• 한국의류학회지
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• 제12권2호
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• pp.159-167
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• 1988

The purpose of this study was to investigate the relationship between Self-concept, Personal variables and Clothing selection behavior. Self-concept was measured with Choi Jung Hun's 'Perceptual Orientation Scale' and Clothing selection behavior scale was prepared for this study. The questionnaire were completed by 389 women in Taegu. Statistical analysis was performed using F-test, Scheffe's test. The results were as follows; 1. There was significant relationship between Self-concept and Clothing selection behavior. (individuality, conformity, economy, modesty). 2. There was significant difference in clothing selection behavior variables according to age. 3. There was significant difference in individuality and economy according to marital status. 4. There was significant difference in individuality, economy and modesty according to education level. 5. There was significant difference in clothing selection behavior variables according to monthly clothing expenses.

• 한국의류학회지
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• 제7권1호
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• pp.27-35
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• 1983

The purpose of this study is to find out the relationship between needs and factors of clothing Selection. 400 women students from 4 universities and colleges in Seoul were selected and tested. And Hwang Jeongkyu's Needs inventory test sheets for need inventory test and the questionnaire based on Lee Eunju's study for factors of clothing selection were given to the sample. The test data was computerized to get the relationship. The results are as follows: (I) Behavior of clothing selection according to expression of individuality correlated significantly with achievement, aggression, dominance, emotionality, exhibitionism, sex, and autonomy at the .01 level. (2) Behavior of clothing selection according to utility correlated significantly with abasement, and affiliation at the .01 level. and with emotionality at the .05 level, (3) Behavior of clothing selection according to economy correlated significantly with abasement, affiliation, dominance, emotionality, and exhibitionism at the .05 level, and with achievement at the .01 level. (4) Behavior of clothing selection according to modesty correlated significantly with abasement, exhibitionism, and sex at the .01 level. (5) Behavior of clothing selection according to conformity correlated significantly with abasement, emotionality, and autonomy at the .01 level, and with dominance at the .05 level.

• The International Journal of Costume Culture
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• 제2권1호
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• pp.1-9
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• 1999

This study aims to figure out the levels of self-concept, to reveal the aspects of clothing selection behavior, and to clarify the relation of self-concept to clothing selection behavior in high school girls. Questionnaire was used to collect data. The subjects were made up of 298 second-grade high school girls from four parts in Taegu. The findings of this study are as follows : 1. The level of physical self, personal self, family self, and social self of high school girls are shown as above average. 2. In general trend of their clothing selection behavior, the scores related to practicality, economy, exhibitionism except fashionability are shown as high. 3. It seems that high school girls have a tendency to firstly weigh exhibitionism, and then economy, practicality, fashionability are followed one after another. 4. Physical self is shown as significantly different in fashionability, exhibitionism among clothing selection behavior.

• 대한가정학회지
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• 제23권4호
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• pp.1-7
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• 1985

The aim of this study is to find out the relation-ship between personality and te factors for clothing selection. For the test, 396 high school girl students in Seoul were selected, respectively. The general personality test sheets by Kim Giseok and the questionnaire besed on Park Eunju's study on the factors for clothing selection were given to the sample group. RESULTS : 1. Behavior of clothing selection according to expression of individuality is sign ificantly correlated with ascendancy and sociability at the level of .001, and with emotional stability at .50. 2. Behavior of clothing selection according to utility is significantly correlated with resopnsibility and emotional stability at the level of .01. 3. Behavior of clothing selection according to economy is significantly correlated with ascendancy and self-confidence at the level of .01, and with responsibility and sociablity at .05. 4. Behavior of clothing selection according to modesty is significantly correlated with ascendancy and sociability at level of .001, and with self-confidence at .01. 5. Behavior of clothing selection according to conformity is significantly correlated with ascendancy, emothional stability, and self-confidence at the level of .001, and with sociability at .05.

• 한국의류산업학회지
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• 제12권5호
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• pp.683-693
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• 2010

The aim of the present study is to investigate the complex shopping behavior of clothing consumer groups classified by the level of economic shopping orientation. Using a self-administered questionnaire, 260 respondents rated their economic shopping orientation, hedonic shopping orientation, convenient shopping orientation, store selection criteria, clothing interest, gender, age, and other demographic characteristics. A total of 248 questionnaires were analyzed. The results are as follows. First, economic consumers showed more hedonic and convenient shopping orientation than uneconomic consumers. In addition, economic consumers valued various store selection criteria. These implied that economic consumers show more complex clothing shopping behavior than uneconomic consumers. Second, as the result of comparing complex shopping behavior of economic consumers and uneconomic consumers by their characteristics such as clothing interest, gender, and age, economic consumers were found to show more complex shopping behavior than uneconomic consumers regardless of the consumer characteristics. Among them, economic consumers with higher clothing interest or in adult age particularly showed more complex shopping behavior. Furthermore, economic consumers with different consumer characteristics showed quite different aspects in their complex shopping behavior. Third, uneconomic consumers showed relatively simple, impulsive, and price-apathetic shopping behavior.

