• Title/Summary/Keyword: clothing preferences

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A Study on the Mannequins for the Display of Hanbok (한복 전시를 위한 마네킹에 관한 연구)

  • Kim, Yeo Kyung;Kim, Jeong Min;Hong, Na Young
    • Journal of the Korean Society of Costume
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    • v.63 no.6
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    • pp.113-126
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    • 2013
  • The purpose of this study is to analyze the current use of mannequins that are designed to display Hanbok and put forward suggestions for improvement. In order to carry out the study, an analysis on the mannequins that are currently in the market was conducted along with a survey with professionals who are in charge of the display. The significance of the study is that it has gathered the opinions of professionals who are currently participating in the displays of Hanbok to lay the foundation for improvements. As Hanbok is a flat-pattern costume unlike the Western ones, the most prominent way to display is to lay them on the floor or hang them on the wall. Nevertheless, the mannequin displays are needed to show the beauty of Hanbok as the silhouette can only be completed when it is put on a body. A new type of mannequins that can portray the distinctive features of Korean beauty more effectively need to be developed. Although the museum and enterprise slightly differ in their preferences and requirements for the mannequins, both agree on the following criteria; the shape should be adjusted: the protruding breasts of the mannequin are not suitable for Hanbok, the body should be disassembled: all parts of the body should be separable and it should be flexible at the joints so that it can produce various poses, the face should represent the "koreaness" and the material should be soft. Based on these findings, we put forth the suggestion that a more suitable mannequin should be developed to portray the beauty of Hanbok.

A Study on Domestic Distribution Channels of Foreign Clothing Brands and Consumers' Purchase Decision -With focuses on competitiveness of goods and consumer characteristics by distribution channels- (해외의류브랜드의 국내 유통경로와 소비자구매결정에 관한 연구 - 유통경로별 상품경쟁력과 소비자특성을 중심으로 -)

  • Park, Soo-Hong
    • International Commerce and Information Review
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    • v.14 no.2
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    • pp.173-199
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    • 2012
  • The purpose of the study is to test and analyze differences in consumers' satisfaction and influences of competitiveness of goods on consumers' purchase decision by demographic characteristics and by channel distribution. The hypotheses have been tested through T-test and ANOVA with one-way and two-way using SPSS Win Ver. 12.0. The distribution channels are classfied with five ones such as company direct operation shop, agent licensed shop, department store, internet home shopping and outlet goods shop. This study can indirectly suggest a local clothing brand industry countermeasures for raising competitiveness and changing consumer preferences in the open domestic market.

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A Survey on the Actual Condition of Wearing Disposable Coveralls of Railroad Rolling Stock Maintenance Workers (철도 차량 정비 작업자의 부직포 보호 작업복 착용 실태에 관한 연구)

  • 최정화;김소영;이주영
    • Journal of the Korean Society of Clothing and Textiles
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    • v.28 no.8
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    • pp.1165-1174
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    • 2004
  • The purpose of this study was to survey on the actual condition disposable coveralls of railroad rolling stock maintenance workers. The data were obtained from 100 male workers of railroad rolling stock maintenance wearing disposable coveralls using a questionnaire. The results were as follows. Disposable coveralls were exchanged into new ones in a week or 1-2 weeks. The major reasons of the exchanges were 'Because it was contaminated(76.2%)' and then 'It was torn(23.0%)' The response to the wearing frequency was the highest in 'As possible as freqeuntly', and then 'Sometimes' When workers were reluctant to wear the coveralls, the first reason was heat owing to wearing the coveralls. Therefore, wearing frequency became lowered in Summer. The torn parts of disposable coveralls most frequently were around the armhole and the crotch. The contaminated parts followed with the cuffs, the arm, and then the back. The uncomfortable parts were around the neck and the armholes. Workers felt uncomfortable because of heat and sweat caused by garment design obstructed convective airflow. Second, they complained that the coveralls make them irritated in a toilet. Third, they dissatisfied with materials of coveralls because the soils like oil were soaked into the coveralls and stained on the inner clothing. In regard of the color of coveralls, worker's favorite color was blue. In regard of style, the preferences to the separate style with a hood and the coveralls style with a hood were 49.0% and 25.0%, respectively.

