study identified important trends in IT fashion such as: 3D scanners, 3D digital renderings of the human form, 3D digital garments, smart garments, mass customization, production automation, online shopping, home shopping, online communities, e-commerce, digital media, virtual reality, e-tail, the digital generation, E-CRM, and education. Data from body scans was collected and applied to production, and research on smart textiles was also carried out. As for IT fashion's service areas, the majority of the research focused on online shopping or online communication. Additionally, research done on avatars and cyber space, and studies on social networking services are shown. The results of this study indicated that a new field of research has opened and that current research has been developing. Also, this study showed what is needed to expand and strengthen IT fashion.

• 한국의류학회지
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• 제35권4호
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• pp.488-500
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• 2011

This study analyzes medical clothing trends and provides future directions for research. Based on 38 patents in Korea and 221 patents in the USA, the contents of patents were analyzed by year, subject, clothing type, and specific content. The results are as follows. The number of patent applications in Korea and the USA was found to be increasing. The distribution by subject was in the order of patient clothing, medical personnel clothing, and materials for medical clothing. Clothing of various types such as upper garment, bottoms, pajamas, gowns, and jump-suits were observed in patient clothing comparatively. However, gowns occupied a higher portion in medical personnel clothing. Patents in the USA related to patient clothing included patient clothing that provided examination convenience, monitoring patient clothing, patient clothing revising appearance, and patient clothing that assisted in movement. Korean patents related to patient clothing include functional patient clothing, patient clothing providing examination convenience, clothing for Alzheimer patients, and monitoring patient clothing. Many of the patents related to medical personnel clothing were about surgery gowns and mainly concerned with developments related to devices that allows putting on gowns while maintaining a sterile state and functionality to prevent liquid permeation. Regarding materials for medical clothing, there were many applications on breathability and liquid impermeable materials.

• 한국의류학회지
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• 제34권10호
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• pp.1621-1631
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• 2010

This study analyzes the effects of department store loyalty programs on consumer relationship quality and the effects of consumer relationship quality on relationship continuity intention in department stores. The survey was conducted on women consumer patrons of department stores in October 2009; 381 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. As a result, the loyalty programs of department stores were classified by the conformity, shared values, benefit of use, psychological availability, and convenience. The relationship quality of consumers was classified by trust and satisfaction, and the relationship continuity intention of consumers was classified by the continual use intention and word of mouth intention in department stores. The conformity, psychological availability, and convenience of loyalty program influenced the trust of consumers; in addition, the psychological availability influenced the satisfaction of consumers in department stores. The trust and satisfaction of consumers influenced the continual use intention and the satisfaction of consumers influenced the word of mouth intention in department stores.

• 한국생활과학회지
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• 제14권5호
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• pp.859-869
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• 2005

The purpose of this study was to research university students' awareness of gender equality and practice of clothing and textiles education contents(classifying them into four units; choice and dressing of clothes, textile and management of clothes, design and sewing of clothes, and knitting and embroidery) in their real life. This is the investigation of 344 university students living in Choongchungnam bukdo, Junrabukdo, and Daejeon. In this statistical analysis, SPSS 10.0 for Windows Program was utilized to calculate percentage, mean and standard deviation. Also, these data were verified by t-test, One-way Anova, Duncan's multiple range, Pearson's correlation coefficient. The results of this research were as follows: The more university students have awareness of gender equality, the more they have practice of clothing and textiles education content in their real life. There was a significant difference in practical awareness of contents of clothing and textiles education according to demographic variables and correlation of variables differed significantly. As a conclusion, university students' awareness of gender equality plays an important role in practice of clothing and textiles education contents in their real life. These results would provide fundamental information for improving students' critical practice.