• The International Journal of Costume Culture
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• v.13 no.1
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• pp.1-4
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• 2010

The hand printed cottons of India are historically world-renowned for their rich fast colours, elaborate designs, and matchless quality. Until the discovery of synthetic dyestuffs in the latter part of the nineteenth century, the unsurpassed master dyers of cotton were the craftsmen of India-birthplace of cultivated cotton. The Indian printers and dyers monopolised this arcane art of permeating cotton cloth with richly hued, colour-fast designs, and the fruits of their labour proved hugely influential in international trade and the development of modern textile technologies. This paper focuses on a lesser-known body of hand printed cottons, traditionally produced in rural Rajasthan for everyday use by the local pastoral communities. Drawing on extensive research carried out with the region's Chhipa community of hereditary cloth printers, the complex and multiple applications of mordant, dye and resist are illustrated. Often taking months to complete, the enduring popularity of these labour-intensive hand printed cottons is then discussed, particularly in the light of the hugesocial importance borne by cloth in Rajasthan. Cloth and clothing are widely recognised as indicators of social status, gender, rank, and individual and group affiliations. In addition, cloth and clothing have been established as indicators of social, economic, political and technological change. The paper concludes by drawing attention to the recent influx of machine-printed polyester textiles, often replicating the designs or colours of the traditional locally produced cottons. Thus women of the region, whilst using these modern synthetic textiles as part of newer ways of expressing their identity, also visibly retain the values associated with hand printed cottons and traditional dress codes.

• Proceedings of the Korea Society of Costume Conference
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• 2001.08a
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• pp.34-36
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• 2001

Chirimen (silk crepe) has been one of Japan's most distinctive textiles since times and has gained a reputation worldwide as the supreme example of Japanese costume. It is because of its distinctive quality and features, transcending the history, lacation and lacal of the people who wear this form of clothing, that chirimen has continued to highly valued over a long historical period. There is a wide range of literature on the subject of chirimen written from the standpoints of introducing the various types of material, discussing its history, and looking at the origins of the textile unions. However, most such writings are little more than fragmentary attempts to describe these matters from an empirical and publicity-oriented position. Very little serious research has ever been published in this area. In the present study I examine the features of chirimen. I began by directly interviewing kimono wholesalers, kimono stores and Western-style clothing stores on the subject of chirimen in order to establish a clear image of this fabric. I then went on to examine the subject experimentally in terms of the physical properties of the fabric in connection with the features of this image. In the study of the physical properties of the material, I selected habutae as a silk fabric to offer comparisons with chirimen. Habutae is used frequently together with chirimen in garments such as semi-formal visiting kimono (homongi), kimono in non-color fabric (ironashiji), mouming kimono (mofuku), broad-sleeved kimono (tomesode and furisode), and undergarments such ad juban.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.7
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• pp.1247-1257
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• 2001

The objectives of the study were to examine apparel purchasing behavior in internet shopping malls and the level of perceived risk when internet users purchase online. For this research, 15,000 internet users were given questionaries via E-mail, or special website online. The sum of 1958 questionaries were used for statistical analyses. Using, SAS package, factor analysis, Crobach's ${\alpha}$, t-test, $\chi$$^2$-test, frequency and multi-response analysis were performed. As the results, 19% out of internet users had bought apparel products through internet shopping malls. Men had more purchasing experiences in apparels as well as general products than women. Among apparel products, T-shirts/shirts were purchased the most by internet shoppers. For perceived risks, 6 factors(quality risk, time/convenience risk, size and appearance risk, privacy risk and social/psychological risk) were investigated for this study. The level of perceived risk was lower when people had a purchasing experience in internet shopping mall than when they didn't. The level of perceived risk was lower when people had purchasing intend about apparels than when they didn't. Based on these results, marketing strategies will be suggested.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.3_4
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• pp.539-545
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• 2004

In this study, the effect of washing, bleaching, and abrasion on tactile and the water absorption properties of the split-type Nylon/Polyester (N/P) microfiber pile-knit was investigated under various enduse conditions. We examined the water absorption and surface properties of PET microfiber which will be very useful in the future. We also studied the variations of their performance during usage caused by friction and repeated washing, regard to all kinds of physical, chemical changes which will appear while using those textiles. Progress in further splitting of PET microfiber fabric is observed with increases in the number of washing and bleaching cycles, and treatment temperature. Initial water absorption (%) was increased with progress in splitting, which provided efficient capillary channel. Surface properties were varied with additional splitting by washing and abrasion. Formation of pilling and splitting by abrasion increase surface roughness, diminishing tactile property, and reduced water absorption property. The current results from this study is expected to provide the appropriate washing management guide to consumers, and to inform end-use performance of product to a producer for improving product quality.

• Journal of Distribution Science
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• v.11 no.11
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• pp.49-55
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• 2013

Purpose - This study examined the effects of susceptibility to global consumer culture (SGCC) on the brand attitude of consumers of the global SPA brand in South Korea. Research Design, Data, and Methodology -Questionnaires were used, and the sample that was extracted by the convenience sampling method comprised 703 males and females, aged 20-36. The data were analyzed with SPSS 16.0 and Amos 5.0 for frequency analysis, exploratory factor analysis, confirmatory factor analysis, reliability analysis, correlation analysis, and structural equation modeling analysis. Results - First, conformity to consumption trends was found to have a significant effect on all four variables of SPA brand attitude (brand favorability, uniqueness, ethicality, and economic utility). Second, quality perception was found to have a significant effect on brand favorability, uniqueness, ethicality, and economic utility. Third, social prestige was found to have a positive effect on uniqueness. Conclusions - The results show that consumers' susceptibility to global culture is a significant factor in their attitude to the global SPA brand. Therefore, it would be more effective if the global SPA brand develops recognition among consumers that its products play a role in sharing new trends and global lifestyles.