Development of Sports Brassiere Pattern Using 3D Shaping Technology (3차원 쉐이핑 기술을 활용한 스포츠 브래지어 개발)

  • Kim, Soyoung
    • Fashion & Textile Research Journal
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    • v.21 no.4
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    • pp.480-487
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    • 2019
  • This study used 3D technology to develop a multi-functional sports brassiere with increased comfort and fit that can be worn as a base layer during exercise or as underwear. A 75A size industrial lingerie figure was used to develop a standard pattern. 3D tools for scanning and pattern making, such as Vivid 910, Geomagic Design X, 2C-AN and Yuka CAD were used. The sports brassiere was designed as a tank top style with dual structure and linings attached to a pad utilized with a sport brassiere mold cup. 3D outer and lining's pattern was differently developed in consideration of the body's curvature with pad's shape and structure. Shoulder and neck part reduction rates were adjusted to increase the neck areas fit that considered the nude pattern's structure due to uncomfortableness felt by wearers who were uncomfortable with the neck areas fit on existing brand products. The reduction rate was also set differently on each part. For example, the reduction rate on outer side panel was set strongly to increase the breast's volume. Two products, developed by a 3D sports brassiere and previously released product, were worn on 8 subjects in their 20's to evaluate fit, comfort, and purchase preferences. The evaluation proved that newly developed 3D products were superior to comparative products. The results of the clothing pressure measurement indicate that the newly developed sports brassiere's front part had less pressure on upper bust and shoulder areas compared to comparative products as well as showed less pressure on the back side, which shows improved wearing comfort compared to comparative products.

A study on recent research trends related to infant & children's clothes (최근 유·아동복 관련 연구 동향에 관한 연구)

  • Kim, Yun Hee;Lee, Jin Hee
    • Journal of the Korea Fashion and Costume Design Association
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    • v.20 no.4
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    • pp.175-186
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    • 2018
  • These days, due to increased income levels, lower birthrate, and increased marriage age, interest and investment in children has increased, and infant & children's clothes has become more upgraded, differentiated, and diversified. In accordance with the change of the infant & children's clothes market, Examine the research trends of the papers in the journals. Used 'KISS', 'DBpia', 'Korea Institute of Science and Technology Information', in the search system, and 137 papers were searched for by using key word, 'infant's clothes' and 'children's clothes'. The year of publication is limited to 2001 to 2017, and they are classified into 5-year units and again the papers were classified by year, by journal, by field of clothing research (Technical Design & Production, Fashion Marketing, Textile System, Fashion Design), and frequency and percentage were used as data analysis. The number of articles related to infant & children's clothes increased such as 39 in 2001~2005, 43 in 2006~2010, and 55 in 2011~2017. The distribution of articles by journals has been published mainly in the journal of the Korean Society of Clothing and Textiles, but as the journals were diversified, they were distributed evenly in other journals related to the apparel. In the presentations according to the research field by year, from 2001 to 2005, the ratio of apparel design and production was high, but since 2006, many papers related to fashion marketing and fashion design have been published. The research contents of the field of clothing research are as follows: 41 articles in design production field, focusing on dimensional system and pattern design, 40 articles in fashion design field, focusing on design development and design preferences, 46 articles in fashion marketing field, focusing on consumer behavior and marketing management. And 10 articles in apparel material system field, focusing on research on cloth science materials, but they are less well studied than others, but these studies should be actively pursued in the future.

