• 대한가정학회지
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• 제43권12호
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• pp.15-28
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• 2005

This study groups the life content of adolescents according to their time spent during the week and compares their internet use. The data were collected from 2210 middle and high school students, including their life content and hours, and various internet factors such as self-evaluated internet addiction, internet support, internet experience, chatting subjects and the type of internet service. Adolescents were divided into five groups: TV-oriented group, computer-oriented group, peer-oriented group, self-study group and extracurricular institution group. The purpose of internet use, internet experience, chatting subjects, negative aspects of internet and internet addiction were different by adolescents' group type. The peer-oriented group had the highest real self image as opposed to the cyber self image and trusted other's words on the internet. The TV-oriented group had the lowest trust in the internet. The computer-oriented group received the highest internet support and internet experiences, but didn't use the internet for the purpose of information search. The self-study and extra-curricular institution groups used the internet the least, used it to solve stress and were interested in school circles on the internet.

• The International Journal of Costume Culture
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• 제2권2호
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• pp.80-96
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• 1999

This research focused on pattern adjustments of the stable knit garment for women. Fourteen different types of the knitted fabrics by 12 gauge, computerized flat bed machines were cut in as one half of the torso front, one half of the torso back, and one side of the sleeves for each of them. Guidelines such as the center front, the center back, the armhole, the bust-line, the waistline, the hip-line the hemline were basted on the torso patterns in the knitted fabrics. Also the grain-line, the elbow-line, and the hemline were basted on the one side of the sleeves in the same as above knitted fabrics. The torso patterns in the knitted fabrics were exhibited on the dress-forms on top of the torso patterns in Muslin, which also have the same guidelines drawn on. The distances between the guidelines on Muslin and those on the knitted fabrics for each set of the sample fabrics were measured every three days for two weeks. The fabric properties of the fourteen knitted fabrics such as fiber contents, stitch density both in the wale and course directions, weight, thickness, stretch & recovery, residual shrinkage, relaxation and drapability were laboratory tested for how these were related to finished appearance of 12 gauge, computerized flat knit garments and also in order to prove the fourteen knitted fabrics fall to a category of such as the stable knit. The results from the investigation revealed that six fabric properties such as stitch density, thickness, stretch recovery, residual shrinkage and relaxation were not so much significant factors as weight and drapability. In conclusion, fabric weight, and drapability of the fabric resulting from fiber contents were the cause of final appearance distortion of garment. When adapting patterns for stabilized, 12 gauge, computerized flat knitted fabrics, the fiber contents of the fabrics should be taken into consideration to reduce the production cost and produce better-fit garments.

• 복식문화연구
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• 제26권3호
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• pp.360-376
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• 2018

The purpose of this study was to make a pants pattern suitable for women 70 to 85 years of age, then analyze that- pattern's shape, size, appearance, fit, allowance and air gap. Participants made the pattern using 3D simulation program DC Suite version 5.1. The results suggest a design method suitable for the lower-body shapes of elderly women. In external appearance, the A-type earned the highest evaluation in all items except the allowance of the back waist and back hip. The L type earned the highest evaluation in the allowance of back waist and hips. The A-type's, back waist appeared set at an angle that did not match the body shape of an old-old aged woman in the center-back-line setting. Therefore, the pattern method of A-type combined with L-type's method of center back, produces an excellent pants pattern. Evaluation of the air gaps among patterns revealed that; the A-type showed the largest air gap in waist and hip circumference and the smallest air gap in thigh circumference. The waists, abdomen, and hip circumferences of older women often become larger while their legs become slimmer. This study accounted for those factors in determining a pattern suitable for the lower-body shape of old-old aged women. However, participants only analyzed four patterns and compared them with women 70 to 85, years of age. Therefore, it is necessary to develop industrial patterns applicable to a wide age group.

• 복식문화연구
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• 제20권2호
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• pp.208-221
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• 2012

The purpose of this study is to identify the effects of sportswear brands' country-of-origin on purchase intention (PI) in terms of brand personality as perceived by Chinese university students. Chinese students preferred to shop for sportswear at specialty stores, liked Nike and Adidas most, design was the most important factor when selecting, selected their sportswear themselves, and gathered information from TV ads. With regard to perceptions of brands country-of-origin, America was perceived as a developed country, influential to the world, but as having a bad relationship with China. Germany was perceived as a developed country and as having a well-developed civic culture, good people image, high technology, high influence on the world, and a good relationship with China. Italy was perceived as a developed country with the highest civic culture. China was perceived as a developing country, as having a good people image, and low technology and low influence on the world. Japan was perceived as a developed country with high technology. Factors of brand personality were sincerity, competence & sophistication, and excitement. Nike was perceived as having high competence & sophistication and excitement, Adidas as having high competence & sophistication and excitement, Lining as having high sincerity, and Mizuno's brand personality was very low. People image, competence & sophistication and excitement became higher, PI of Adidas increased. If people image, competence & sophistication and excitement became higher, PI of Kappa increased. If a country was developed and competence & sophistication and excitement became higher, PI of Lining increased. If civic culture, people image, technology, competence & sophistication and excitement became higher, PI of Mizuno increased.