• Journal of Fashion Business
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• v.5 no.1
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• pp.97-116
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• 2001

Character fashion was already turned up in Egyptian age and nowadays was worn to everybody as regardless of ages, level and sex of people. This paper reviewed character fashion and animation character based on USA and Japan that is outstanding more coming up today and compared and analyzed with our country's situation. Usually, character fashion would give imagnation of products and companies themselves for aesthetic sense and can show possessive feeling and personality. And that mean fashion used by character like pictures and signals(that include words figures and special signals) and these fashion using by animation character was come out in 1929. In spite of third producer, Korea, back from USA and Japan about character fashion, we faced many problems. In order to solve these problems, we must make our own pure character that do not need to pay royalty and must spread marketing strategy with character fashion of more various designs. Therefore we should concentrate for raising high quality works and avoid uneconomic investment and plagiarism and finally we must expand recognition concerning character fashion.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.2
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• pp.315-326
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• 2001

This study is to suggest data for setting school uniform size with the size satisfaction degree through finding out the physical body change and uniform size problems following an increase in age during middle school girl days. For this purpose, by analyzing the physical body size data of 13~15 age of girls among $\ulcorner$human body size data of the youth for product design$\lrcorner$publicized under sponsorship of National Technology Quality Institute in 1999 the physical body size change by part following an increase in age during middle school girl days was found out and the most frequent physical body size by grade was suggested. Questionnaire about uniform production status and product size at the object of uniform makers were measured directly, a school uniform wearing status and size satisfaction degree by part were at the abject of middle school girls were examined by means of questionnaire and unsatisfactory factors in uniform size were found out. Based on collected data the most optimum product size in each part by item were suggested. The method of suggesting the most optimum size suitability by item was decided based on the result of survey into corresponding title and product size by maker and that of survey into the size satisfaction degree of middle school girls by maker, and the product size of maker showing the highest size satisfaction degree was selected as the most optimum product size.

• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.2
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• pp.161-174
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• 2014

This study performs an investigative research on the shopping value of consumers who purchase fashion/beauty products using group buying social commerce among the types of social commerce and private shopping malls. We provide basic knowledge on consumer behavior using social commerce newly appeared as shopping channels. For the method, the research was performed by designing a sequential integration method of conducting quantitative verification after qualitative research. As a result of qualitative research, multiple shopping values have been shown as the common shopping values of consumers using two types of shopping malls. The dimensions are price, quality, convenience, interaction, information, reliability, hedonic and impulse buying values. A total of eight sub-dimensions have appeared due to performing quantitative verification on the shopping value of group buying social commerce. The dimensions are same as the results from the qualitative research. The shopping value of consumers who purchase fashion/beauty products using private shopping malls has been classified into seven dimensions (except interaction value).

• Journal of Fashion Business
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• v.1 no.3
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• pp.35-44
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• 1997

The purpose of this study is to the processes and quality of local women's apparel production using the stretch fabric and to address the problems related to production in order to provide useful data for producing competitive apparels. The result of the survey can be summarized as follows; 1. Results of surveying the process for raw materials and notions indicated that most of the workers were ignorant of the properties of stretch fabrics. And most factories were stacking the stretch fabrics across improperly, while being aware of the properties of the fabrics through their experiences or in-company test. 2. The major problem involving spreading fabrics was the uneven tension, followed by static electricity, overlap and warp twist. The problems involving the cutting work were melting of the fabric by cutter and difference of size between upper and lower parts. 3. Most of the businesses were not tempering the fabric before and after its linking works due to lack of working space, short delivery time, ignorance and etc. The majority of the sample businesses were operating their cutters at the speed of 3,000 rpm or higher, which suggests a poor technological guidance.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.3
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• pp.391-401
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• 1999

For proper communication among manufactures in various countries and for consumers' convenience in purchasing garments imported from foreign countries the ISO revised the size designation system in 1969. Since 1970's various countries have revised their standard sizing system by adapting the ISO system . The purpose of this study is (1) to satisfy domestic consumer's needs by developing a sizing system based on that of ISO for Korean women in their early twenties and (2) to contribute to entering the international fashion market by manufacturing high quality apparel products The results were as follows: (1) By measuring and analyzing of 464 female between the ages for 18 and 24 the data indicated that body height could be divided into following three groups. S(Short) : 152cm (19.2%) R(Regular) : 160cm (57.8%) L(Long) : 165cm(22.6%) (2) According to the results to analyzing body type of this study the medium hip(drop 6) is 47.4% the large hip(over drop 12) is 42.7% the 2 types covers 90.3% (3) Comparing Korean women's size with foreign women's size DOB size code is 17 JIS size code is 9AR, FNOR size codes are 36n. 38n. and Italian size cods are 40, 42