• Journal of the Korean Society of Clothing and Textiles
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• v.17 no.3
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• pp.367-379
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• 1993

The objectives of this study were to classify the contents of clothing image preferences of Korean and American students, and to examine how clothing image preferences vary according to sex role identity, sex, and culture. A woman's clothing image preference inventory and the Bem Sex Role Inventory were administered to 127 Korean students and 116 American students. Sex role idendity was classified into androgynous, masculine, feminine, and undifferentiated type. 1. Four segments of woman's clothing image preference derived by factor analysis : F. 1 'splendid-plain' ; F. 2 'feminine-masculine' ; F. 3 'casual-formal' ; F. 4 'classic-contemporary'. 2. Americans prefered splendid image more than did Koreans. Androgynous-typed males liked splendid image most among American male subjects. 3. There was interaction effect between sex and culture on feminine-masculine image preference. In Korean students, males liked feminine image much more than did females. Masculine-typed females liked masculine image most among American female subjects. 4. Koreans prefered casual image more than did Americans. 5. There was interaction effect between sex role identity, sex, and culture($4{\times}2{\times}2$) on classic-contemporary image preference. Feminine-typed females liked classic image most among Korean female subjects. 6. Korean males especially prefered luxurious image least. Korean females contemporary most, American males sexy most, American females fashionable most among four subject groups. That is, differences on clothing image preferences were found according to sex role identity, sex, and culture.

• Journal of the Korea Fashion and Costume Design Association
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• v.12 no.3
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• pp.17-31
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• 2010

The purpose of this research was to investigate the effect of fashion innovativeness and national identity on Korean clothing benefits sought, style preferences, and purchase intention. The subjects were 765 male and female consumers who were residents in Seoul. The data were analyzed by factor analysis, cluster analysis, ANOVA, Scheffe test, and chi-square test. The results were as follows. There were five Korean clothing benefits sought: impression improvement/fashion orientation, national pride, individuality, brand, and comfort. Korean style preferences had four factors of daring/showy, active/simple, elegant, and sophisticated images. The subjects were categorized into three groups by fashion innovativeness and national indentity. The three groups were different in regard to Korean clothing benefits sought, Korean style preferences, and purchase intention. For example, the consumers who had a high fashion innovativeness sought benefits of impression improvement, individuality, and brand name. Also, they preferred daring/showy, elegant, and sophisticated images. In the meanwhile the consumers who had a high national identity sought benefits of national pride, comfort, and impression improvement. Also, they preferred an active/simple style and had an intention to purchase the clothing with Korean image.

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.7
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• pp.942-951
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• 1998

The purpose of this study was to categorize consumers into subdivided groups by fashion leadership, and to compare and analyze demographic variables, benefits sought of clothing and clothing style preferences between the subdivided groups by fashion leadership. The subjects were 303 female in their age of 30's and 40's living in Seoul and the Kyunggi province. For the analysis of the, mean, Pearson's correlation, $\chi$2-test, Factor Analysis, ANOVA, Duncan-test were conducted and the cronbach's $\alpha$ has been calculated to measure the reliability. The results are as follows; 1. Consumers are categorized into four groups, which are fashion dual leaders, fashion leaders, fashion followers, and the fashion laggards. Among the 4 sub-groups by fashion leadership, there were significant differences in demographic variables such as age, education level and occupation. 2. Among the 4 sub-groups by fashion leadership, there were significant differences in benefits sought according to factors such as brand, individuality, fashionability and activity. 3. Among the 4 sub-groups by fashion leadership, there were significant differences in clothing style preferences according to individual and sexy, simple and sophisticated style, elegant and formal style, slim style, modest and plain style.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.1
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• pp.1-13
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• 2014

