• 한국의류학회지
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• 제34권10호
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• pp.1701-1716
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• 2010

This is a follow-up study of "A study on the color image of baby's wear brands". This study was performed to classify the style images and analyze the style and color images of 7 baby wear brands that suggests how their harmony and consistency identify their clothing images. In order to classify the style image, questionnaires were organized with 40 pieces of the style board of 7 brands and 20 baby wear images adjectives. The total 324 copies were used to survey students who majored in fashion design. Questionnaires were analyzed by factor analysis from the SPSS 12.0 package program. The results of this study are as follows: First, the style image of baby wear brands was classified by 4 factors, 'loveliness', 'chic', 'liveliness', and 'pureness'. This was similar with the results of the color images that were surveyed in advance of this study. There were different characteristics for the style image of 7 baby wear brands. Second, gender (boy, girl, and new-borns) affected the style image and not season. Third, the harmony and consistency of the style and color image of 7 baby wear brands were different. It was possible to identify the clothing image of 5 baby wear brands by consistency and harmony in style and color images. However, it was evaluated that 2 baby wear brands were needed to plan the style and color image closely as well as harmoniously to make their clothing image definitive.

• 복식
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• 제50권8호
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• pp.67-74
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• 2000

The clothing behavior of male homosexuals were examined. Especially their clothing preference, clothing purchase behavior and clothing symbols as a group took were analysed. The subject was 49 male-homosexuals and the survey was done at the tray bars in Yi-Tae-Won in Seoul. The questionnaire and interview method were broth used to collect the data. The findings from the study were as follows : 1. The casual style was mostly preferred and lightly-fitted style was more preferred than loose style. Both straight type blue jeans and tight-fit style were widely worn by the subject. 2 Among design, price, color, fashion trend and sewing quality. design was the most important factor In clothing purchase. Besides design, color and fashion trend were counted more seriously than price or sowing quality. Blue and black were preferred as clothing colors. 3. Department stores were the most popular shopping place. and then traditional markets and shops near Universities were also preferred. Over 60% of the subjects answered that the decision of clothing purchase was made by himself and 20% of the subject used friend as personal information sources. The score stimuli was the most frequently used information for apparel shopping, and fashion magazines were also used as an important information source. 4. The clothing related symbols used to represent group look were lightly-fitted style. right ear-piercing, tight-fit plaid pants, leather look, rainbow flag, bandannas, reversed triangle. etc. And the subjects thought the symbols were not meaningful as group look because they were already adopted by the non-homosexual people. And they thought that their style of fashion has influenced on that of mass.

• 한국의류학회지
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• 제30권6호
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• pp.928-938
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• 2006

Tween refers 'between' generation aged of 10-16 who are between child and high teens. Tweens have been regarded as one of the fast growing markets and they show some unique characteristics as next-generation consumers. This study has explored the perception of their appearances and clothing styles, style preferences, and influencing factors on clothing behavior of tweens. 120 students aged of 12-15 participated in depth interview and data were structured and categorized by applying domain analysis. Results showed tweens have great concerns on their appearances and styles, so they want to express their identities and aesthetic favors through clothing styles. As for clothing style preferences, they have multi-facet tastes such as casual, active, feminine/ masculine, sophisticated, dramatic, etc. Factors influencing on their clothing behavior include reference groups like friends, dual desires of conformity and individuality, fashion, and brand names.

• 한국의류학회지
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• 제33권4호
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• pp.611-621
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• 2009

As fashion is a visual symbol that reflects age and culture, cosmetics and beauty are other products of fashion that move the time. A dominant designer of 20th century Chanel does not merely stand for a design innovation of fashion industry that created a vogue. With liberation from corsets that cruelly exaggerated and suppressed female body, meaning of style in modern fashion could be found not only in clothing but also in make-up and hair style. Simplest possible comfort was aimed for, and philosophical concepts of minimalism, modernism and dandyism were incorporated with clothing, cosmetics, perfume, make-up and hair style to establish aesthetical concept of total fashion. Chanel thought of cosmetics as an accessory with essential role and although her philosophy on cosmetics and beauty is not as well known as her clothing style, the authors believe that understanding such philosophy will become an important stepping stone for accurately understanding Chanel style. The purpose of this study is to firstly illuminate the idea that cosmetic beauty can be studied with artistic and philosophical background in addition to its functional side and to secondly investigate the reason why Chanel style is being loved by women with such durability over time and space and with what tempo fashion is connected with cosmetic beauty culture and develops. Third, by studying the ways in which characteristics of Chanel's fashion philosophy are expressed in cosmetics and beauty culture, this study aims to accurately understand Chanel's philosophy on cosmetics and beauty. The meaning of this study can be found by showing the evidence that globalization of Korean fashion beauty culture can be achieved only when cosmetics and beauty culture moves with an intimate connection to clothing culture.

• 패션비즈니스
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• 제10권2호
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• pp.1-17
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• 2006

The purpose of this study is to analyze the street style of women in Dalian, China. 1.185 females of Dalian central street have participated for the survey of this study. This study analyzes characterization of the street style and, classifies it's characteristics by age groups, clothing styles, and clothing items. There are three outcomes due to the aim of this study, 1. In age group classification, every age groups preferred casual style. Especially, young/young adults preferred mix-match styles with various designs. Distinctly, some of missy group preferred fashion trend and others preferred mature style. Also, the preference of missies/madame's group is obviously divided into two groups which pursues fashion trend and not. 2. In clothing style classification, casual styles such as mini-skirts, hot pants, tight t-shirts are mostly in tight silhouette. Also, the main colors are indigo-blue, white, black and point color, which are vivid tone and fluorescent colors. The characteristics of sport casual style contribute the upper garment and the lower garment, which forms a set. Classic styles are divided into two groups of typical formal dress and traditional Qipao dress. The colors of feminine style and textile printing are more sumptuous than other styles. 3. In clothing items classification, the points of the upper garments is the construction of designs, textile printing, ornament with beads, embroidery, and ribbon etc., exposed back. The lower garments like hot pants and mini-skirts are made of jeans. The cargo pants that is made of jean, cotton, luster textile. Also, one-piece dress has the characteristics of tiered and irregular hem line.