• 한국의류산업학회지
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• 제1권3호
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• pp.264-274
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• 1999

최근에 사용되고 있는 남성용 정장 중, 여름용 30종, 겨울용 30종 등 총 60종을 시료로 하여 이들의 온열특성 중 보온성(무풍시=0.2 m/sec 이하, 풍속시=1.2 m/sec)과 이와 관련된 물성, 즉 공기투과도, 무게, 두께 등을 측정 및 분석하여 앙상블 및 가먼트의 보온성을 예측하는 회귀식을 개발하였다. 그 결과로는 일반적인 남성용 정장의 물성으로 두께 및 무게는 겨울용이 높았으며, 여름용과 겨울용을 확실히 구별할 수 있는 인지는 공기투과도였는데 여름용의 공기투과도는 겨울용보다 약 3~6배 정도 높았다. 남성용정장의 온열특성을 보면 겨울용 정장의 보온성이 여름용보다 높았고, 풍속이 있을 때 앙상블의 보온성은 최대 30% 정도 감소하는 경향을 나타내었다. 또한, 정장상하의 물성을 독립변수로 하여 가먼트 및 앙상블의 보온성을 추정하는 회귀식을 개발하였는데, 회귀식분석결과, 정장앙상블의 보온성에 영향을 주는 인자는 두께, 무게, 및 사이즈로 나타났다.

• 한국의류산업학회지
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• 제21권3호
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• pp.288-299
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• 2019

This study examined trends in model perceptions in the Asian fashion industry through a survey on the current status of using models, model attributes, and image recognition for companies and brands participating in the Seoul Fashion Week and Hong Kong Fashion Week. The results of the study are as follows. First, an examination of the races of models used for public relations by clothing and accessory companies indicated that the use of Asian and black models was lower than white models. Second, intimacy, reliability, similarity, and professionalism were derived as attributes for a public relation model. Among these factors, only 'intimacy' showed a difference between the countries. Third, Seoul Fashion Week participants gave the highest marks for the strong individuality of the models used for their brands; however, participants in the Hong Kong Fashion Week most appreciated suitability with products and professional appearance. Fourth, the different trends of model image recognition were shown through various analysis results by country or race, in which Seoul Fashion Week participants highly perceived the global and luxurious image of white models, and were generally highly satisfied with the models. In terms of the Hong Kong Fashion Week, Asian models tended to be perceived as a more casual image, and the participants held contributions to brand recognition as the most significant factor when using Asian models.

• 복식문화연구
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• 제31권4호
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• pp.519-532
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• 2023

The online shopping market is expanding, with online shopping malls now subdivided into personal computer(PC) and mobile versions. Meanwhile, various efforts to promote online sales are being carried out in a bid to improve performance, and detailed research is required to inform such strategies. The purpose of this study was to classify online shopping mall types into PC fashion malls and mobile fashion malls with the aim of assessing sales promotion satisfaction and investigating the relationship between sales promotion satisfaction and consumers' behavioral intentions. Data were collected by a survey firm in June 2023, and 248 copies of the data were used for analysis. SPSS 28.0 was used to process the data, and frequency analysis, factor analysis, reliability analysis, and regression analysis were performed. The satisfaction factors for various sales promotions used by PC and mobile fashion shopping malls were empirically subdivided in consideration of consumer perspectives, and potentially effective marketing strategies were presented. Differences were observed in the type of satisfaction with sales promotion between PC fashion shopping malls and mobile fashion shopping malls and in the effect of sales promotion satisfaction on behavioral intention. Based on the study's findings, effective sales promotion strategies that can increase satisfaction and enhance behavioral intention may be developed and implemented through the use of various and different sales promotion strategies in PC and mobile fashion shopping malls.