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Analysis of the wearing condition and consumer preference for skateboarding pants - Focusing on Chinese skateboarders - (스케이트보딩용 팬츠에 대한 착용실태 및 소비자 선호도 분석 - 중국 스케이트보더를 중심으로 -)

  • Ma, Xiaoqing;Jang, Jeongah
    • The Research Journal of the Costume Culture
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    • v.30 no.1
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    • pp.50-65
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    • 2022
  • The aim of this study was to provide data to enable the development of skateboarding pants. From the Chinese skateboard club SNS, 126 skateboarders in their 20s and 30s were chosen to participate in a survey. Data was gathered using a questionnaire from May 14 to May 28, 2021, and then analyzed using SPSS 23. The results concerning production were as follows: clothing sizes are generally divided into six stages: XS, S, M, L, XL, and 2XL. The silhouette is wide, and most pants have e-bands and normal hems. The pants are made from cotton-blend fabric, which is mostly moisture-absorbing and quick-drying. Baggy pants are preferred by skateboarders, with cotton being the most common fabric. The crotch, knees, and buttocks of pants are the least satisfying for skateboarders. When they skateboard, their ankles sustain the most injuries, followed by their knees and wrists. In the survey of consumers' preferences for skateboarding pants, different styles were rated in the following order: straight pant silhouette, ribbed knit and string waistband design; full-rise waist height, string hemline design; and ankle-high pants length (fit), fabric and design. The hygroscopicity and ventilation of the fabric are crucial considerations when purchasing pants. In terms of color, chromatic and pastel colors are most popular. In addition, some people expect new fibers to be used and expect protective equipment and pants to be integrated.

Characteristics of Neo-deconstruction expressed in the Jacquemus fashion collection (자크뮈스 패션 컬렉션에 표현된 신-해체주의 특성)

  • Yoo, Song Joo;Lee, Younhee
    • Journal of the Korea Fashion and Costume Design Association
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    • v.23 no.4
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    • pp.39-56
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    • 2021
  • The purpose of this study was to observe the expressive characteristics of Neo-Deconstruction design, examine the expressive characteristics of Neo-Deconstruction design in the collections of Jacquemus, and analyze their internal meanings. For research, observations were made based on the concepts and expressive characteristics of Deconstruction through prior research and literary review, and analysis was conducted focusing on the expressive characteristics of Neo-Deconstruction. The scope of analysis included a total of 605 photographs collected from a total of 17 season collections of Jacquemus from the 2013 S/S to the 2021 S/S season. The results are as follows. First, the Neo-Deconstruction of Jacquemus expresses the youth culture using bright images such as diverse colors and patterns with 'positive playfulness' and pass on positive messages with deconstructive and playful forms, such as exaggeration and reduction and recombination and reconstitution. Second, with tendencies of 'symbolic receptivity', Jacquemus gained inspiration from his own life, memories, and hometown, and attempted to express the street women of places such as southern France, Paris, and Monaco in a number of collections. Also, he proposed designs that can be worn easily by anyone, regardless of gender, and as plus size models began to become more common respect was given to the tastes and preferences of diverse individuals without distinctions based on body type or sexuality. Third, 'geometric simplicity' was generally expressed by pursuing simple and practical fashion with the addition of details, such as geometric forms including stripes or asymmetrical expressions centering around everyday material that is used in clothing. Fourth, with "open communication," Jacquemus constructed his identity by addressing the various needs of consumers based on social network services and continuously sharing his creative ideas with the public. He is gaining popularity in a unique way by responding quickly to the changing atmosphere of society.

An Explorative Study on the Purchase Decision-Making Process of Sustainable Shoes Consumers (지속가능한 신발 소비자의 구매의사결정과정에 관한 탐색적 연구)

