• The International Journal of Costume Culture
• /
• v.3 no.2
• /
• pp.100-123
• /
• 2000

The purpose of this research was to understand changes in Korean shrouds and to enhance practical usage of them by examing the items and shapes of Korean shrouds classified into two categories, traditional and current. We first examined the history of shrouds and funeral ceremonies from the prehistoric age to the Chos o n dynasty, and second, examined the items and shapes of traditional and current shrouds. As for the items, no big changes were recognized though there had been some changes in the way of using Keum(衾), Po(袍), and Kwadu(裏　). Overall, the items had becamesomewhat simplified The traditional shapes of shrouds are relatively well-maintained despite some changes in current shrouds Aksu, Yeomo(女帽), etc, which had been made easier to put on.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.20 no.1
• /
• pp.43-53
• /
• 1996

This study was initiated to investigate (1) the current sizing system for mail-order clothing, (2) consumers' preference for sizing systems, and (3) consumers' satisfaction with garment size. The apparel items and the sizes available at various mail-order companies in Korea were also reviewed. This investigation of consumers' preferences for various size description systems includes a survey of 410 men and women who had purchased garments by mail-order. The data were analyzed by Statistical Analysis System/pc. The major results are as follows; 1. The sizing system of mail-order clothing was different by garment items. The number of apparel sizes available for mail-order purchasing was three or less. The most mail∼order garments were labeled by the numerical size codes of body girth nleasurements or letter code (S, M, L). 2. The size description system most prefered by female subjects(N : 360) was the numerical size code of a body measurement(55.4%). The combination of bust-hips-height measurements size codes were prefered by 13.3% . The pictogram was least premiered by the subjects. 3. The apparel items that subjects wanted to buy using mail-order were underwear, home -weat and night-wear. The heavy users of mail-order purchasing, however, also wanted to purchase expensive garments requiring precise fit. The subjects aged from 20's to 80's wanted to purchase childern's wear by mail. 4. The desire for diversity of garment item and size of mail-order apparel was relatively high. The subjets also wanted to purchase special size garments by mail-order, e. g., garment sizes for full or tall figure.

• The Research Journal of the Costume Culture
• /
• v.4 no.2
• /
• pp.265-275
• /
• 1996

The purpose of this study is to analysis men's measurement and index to provide the fundamental information for he clothing design which can reflect the characteristic of their bodies The items of study were composed 34 items in measurement and 3 1items in index. An anthropometric database used for this study was the 1992 national anthropometric survey of Koreans. The range of sample was 1,059 men from 25 to 55 years old. The results obtained are as follows. 1) Men showed statue to waist height was 5 to 3, statue to trochanter height was 2 to 9 and waist height to torso was 5 to 2.1. 2) We have obtained 8 factors from the result of factor analysis in index. 3) As the result of cluster analysis about somatotype, men were types tow which were contrary to each other. And as the result of t-test between type 1 and type 2, upper body (factor 5), at factors(factor2, 6), and body proportion (factor 4) were intent to each other. Therefore type 1 was peculiar about the factors of 2, 5, 6, and type 2 was about factor.

• Journal of the Korean Society of Costume
• /
• v.56 no.7 s.107
• /
• pp.33-45
• /
• 2006

This study was to provide the fundamental data for a scientific and rational clothing construction by investigating the length variation of the upper arm surface, using the method of surgical tape, and to understand the expansion and contraction of parts of body for the making of clothing adaptable to movement. The subjects were li early elementary schoolgirls in Busan area classified with three somatotypes, and arm-movements consisted of 6 types. The statistical analyses used in this study were mean, standard deviation and the ANOVA and LSD procedure. The results of the analysis of the length of the upper arm surface are as follows: By arm-movements, in the items of horizontal, upper arm length changed more in the front than in the back, and in the items of vertical, represented the opposite of horizontal items. In the items of upper arm, the anterior-posterior axilla length and under arm length were influenced by arm-movements, and the under length of the upper arm represented the maximum rate increase of 74.59%(3.20cm)$\sim$138.72%(4.28cm). In the somatotypes of early elementary schoolgirls, type II was more influenced by arm-movements, and for the making of clothing adaptable to movement, type III needed to reflect more surplus length(2cm) than the other types.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.22 no.7
• /
• pp.901-910
• /
• 1998

The purposes of this study were 1) to verify the theoretical model of the influential factors of brand variety seeking tendency in clothing products by identifying the relationships among optimum stimulation level, fashion leadership, fashion innovativeness, brand variety seeking attitudes and brand variety seeking behavior and 2) to identify the relationships among research variables according to clothing items(suits, jeans, casual jackets, T-shirts, panties, stocking) and the level of clothing involvement. The data was collected from 457 female college students living in Seoul and suburban areas, and was analyzed by frequency, one-way ANOVA, SNK test, multiple regression and path analyses. The results of this study were as follows: 1) There were significant effects of optimum stimulation level and fashion leadership on fashion innovativeness, significant effects of optimum stimulation level, fashion leadership and fashion innovativeness on brand variety seeking attitudes, and significant effects of brand variety seeking attitudes on brand variety seeking behavior 2) There were significant relationships among the research variables in case of suits and jeans. The relationships between variables were differed according to clothing items and the level of clothing involvement.