The purposes of the study were to explore differences in preference for clothing images according to wearing situations and clothing product involvement. A questionnaire was developed by the researcher and was collected by 101 men and 100 women aged between 40 and 59. Data were analyzed by factor analysis, repeated measure ANOVA, t-test adjusted by Bonferroni, paired sample t-test, and independent sample t-test. The results of the study showed that clothing images were classified into five factors including hard cold image, modern urban image, bold unique image, and heavy luxurious image. There were significant differences in preference among clothing images according to wearing situations and clothing product involvement. While modern urbane image was most preferred, hard cold image was least preferred in both formal and informal wearing situations, and for either high or low involvement clothing products. Also, there were significant differences in clothing image preference according to wearing situations and product involvement. In formal situations, stronger preference for modern urban image and heavy luxurious image showed than in informal situations, and bold unique image and heavy luxurious image were more preferred for high involvement clothing product than for low involvement clothing product. In addition, there were significant differences in preferences for clothing images between groups according to gender and age. In both formal and informal situations, men showed stronger preferences than women for hard cold image, but women for bold unique image. For either high or low involvement clothing products, men preferred hard cold image, modern urban image and heavy luxurious image more than women, but women preferred bold unique image more than men. Lastly, for high involvement clothing product, subjects aged fifties showed stronger preferences than forties for modern urban image and heavy luxurious image, but for low involvement clothing product, modern urban image was more preferred.

• Fashion & Textile Research Journal
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• v.4 no.3
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• pp.243-247
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• 2002

The purposes of this study were 1) to investigate school uniform image preferences and the uniform modifications of male and female high school students, and 2) to find the differences between male and female students in the uniform image preferences and uniform modifications. The subjects used for the study were 195 male and 201 female high school students. The uniform image preferences consisted of three factors: comfortable & simple, unique & individual, and intelligent & classic. The uniform modifications were measured by the modifications in jacket width, sleeve length, shoulder width, slacks(skirt) length, slacks(skirt) width, and slacks(skirt) waist length. The results showed that male and female students were different in regard to uniform image preference; male students preferred unique image than did female students in their school uniforms. In addition, male and female students differed concerning uniform modifications. Generally, female students modified uniforms more than did male students. Finally, the study compared male and female students in regard to the relationships between uniform image preferences and the uniform modifications. For male and female students, the unique image preference was significantly related to the modifications in different parts of uniform.

• Journal of Fashion Business
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• v.18 no.1
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• pp.182-198
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• 2014

The main purposes of this study is to evaluate clothing behaviors according to cosmetic surgery parts and to research how the clothing style preference is expressed depending on each clothing behavior group. This study focuses on women in their 20s and 30s living in Seoul and Gyeonggi area whom have cosmetic surgery experiences. From the women being evaluated, the following groups are divided and then surveyed with equal frequency and ratio: 'facial surgery', 'face contour surgery', 'breast surgery', and 'body figure revision'. When comparing the changes in clothing style preferences before and after the cosmetic surgery, they prefer silhouettes which show body shapes, diversity of color tones, and more overall exposing preferences. After investigating the preferred clothing styles based on cosmetic surgery parts, it is being analyzed that body exposure is more aggressively expressed upon after taking the surgery because the self satisfaction is increased according to the changes in their body shapes after the surgery. Lastly, after looking into the cosmetic surgery and the clothing preferences styles of each clothing behavior group, there seems to be more breast surgeries and body figure revisions for aggressive and extroverted characters: the sex-appeal and mood switching type. It is also being analyzed that facial surgeries are more common in the passive group: information collection, trend alignment, and beauty preference. Such results are also reflected in clothing preferences styles: the biggest change is shown in the aggressive and extroverted group, the sex-appeal types.