• 감성과학
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• 제13권1호
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• pp.11-20
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• 2010

웰빙 트렌드의 도입, 라이프 스타일의 변화, IT 컨버전스에 대한 수요의 증가에 따라 최근 스마트 의류는 사용자 애플리케이션을 중심으로 세분화되어 개발, 연구되고 있으며, 스마트 의류의 시장 또한 세분화되어 진행되고 있는 추세이다. 그러나 소비자 측면의 세분화에 따른 스마트 의류에 관한 연구는 미비한 실정이다. 따라서, 본 연구에서는 스마트 의류 기획에 있어 가장 밀접한 관련이 예상되는 의복 및 의복행동 라이프스타일과 디지털 라이프스타일을 중심으로 라이프스타일의 유형을 분석하고, 라이프스타일에 따른 스마트 의류의 니즈에 따른 스마트 의류의 상품 기획 방안을 제시하고자 하였다. 본 연구는 추후 스마트 의류의 수요가 가장 높을 것으로 예상되는 20대, 30대를 중심으로 이루어졌으며 그 결과 의복 및 디지털 기반의 라이프 스타일은 유행 추구형, 실용적 기능 추구형, 감각적 정보 추구형의 세 가지 타입으로 분류되었다. 본 연구에서는 이를 토대로, 라이프스타일에 따른 스마트 의류의 소비자 니즈를 통한 스마트 의류의 기획 방안을 제시하였다.

• 한국의류학회지
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• 제29권3_4호
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• pp.425-437
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• 2005

The purpose of this study was to identify the categories and contents of the cognitive inferences of both men and women regarding the style and color of clothing. The study was conducted by survey method, using open-ended questions. The data were collected from 420 male/female university students and analyzed by the qualitative method. The main results are as follows: First, cognitive inferences are formed from stereotypes that fall into six categories--appearance, personality, background, behavior, situation, and reaction. Second, there are some differentiations in these stereotypes depending on clothing style and color. Specifically, the amount of exposure represented in the clothing style is a salient features, one that shows situational attribution. Third, the strength of stereotype differs depending on the sex of perceivers: women indicate a stronger tendency to stereotype-based on clothing-than do men. In conclusion, each of cognitive inferences occurs between wearer and the actual perceiver. Stereotypes are important determining factors fDr making cognitive inferences.

• 복식문화연구
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• 제8권6호
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• pp.864-870
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• 2000

The purpose of this study were to investigate clothing design preference (style, color, fabric print, kinds of fabrics) & satisfaction with the fit of ready-to-wear clothing for older Men. For this study, the questionnaires were administered to 650 older men in seoul from June to August, 1998. Employing a sample of 504 data were analyzed by mean, frequency and percent. With respect to clothing design preference, they prefer suit the style of outdoor clothing on going-out. On distinguish clothing into formal wear & casual wear, the color preference due to seasons has difference in spring clothing. Regarding the degree of fabric pattern preference, nonpattern single color fabric has occupied in formal wear, pattern in casual wear. Regarding the degree of fabric preference, they take a serious view of shape preservation in formal wear, utility (washing, sweat absorption) in causal wear. Suit has the lowest satisfaction in the fit of ready-to-wear clothing. Sleeve length the lowest in the degree of satisfaction for each part.

• 한국의류학회지
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• 제25권3호
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• pp.606-616
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• 2001

The purpose of this study was to investigate the preferred clothing images and clothing behaviors on personality types. Personality types were applied using Myers-Briggs Type Indicator(MBTI). Clothing image preferences were measured using 28 adjectives of 5-point scales. The data were collected from 101 female using questionnaire to prefer on clothing images, consumer information sources and retail store types. The data analysed with crosstab analysis, t-test, MDS. Extroversion and Introversion had significant difference in casual, sporty, fresh, youthful, western, and simple more than introversion types. Sensing and intuition had significant difference in feminine and strong image. Sensing types were significantly evaluated feminine style more than intuition types. Thinking types were significantly evaluated simple image more than feeling types. Judging and perceiving had significant difference in graceful, lofty, and strong image. Judging types were significantly evaluated graceful and lofty style more than perceiving types.

• 복식문화연구
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• 제17권1호
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• pp.90-104
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• 2009

If people want to project a successful personal style, hair style might play a big role as well as clothing. The purpose of this study was to observe hair behavior according to demographic variables, and to analyze correlation between desired hair image and clothing image sought. Questionnaires were distributed to 600 females aged $20s{\sim}40s$, using a convenient sampling method. Only 556 reliable questionnaires were selected for statistical analysis. Correlation r, ANOVA and Chi-square were used to analyze the data, using the SPSS program. There was a significant association between hair style and occupation. Career woman preferred roll straight perm treated hair, students preferred general perm treated hair and full time house wives preferred general wave perm treated. The medium layer cut was the most preferred cut style. People want to give different accents in hair styling with occupation and age variable. Certain desired clothing image had a high correlation with desired hair style image. Those who people want to express sexy, and bohemian image through clothing, they also want to create those image in hair styling with a high correlation(r=0.683, r=0.704).