• Korean Journal of Human Ecology
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• v.15 no.4
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• pp.647-650
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• 2006

The factors affecting clothing comfort are temperature, humidity, and air velocity of clothing microclimate which is the temperature and the humidity between the skin surface and the innermost garment, clothing pressure and clothing texture to the skin. This study was designed to estimate the distribution of clothing microclimate on the upper body. All the data of this study were collected from volunteered male subjects in the controlled climate chamber laboratory in which the temperature was $25\pm1^{\circ}C$, the relative humidity $50\pm5%$, and the air velocity 30cm/sec. All subjects should wear long-sleeved inner wear and pants woven in 100% cotton. Clothing microclimate temperature at 16 sites on the chest and 16 sites on the back was measured. The results were as follows: the distribution of the clothing microclimate temperature on the upper body was $30.6\sim34.7^{\circ}C$ on the breast and $31.5\sim35.4^{\circ}C$ on the back. While a mean temperature on the chest was 33.3$^{\circ}C$, it was 33.1$^{\circ}C$ on the back.

• Korean Journal of Human Ecology
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• v.12 no.5
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• pp.747-754
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• 2003

The actual clothing conditions were surveyed to diagnose clothing condition of Korean female in the view point of the adaptation to the thermal environment according to seasonal changes. Then, clothing microclimate, physiological responses, and subjective sensation were investigated through wearing trials on human body in climatic chamber based on the results from the survey. Factors to evaluate validity of clothing condition were clothing weight, clothing microclimate, physiological response of human body, and subjective sensation. The results were as follows: 1. Clothing weight per body surface area of the season was $856g/m^{2}$, $439g/m^{2}$ in summer, $630g/m^{2}$ in fall, and $1184g/m^{2}$ in winter. Cold - resistance of Korean female in office was superior to Japanese, inferior to residents of rural areas of Korea, and similar to male in office. However, in heat - resistance, female in office was inferior to residents of rural areas of Korea. 2. In spring, fall, winter, clothing microclimate temperature was a little higher than that in summer. Therefore, it was not a desirable wearing condition even though the clothing microclimate was comfortable zone. 3. Mean skin temperature of female in office was including within the range of Winslow's comfortable zone, but the range of comfortable zone in mean skin temperature of female was more narrow than Winslow's. Thus, it has problem for female to adaptation to thermal environment.

• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.2
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• pp.209-223
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• 2020

This study examined consumers' perceived anxiety regarding how safe the clothing and lifestyle products are as well as influencing factors. Data was collected using a self-ministered online survey of 1,126 adult consumers. The results of this study showed that consumer anxiety about chemicals and hygiene product safety had a greater impact on the anxiety perception of general safety than clothing and beauty products. It was confirmed that the reliability of information source (government agency, mass media, expert group, and internet community/blog) varies depending on the level of consumers' overall safety anxiety. The study also found the effect of consumers' subjective perception of health on safety anxiety about clothing and lifestyle products. Further, the moderating effect of age in the research model was confirmed. This result can be a useful guide to marketing communication for developing consumer safety-related policies to reduce consumer anxiety. The information will also help consumers make informed decisions that lead to safe and sustainable consumption.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.3
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• pp.467-476
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• 2009

The purpose of this study is to investigate the effect of customer satisfaction and customer loyalty with relational benefits on the Internet shopping mall. For the study, utilizing the convenient sampling method, the sample of study was composed of female and male adults aged between 20 and 30 living in Seoul metropolitan area who had experienced purchase of fashion products on the web. Of 350 distributed, 311 useful questionnaires were returned. The survey research design was employed with structured questionnaire. For data analysis, descriptive statistics, factor analysis, reliability analysis, cluster analysis and multiple- regression analysis were used. The results of this study are as follows: Psychological benefits had higher influence than other relational benefits(social benefits, customization benefits, economic benefits) on the both customer satisfaction and customer loyalty positively. There was a high relationship between the customer satisfaction and the customer loyalty. The customer satisfaction had a positive influence on the customer loyalty. And social benefits had the least influence among the sub-factors of relational benefits on the customer satisfaction. Also, customization benefits had the least influence among the sub-factors of relational benefits on the customer loyalty.

• Journal of the Korean Society of Clothing and Textiles
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• v.16 no.3 s.43
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• pp.181-195
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• 1992