• International Journal of Costume and Fashion
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• 제12권1호
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• pp.29-48
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• 2012

The purpose of this study was to examine the relationship between consumer spatial behavior and consumer characteristics based on trade area selection criteria 469 female consumers who lived in the two new towns near Seoul, Bundang and Ilsan, participated in the study by completing questionnaires. Data were analyzed by using cluster analysis, ANOVA, Duncan's multiple range test, chi-square analysis, etc. The findings of the empirical research were as follows: 1. Five groups were identified by cluster analysis based on trade area selection criteria of clothing price-oriented group, time convenience-oriented group, shopping convenience-oriented group, variety/entertainment-oriented group, and passive shopping group. 2. Each group differed in spatial behavior such as clothing shopping area, the visiting frequency, and spatial movement type. 3. Each group showed differences in fashion involvement and demographic characteristics(age, marital status, education, occupation and social status).

• 자연과학논문집
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• 제9권1호
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• pp.131-143
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• 1997

본 연구는 서울 및 대전에 거주하는 20대 초반 여대생 352명을 대상으로 의복구매동기와 의복구매행동을 연구하였다. 여대생들의 의복구매동기를 요인분석한 결과, 유행 및 개성추구요인, 경제적요인, 지위요인, 광고 및 충동구매요인등 4개요인으로 분류되었으며, 여대생들의 의복구매행동을 요인분석한 결과, 정보원사용요인은 인적요인, 전파요인, 광고 및 관찰정보요인 3개 요인으로, 의복선택기준은 실용성요인, 디자인요인, 마케팅요인, 유행 및 지위요인등 4개요인으로, 점포선택기준은 상품요인, 서비스요인, 2개 요인으로 분류되었다. 또한 의복구매동기와 의복구매행동 상호간에서 상관이 있는 것으로 나타났으며, 용돈과 전공에 따라서도 의복구매동기와 의복구매행동에 차이가 있는 것으로 나타났다.

• 복식문화연구
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• 제4권2호
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• pp.173-185
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• 1996

The purpose of this study was to identify the relationship of clothing involvement and clothing buying behavior of women. A questionnaire was developed to measure clothing involvement, clothing purchasing motives, clothing purchasing criteria, fashion information sources, store selection criteria, and demographic characteristics. The questionnaire was administered to 430 female adults in Taegu. The data were analyzed using percentage, frequency, factor analysis, and t-test. The results of the study were s follows: 1. Subjects were divided into low clothing involved and high clothing involved groups. 2. Three dimensions of clothing purchasing motives were derived by factor analysis such as Aesthetic dependant, Impulsive, and Practical motive. Clothing purchasing criteria were factor analysed as Aesthetic, Qualitative, External, and Economical criterion. Fashion information sources were factor analysed as Printed & audio-visual oriented media, Marketer intensive search, Store search, Observation & Interpersonal search, and Experience. Store selection criteria were factor analyzed as Merchandise & Store atmosphere, Store convenience, and Brand & fashion. 3. There were significant differences between high involved and low involved consumers in clothing purchasing behavior. The high involved consumers showed more importance than low involved consumers about purchasing criteria expecially in aesthetic dependant. The high involved consumers put more importance to aesthetic, qualitative, and external criterion as clothing purchasing criteria. The high involved information sources. The high involved consumers were more concerned about merchandise & store atmosphere, and brand & fashion than low involved consumers in store selection criteria.

• 한국의류학회지
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• 제26권1호
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• pp.3-14
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• 2002

The purpose of this study was to examine conspicuous consuming tendency and imported-brand preferences based on purchasing behavior of clothing. 464 women living in Seoul were collected for this study. For data analysis, descriptive statistics, Pearson's correlation analysis, ANOVA, Duncan's multiple range teats, and $X^2-test$ were used. As the result, five factors in conspicuous consumption are generated from the factor analysis. Consumers with high conspicuous consumption prefer imported-brand clothing. According to the levels of conspicuous consumption, purchasing behaviors of clothing are significantly different in information usages, clothing selection evaluations, patronage store types, purchasing frequencies, and seasonal clothing expenditure. Finally, clothing purchasing behaviors are significantly different by imported-brand clothing preference in information usages, clothing selection standards, and patronage store types.

• 한국의상디자인학회지
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• 제13권4호
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• pp.139-151
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• 2011

Since personality lead to relatively consistent responses to one's own environment, consumers' distinct personality influences their buying behavior. In order to understand the relationship between consumer's personal characteristics and purchase behavior, the study investigated the effect of consumers' personality trait on the clothing selection criteria and preferred clothing image. Survey was utilized to collect the data and subjects were 333 high school students. Measures consisted of three main constructs: Consumer's extroversion and openness based on the Big-Five personality trait, clothing selection criteria, and preferred clothing image. The data were analyzed using PRELIS 2, LISREL 8.8, and SAS 9.2. The subjects was classified into three groups; Group 1 was a group of intermediate-level in openness and extroversion while Group 2 was a group of high-level in both personality traits. Group 3 was a group of high-level in openness but of low-level in extroversion. Clothing selection criteria were confirmed to have five constructs: other-directed, aesthetic, fashion & conformity-oriented, brand-oriented, and practical. In the buying situation, Group 1 prioritized fashion & conformity-oriented and brand-oriented criteria but regarded other-directed and aesthetic as less important than other groups did. Group 2 considered that all of the clothing selection criteria were important except practical. "The were six factors in the clothing image: elegance, simple, ethnic, masculine, active, and modem. The result showed a significant difference between groups in preferred clothing images. Group 2 liked most of the clothing images but group 3 did not. Group 3 preferred simple clothing image more than masculine or ethnic ones. Overall, the study concluded that the openness and extroversion of Big-Five personality traits could serve as a predictor of clothing selection criteria and preferred clothing image.