• 복식
• /
• 제55권7호
• /
• pp.101-113
• /
• 2005

The purpose of this research was to identify the perception maps of Imported make-up brands and advertising images by analyzing their ads in periodicals from 2004 S/S. A self-administered questionnaire included seven adjectives to describe the brand and advertising images of the imported make-up products. Data was analyzed by using the KYST, CORAN, and SPSS programs, the positioning through Multi-Dimensional Scaling. The results of the research were as follows: 1. The perception of the brand images of Chanel, Chiristian Dior, and Lancome was the highest. The advertising images of Clinique and Bourjois were the highest and that of Shiseido was the lowest. 2. The respondents perceived Christian Dior and Chanel to be similar in the brand image factors of good quality, sophistication and uniqueness. Christian Dior, Chanel, and Lancome were all perceived similarly in their degree of familiarity and level of stimulation.

• 한국생활과학회지
• /
• 제7권1호
• /
• pp.129-138
• /
• 1998

Recently much attention is paid on the interest in putting Korean traditional clothes into practical use with reviewing a traditional culture. Thus, this study was made of clarifying the difference from sex and group by investigating morderns' consciousness, manner, purchasing and wearing state of Korean traditional dress. - It shows that since about the half of the person inquired doesn't wear the clothes once in a year, its frequency of wearing is very low. - The main reason for not wearing that clothes is due to its uneasiness of wearing. - In purchasing the clothes, color, tinning, quality of the clothes are important in order, and bright and luxurious colors are much favored. - About the half of the inquired possess that clothes, with most of them having about one or two dresses. - In a sort of their possession, man has Jeogori and Baji etc. and woman has only Chima, Jeogori and Sochima, or so. - It shows that while their interest in Korean traditional clothes is high, the interest in its practical wearing point of view is low. - In case of adult, interest in that clothes is relatively high in comparison with other group.

• 한국의류산업학회지
• /
• 제6권1호
• /
• pp.23-31
• /
• 2004

The purpose of this study is to analyze the satisfaction, practical use, preference in design and recognition of the Saenghwalhanbok in the adult females living in Gyeongnam province. The data used for this study were collected by questionnaires and 420 questionnaires were used for statistic analysis. The data were analyzed by using the SPSS 8.0 to perform the ANOVA, $X^2$-test, t-test. The results of this study can be summarized as follows; Most women have Saenghwalhanbok for wearing in festive days. who showed good impression on the Saenghwalhanbok is high-educated people, and high-incommer showed positive preference as well. The color of blouse and skirt is different each other. The most preference color is soft color. The purchasing behavior on the Saenghwalhanbok was verified that there are planning of purchase because of convienience in wearing. The primary reason for not buying Saenghwalhanbok is price. So the goods of various level of price should be prepared, and the preference factors of purchasing for younger ages were color, patterns and design, and for old ages were quality of clothes, colors and patterns. Major application of the Saenghwalhanbok was found that wearing for festive days as it is Korean traditional costume.

• 복식문화연구
• /
• 제21권3호
• /
• pp.348-360
• /
• 2013

This research is implemented to shed new light on the essence of Korean sentiments, aesthetic sense and restructure it in modern ways. In particular, applying the current images of traditional Korean village in Jeonju to neckties is focused on the purpose of globalizing the industrialization of Korean traditional sceneries and Korean image products. Adobe Photoshop CS program was used to develop necktie designs containing the images of the traditional Korean village. To make artworks, the Digital Textile Printing System that is an environment-friendly printing method was used. Moreover, Hanji yarn fabric was adopted for them so as to use Korean materials. The total number of developed designs is eight and neckties for men were made by altering images of the traditional Korean village in modern ways. According to the research results, required are more investment and self-development for proper understandings on our traditional cultural images and their development from now on. Moreover, in my view, customers' desires must be met by comprehending public consciousness, trends and environments to meet customer's desires. Furthermore, higher value-added products must be created by using Hanji yarn and images of traditional Korean villages by distributing high quality designs that will satisfy customers' desires and psychology, producing small quantities of products with various designs and colors.

• 대한가정학회지
• /
• 제42권10호
• /
• pp.53-61
• /
• 2004

The purpose of this study was to provide information for the manufacturers of shoes for males to develop more adequate footwear. The data was collected through a questionnaire on purchasing and wearing practices of footwear, and overall satisfaction with the shoes for males. The questionnaire survey was conducted on 237 male adults in the Cheongju area. Most of the respondents were commuting by their own cars and the average walking time in their shoes was five minutes per day. The main reasons for buying new footwear were to replace the worn out footwear or to adapt the color and design coordination with other apparel. Males generally bought footwear from sports brand retailers and individual footwear stores. The criteria for purchasing in order of considered were size, design, price, comfort, and style coordination. During the spring, autumn and winter seasons, the footwear of first choice was ordinary shoes, followed by exercise shoes, but during the summer season they wore sandals next to the ordinary shoes. Regarding the form of the shoes, they preferred classic models with round front and strings. They were satisfied with the design, color and size of the shoes, but the price, quality and durability of the material were considered to be unsatisfactory.