• Fashion & Textile Research Journal
• /
• v.4 no.3
• /
• pp.254-260
• /
• 2002

The purpose of this study is to grasp the actual condition toward the clothing of senior males' and perception of male's formal wear companies for silver market through a survey targeting senior males and clothing companies. The survey was conducted targeting 196 senior males and chief-patterners of 7 companies' 10 brands. The questionnaire distributed to senior males was consisted of 22 items regarding the perception and satisfaction on clothes. And 12 items concerning the perception of senior male clothing brands and the size system was developed for clothing companies. The results of the study are as follows. The study revealed that most senior males perceived that brand clothing for them was necessary. More than half of the respondents were not satisfied with ready-made clothes. And many senior males prefer ready-made clothing when they purchase their clothes. For these reasons, senior males apparel market might be promising. Currently, the perception of male's formal wear companies on the need of brand was high. However, considering that brand launching might be difficult to be realized soon I presume that size spectrum based on body size of senior males is necessary which reflect their physical characteristics and activities.

• The Research Journal of the Costume Culture
• /
• v.11 no.2
• /
• pp.320-330
• /
• 2003

The purpose of this study is to investigate a clothing use by clothing buying tendencies. Data were obtained from questionnaires filled out by 183 housewives in Daegu, and analyzed by utilizing Factor Analysis, frequency, correlation and ANOVA test. The results were as follows: 1. Four factors of clothing buying tendencies were identified as the pursuit of fashion, dressing for others, practicality, and dressing for self, 2. There was differences in clothing buying tendencies based on educational background and occupation. The factor of the pursuit of fashion was more important f3r college graduate housewives. It was also more important for housewives whose husband had professional jobs in comparison to their non professional counterparts. 3. The factors concerning the pursuit of fashion and dressing for others were more important fur those whose monthly household incomes ranged from 3,000,0000 to 4,000,000 won in comparison to those whose incomes were lower. 4. There was a negative correlation with the factor of dressing for others and the number of children. 5. The housewives had a higher clothing expenditure were more aware of the pursuit of fashion and dressing for others .6. The data concerning the number and types of various clothing owned showed single items were the most owned(more than 8 items) and altered Hanboks were the least owned(less than 1).

• Journal of the Korean Society of Clothing and Textiles
• /
• v.34 no.11
• /
• pp.1900-1911
• /
• 2010

This study focuses on clothing as one of the most seasonal products and investigates consumer behavior related to climate change adaptation. This study addressed four objectives: (1) to identify the clothing behavior of consumers for the adaptation to climate change; (2) to identify the effects of fashion involvement and climate sensitivity on clothing attitude for the adaptation to climate change; (3) to identify the effect of clothing purchase time on climate sensitivity and clothing attitude for the adaptation to climate change; and (4) to identify the effect of consumer demographics on climate sensitivity and clothing attitude for the adaptation to climate change. A survey questionnaire was developed and implemented to collect data for measuring clothing involvement, fashion involvement, and climate sensitivity. In addition, clothing involvement, clothing assortment needs, and clothing worn for the adaptation to climate change were measured. A total of 349 responses were analyzed by t-test, ANOVA and path analysis with SPSS18.0. The results of the analysis are as follows. Changes in temperature were considered more important than changes in weather for the functional needs of clothing, purchase needs, and assortment items needs. The assortment items wearing for the adaptation to climate change varied depending on the temperature and weather. Fashion involvement directly influenced clothing assortment needs and indirectly influenced the clothing worn for the adaptation to climate change. In terms of clothing purchase time, those purchasing clothing before the season begins, tended to have a high fashion involvement and clothing attitude for the adaptation to climate change. Those in their twenties and single, tended to be more sensitive to climate change. This study also discusses the implications for merchandising strategies.

• The Research Journal of the Costume Culture
• /
• v.9 no.3
• /
• pp.447-457
• /
• 2001

Moliere completed classical French comedy by combining farce and commedia dell\`arte. Moliere believed that it was a plays obligation to give a lesson and entertainment. Moliere recreated commedia dell\`arte\`s typical acting patterns and characters in his work. He created with Lully comedie ballet that combined ballet and comedie for taste of Louis 14. Les precieuses ridicules critically displayed women at that time. Both contemporary high status women\`s custom and behavior were the targets of the author\`s synical criticism. There are three notable clothing imageries are shown in this work. First, Moliere used a variety of items in order to show emptiness of noble at that time. Items are ribbon and loop decorated rhingrave, feather decorated hat, perfumed wig and glove, lace covered canon and flower decorated shoes. Second, the author showed people\`s stutus through their clothes. Last, the author used clothing used clothing as a metaphor for hypocrisy. Thus when he said “take off the clothes” he meant take off hypocrisy and return truth.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.14 no.3
• /
• pp.51-65
• /
• 2012

This research was conducted to provide basic data for the formulation of marketing strategies suitable to the increasingly globalizing clothing market for the elderly in the fashion industry, by comparing the clothing behavior and preferences of elderly women aged over 70 years in Korea with those of women in the U.S. The 106 questionnaire responses that were collected in the U.S. and the 235 responses that were collected in Korea were used for the analysis, The major objectives of this study were as follow; 1. It was found that the elderly women of Korea utilize mostly human information as information source when purchasing clothing, whereas women of U.S. utilize mostly media information. Comfort was found to be most important factor both countries, but the Korean women considered the aesthetic aspect of clothing more important than did American women. 2. The clothing preference of Korean elderly women aged over 70 years was concentrated in young and feminine images regardless of items, so it could be seen that they had strong desire for looking young. But American elderly women showed different preference depending on items, so it could be seen that they pursue diverse images depending on clothing items and personality without concentrating in one image. The comparison of the preference style by item of elderly women over 70 years of age between Korea and the U,S. showed significant difference. Accordingly, the designs of the clothes of the Korean and American women should be differentiated and developed according to the clothes item and country.