The purposes of this study were to investigate 1) the effect of body exposure and color of a woman's suit on the perception of modesty, and 2) the effect of perceiver's sex and age on impression formed by the function of clothing variables. The instrument of this study consisted of a response scale and stimuli. Thirteen items of 7-point semantic differential scales were developed to measure the perceiver's impression on wearer's modesty. Stimuli were color pictures of a model wearing one of 8 types of suit constructed by a 2 $\times$ 2 $\times$ 2 factorial design. The manipulation of each level of the clothing variables were: color of the suit by black and red, leg exposure by varying skirt lengths to a Chanel-line and mini skirt, and neck exposure by shirt collar blouse and scarf. Two models, representing typical female college students living in Seoul, were selected to eliminate model effect. The sample include 384 subjects, consisting of 4 groups of male and female college students and middle aged men and women. Eight experimental groups were randomly assigned to one of eight stimuli based on between-subject design. One half of each group responded to model 1 and the other half to model 2 of same stimulus. Responses to the semantic differential scales were factor analyzed (pc model, Varimax rotation) to identify factors constructing impression of modesty. Two factors emerged regard­less of subgroups; Elegance and Extroversion factor. The first factor was found to be dominant, accounting for 60 percent of the total variance. The other accounted for just 11 percent. Multidimensional ANOVA (5-way, 3-way) was conducted to test the effect of the clothing variables against two factors identified from the factor analysis. Leg exposure was the most powerful variable affecting the impression of Elegance and Extroversion factor for all per. ceiver subgroups. Neck exposure had primary effect on the impression of Elegance, whereas it partially influenced that of Extroversion. Color of suit had only partial effect on the impression of Extroversion. Hypothesis I was partially supported from the findings above. The effect of perceiver's age and sex on impression by the function of clothing variables was tested by comparing the result between four subgroups. In forming an impression of the wearer's modesty, male college students were least affected by the manipulation of clothing variables, while middle aged males were affected most. In the female groups, there was no age difference and they fell between the male groups in the degree to which they were affected. Hypothesis II was supported only by age difference in two male groups, and by sex difference in two student groups.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.3_4
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• pp.310-321
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• 2003

The purpose of this study is clarify the formative characteristic of dance costume design and analyse stage effect based upon the formative factors. Classified design element of dance costumes by line, silhouette, color, material, lighting, and also this based on content analysis method about each formative factor of costumes that showed 10 dance performances which practically be performed and made. And individually interviewed the professional dance composers and dancers who participated in the performances fer objectivity and specialty of this study. The results were as follows; 1. Dance costume contains and harmoniously expresses theme of a dance work, formative characteristic of fashion design, movement and character of the dancers, lighting effect. 2. Korean creative dance costume is effectively expressed with formative factors of traditional costumes and modem sensibility and symbolic expression of image-centered. 3. Costume line is affected by dancer's movement and it's possible to be different effect that the atmosphere or stage effect by the original form of line and the expression method. 4. Costume color is effective to inform that dancer's character and image of a dance work. 5. Costume material is most important to consider that the dancers and the atmosphere and the image of a dance work. 6. Lighting effect can inform various feel of dancer's dance.

• Fashion & Textile Research Journal
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• v.2 no.4
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• pp.308-316
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• 2000

The purposes of this study were to identify the brand positioning of children's wear according to fashion life style and to construct brand positioning maps by using multidimensional scaling (MDS). A total of 222 responses were collected from married women aged 25 to 35 through questionnaire. Cluster analysis on fashion life style factors identified three groups: Fashion Indifference group (34%), Fashion & Individuality Oriented group (27%) and Rationality Oriented group (37%). ANOVA revealed significant differences among the three groups on the six fashion life style factors. MDS analysis showed that three segmented groups evaluated nine children's wear brand for seven attributes(color, design, price, utility, quality, brand name, fashion).

• Journal of Fashion Business
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• v.6 no.6
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• pp.34-42
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• 2002

Anthropometric studies and multicultural research on body changes are fundamental and important data for domestic apparel industry and for globalization of women's clothing marketing. The objective of this study is to compare the general body measurements and shoulder angles of Korean and U. S. elderly women to supply basic data for the apparel design. The anthropometric data was collected including both direct and indirect measurements of 272 women over the age of 55 in Korean (subject = 123) and the U.S (subject = 149). The statistical methods used for the analysis of measurement data are the factor and cluster analysis respectively. The results of the factor analysis indicated that 5 factors can be extracted in Korean and 4 factors can be extracted in the U. S. from 15 body measurements to explain the variance. The results of cluster analysis by shoulder slope angle and forward displacement of the shoulder of Korean and the U. S. women classified them in three groups, cluster 1, cluster 2 and cluster 3 respectively.

• Fashion & Textile Research Journal
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• v.11 no.1
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• pp.41-47
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• 2009

The purpose of this study was to investigate the main factors of return and consumers' return behavior types and also to find out the characteristics of consumer's purchasing behavior according to consumer's return behavior type. The Questionnaires was administered 315 males and females, who had experience of clothing purchase and return in internet shopping mall. The results were as follows. First, the factors of return were classified into quality of product, delivery, service, consumer's change of mind, and impulse buying. Second, 4 types of consumer's return behavior were categorized into habitual, dissatisfaction in product quality, dissatisfaction in delivery, and impulse buying. Third, Consumer's return behavior types were not significantly related to the frequency of purchase, information search. However there were significant differences in satisfaction of return process, dissatisfaction after return, and negative word of mouth according to the consumer's return behavior types.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.6 s.165
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• pp.933-941
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• 2007

Nowadays the numbers of the disabled and elderly have been increasing, and the development of adaptive clothing for these people is in demand. The purpose of this study was to give ideas and solutions for the special needs clothing design. The knowledge of medical situation of the individuals with special needs has been examined and factors affecting adaptive clothing were suggested. Twenty-one web sites were investigated and the most practical, functional, fashionable adaptive clothes were suggested by items. Construction and location of openings, number and type of fastenings, and design of garments for comfort and ease of movement were carefully considered in these clothes. Better appearance through improvement of clothing will help these people to believe that they have worth in the sight of others and in their own view of themselves. Disabled and elderly can obtain the quality of life, maintain the dignity, and make the access to the world a little bit easier by solving the particular clothing problems with all these convenient as well fashionable adaptive clothing.