• 한국의상디자인학회지
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• 제21권3호
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• pp.93-108
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• 2019

This study analyzed the influence of experiential marketing factors of 3D printing and Internet services on technology acceptance factors and usage intention. Furthermore, we analyzed how the user's innovativeness shows the effect on the intention to use. Data acquired from a total of 518 college students was used for the final analysis, which was perfromed by SPSS 21.0 and AMOS 23.0 programs. The results of this study are as follows. We analyzed the influence of the experiential marketing factors of fashion service utilizing the 3D printing and the Internet of Things on the acceptance of technology and intention to use these technologies. As for 3D printing, first, sensory and behavioral factors are positively related to the acceptance of technology. Second, emotional and cognitive factors have negative effects on all technology acceptance. Third, relational factors did not show a significant influence on several conditions of technology acceptance. Fourth, the effects of technology acceptance on the willingness to use have a positive effect on several conditions factors, except the effort expectation. As for the result concerning the Internet of Things first, behavioral factors have a positive effect on all technology acceptance. Second, emotional factors have a negative effect on all technology acceptance. Third, cognitive factors did not have a significant effect on various conditions and showed negative effects on several factors. Fourth, sensory and relational factors did not affect the acceptance of technology. Fifth, the effects of technology acceptance on the intention to use are affected by several conditions, except for effort expectation. As a result of analyzing the moderating effects of user's innovativeness on the willingness to use, 3D printing did not show any significant effect on innovation. However, the Internet of Things has a significant influence on the user acceptance of technology acceptance.

• 한국의류학회지
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• 제36권10호
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• pp.1015-1027
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• 2012

This study compares and analyzes cosmetics purchasing behavior according to the advertising and publicity implemented in women's monthly magazines as well as determines effective marketing strategies for the cosmetics industry. First, cosmetics advertising and publicity in women's monthly magazines can be classified into conventional advertising, advertorials, beauty news based on press releases, and beauty articles written by editors. In addition, consumer purchasing behavior has been examined in terms of use of information, purchasing intention, and purchasing experience. A study was conducted on women in their 20's to 40's in Seoul and Gyeonggi-do with 289 questionnaires used in the final analysis. Data were analyzed by common factor analysis, randomized block design, Bonferroni adjusted t-test, and multiple linear regression using SPSS 12.0/Windows. The results of the study can be summarized as follows. First, there was a difference in purchasing behavior according to types of cosmetics advertising and publicity in women's monthly magazines. Second, cosmetics shopping orientations were classified into six factors (the pursuit of impulsive purchasing and trends, well-known brands, convenience, low prices, efficacy and brand loyalty). There were significant effects of shopping orientation on cosmetics purchasing behavior according to the type of advertisement and publicity in women's monthly magazines.

• 한국의류학회지
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• 제31권12호
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• pp.1793-1802
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• 2007

본 연구는 소비자의 윤리의식이 패션복제품에 대한 소비자의 인식과 구매의도와의 관계를 살펴보았다. Forsyth(1980)의 Ethics Position Questionnaire(EPQ)를 이용하여 소비자의 윤리의식를 이상주의와 상대주의로 측정하여 연구에 사용하였다. 설문지법을 이용하여 대도시에 거주하는 대학생을(N=314)대상으로 조사한 결과, 약 66%가 패션복제품 구매경험이 있는 것으로 나타났다. 소비자의 복제품에 대한 인식은 경제적, 심리적, 기능적, 반품관련 불확실성 측면에서 살펴보았다. 소비자의 패션복제품 구매자와 비구매자간에 윤리의식 측면에서 유의한 차이는 없었으며, 일반적으로 패션복제품 구매경험자들은 복제품에 대해 경제적인 측면과 사회적인 측면에서 미경험자에 비해 긍정적으로 인식하고 있는 것으로 나타났다. 소비자 윤리의식 중에서 이상주의는 소비자의 패션복제품 인식과 유의한 관계가 없는 것으로 나타났으며, 상대주의는 반품관련 불확실성에서만 유의한 영향을 미치는 것으로 나타났다. 소비자들이 지각하는 복제품의 경제적, 심리적, 반품관련 불확실성이 복제품 구매의도에 유의한 영향을 미치는 것으로 나타났다.