• 복식
• /
• 제50권7호
• /
• pp.33-46
• /
• 2000

Uniform is the dress of distinctive design or fashion worn by members of a particular group or serving as a means of identification. The postman's uniform of Ministry of Communication should be distinctive or characteristic clothing to provide high functionality and symbolization of job characteristics, cost effectiveness and esthetic. In order to design the postman's new uniform available in 2000, there has been a satisfaction survey to 1,116 postmen. A thorough analysis of survey and informal and face-to-face discussion with postmen give the direction of design concept. One of the most important things in the design concept is to make the uniform high quality & refinement. The style is a refined jumper suit in consideration of form stability, wearing satisfaction, convenience in activity. The basic colors selected are navy and medium gray. The colors of jumper are MOC red ; C.I color Green : a representative color of youth, white : a symbolic color of bright future. All three colors are plaid on a basic nary color. In the selection of the textile, synthetic fiber (Polyester 65%, rayon 35%) equipped with UV cutting as well as water resistance etc. was recommended. In the uniform design process, the effective communication with user (postman) is critical to find the requirements and needs of uniform user (postman). Also. the uniform designer should reflect the above four key factors in design development. Therefore, the uniform should provide the user with high job performance and job pride in wearing the uniform.

• 패션비즈니스
• /
• 제7권2호
• /
• pp.26-36
• /
• 2003

The purpose of this study is to examine the concept of modern consumer society and to analyze how the meaning of postmodern-feminism is consumed into what image of preference in fashion. The function of modern society has changed into the system which is centered around consumption from the one that emphasizes labor and production of mass consumption age by mass production. In this consumer society, consumption means just not to waste of production but to consume the commodity sign reflected on the desire of a moderner. In other words, it means what is consumed will be the meaning, preference, symbol, and image mood not goods itself with physical feature. Existing feminism has affected by postmodernism. Due to that, postmodern-feminism has developed, taking to pieces the paternal argument since the late 1960s. It has tried to give up hope this idea, regarding sex distinction as a socially organized category contrary to women's identity of biological aspect suppressed in the paternal system of value. Especially it has demanded only one type on sex should be translated into a distinctive quality, multiple meaning, and sex. Accordingly in modern fashion, this aspect is expressed like the followings : distinction into women's image evaded fixation, multiple meaning into image of androgyny, multiple sex into that of mixture. And this is used as the image of symbolic goods, also the purpose of brand difference.

• 패션비즈니스
• /
• 제9권3호
• /
• pp.8-21
• /
• 2005

The purpose at this study was to analyze and to position the clothing images at women's formal wear brands carried by at least two department stores in Daejon, for providing data for a basic marketing strategy for fashion manufacturers and distributors. The results tram the study were as tallows; The brand that showed the highest classic image was 'BCBG'(83.6%), the brand that showed the highest feminine image was 'Obzee' (80.2%), the brand that showed the highest character image was 'Doho' (84.1%), and the brand that showed the highest mannish image was 'F.Station' (64.1%). On the brands image positioning map, brands, such as 'Deco', 'Mine', 'Time', and 'Anne Klein', lying on or near the point of intersection (where the vertical and horizontal axes meet) showed 4 types. They were 'smart & chic cluster', 'charming & luxury cluster', 'character elegance cluster', and 'sportive elegance cluster' that showed compound images. These clusters would be differentiated tram young casual lines by emphasizing the brands' shape and cut, higher quality fabrics and materials, and elegant and graceful colors. Analysis of target ages and tweed jacket prices for brands carried by at least two department stores showed that the target was between 23 and 50, and that the prices range from 198,000 won to 460,000 won.

• 한국생활과학회지
• /
• 제14권4호
• /
• pp.673-681
• /
• 2005

Sewing is an important process in clothes-making. It is directly or indirectly connected to a factor of fitness, as is the case of pattern making and design. The purpose of this study is to compare and analyze the sewing methods for tight skirts currently being sold by twelve clothing companies on the market. For the purpose, the skirts, which was released in 2002 Fall season, was physically disassembled and then every sewing detail was closely investigated. The major findings are as follows: All sorts of the skirts show different sewing methods in hemlines, back slits, and zipper. Hemlines and zippers, hand-sewn, are often used by high-price brands. Brands that emphasize trends usually use machine sewing. Specifically, the sewing methods applied in the allowances at the upper part of the back slit show significant differences among brands. One method leaves allowances enough in both sides for the stability of the skirts, another trims both allowances very closely, and the other trims only left-side allowance down to the edge of the back slit. This study findings will be helpful not only in understanding sewing techniques for skirts and improving its quality, but also in offering more comfortable and superior clothes for consumers.

• 한국농촌건축학회논문집
• /
• 제13권4호
• /
• pp.1-8
• /
• 2011

Korea is moving toward an aging society faster than the other advance countries such as the U.S. and France. Such aging phenomena are posing greater problems in rural areas than in urban areas, and particularly, decrease in productivity caused by aging population leads to economic difficulties and hinders the improvement of housing life. The purpose of this research is to examine and identify the housing conditions of the vulnerable in rural areas and to present ways to improve the elderly housing and the housing environment in rural areas and to provide basic data for materializing the policies to enhance the quality of life. The results of this research are as follows. First, the elderly in rural areas were found to receive relatively smooth supports for services related to clothing and food through the government and social organizations. But for the housing problems, it was found that there were not any supports. Second, the poor housing environment may cause diseases to the elderly with weak immunity, so ways to remedy these problems are urgently needed. Third, the vulnerable in rural areas can hardly bear the burden of improving the housing environment, so supports from the government and social organizations are needed. Fourth, ways to support the vulnerable such as households receiving basic living subsidies and to support the poor who are not receiving such subsidies should be explored.