• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.6
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• pp.685-695
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• 2003

The purpose of this study was to identify dynamic relationship structure in fashion Internet shopping mall and to present marketers to perform marketing strategy in e-CRM, focusing on trust and commitment. 473 customers who had purchased fashion products in fashion internet shopping mall had participated in the survey. Finally, 470 were used into data analysis. The data was analyzed by factor analysis, t-test, ANOVA, correlation analysis and Structural Equation Model(SEM) using AMOS program. As the results, 'economic benefits' and 'service' variables had the positive effects on 'trust'. Especially, 'service' had the major effect on 'trust'. 'Trust' and 'product information quality' had the positive effects on 'emotional commitment'. 'Trust', 'economic benefits' and 'reputation' had the positive effects on calculus commitment, while contents had the negative effect. Also, 'emotional' and 'calculus' commitment had positive effects on 'relationship maintenance intention'. 'Emotional commitment' had higher effect on 'relationship maintenance intention' than 'calculus commitment'. 'Calculus commitment' had the positive effect on discontinue relationship intention when shopping mall made mistakes. The results of this study provide e-CRM marketing strategy for marketers of fashion internet shopping mall.

• Journal of Fashion Business
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• v.6 no.4
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• pp.163-172
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• 2002

The purpose of this study is to investigate purple image and formative properties in contemporary fashion. For the study of formative properties 152 kinds of costume samples from photographs in fashion magazines. For the study of image 40 kinds of costume samples is used and divided into tones : pale(Vp, Lgr, L), bright(P, B), vivid(S, V, Dp), dark(Gr, Dl, Dgr, Dk). A total 24 pairs of abjective words were used to measure the semantic differential scale in this study. The data were analyzed by factor analysis, ANOVA, MDS and regression analysis. The results are as follows; 1. Factor analysis has extracted 5 factors which consist of purple image in contemporary fashion. The factors are high quality, hardness and softness, simplicity, temperature, maturity. 2. There were significant differences in visual evaluation of purple tones. 3. The discrimination among. 4 purple tones was related to weight of purple 4. The evaluative dimensions of purple image in modern fashion were identified by Light - Heavy and Pale - Strong. 5. The image effect on Preference, Buying needs, Pleasant and Riches was consist of complicated sensibility.

• Journal of Fashion Business
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• v.9 no.6
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• pp.29-38
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• 2005

Natural dyes have attracted the worldwide attention because of its environmental advantage over synthetic dyes. However, most of natural dyes are expensive for mass production, strongly season and source dependent, and hard to store. In this study, coffee waste were used as natural dye to create beautiful colors. Coffee waste is inexpensive and easy to store, and provides a comparatively regular quality regardless of seasonand source. The effects of mordant agent concentration and mordanting temperature on dyeing efficiency of silk fabrics were investigated. Coffee extract dyed silk showed brilliant colors, and the colors were different with the kind of mordants. Cu, Sn, and Al mordanted silks showed golden yellow with subtle change of hue and value, while Fe mordanted silk showed a brownish green color. The increase in mordant concentration did not always increase the dyeability, and 0.5% o.w.f. mordant concentration was enough to get a satifactory result. Mordanting temperature also had little effect on the dyeability in case of Al, Cu, and Sn mordanted fabrics. Only Fe mordanted fabrics showed a better dyeability in the increase in mordating temperature. Coffee extract dyeing is an effective way using waste as resource and can create brilliant colors with minimal amount of mordant and under mild mordanting condition.

• Journal of the Korean Society of Clothing and Textiles
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• v.43 no.5
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• pp.634-648
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• 2019

Self-service technologies (SST) are rapidly changing the way customers participate in the purchasing process. Academic literature has focused on the acceptance of SSTs. However, this study explored consumer's cognitive response and purchase intentions through service qualities of SST as well as how they are moderated by technology anxiety and other people's presence based on TAM3. An online survey collected 279 consumer panels. All responses were used for the analysis and analyzed statistically through SPSS 23.0. The results indicate that only enjoyment and control had a significant effect on warmth perception; however, all service qualities had significant effects on competence perception. The perceived warmth and perceived competence partially mediated the relationship between SST service qualities and purchase intention. The moderating effect of technical anxiety was shown to be significant in the relationship between perceived competence and purchase intention. In addition, technology anxiety had a moderating effect on the relationship between competence perception and purchase intention only in a public situation.

• Journal of the Korean Society of Clothing and Textiles
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• v.43 no.3
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• pp.427-439
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• 2019

This study investigated the semantic network based on the focus of the fashion image and SNS text utilized by global SPA brands on the last seven years in terms of the quantity and quality of data generated by the fast-changing fashion trends and fashion content-based media environment. The research method relocated frequency, density and repetitive key words as well as visualized algorithms using the UCINET 6.347 program and the overall classification of the text related to fashion images on social networks used by global SPA brands. The conclusions of the study are as follows. A common aspect of global SPA brands is that by looking at the basis of text extraction on SNS, exposure through image of products is considered important for sales. The following is a discriminatory aspect of global SPA brands. First, ZARA consistently exposes marketing using a variety of professions and nationalities to SNS. Second, UNIQLO's correlation exposes its collaboration promotion to SNS while steadily exposing basic items. Third, in the case of H&M, some discriminatory results were found with other brands in connectivity with each cluster category that showed remarkably independent results.