• 한국의류산업학회지
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• 제7권6호
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• pp.624-632
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• 2005

The purpose of this study was to examine the consumers' purchasing behavior of budget-priced cosmetics according to the shopping orientation. Questionnaires used for this study were composed of 57 questions including 21 questions about cosmetic shopping orientation, 32 questions about budget-priced cosmetic purchasing behavior and four questions about demographic variables. Questionnaires were administrated to 20 to 49 aged 317 women who have shopping experience on budget-priced cosmetics. Data were analyzed by using factor analysis, cluster analysis, ANOVA, ${\chi}^2$-test, correlation, crosstabulation analysis, and scheffe test utilizing SPSS/WIN. The results were as follows. First, shopping orientation of cosmetics were classified into 5 factors: 'interest and impulsive purchasing tendency', 'price-oriented purchasing tendency', 'ration-oriented purchasing tendency', 'famous brand-oriented purchasing tendency' and 'brand royalty- oriented purchasing tendency'. According to the shopping orientation of cosmetics, the respondents were classified into 4 groups: 'passive shopping group', 'rational shopping group', 'active shopping group', 'neutral shopping group'. Second, when comparing each group's purchasing behavior of budget-priced cosmetics with shopping orientation of cosmetics, there was not significant difference in one time purchasing cost and the number of shop visits. In case of demographic variables concerning purchasing behavior of budget-priced cosmetics, there was significant differences in one time purchasing cost according to age, level of education and employment status. The number of shop visits had also difference according to age, level of education and monthly family income. Based on these results, marketing strategies for demographic characteristics of target market rather than the shopping orientation are needed.

• 한국의상디자인학회지
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• 제21권4호
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• pp.115-126
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• 2019

The purpose of this study is to analyze the characteristics of older women's torso shapes. The data was collected from the 7th Size Korea, which featured 453 women between the ages of 70-85. A factor analysis was performed of 31 indices, including seventeen based on height and length measurements, eight based on circumference measurements, and six based on torso flattening. The torso shape was determined from seven factors: torso flatness ratio, shape of the side upper torso, vertical size of upper torso, silhouette of the torso, silhouette of the bust and abdomen, shape of the hip, and the vertical size of the back of upper torso. The torso shapes of older women were classified into three types based on the results of the factor analysis. Type 1 is called the large rectangle type. They have the lowest degree of forward bend in the torso, the largest vertical and horizontal size, a round body shape, and the upper torso is gently curved. Type 2 is called the inverted triangle type. They also have a round body shape, but the abdominal size is relatively small compared to the size of the bust, and also have an open and drooping bust, and the biggest degree of forward bend in the torso. Type 3 is called the square type. They are characterized by drooping hips, the smallest vertical and horizontal sizes, and the gentlest curve of the torso.

• 한국의류학회지
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• 제33권3호
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• pp.355-365
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• 2009

The purpose of this study was to investigate the effects of cognitive age on service quality, consumer satisfaction, and repurchase intentions across the elderly's lifestyle types in the apparel store. Data were obtained from 853 women in the 50's and 60's living in Busan, and were analyzed by factor analysis, Cronbach's alpha, cluster analysis, one-way ANOVA, Duncan test, and path analysis using SPSS WIN 12.0 and LISREL 8.53. The results showed that the lifestyle of elderly consumers was classified into three factors, such as Active self-fidelitist, Economy family-oriented, and Passive-stagnant. Service qualities perceived by the elderly in apparel stores were composed of Personal Service, Facilities Service, Product Service, and Policy Service. Generally, the younger cognized their ages most of the elderly were the more importantly perceived store service quality, the greater satisfied with apparel store services, and the more intended to repurchase apparels at a store. However, economic family-oriented elderlys were the younger cognized their ages, the less satisfied with the apparel service. Additionally, personal and policy services of the apparel store were important variables for elderlys' satisfaction with store services. The findings provide potential explanations and managerial implications for the elderly market.

• 복식문화연구
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• 제14권6호
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• pp.945-955
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• 2006

The purpose of this study was to examine the effect of hair style and hair color on women's impression formation. The experimental design was $2{\times}3{\times}3$ (hair wave$\times$hair length$\times$hair color) factorial design by 3 independent variables. Subjects were 343 women in Seoul. Four factors were derived to account for the dimensions of impression formation. These were neatness, sociability, attractiveness, and femininity. The straight hairs were evaluated neater than the permed hairs, and the permed hairs were evaluated higher in sociability and attractiveness. The short hairs were perceived highest in sociability, and the long hairs were perceived high in attractiveness and femininity. The black hairs were perceived highest in neatness, the bright brown were perceived high in sociability and attractiveness, and dark brown were perceived high in femininity. Attractiveness had significant interaction effects depending on three independent variables: hair wave, lengths, and colors. Long black straight hair was perceived most attractive, and midium length black straight hair was least attractive. The light brown permed hairs were perceived high in attractiveness regardless of hair length. In the case of straight hair, the longer the hair length was, the younger the object women were perceived. The women with the long permed hair were perceived older than the women with short and midium length permed hair.