• Fashion & Textile Research Journal
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• v.8 no.6
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• pp.618-626
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• 2006

This research explored the actual conditions, problems and design preferences of dementia inpatient clothing. Data were collected by surveying 21 dementia hospitals and nursing care facilities and 87 caregivers and nurses of dementia hospitals. The collected data were analysed through frequency analysis, descriptive analysis and factor analysis. The results were as follows, First, the inpatient clothes of dementia hospitals were two-piece styles, the shirts of front opening with buttons and pants of no opening with elastic band. Those of dementia care facilities were two piece styles of shirts and pants, training suits or private plain clothes not uniform. Severe dementia inpatient dressed uniforms of the jump suits or two piece styles in some dementia care facilities. Second, the problems of dementia inpatient clothing were composed of suitability of raw and subsidiary clothing material, diversity of design and size, durability and form stability of clothes and elastic bands. Third, the design elements similar to those of existing inpatient clothing were preferred with regard to improving dementia inpatient clothing. That is, the design preferences of shirts showed front opening style with buttons, round neckline and a three-quarter-length sleeves. Those of pants came out no opening style with elastic band and full length. Also, pink color and natural patterns were preferred, and the private plain clothing of inpatient and fusion Han-bok style were somewhat preferred.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.5
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• pp.501-511
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• 2012

This study examines the effect of structural properties of F/W wool knit fabrics for woman's knitwear on the preferences for textile designing through analyzing the relationship among the structural properties, mechanical properties, objective hand measurements, and preferences. The 'knit structure' was determined to be the most important parameter in rating preferences, apart from the 'preference for cardigans'. Consumers preferred washable wool to normal wool when comparing a normal wool knit with a washable wool knit on a 'knit structure' factor. Preferred structural properties showed a similar tendency 'preference for fabric' and the 'preference for cardigans', 'preference for sweaters' and 'preference for vests'. The 'sophisticated/feminine' factor showed a correlation with 'fabric preference' and the texture and sensible images had a similar effect on fabric preferences. In the relationship between objective hand measurements and fabric preferences, the KOSHI value had a negative coefficient and the THV value had a positive correlation with fabric preferences. In conclusion, we found a consumer preference for more flexible fabrics.

• Journal of the Korea Fashion and Costume Design Association
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• v.10 no.2
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• pp.179-191
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• 2008

This study investigated Korean image preferences in casual wear of women consumers and the effects of demographic characteristics on Korean image preferences in casual wear. The subjects of the study were 653 women consumers who lived in Seoul. Data were collected during July, 2007. Statistical analyses used in the study were frequency, ANOVA and Duncan test. The results showed that respondents preferred to express Korean image by color in their casual wear. When it comes to specific preferences for pattern, fabric, and color, circular shape was most preferred as pattern, cotton was most preferred as fabric, and white color was most preferred as color. In addition, there were demographic differences in regard to preferences for pattern, fabric, color, and types of casual wear. The results showed that there were differences in age, occupation, income, and residence. For example, in regard to age, there were differences in the preferences for fabric, color, and types of casual wear. The older respondents preferred natural fabrics more while the younger respondents seemed to accept synthetic fabrics in their casual wear. Also, women aged over 40 preferred cotton pants for their casual wear. This study showed that demographic characteristics are important variables in segmenting the preferences of Korean image for casual wear market.

• Journal of the Korean Society of Clothing and Textiles
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• v.17 no.1
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• pp.3-10
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• 1993

This study intends to provide a beneficial foundation which can aid our understanding of how a clothing consumer group can be classified according to the clothing buying motives, and what differences are there about the importances store image attribute among them and how consumer's preferences to the store image are shown differently among them and ultimately, some concrete data which can be useful in establishing efficient store image strategies for clothing stores. 484 subjects were gathered through convenience sampling method and, for data analysis, cronbach' ${\alpha}$, frequency, percentage, mean, ${\chi}^2$-text, t-test, ANOVA, Duncan Multiple Range Test, Factor Analysis, Cluster Analysis were conducted. the results are as follows; 1. three kind of factors in the clothing buying motives were determined for analysis of consumers group and by which it was revealed as to be significant for us to classify them three subdivisions; those of fashion pursuit group, self display group, financial utilitarian group. 2. Importance on store image attribute was revealed that Ewha students regarded quality, price, more important factors than others. 3. Store image preferences show significantly when concerned with quality, price, fashion, impression and age of store personnel, convenience for exchanging and returning goods, credit, delivery and repair, mailing of catalogue and discount coupon, bightness of store among consumer groups.