• International Journal of Costume and Fashion
• /
• 제12권2호
• /
• pp.41-52
• /
• 2012

The purpose of study is to understand of china clothing brand to have them to be competitive position in global market. Also through this study people who are in a clothing industry market from China and overseas will be able to utilize it to have competitive brand power. Analyzing of the China clothing brand with a history and process of development is done to help understand of changes through years. With the rapid development of economy in China, the textiles & clothing industry, as one of the key industries, is showing a strong growing tendency, and brand in china have been expanding oversea market. Till 2002, China has already been the world's largest supplier of textile & clothing. Nowadays, "Made in China" is going to be "Created in China", lots of Chinese clothing brands appear, and many Chinese fashion designers step onto world stage. Chinese women's clothing, men's clothing, casual clothing, sports clothing and designer's brand are developing, popular brands are also promoted through convenient e-commerce. Clothing companies are going public, acquiring overseas brands, implementing internal mergers and integration, expanding overseas market. In such a diversity era, Chinese brands not only need to be localization, but also need to confirm with the trend of international management and globalized economy.

• 전자공학회논문지
• /
• 제51권8호
• /
• pp.185-194
• /
• 2014

본 논문에서는 스마트 옷걸이를 이용한 의류 관리 시스템을 제안하였다. 제안하는 시스템은 스마트 옷걸이, 베이스 모듈, 서버 등으로 구성되며, 스마트 옷걸이는 MCU, LED, RFID 리더기, RF칩, 링센서, 밧데리 등으로 구성된다. 제안하는 시스템은 스마트 옷걸이가 의류에 부착된 RFID 태그를 읽어 무선으로 서버에 전송하면 서버와 연결된 베이스 모듈은 스마트 옷걸이와 통신을 하고 서버에 정보를 전송한다. 서버에서는 DB를 통해 의류를 관리하고 웹페이지 및 스마트폰을 통해 각종 정보를 표시할 수 있다. 제안한 시스템의 유용성을 확인하기 위하여 옷걸이를 많이 사용하는 의류 매장과 세탁소 관리시스템에 대하여 실험을 하였다. 스마트 옷걸이의 성능 실험으로 제안한 저전력 알고리즘을 적용하여 전류 소모량의 감소를 확인하고 배터리 수명을 예측할 수 있었다. 의류 매장 관리시스템은 소비자의 편리성과 판매량 증가를 증대 시킬 수 있다. 세탁소 관리 시스템은 대량의 세탁물 분류의 효율성과 소비자의 편리성을 증대 시킬 수 있다.

• 한국의류학회지
• /
• 제35권2호
• /
• pp.125-135
• /
• 2011

This study compares the expected values of appearance management for the suit buying behavior of men in two age groups: (20s-30s and 40s-50s) to investigate the effect of male consumers' expected values in regards to appearance management on the purchase behavior of men's suits between two generations. A survey was carried out with male consumers between the ages of 20 and 50; a total of 135 responses were analyzed by descriptive analysis, factor analysis, a reliability test, an independent samples t-test, MANOVA, ANOVA, and regression analysis. The results of this study were as follows: 1) From a result of the factor analysis on male consumers' expected value of appearance management and the information sources and purchase evaluative criteria for buying men's suits, each of three variance assessments clearly showed factorial structures. 2) There were significant differences between those in their 20s-30s and those in their 40s-50s in terms of male consumers' expected values of appearance management, their information sources, and their purchase evaluative criteria when buying men's suits. 3) As a result of looking at the differences in the effects of expected values of appearance management on men's suit buying behavior according to age (generation), the younger generation in this study showed that men's suit purchasing tendency was affected by the managing appearance factor for internal reasons such as enjoyment and self-satisfaction. On the other hand, the assessment of the older generation revealed that appearance management for external reasons such as showing social power, good human relationships, and conformity influenced their suit purchase behaviors.

