• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.6
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• pp.945-962
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• 2022

This study examines the use of traditional patterns by new Hanbok brands. A Saekdong print pattern based on previous research was developed and applied to clothing designs. A total of 488 images of printed products from the seven new Hanbok brands and 219 images from the collections of the National Folk Museum of Korea were analyzed. Traditional patterns accounted for 47.4% of the total printed products of the new Hanbok designs, with the following ratio of use, in descending order: flower patterns, traditional paintings, animals, geometrical designs, Dancheong, text and others, Jogakbo, and Saekdong. Saekdong was found in three brand products, and the color or shape was modified. To develop the Saekdong image, five colors - red, yellow, blue, white, and green - were selected. The ratio of use for each color and the width of each color were determined with reference to previous studies. The average color value was determined through color analysis of the Saekdong collections. A total of seven items were designed for the print pattern, and four items were added for coordination to consist of four styles. This study aims to use the results of this analysis to provide insights into product development using traditional patterns.

• Journal of the Korean Society of Clothing and Textiles
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• v.47 no.6
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• pp.1204-1220
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• 2023

With the rising importance placed on sustainability for brands, a plethora of research addresses consumer responses concerning eco-friendly products. While positive effects of eco-friendly traits on beauty products have been discussed, this study addresses a wide research gap in the makeup category. Based on the goal-attribute theory and the lay theory of ethicality, detrimental effects of eco-friendly ingredient claims on perceived appearance enhancement attributes (AEA) were examined. A between-subject, single-factor (eco-friendly ingredient claims present vs. absent) web-based experimental design tested the effect of conditions on makeup products that emphasized AEA. Results found a negative effect of eco-friendly ingredient claims on perceived AEA, supporting previous literature regarding the 'green gap'. Evidence showed that perceived AEA fully mediated the effect of eco-friendly claims on purchase intention, which was moderated by AEA preference. Interestingly, findings show that the purchase intention of respondents with a near-average preference for AEA was not moderated. Results contribute to preexisting literature by extending the lay theory of ethicality and product function mismatch to the field of makeup. Managerial implications are discussed, including opportunities for eco-friendly makeup products to appeal to alternative benefits.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.4 s.163
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• pp.495-506
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• 2007

As imported fashion products are increasing in the marketplace, country of origin information becomes a powerful product cue that can be used to gain competitive advantages of fashion brands. This study assessed the impact of multiple country of o.igin information(origin of brand and origin of production) on attitude toward the brand and product evaluation. Especially, the influence product price level was also examined. Jean was used as product stimuli and students were respondents for the empirical study. Results of this study affirmed the importance of country of brand origin and price information in brand attitude formation and product evaluation. Country of brand origin information and interaction effects of brand origin-price were significant for brand attitude formation. Country of brand origin and price information had significant influence on evaluation of Jean products.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.1
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• pp.1-13
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• 2014

The purposes of the study were to explore differences in preference for clothing images according to wearing situations and clothing product involvement. A questionnaire was developed by the researcher and was collected by 101 men and 100 women aged between 40 and 59. Data were analyzed by factor analysis, repeated measure ANOVA, t-test adjusted by Bonferroni, paired sample t-test, and independent sample t-test. The results of the study showed that clothing images were classified into five factors including hard cold image, modern urban image, bold unique image, and heavy luxurious image. There were significant differences in preference among clothing images according to wearing situations and clothing product involvement. While modern urbane image was most preferred, hard cold image was least preferred in both formal and informal wearing situations, and for either high or low involvement clothing products. Also, there were significant differences in clothing image preference according to wearing situations and product involvement. In formal situations, stronger preference for modern urban image and heavy luxurious image showed than in informal situations, and bold unique image and heavy luxurious image were more preferred for high involvement clothing product than for low involvement clothing product. In addition, there were significant differences in preferences for clothing images between groups according to gender and age. In both formal and informal situations, men showed stronger preferences than women for hard cold image, but women for bold unique image. For either high or low involvement clothing products, men preferred hard cold image, modern urban image and heavy luxurious image more than women, but women preferred bold unique image more than men. Lastly, for high involvement clothing product, subjects aged fifties showed stronger preferences than forties for modern urban image and heavy luxurious image, but for low involvement clothing product, modern urban image was more preferred.

• Journal of the Korean Home Economics Association
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• v.48 no.1
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• pp.97-110
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• 2010

The purpose of this study was to identify development strategies of high value-added cultural products in order to help promote Jeonnam cultural tourism festivals. In order to achieve this purpose, we carried out a market survey of cultural products sold in cultural tourism festivals held successfully within the Jeonnam area.The subjects of this study were local festivals which were labeled as cultural tourism festivals by the Ministry of Culture, Sports and Tourism from 2000 to 2008. The results of this study were as follows: Firstly, a store survey was conducted to analyze the categories of products on offer. As a result, the most frequent product was accessories (46.2%), followed by clothing and miscellaneous goods (25.2%), ceramic products (14.8%), interior decoration products (9.1%), and stationery (4.6%). Secondly, in the design motif used for cultural products, most products did not contain festival or local images. Cultural products with festival images made up 47.2% of the range, while only 2.3% of products on offer contained local imagery. The remaining 50.3% of cultural products for sale did not use festival or local images. Finally, in terms of materials used, most products used metal (36.7%), followed by textiles (32.9%), ceramic (13.8%), wood (6.2%), plastic (6.2%), paper (3.6%), and leather (0.2%). For price range, 52.4% of product were equal to or below 10,000 won, followed by 33.1% between 10,000-30,000 won. The results of this study showed that the cultural products of Jeonnam festivals lacked symbolism of the region or festival itself. Furthermore, items and the price ranges were not diverse enough. A possible solution would be to address this short coming, but more importantly, design a marketing and commercial strategy tailored towards the promotion of cultural products which contain both regional and festival imageries.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.6
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• pp.787-798
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• 2000