• 한국의상디자인학회지
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• 제20권2호
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• pp.73-87
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• 2018

As men in their 30s are spending more money on clothing, it is becoming increasingly important to first conduct an anthropometric study and then develop garment patterns accommodating the changes found in body sizes and types of men in their 30s, in order to effectively address their fit dissatisfaction. Thus this study aims to explore changes in upper body sizes and body types of men in their 30s, which provide basic measurements for designing major garment items including jackets and shirts. To this purpose, key anthropometric dimensions of the upper body of men in their 30s, taken from the 6th (2015) and 7th (2016) surveys conducted by Size Korea, were analyzed using SPSS 24.0 for Windows. Independent sample t-tests were conducted on major upper body sizes to track changes with measuring time. Factor and cluster analyses were used to classify body types. By comparing the two surveys, it was found that the overall body sizes of men in their 30s were increasing in height-related items, circumference, thickness, and width, -as well as body weight and BMIs. Upper body height-related items, in particular, showed a higher average value in the 6th survey than in the 7th, indicating that the overall body types of men are becoming "westernized" with longer legs and shorter torso. Finally, five factors were derived to determine the typical upper body types of men in their 30s and the body types were classified into three categories according to the cluster analysis. First, those with a relatively small build with short stature and torso. Second, those with the highest stature and vertical dimension with the smallest torso volume and least body fatness. Third, those with the biggest torso volume and most body fatness with bigger width between armpits and shoulders. The distributional pattern analysis showed that men in their 30s tend to have increasingly higher stature but lower body weight and BMIs than in the past, implying that their body types are becoming close to those of men in their 20s.

• 한국의상디자인학회지
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• 제22권3호
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• pp.99-110
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• 2020

In terms of junior high school girls' growth patterns during early adolescence, are unlike childhood when relatively balanced growth patterns are found and high school years in which the normal adult body type is nearly reached, growth patterns displayed are imbalanced and rapid. In fact, diverse size changes by body part growth occur significantly different from individual to individual. Therefore, it has been hard for junior high school students to select their proper size when buying school uniforms. This study attempted to acquire basic data needed to address adolescent body shapes and school uniform patterns for junior high school girls, using the data from the 7th Size Korea Survey (2015). Specifically, it provides basic data for the development of school uniform patterns through the classification of their body into particular types, After extracting body shape components and a cluster analysis using ANOVA. According to a factor analysis conducted to determine body shape components, six factors were obtained: Factor 1: bulk and horizontal size, Factor 2: body height and length, Factor 3: shoulder shape and length, Factor 4: shape of upper body, Factor 5: lower drop, Factor 6: upper drop with a variance of 81.46%. To classify junior high school girls' body shape and determine their characteristics, a cluster analysis was performed with the variables obtained using factor analysis. Body shape was classified into three different types: Type 1 accounted for 30.7%. This was a short, slender body with the smallest bulk, size, and upper drop. Type 2 accounted for 24.9%. This was the largest in bulk and horizontal size and highest and length as well. Type 3 accounted for 44.5%. This type was close to average in terms of horizontal size, length and height, and high drop values. To develop school uniforms with great accuracy and body fit for junior high school students, there should be further studies on changes in body shape and their causes. The study results can serve as basic data for comparing branded school uniform patterns for junior high school girls and developing school uniform patterns based on body shape, using 3D virtual clothing simulations.

• 한국의상디자인학회지
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• 제21권3호
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• pp.13-24
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• 2019

Adolescence is a transitional stage of physical development which occurs during the period from puberty to adulthood. Going through this period, various parts of an adolescent's body grow at different rates, leading to different body shapes and proportions when compared to adults. Therefore, this study aimed to investigate the body sizes and shapes of junior high school boys from ages 13-15 based on body measurement items that are used as the basis for school uniform designs including jackets, shirts, and pants. For this, the study sought the basic data needed to develop body shapes and school uniform patterns for junior high school boys using the data from the 6th Size Korea Survey (2010). Specifically, it provided basic data for the development of school uniform patterns that fit well through the classification of bodies into particular types. After extracting body shape componen a cluster analysis using ANOVA was performed. According to the factor analysis conducted to determine body shape components, 5 factors were obtained as follows: Factor 1: bulk and horizontal size, Factor 2: body height and length, Factor 3: shoulder shape and length, Factor 4: characteristics of horizontal size, Factor 5: shape of the upper body with a variance of 82.62%. To classify junior high school boys' body shape was determined using various characteristics, and a cluster analysis was performed with the variables obtained by the factor analysis. For this, body shapes were classified into 3 different types: Type 1 accounted for 33.4%, with a total of 463 subjects. This type was a tall, long body individual with the smallest bulk and size. Type 2 accounted for 22.7%, with a total of 315 subjects. This type was large in bulk and horizontal size, but the lowest in height and length. Type 3 accounted for 43.9%, with a total of 610 subjects. This type was close to average in terms of horizontal size, length, and height. To develop well-fitting school uniforms for junior high school students, there should be further studies on changes in body shape and their associated causes. The study results will be available as basic data for comparing branded school uniform patterns for junior high school boys and developing school uniform patterns based on body shape, using 3D virtual clothing simulations.