• 한국의류학회지
• /
• 제38권4호
• /
• pp.518-527
• /
• 2014

This study examined the effect of media involvement on appearance evaluation, appearance stress, and appearance management behavior. Data were collected from 315 female university students in Daejeon and Chungnam from May to June 2013. Data were analyzed by descriptive statistics, t-test, path analysis using the SPSS-WIN 20.0, AMOS 20.0 program. The results of this study were as follows. First, media involvement were classified into low and high groups. There were significant differences in appearance evaluation by level of involvement. The low group of media involvement indicated a more positive appearance evaluation than the high group. Second, there were significant differences in the appearance management behavior by level of involvement. Third, media involvement directly affected appearance evaluation and appearance management behavior. Appearance evaluation affected appearance stress and appearance management behavior. This study verified the structural relationship of media involvement, appearance stress, and appearance management behavior as outward behavior variables.

• 한국의류학회지
• /
• 제38권5호
• /
• pp.705-717
• /
• 2014

The interest and importance of appearance can be expanded by changes in social awareness about appearance, the extension of life expectancy, and the development of science, technology and technology and medicine. Especially, down-aging syndrome through a variety of mediums, amplifies consumer's interest in youth-pursing. This study discusses the relationship of youth-pursuing, appearance concern and appearance management behavior focused on the middle-aged. Data were collected from 300 females aged 40-65 in the areas of Seoul, Daejeon and Chungbuk areas. The data were analyzed by descriptive statistics, factor analysis, regression analysis, using the SPSS-WIN 20.0 program. Youth-pursuing formed social, psychological, and appearance factors. Each of these three dimensions influenced the appearance concern; consequently, appearance had the highest influence. Only appearance influenced appearance management behavior in the regression analysis of youth-pursuing and appearance management behavior. Appearance concern affected significantly appearance in the management behavior of the dimension regression analysis results for the appearance concern and appearance management behavior.

• 대한안전경영과학회지
• /
• 제21권4호
• /
• pp.75-80
• /
• 2019

Sales of the Korean clothing industry grew to 16.9 percent on-year in 2010, but the growth rate dropped to 3 percent from 2011 to 2016 and the overall market began to slump to 1.1.6 percent in 2017. The competitiveness of clothing companies is also a major sector in logistics capability, and the average logistics cost of domestic clothing companies is 8.3 percent of sales in 2011, higher than the average 8 percent of domestic industries, and 36.4 percent of the total storage cost in 2011, higher than the 28.8 percent share of the total storage cost of domestic companies. As domestic production conditions such as wage hikes and labor disputes worsened in the 1990s, production facilities were rapidly moved overseas, which led many clothing companies to have no production facilities or a minimal production base in Korea and focus on marketing and design capabilities. The total storage capacity and storage efficiency of the logistics center became very important as the products were changed to the form of mass warehousing and small-volume forwarding. Research shows that building column spacing, a model of this research, can affect the amount of hanger rack storage empirically, so for sustainable growth of clothing companies, it is necessary to improve competitiveness in the logistics market by reducing costs and improving efficiency to overcome difficulties in corporate management. Because logistics costs are 8.3 percent and operating profit to sales ratio is 2 percent, it is expected that operating profit will increase by 41.5 percent if logistics costs are reduced by 10 percent. If 10% of storage cost is saved based on storage cost, operating profit is expected to increase by 15% To strengthen the competitiveness of the clothing industry, a reduction in logistics costs is essential. Therefore, the purpose of this study is to provide hints that logistics experts can have empirically small amounts in reducing storage costs through column spacing adjustment of logistics centers that have not been dealt with statistically until now, and to contribute to the continued growth of clothing companies and the development of the domestic logistics industry.

• 가족자원경영과 정책
• /
• 제5권1호
• /
• pp.15-31
• /
• 2001

The purpose of this study is to identify participation-types of the family in the purchasing decision-making on items of commodities (TV, refrigerator, furniture, passenger car, housing, vacation, saving, husbands’clothing and children’s clothing). The other thing is to find who is major factors in each of the decision-making stages(the recognition of problem, the searching of information, the evaluation of alternatives and purchasing) among the subjects of decision-making (husband, wife, couple combination and family combination). To complete the purpose, the data were collected through questionnaire which 549 wives living in Seoul answered. From the data, frequency, percentage and correspondence analysis were executed by SPSS. The results of this study were briefly summarized as follows; Wives played an important role on all of decision-making stages for refrigerator, furniture, children’s clothing and husbands’clothing. Husbands played an important role on vacation and passenger car. And in case of saving, TV and housing, couple combination played an important role. It means that wives have a major influence on the purchasing process.