This study intended to investigate the benefits sought in 2(i s female formal wear and the clothing behaviors of 20's working women segmented by the benefits of female apparel and to provide marketing strategy on the segmented market. The subject of this study were 605 working women in their 20's living in seoul, and survey based on references and formal studies was used. The results of data analysis are as follows: 1. The factor structures of the benefit sought in clothing products were classified into symbolismㆍaesthetics, and practicality. 2. Consumer groups were segmented into four groups by the benefit factors sought in clothing products. 3. Product involvement, fashion involvement, information search and brand loyalty were proven significantly different among the segmented consumer groups. Demographic variables and purchasing traits such as subjective social class, average monthly expenditure on clothing, and usage of fashion credit card or credit cards were proven to significantly different among the segmented consumer groups.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.9_10
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• pp.1364-1372
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• 2007

The purpose of this research is to provide the fundamental data about knitwear laundering and care. A questionnaire was designed and survey data was colleted from male and female consumers. Descriptive statistics, Chi-squire and t-test were conducted for statistical analysis. Results indicated that female consumers were more susceptible with 'handle with care' or 'fragile label' than male consumers. Females preferred hand washing whereas males preferred dry cleaning. Marital status of respondents did not affect awareness of care labels. Consumers considered more about stability of product shape than stain removal. Although most respondents followed proper ways to knitwear care and laundering, they felt that technical knowledge or deep understanding about washing is needed. In order to increase consumer satisfaction with knitwear products, the importance of care labels should be acknowledged.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.10
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• pp.1601-1610
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• 2009

Unplanned purchase is an unexpected buying behavior affected by product or marketing stimuli. Unplanned purchase does not follow the order of the rational decision making process. Through an in-depth interview, this study classified the types of unplanned purchase of clothing and examined the decision-making processes. The results (according to the need recognition level of consumers prior to stimuli) show three types of unplanned purchase of clothing products that are classified as: the need-manifesting type, the need-embodying type, and the need-reminding type. In addition, each type is reclassified into the high-cognition type and the low-cognition type according to the cognitive effort level of consumers during the purchase decision-making process. The need-manifesting type recognized a buying need after exposure to stimuli and then engaged in unplanned purchases. The need-embodying type recognized a problem, but the purchase intention was not concrete. The need-reminding type recognized a desire to buy clothing products, but temporarily forgot it, and then later remembered the problem recognition from the past after experiencing the stimuli.

• Journal of the Korean Society of Costume
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• v.53 no.5
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• pp.13-22
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• 2003

The purposes of this study are to develop a Korean image clothing design for cultural products by using the literary artist´s works and to satisfy the demand of the local self-government and of Gwangju ㆍChonnam area´s small and medium-sized companies. The image of traditional Korean clothing can be expressed with adjectives like Pure, plain, rhythmical, neatness, plentiful, and calm etc. These attributes are similar to the characteristics of the literary artist´s style, which is expressed as suggestive, animated, spatial, possibility of stationary, serene and still. The features of the traditional Korean clothing design can be described as ´The Beauty of Elegance´, ´The Beauty of Plainness´, ´The Beauty of Asymmetric Balance´ and ´The Beauty of rhythm´. It can be expressed in the modern fashion design, which is developed through the combination of the most important feature like ´The Beauty of Space´ in the literary artist´s style. At the time of production we tried to express spatial beauty and plentiful taste of the literary artist's style in the clothing design of Korean image for cultural products by considering the balance between them. Six works of the literary artist were selected which satisfied the purpose of the developed clothing design item. The results were nine clothing designs of Korean image, like a skirt suit made up of a blouse and a skirt, a pants suit made up of pants and a jacket, two evening dresses with a shawl, and also T-shirts and one-pieces etc.

• Korean Journal of Human Ecology
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• v.9 no.4
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• pp.491-503
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• 2000

The purpose of this study is to investigate the purchase behavior, response, and complaining behavior for discounting claims in clothing products. The subjects are composed of 360 female consumers. Data were collected through questionnaire. Descriptive analysis was used for analysis of this study. The findings of this study were as follows: First, female consumer used department store for buying discount apparel products the most. The percentage of buying casual or sports wear for discounting was the most. Most consumers purchased clothing products when discounting at 20-40 percentages. Second, even if, consumers tended to distrust discounting claims, they were satisfied with discount apparel products. Especially, they were satisfied with price, design, color, and size, while they were dissatisfied with sewing and fabric in discount products. Third, most consumer knew the knowledge of consumer rights, but most dissatisfied consumers did not assert positive consumer's right. Therefore, marketer should increase the accessibility of their complaint receiving mechanism for dissatisfied consumers in retail environment.