  • Sora Yim;Eunjung Shin;Ae-Ran Koh
    • Human Ecology Research
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    • v.61 no.3
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    • pp.389-399
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    • 2023
  • Sustainable fashion products have different characteristics from typical fashion products. Therefore, this study focuses on shoes while exploring the expansion and development of sustainable fashion consumption as well as consumers' perceptions of the sustainability approaches practiced by shoe companies. In-depth interviews were conducted with 24 consumers, who had purchased sustainable shoes, in order to understand their purchase decision-making process and consumption characteristics, using the seven stages of the EBM model. In the "need recognition" stage, the survey participants' social background and family influences were categorized as macro factors, while their personal background influences were categorized as micro factors. In the "evaluation of alternatives" stage, participants reconfirmed whether or not to make a purchase based on the product's properties, such as price, brand value, and offered services. In the "purchase" stage, participants' purchase channels were determined according to their preferences as well as the selection pattern they followed until the final purchase within the chosen channel. In the "consumption" stage, the start of product ownership coincides with the start of using the products after making a purchase. In the "post-purchase assessment" stage, higher positive experiences led to a higher repurchase intention of sustainable shoes, while negative experiences caused participants to defer consumption and made them experience a sense of guilt for failing to consume sustainably. During the "post-purchase behavior" stage, which focused on the categories that the customers prioritized, many participants spread information about sustainable fashion to specific individuals through active online WOM behavior.

An Analysis of User Experience of Metaverse Fashion Shows Based on Grounded Theory - Focusing on Schmitt's Experiential Marketing - (메타버스 패션쇼 이용자 경험 평가에 관한 근거 이론 연구 - 번 슈미트의 체험 마케팅을 중심으로 -)

  • Min-Ji Lee;Jung-Min Lee;Eunjung Shin
    • Fashion & Textile Research Journal
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    • v.25 no.5
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    • pp.578-592
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    • 2023
  • This study identified and evaluated by deriving and categorizing concepts related to the user experience of metaverse fashion shows using grounded theory, which is a qualitative research method. Based on experiential marketing theory, in-depth interviews were conducted for 14 days with 14 males and females in their 20s and 30s. The research results and contents are as follows: The causal condition was the purpose of using metaverse fashion shows, and the action/interaction strategy caused by such a case was found to be establishing a system for metaverse fashion shows and promoting a positive brand image. The results included content evaluation of satisfaction, normal, or dissatisfaction. The contextual condition was a change in the form of consumption that emphasized experience, while the interventional condition was psychological distance. Based on this, the core category was defined as "consumption patterns that emphasized the purpose of use and experience affects the metaverse fashion shows and psychological distance appeared as a user experience evaluation through the establishment of a system of metaverse fashion shows and the promotion of a positive brand image". User types were classified as active or passive. Active users have the autonomy to select content according to their individual preferences, and accordingly, their experience preference tends to change. In contrast, passive users' preference for the technical quality of content is relatively low, but they have a high concentration of content diversity and audio-visual interest elements.

Development of Ethnic Textile Design Reinterpreting Indian Rangoli Patterns (인도 랑골리 패턴을 재해석한 에스닉 텍스타일 디자인 개발)

  • Haemil Kim;Chaeyoung Lee;ChilSoon Kim
    • Journal of Fashion Business
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    • v.28 no.1
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    • pp.36-50
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    • 2024
  • This study aims to explore the potential of integrating traditional Indian motifs into modern textile design that appeals to the MZ generation. The objective is to create patterns that reflect the rich cultural tapestry of India while aligning with contemporary sensibilities. To achieve this, the design process includes a comprehensive literature review on the historical background, symbolism, and structure of Indian textiles and a survey to determine if the developed design suits the preferences of the MZ generation. Digital design tools such as TexPro, Photoshop, and Illustrator were used to create the designs based on the theme 'Cosmic Dream,' with sub-themes inspired by nature and Indian symbolism. 'Blooming Cosmos' focused on the structural beauty of the lotus, combined with paisley and rangoli patterns, for a vintage yet modern appeal. 'Cosmos in Blossom' is drawn from the rangoli technique of using varied materials, resulting in a romantic pastel-themed pattern that aligns with the 2023 Youth Trend. 'Cosmic Peacock' presented a lively ethnic pattern by merging simplified lotus motifs with India's national bird, peacock along with a paisley backdrop. A questionnaire was conducted to check the MZ consumer responses, and the most preferred design was the peacock and rangoli mixed design, ground colored in cream. These findings indicate the potential of the developed ethnic designs to be used for various purposes. By combining traditional motifs of India with modern elements, this study proposes ethnic textile designs that are suitable for MZ generation consumers.