• 한국의류학회지
• /
• 제20권6호
• /
• pp.1027-1038
• /
• 1996

The decision making procedure of consumer's post purchase is important because post purchase evaluation function is the physiological variables in repurchasing. The previous studies of post-purchase decision making showed that consumer compared the expectation of pre-buying with the performance of the product of post-buying. After consumers evaluates the products, consumer is satisfactory or dissatisfactory with products. And the satisfaction effects repurchase intention. The criteria which consumer didn't consider can be important to consumer after buying. Therefore the research problems are as follows; 1. To reveal the consumer's post-purchase clothing evaluative criterita and to indentify the dimensions of post-purchase clothing evaluative criteria. 2, To examine a causal model of the repurchase intention by post- purchase clothing evaluative criteria, satisfaction and brand attitude, A questionnaire was developed and administered 530 women living in Taejeon, and social daytime wear was selected as a clothing item for the study. Consumer's post-purchase clothing evaluative criteria were composed of six dimensions; Fit, Utility, Management, Transformation, Wearing/sewing, Esthetic factor. The main causal model of repurchase intention is that post-purchase clothing evaluative criteria - satisfaction - brand altitude - repurchase intention. Finally we found that the post-purchase clothing evaluative criteria were important because the repurchase intention depended on post-purchase clothing evaluation, too.

• 한국의류학회지
• /
• 제37권2호
• /
• pp.235-245
• /
• 2013

Physiological responses and subjective sensations were evaluated for wearing protective welding clothing in consideration of the work environment for the shipbuilding industry. Experimental clothing was made of oxidant carbon nonwoven fabric (SW2) and oxidant carbon/p-aramid blended fabric (SW4). The values of all items in physiological responses were higher upon wearing oxidant carbon experimental clothing versus wearing oxidant carbon/p-aramid experimental clothing (p<.001). The results of the wearing evaluation in the welding work on-site showed that existing leather protective clothing had a very low satisfaction of permeability, weight sensation and wearing sensation. For the wearing sensation of experimental clothing with SW2, permeability and durability were poor and the pressure and weight sensation satisfaction was very high. In case of SW4, the satisfaction was very high in functional movement, pressure, weight sensation and management aspects; subsequently, the overall wearing satisfaction was very good.

• 복식
• /
• 제43권
• /
• pp.125-142
• /
• 1999

This research was aimed to present a model of clothing products evaluation nd to classify the effect of extrinsic cues on clothing products evaluation. In order to accomplish following subjects were established. First it is to find the effect of extrinsic cues -price brand store - on perceived quality perceived risk perceived value and purchase intention of clothing products. Second it is to formulate a model of clothing products evaluation and find the relation among the variables such as extrinsic cues perceived quality perceived risk perceived value and purchase intention. This research was mainly divided into theoretical and empirical part. In the theoretical part previous theories and studies on clothing products cues clothing products evaluation perceived quality perceived risk and perceived value were examined to establish a research model and to present a theoretical frame for clothing products evaluation. In the empirical research a questionnaire was developed and statistical data were collected from during July 1997. The subjects were 862 women in the age of 20-35 living in Seoul and kyungki region. SAS and LISREL were used to analyze the collected data. frequency percentage factor analysis ANOVA duncan test correlation analysis regression analysis and LISREL were applied. The results of this research are as follows: First perceived quality consists of performance quality external quality and utility quality in a form of multi dimensional structural. Perceived risk is structured by social/resultant risk financial/fashionable risk and performance/management risk. Second this research proved that extrinsic cues are influenced by each individual variable and extrinsic cues interact with each other through the variable. The perceived quality is influenced most by price Among the perceived risk social/resultant risk by brand financial/fashionable risk by price and performance/management risk by store. respectively. Perceived value is inflenced by price and brand. Third in evaluating process consumer use extrinsic cues to first formulate perceived quality and perceived risk of clothing products and then formulate perceived value ot decide on purchase intention.