• Journal of the Korean Society of Clothing and Textiles
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• v.43 no.4
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• pp.506-520
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• 2019

This study first investigates relationships among fashion consumer's positive emotion toward social value seeking activities (SVSA), enterprise image (EI), enterprise-perceived quality (EPQ), and purchase intention. Additionally, it demonstrates if the confirmed relationships are different in similar SVSA between social enterprise and cause-related marketing (CRM). An online experiment using a 2 (the implementation organization of social values: social enterprise vs CRM) ${\times}2$ (SVSA: support of vulnerable group vs environmental protection) factorial design was conducted to test the established hypotheses. Participants were randomly assigned to one of four conditions, and the collected data were analyzed using a partial least squares structure equation modeling (PLS-SEM) and partial least squares multi-group analysis (PLS-MGA). The results revealed that positive emotion toward SVSA directly influenced EI and purchase intention. EI and EPQ were identified as sequential mediators linking positive emotion toward SVSA and purchase intention. A finding for similarity in consumer response paths between social enterprises and CRM highlights that social enterprises need to develop a marketing strategy distinguished from CRM.

• Journal of the Korean Society of Clothing and Textiles
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• v.47 no.1
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• pp.191-213
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• 2023

Romans in the fifth and sixth centuries BC referred to the people who brought silk from the Far East via the pre-Han (漢) silk road as "Seres". The Seres' colorful silk was characterized by intricate patterns and high yarn density, markedly different than thin "China silk". This study examined geographic and genealogic records and linguistic evidence and found support for the syllogistic conclusion that the "Seres" were the early Silla people. The Seres' territory in the seventh century BC was much larger than that of the Qin (秦) or Zhou (周), extending from Xinjiang to Balhae. According to literature records, Dong-Yi (東夷) invented Geum (錦) silk in the 11th century BC around Balhae, where silkworm trees were abundant. In the Han dynasty, even thin silk was rare and expensive, but in Gojoseon (古朝鮮), Geum silk was common and less valuable than beads. The Silla delivered surplus Geum silk, fur, and high-quality iron to the West. Linguistic evidence includes historical names for Silla: "Sira," "Saro," and "Sere," as well as records naming King Ruri of Silla "Seri-Ji"; and the replacement of the word "Seres" by the word "Silk" from the Goguryeo word for "yarn winder": "sil-kkury".

• Journal of the Korean Society of Clothing and Textiles
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• v.48 no.1
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• pp.94-107
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• 2024

This study developed compression pants with excellent wearability and signal quality by approaching the design of wireless sEMG monitoring pants from the perspective of technical design, including the evaluation of wearability and the stable wireless transmission of signals through electrode and circuit design, and using e-textiles. An electrode, sewn with silver thread and a circuit stitched in a zigzag pattern using stainless steel wire, were applied. Additionally, polyurethane sealing tape was used to enhance adherence to the skin and reduce electrical resistance. Conductive snaps completed the design, allowing attachment and detachment to the bio-signal acquisition mainboard. Through the subjects' evaluation, it was determined that the final pants were applied with a pattern reduction rate of 25% to provide superior comfort according to different body parts while also minimizing skin irritation around the thigh circuit. The final pants for wireless sEMG monitoring, which demonstrated stable transmission of wireless measurements, was positively evaluated in terms of cognitive acceptability. This study is significant in that it achieved an optimal design by considering both technical aspects and the electrical characteristics of bio-signal monitoring garments, as well as the wearer's perception when designing smart wear.

• Journal of the Korea Fashion and Costume Design Association
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• v.11 no.3
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• pp.153-162
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• 2009

The purpose of this study was to examine the differences in the service quality evaluation on the skill and expert, the shop facilities and atmosphere, the time and access, and the price and benefit of a nail care shop by age, income, spendings of appearance and a nail care, and a regular nail care. The survey was performed with questionnaires and the subjects were was 240 consumers who used the nail care. The data were analyzed by frequencies, F-test, T-test, Factor Analysis, one way ANOVA. The results of the study were as follows: Service quality evaluation were classified four factors- the price and benefits, the skill and expertness, the facilities and atmosphere, the time and access. There were no statistically significant differences in the price and benefits by age, income, spendings of appearance and a nail care, and a regular nail care, but there were statistically significant differences in the skill and expertness, the facilities and atmosphere, and the time and access. The service quality on the time and access was evaluated as high by the consumer in the 30s, with more income, and with high appearance and nail care spendings. The service quality on the shop facilities and atmosphere was evaluated as high by the consumers with high nail care spending. The consumers with a regular nail care evaluated the service quality on the skill and expertness, the time and access, the shop facilities and atmosphere as high.

• Proceedings of the KSR Conference
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• 2011.05a
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• pp.1009-1013
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• 2011

Seoul Metro Line 1 to 4 guests per day to 4.5 million people have been using the subway. This is close to the city population, 57 percent of people use the subway and found that 57 percent of people use the subway and found that this is close to the city population. Motor vehicle indoor air quality, especially of the major factors affecting is passenger's clothing, cosmetics, adhesives and formaldehyde by the action and so are able to keep. Enclosure 30ppm formaldehyde during prolonged exposure at concentrations above the nose, bronchial cough and a burning can cause symptoms. It is necessary to introduce an appropriate ventilation system. 1-4 Line Press in 2008, leaving the subway, and normally the train measured in room air quality. Measurements in 2005, $19.3{\sim}83{\mu}g/m^3$, 2008 Year ND ~ $61.7{\mu}g/m^3$ is. When congestion(rush hour) to temporarily increase the formaldehyde can result in a higher number. Automatic detection of formaldehyde and improve ventilation to a practical system, and it is necessary to chatneun. In research since 2006, Removal of formaldehyde were analyzed for the study. the passengers on the effects of formaldehyde in rush hour, the plan for increasing the ventilation through the analysis of various factors, such as electric vehicle practical ways to improve air quality have been studied.