• 복식문화연구
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• 제18권4호
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• pp.626-639
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• 2010

The club culture is not something unified. Rather, it is a group of subcultures which share intertwined areas. And it keeps its own dress code, dance style, music genre along with series of authoritarian and unlawful rituals. For young adults, a club is a new cultural space to enjoy in reasonable price and they can express themselves without thinking much about others. A club creates its unique mass culture by producing continuously changing and experimental fashion styles. As the club culture’s influence becomes powerful, the club market was established and experimental fashion styles are wide spread among general public, young adults who try to express their unique characters and even fashion-leading industry. The study results are as follows. First, dance club and its derivative, rave is symbolic axles and the center of social activity. They are also defined as culture which is related to specific space that continues to present and change sound and style. Second, the definition of clubber in a dictionary is club member or a person who is united with others. Third, based upon clubbers' fashion styles in Hongdae and Kang-nam areas, there are 5 different images including sexy casual, lingerie, dynamic, chic style and feminine style. Fourth, based upon case study above, to take unique life style of fashionista that leads fashion with trendy fashion style into account, we suggested five designs which are unique, sensitive and trendy. Fifth, through analyzing clubber generation and design factors of clubbers' fashion style combined with various trend, unique brand was developed to meet the demands of clubbers who want differentiated images and leading styles.

• 한국의상디자인학회지
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• 제19권1호
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• pp.1-14
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• 2017

The purpose of this study is to classify the environmental awareness attitudes of university students and analyze their differences in social support pursuit, and apparel consumption behavior. Questionnaires were administered to 236 college students living in Daegu City and Kyoungbuk province. Frequency, factor analysis, reliability analysis, cluster analysis, ANOVA, Duncan-test, and t-test were used for data analysis. The findings were as follows. The environmental awareness attitudes had factors as recognizing the importance of environmental issues, purchase of eco-friendly products, public opinion legislation awareness, interests on eco-friendly product, and eco-friendly practice. Social support pursuit were found as marginal people support pursuit, emotional support pursuit, informational support pursuit, and problem-solving support pursuit. Apparel consumption behavior were found as planned purchase, social participation attitude, clothes recycling, life practice, low-price orientation, emphasis on designs, clothing-life practice, and consciousness over others. The environmental awareness attitudes of university students were classified into four groups of Consumers of Environment-Awareness, Consumers of Environment-interests, Consumers of Environment-practice, and Consumers of Low Environment-awareness. The groups showed significant difference in social support pursuit, and apparel consumption behavior. Gender of university students showed significant differences the environmental awareness attitudes, social support pursuit, and apparel consumption behavior. It is meaningful to find out the significant relationship in a social context between environment recognition and social support pursuit related by friends. This study also offered a basic information related to social support pursuit by the types of university students' environmental awareness attitude and consumption on clothing, which is necessary for environmental education and green consuming behavior.

• 한국의류학회지
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• 제28권8호
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• pp.1076-1087
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• 2004

The purpose of the study is to give new aesthetic values of black dress one of the important items in contemporary women＇s fashion. Through the work, to give the new aesthetic characteristics that women really needed can be found. This study was processed by fashion books and articles, literal material with fashion photos which were related fashion trend from 1920 to the present. The results are as follows: In early 20th century, the black dress, which had simple form pursuing function like little black dress. In the middle of the 20th century, elegance and minimalism was represented by black dress, expressed erotic images together with see-through fabrics. In the end of the 20th century, body conscious style of black dress expressed sensual images of women. Modem black dress has design characteristics of the form: simple, close, exposure type and of the materials: matte, transparent and dazzling etc. Simple type emphasizes feminine elegance, while close type and exposure type disclose woman body curve to express erotic images. Matte materials made black dress express feminine elegance while transparent materials and dazzling materials made black dress express erotic and sensual beauty. The aesthetic characteristics of black dress were as followings: Sensualism expresses sexual attractiveness of women-close type and exposure type black dress and see-through materials and dazzling materials made black dress. Simplicity of extreme decoration effects are expressed through black dress having temperate and simple form. Femineity expresses traditional femineity to emphasize chaste, modest and elegant women images-the black dress, which is made of simple form, velvet and satin materials. Modernism combines black colour, which is called modem colour, with simplicity and function factors and pursues simple form. Ascetic practice controls mental and physical desire of the individuals, simple form without decoration covering up woman body and box type silhouette of black dress. Therefore, the study on image of the black dress, which have made appearance at modern fashion, is thought to help develop fashion trends and design, through which modern women express themselves and their beauty.